Core Viewpoint - Nissan is facing significant operational challenges, leading to a net loss of 670.8 billion yen (approximately 33.7 billion RMB) for the fiscal year 2024, prompting shareholder dissatisfaction and calls for management accountability [2][4]. Financial Performance - For the fiscal year 2024, Nissan reported a net loss of 670.8 billion yen (approximately 33.7 billion RMB) [2]. - The company anticipates a loss of 450 billion yen due to tariffs imposed by the U.S. government, with an expected operating loss of 200 billion yen for the period from April to June 2025 [4]. - In China, Nissan's sales in May 2024 were 57,998 units, a decline of 9.7% year-on-year, with cumulative sales down 21.3% to 225,560 units [5]. Strategic Restructuring - Nissan announced a restructuring plan, "Re:Nissan," which includes laying off 20,000 employees and reducing global production capacity by 20% by the fiscal year 2026 [2][6]. - The company plans to consolidate its global manufacturing facilities from 17 to 10, with confirmed closures in Thailand, Mexico, Argentina, India, and Japan [2]. - Nissan aims to achieve cost savings of approximately 500 billion yen, with a focus on both variable and fixed costs [7]. Market Challenges - The U.S. tariffs on imported vehicles and key automotive parts have severely impacted Japanese automakers, with Nissan's market share in China dropping to 2.21% [2][5]. - Nissan's sales in China fell to 696,600 units in 2024, a decrease of 12.23% year-on-year, with electric vehicle deliveries accounting for less than 5% of total sales [5][6]. Future Plans - Nissan plans to pause new product development after the fiscal year 2026 and reduce the number of suppliers, focusing on more competitive partners, particularly in China [8]. - The company is considering selling its global headquarters in Yokohama, estimated to be worth over 100 billion yen (approximately 5.03 billion RMB), to fund restructuring costs [7].

Core Viewpoint - Nissan is facing significant operational challenges, leading to a large-scale layoff of 20,000 employees, approximately 15% of its workforce, primarily due to a drastic decline in sales in the Chinese market, which fell by 12.2% in fiscal year 2024, totaling around 690,000 units sold [1][3][5]. Group 1: Sales Performance - Nissan's sales in China have been declining for six consecutive years, with a notable drop from approximately 1.38 million units in 2021 to 1.045 million in 2022 (down 22.1%), further decreasing to 793,000 in 2023 (down 24.2%), and reaching only 696,000 in 2024 (down 12.2%) [3][4][5]. - The company's market share in China has decreased from around 6% a few years ago to less than 4% in 2023, while the overall passenger vehicle market grew by 5.6% to 21.7 million units [6][3]. Group 2: Internal Challenges - The decline in Nissan's performance is attributed to slow decision-making and strategic missteps by the management team following Carlos Ghosn's departure, leading to a lack of innovation and product development [2][9][10]. - Nissan's product lineup is heavily reliant on an aging model, the Sylphy sedan, with over 99% of its sales still coming from traditional fuel vehicles, indicating a significant delay in the transition to electric vehicles [6][10][11]. - The company has faced internal turmoil, including management instability and governance issues, which have hindered its ability to respond effectively to market changes [12][13]. Group 3: Market Environment - The Chinese automotive market is undergoing a significant shift towards electrification, with local brands capturing over 90% of the new energy vehicle market share, while Nissan's presence in this segment remains minimal [14][15]. - In 2023, the sales of new energy vehicles in China reached 7.748 million units, growing by 36.5%, while Nissan's electric vehicle offerings have been limited, resulting in negligible sales impact [14][15]. - The competitive landscape has intensified, with local brands like BYD achieving substantial sales growth, further pressuring Nissan's market position [15][16]. Group 4: Future Strategies - Nissan is at a crossroads, facing potential outcomes of gradual exit, decisive transformation, or a struggle for resurgence in the Chinese market [18][19]. - The company has announced plans to invest 10 billion RMB in China and aims to launch 10 new models by 2027, indicating a commitment to revitalizing its product offerings [20][21]. - To regain market share, Nissan may need to adopt aggressive pricing and service strategies, balancing short-term profitability with long-term brand recovery [22][21].

Core Insights - Nissan reported a net loss of 670.8 billion yen (approximately 4.4 billion USD) for the fiscal year 2024, marking a significant decline from a profit of 426.6 billion yen in the previous year, representing a 257% drop [1] - The company announced a global workforce reduction of 20,000 employees, accounting for 15% of its total workforce, as part of its "Re:Nissan" restructuring plan aimed at achieving operational efficiency and strategic transformation [1][3] - Nissan's revenue forecast for fiscal year 2024 was revised down from 14 trillion yen to 12.7 trillion yen, with operating profit expectations plummeting from 500 billion yen to 150 billion yen, resulting in an operating profit margin of only 1.2% [1][2] Financial Performance - The company's free cash flow turned negative, with a reported -448.3 billion yen for the first half of fiscal year 2024, indicating significant liquidity pressure [1][2] - Nissan's global sales for fiscal year 2024 are projected to be 3.44 million units, a decline of 3.2% year-on-year, failing to meet expectations [2] - The company's debt due in 2024 amounts to 1.6 billion USD, increasing to 5.6 billion USD by 2026, the highest level since 1996 [2] Market Challenges - Nissan's sales in China decreased by 9.98% to 558,000 units in the first ten months of 2024, while U.S. sales fell by 3.1%, highlighting competitive weaknesses in key markets [2] - The company has struggled to gain traction in the electric vehicle market, with its new model ARIYA failing to achieve significant market penetration, while competitors like BYD have outperformed Nissan in sales [2][3] - Nissan's product lineup has not kept pace with market demands, particularly in the hybrid vehicle segment, leading to lost growth opportunities [2] Strategic Initiatives - The company plans to cut 5 trillion yen in costs by reducing the number of global factories from 17 to 10 and simplifying its parts complexity by 70% [3] - Nissan aims to launch five new electric vehicle models in China by 2026 and is increasing collaboration with technology partners like Huawei and Momenta [3] - The restructuring plan is described as a "based action recovery plan," but analysts warn that delays could extend losses into fiscal year 2025 [3][4] Industry Context - Nissan's struggles reflect broader anxieties among traditional automakers in the face of the electric vehicle transition, raising questions about the effectiveness of its aggressive self-rescue measures [4] - The ability of Japanese automakers to collaborate effectively may be crucial in determining their competitive position in the evolving automotive landscape [4]

Core Insights - Nissan is undergoing a significant strategic contraction in the Chinese market, with plans to fully shut down its Wuhan manufacturing plant by FY2025, marking it as the shortest-lived facility in Nissan's global production network [1] - The company's electric vehicle (EV) strategy in China has failed, with its flagship electric SUV, Ariya, and its fuel vehicle, X-Trail, both struggling to achieve production volumes, resulting in a capacity utilization rate of less than 10% [1] Sales Decline - Nissan's sales in China fell to 697,000 units in 2024, a 12.2% year-on-year decline, and down from a peak of 1.564 million units in 2018, leading to a market share drop from 7.8% to 4.1% [2] - In Q1 2025, sales further plummeted by 27.47% to 121,000 units, with EVs accounting for less than 15% of total sales, contrasting sharply with local brands that hold a 65% market share [2] Strategic Missteps - Nissan's hesitance in strategic direction has been detrimental, as it has only launched two pure electric models in China by 2025, lagging behind local brands that introduce an average of 10 new models annually [3] - The company's e-POWER hybrid technology has been excluded from green license plate policies due to its incompatibility with China's charging infrastructure, leading to a significant drop in sales [3] Product and Market Imbalance - Nissan's product lineup is heavily skewed towards the 100,000 to 150,000 yuan price range, lacking high-end offerings, which has resulted in a loss of market share to competitors like BYD [3] - The X-Trail's sales dropped dramatically after the introduction of a three-cylinder engine, and the Sylphy's average selling price has decreased significantly, indicating a loss of brand premium [3] Production Capacity Issues - Nissan's production capacity in China reached 1.6 million units by 2023, but the actual utilization rate was only 42.1%, with the Wuhan plant producing just 11,200 units in 2023 [5] Industry Trends - Japanese automakers are collectively facing challenges in the Chinese market, with their market share dropping from 18% in 2020 to 10.3% in 2024, while domestic brands have surged to 69.9% [6] - Honda's sales fell by 30.9% in 2024, while Toyota's sales also declined, prompting layoffs and factory closures among Japanese automakers [6] Technological Challenges - The traditional model of "global vehicles with local adaptations" has failed in the era of smart vehicles, as Japanese brands struggle to keep up with rapid technological advancements and consumer demands for smart features [7] - Japanese automakers are attempting to adapt by forming partnerships and investing in new technologies, but these efforts may not be sufficient to reverse their declining fortunes [8]

以下文章来源于南风窗 ，作者荣智慧 南风窗 . 冷静地思考，热情地生活。 背后是中国新能源汽车的"得势"。 作者 | 荣智慧 编辑 | 向由 来源 | 南风窗 （ID：SouthReviews） 12月23日，日本汽车制造商本田汽车公司和日产汽车公司在东京共同宣布，本田与日产 将正式开启合并谈判。 日本三大车企丰田、本田、日产，人称"御三家"。本田和日产合并，三家一下剩两家。 忽喇喇似大厦倾，日产出手就是"死亡倒计时"。刚被曝光现金流还能撑12个月，紧接 着"接盘侠"本田就进了场。 如果顺利，此次合并将成为斯特兰蒂斯成立以来汽车行业最大的合并案例。新集团将由 本田和讴歌、日产和英菲尼迪以及三菱组成，而雷诺-日产-三菱联盟如何切割尚未可 知。 电动汽车时代，风月无情人暗换。 曾经睥睨江湖的日系霸主也不得不待价而沽，这在日产历史上倒不是第一回。在一个早 已天翻地覆的行业里，一心靠抱团取暖，凑起来的很可能是"失败者联盟"。 死亡倒计时 触发日产"死亡倒计时"的事件，是财报。 财报显示，今年4月到9月，日产净利润为192亿日元（约合人民币9亿元），同比下滑 94%。第三季度，净利润转盈为亏，单季亏损93亿日元。截至三 ...