因新卡池涨价且未提前公告爆发运营事件的《世界之外》再因一则公告"惹怒"玩家社群。 7月29日晚间，网易旗下女性向游戏《世界之外》在各大社交平台连发多则公告，针对近期的一系列争议事件作出回应。其中一则公告称，"《世界之外》 想赚钱。只有赚到足够的钱，我们才能扩大产能，持续稳定地进行版本产出，创造更丰富的内容和体验，打磨更好的美术品质，开发更新颖多样的玩 法。" 《世界之外》公告 该公告一出立马引发《世界之外》游戏社群的激烈讨论，部分玩家表示"官方这是发什么神经""吃相难看"。与此同时，"世界之外史诗级的公关"的话题冲 上微博热搜，"xxx想赚钱"的句式也在社交平台"走红"。 "这种史诗级的公关，非常直白且直陈本心，不虚伪的'表白'值得点赞。"互联网产业分析师张书乐在接受记者采访时指出，《世界之外》这种"不给玩家台 阶下"的自我拆台式公关得到的是扩大危机。"尽管其玩家黏性太强，未必会流失多少用户，但却伤了网易和《世界之外》的口碑，'钢铁直男式'的公关， 不适配女性向游戏。" 《世界之外》是一款由网易游戏研发并运营的无限流言情手游，于2024年1月18日进行不删档测试，同年1月26日开启公测。游戏中玩家在无限副本扮 ...

Core Viewpoint - The launch of the "Lingjue" model by NetEase Lingdong represents a significant advancement in autonomous operations for open-pit mining, aligning with national goals for intelligent and unmanned coal mining by 2025 [1][12]. Group 1: Technological Innovations - "Lingjue" is the world's first end-to-end engineering machinery embodiment model, revolutionizing traditional development methods [6]. - The model utilizes real mining operation data for training, overcoming challenges faced by simulation data [6]. - The technology is fully domestically developed, ensuring control over core algorithms and hardware, which enhances security and supply chain stability [6]. Group 2: Operational Efficiency - In harsh conditions at the Hohhot North open-pit coal mine, "Lingjue" achieves an 80% efficiency rate compared to manual loading, with nearly 70% of operation time requiring no human intervention [8]. - The technology significantly improves loading precision and continuity, providing new pathways for safety and efficiency in the industry [8]. Group 3: Industry Collaboration - NetEase Lingdong announced the open-sourcing of the "Lingjue" dataset and initiated the "2027 Industry Collaboration Plan" to promote joint research and standard setting across the industry [9]. - The plan aims to achieve unmanned operations in over 30 mines by 2027 through collaborative efforts with major manufacturers and mining companies [9]. Group 4: Expanding Intelligent Boundaries - The "Mechanical Zhixin" framework, which supports "Lingjue," integrates video learning, expert demonstration, and reinforcement learning, enabling dynamic evolution of machines [10]. - This framework has successfully transitioned to over 10 different scenarios, with future applications planned in agriculture and smart manufacturing [10]. Group 5: Global Leadership in Smart Solutions - NetEase Lingdong has collaborated with over 30 leading enterprises to address labor shortages and safety risks in the industry [12]. - The release of the "Lingjue" model marks a shift from remote control to fully autonomous operations in engineering machinery, positioning China as a leader in global industrial intelligence [12].

Group 1 - The extreme rainfall in Beijing lasted for 147 hours, with an average precipitation of 210.4 mm, equivalent to 38% of the average annual rainfall over the past decade, resulting in significant damage and loss of life [1] - A total of 30 fatalities were reported due to the disaster, with 28 in Miyun and 2 in Yanqing, alongside extensive infrastructure damage including 31 road disruptions and power outages affecting 136 villages [1] Group 2 - Xiaomi announced a donation of 5 million yuan in cash and 350,000 yuan worth of essential supplies for disaster relief [3] - Li Auto pledged 10 million yuan to the Beijing Charity Association for emergency rescue and post-disaster reconstruction efforts [4] - NIO contributed 2 million yuan through its user charity foundation to support disaster relief [4] Group 3 - Pinduoduo initiated an emergency response mechanism, procuring 30,000 items of essential supplies for affected residents [4] - Alibaba sent 13,000 boxes of food and water as part of its emergency disaster relief efforts, with additional supplies dispatched shortly after [4] Group 4 - ByteDance announced a donation of 10 million yuan to support disaster relief efforts, focusing on hygiene products and emergency supplies for affected areas [5] - JD.com mobilized resources to deliver essential supplies and established a special team for disaster response [6] Group 5 - NetEase donated 3 million yuan in emergency supplies and cash to support local disaster relief efforts [6] - Didi's rescue team was deployed to assist in evacuating affected residents [6] Group 6 - BOSS Zhipin donated 1.5 million yuan to support disaster relief and reconstruction in specific districts [8] - China Mobile provided a month of free Beidou SMS service to help users communicate during emergencies [8] Group 7 - Yili Group activated its emergency response plan, sending volunteers and essential supplies to severely affected areas [8] - Apple CEO Tim Cook expressed support for the disaster relief efforts and announced a donation for local recovery [8][9] Group 8 - BMW China and Brilliance BMW donated "One Foundation Children's Warm Packs" to the disaster-stricken areas, continuing their support from previous relief efforts [9]

Core Viewpoint - The article highlights the significant impact of extreme rainfall in Beijing, leading to substantial casualties and damage, while also showcasing the rapid response and support from various companies and organizations in the form of donations and supplies to aid disaster relief efforts [1][2][3]. Group 1: Impact of Rainfall - As of July 28, the extreme rainfall in Beijing resulted in 30 fatalities, with 28 in Miyun and 2 in Yanqing [1]. - The rainfall lasted for 147 hours, with an average precipitation of 210.4 mm, which is 38% of the average annual rainfall in Beijing over the past decade [2]. - In just seven days, the rainfall accounted for 40% of the typical annual rainfall [2]. Group 2: Corporate Response - Xiaomi donated 5 million yuan in cash and 350,000 yuan worth of essential supplies, including power banks and flashlights, to support disaster relief efforts [4]. - Li Auto contributed 10 million yuan to the Beijing Charity Association for emergency rescue and post-disaster reconstruction [6]. - NIO announced a donation of 2 million yuan in collaboration with its user charity foundation to assist the affected areas [6]. - Great Wall Motors donated 5 million yuan to the Red Cross for rescue and recovery efforts and provided additional support measures for its vehicle owners [7]. Group 3: Internet Companies' Contributions - Pinduoduo initiated an emergency response mechanism, procuring 30,000 items of essential supplies for affected residents [8]. - Alibaba sent 13,000 boxes of food and water in two batches to support the basic needs of disaster-affected individuals [8]. - ByteDance announced a donation of 10 million yuan to support various emergency needs in severely affected areas [8]. - JD.com prepared a range of essential supplies and established a special team for disaster relief [9][10]. Group 4: Additional Support from Other Companies - NetEase donated 3 million yuan in emergency supplies and cash to support local disaster relief efforts [11]. - Didi's rescue team was deployed to assist in evacuating affected residents [12]. - BOSS Zhipin donated 1.5 million yuan to support disaster relief and reconstruction in specific districts [14]. - China Mobile offered a month of free Beidou SMS service to help users communicate during emergencies [15]. - Yili Group mobilized volunteers to deliver essential supplies to severely affected areas [16]. - Apple and BMW also pledged donations to support local rescue and recovery efforts [17][19].

Group 1 - Morgan Stanley downgraded the ratings of Bilibili and NetEase from "overweight" to "neutral," highlighting challenges in the gaming industry amid intense competition [1] - Bilibili's revenue growth is expected to drop significantly from over 20% in the first half of the year to just 5% in the second half, with mobile game revenue growth forecasted to decline from 35% in Q2 to 2% in Q4 [1] - NetEase faces increased promotional costs for new games, with sales expense ratios projected to exceed 25% in Q3-Q4 of 2025, a 3 percentage point increase from the previous year [1] Group 2 - The Chinese mobile gaming market is projected to see a significant slowdown in revenue growth, with user acquisition costs rising sharply, exceeding 120 yuan, a nearly 60% increase over two years [2] - Bilibili's game revenue share is expected to decline from a peak of 40% to 23%, while NetEase's gross margin for gaming and related services is anticipated to fall below 60% for three consecutive quarters, marking a new low since 2018 [2] - The gaming industry is at a critical turning point, with user growth plateauing and regulatory normalization, necessitating companies to innovate or produce hit games to navigate the current cycle [2][3]

Group 1 - Citi released a research report predicting that NetEase's Q2 performance will meet expectations, with total revenue expected to increase by 11% year-on-year [2] - Non-GAAP net profit is projected to be 9.46 billion yuan [2] - Online gaming revenue is anticipated to grow by 15.2% year-on-year, driven by strong performances from titles such as "Fantasy Westward Journey," "Nirvana in Fire," and "Yanyun Sixteen Sounds," along with the offset of revenue delays from the first quarter [2] Group 2 - Citi slightly raised NetEase's target price to $157 and maintained a "Buy" rating [2]

Investment Rating - The report maintains a "Buy" rating for Tencent, NetEase, and Bilibili, with target price adjustments reflecting positive growth expectations [5][12]. Core Insights - The Chinese gaming market experienced strong growth in the first half of 2025, driven by new products, AI integration, and refined operations, with Tencent, NetEase, and Bilibili outperforming their peers [1][36]. - The report anticipates continued revenue growth for Tencent, NetEase, and Bilibili in Q2 2025, with expected year-on-year increases of 15%, 17.7%, and 60% in gaming revenue respectively [2][3][4]. - AI applications are becoming increasingly prevalent in the gaming industry, with approximately 60% of game companies utilizing AI to enhance content production efficiency by 30%-50% [1][39]. Summary by Company Tencent - Expected Q2 2025 total revenue growth of 11%, with gaming revenue up 15% and advertising revenue up 19% [2]. - Key game reserves include "Honor of Kings World," "Valorant: Source Action," and "Fate Trigger," with a target price raised to 670 HKD, corresponding to a 23/20 times P/E ratio for FY25/26 [2][47]. NetEase - Anticipated Q2 2025 revenue growth of 12.6%, with gaming revenue expected to rise by 17.7%, primarily driven by strong growth in PC games [3]. - Target price adjusted to 166 USD, reflecting an 18.2/17.1 times P/E ratio for FY25/26 [3][47]. Bilibili - Projected Q2 2025 revenue growth of 20%, with gaming revenue expected to increase by 60% [4]. - Target price increased to 28 USD, corresponding to a 38/26 times P/E ratio for FY25/26 [4][47]. Industry Trends - The Chinese gaming market saw a 17% year-on-year growth in the first five months of 2025, with mobile games growing by 20% [1][36]. - Policy support for high-quality game development has intensified, with 991 game licenses approved in 2025, up from 857 in the previous year [1][36]. - The average operational lifespan of top 100 games in China has increased, indicating a shift towards long-term game management strategies [1][36].

Core Viewpoint - Citigroup expects NetEase's Q2 performance to meet expectations, with total revenue projected to increase by 11% year-on-year but decrease by 1.9% quarter-on-quarter to 28.3 billion yuan, while non-GAAP net profit is estimated at 9.46 billion yuan, below the market expectation of 9.66 billion yuan [1] Group 1: Revenue and Profit Forecasts - Online gaming revenue is anticipated to rise by 15.2% year-on-year but decline by 4% quarter-on-quarter to 23.1 billion yuan, benefiting from the strong performance of titles such as "Fantasy Westward Journey," "Nirvana in Fire," and "Yanyun Sixteen Sounds," along with deferred revenue from Q1 partially offsetting seasonal weakness [1] - The forecast for NetEase's net revenue for 2025 to 2027 has been adjusted, with a decrease of 2.1% for 2025, an increase of 0.4% for 2026, and a decrease of 3.2% for 2027, reflecting a downward revision in computer game revenue expectations for 2025 [1] - Non-GAAP net profit forecasts for 2025 to 2027 are also revised, with a decrease of 1.7% for 2025, an increase of 1% for 2026, and a decrease of 2.8% for 2027 [1] Group 2: Target Price and Rating - Citigroup has slightly raised its target price for NetEase from $156 to $157 while maintaining a "Buy" rating [1]

Core Viewpoint - The controversy surrounding NetEase's game "World Beyond" stems from a price increase in the new card pool without prior notice, leading to significant player backlash and complaints about unfair trading practices [2][4][5]. Pricing and Value Misalignment - The new card pool "Summon King" saw a price increase from 300 diamonds to 400 diamonds, a 33% rise, without any official announcement, violating consumer rights [2]. - Players can still receive cards valued at only 300 diamonds despite paying the higher price, leading to accusations of unfair trading practices [2]. User Agreement Controversies - New user agreement clauses state that accounts may be permanently deleted if not logged in for 365 days, raising concerns about the infringement of virtual property rights [3][6]. - The agreement mandates that all disputes must be handled in a specific court, increasing the difficulty for players to seek redress [3]. Player Response and Company Reaction - Players organized collective complaints through consumer protection platforms, leading to over 3,200 complaints and an estimated financial impact exceeding 5 million yuan [2][4]. - A "stop spending" movement emerged, affecting not only "World Beyond" but also other NetEase games, resulting in a significant drop in revenue [4][5]. Legal Risks and Industry Impact - NetEase's actions may violate consumer protection laws and fair trading principles, potentially leading to legal repercussions [6]. - The situation could set a precedent in the gaming industry, influencing how companies manage virtual property and user agreements [6]. Company Challenges and Strategic Decisions - NetEase's gaming business accounts for nearly 80% of its revenue, but growth has slowed significantly, prompting the company to seek ways to increase average revenue per user (ARPU) [7]. - The incident highlights a disconnect between NetEase's operational strategies and its stated commitment to user experience, risking long-term brand trust for short-term financial gains [7][8]. Resolution Directions - To rebuild trust, NetEase must ensure transparency in pricing adjustments and provide reasonable compensation to affected players [10]. - Controversial user agreement clauses should be revised, particularly the 365-day account deletion policy, to protect players' virtual property rights [10][11]. Conclusion and Outlook - The "World Beyond" incident reflects broader challenges in the gaming industry regarding virtual property rights and user trust [13]. - NetEase faces a critical decision: to either ignore player concerns and risk losing users or to embrace this crisis as an opportunity for reform and improved user rights [13].

今晨，北京天空晴朗，天气凉爽。 （图/中国天气网王晓） 观察者网注意到，在此次降雨"持久战"中，多家企业迅速响应，纷纷伸出援手，资金、物资齐上阵，驰援受灾地区。 30日早间，苹果公司CEO库克在社交媒体发文表示，"中国多地，特别是京津冀地区遭遇严重洪灾，令人痛心。我们心系每一位受影响的人。我们将捐款 支持当地的救援与灾后重建工作。愿大家平安。"但苹果方面并未透露具体的金额。 在此之前，包括字节跳动、理想汽车、小米、长城汽车、网易、蔚来、新东方与东方甄选等多家企业已宣布捐款，中国移动作为央企也派出多方力量前往 汛情严重区域进行抢险。 自7月23日以来，华北等地降雨明显偏多，河北、北京等地还遭遇极端强降雨，造成北京、河北、吉林、山东等地重大人员伤亡和财产损失。7月23日08时 至7月29日07时，北京大部地区累计降水量超100毫米，部分地区超过250毫米，雨势猛烈。 至7月30日，本轮强降雨基本结束，持续了140多个小时。今天（7月30日），北京以晴到多云为主，后天将会逐渐转阴，预计8月3日起北京将再次迎来降 雨。 据微博@字节跳动 消息，7月29日，北京字节跳动公益基金会宣布捐赠1000万元人民币，将联合深圳壹 ...