Investment Rating - The report maintains a "Recommended" investment rating for the media industry [1] Core Insights - The media industry saw a weekly increase of 1.00%, ranking 17th among industries, while the Shanghai Composite Index rose by 1.70% and the Shenzhen Component Index increased by 4.55% [3][15] - Tencent's Q2 performance was strong, with domestic game revenue reaching 404 billion yuan, a year-on-year increase of 17% [5][41] - The report highlights the growth potential in AI applications and cultural exports, particularly in gaming, IP, short dramas, and publishing sectors [7][43] Market Performance - The media industry (Shenwan) increased by 1.00% from August 9 to August 15, 2025, while the Shanghai Composite Index rose by 1.70% and the Shenzhen Component Index increased by 4.55% [3][15] - Notable performers included Jishi Media, Youzu Network, and Tencent Holdings, with weekly increases of 45.19%, 19.88%, and 5.53% respectively [22][23] Industry Key Data and Updates AI Application Data - Estimated iOS downloads for various AI applications from August 8 to August 14 were 38.14 million for Deepseek, 208.17 million for Doubao, 60.64 million for Quark, and 121.11 million for Tencent Yuanbao, with Tencent Yuanbao showing a significant increase of 63.43% [4][26] Gaming Data - Tencent's domestic game revenue for Q2 2025 was 404 billion yuan, a 17% year-on-year increase, with the game "Delta Force" achieving an average daily active user count exceeding 20 million [5][28] - In July 2025, three new products entered the overseas revenue TOP30 list, including "Persona 5: The Phantom X" and "Sword and Magic" [30] Film Data - The total box office for the week of August 8 to August 14 was 1.518 billion yuan, with "Nanjing Photo Studio" leading the summer box office [37][39] Investment Recommendations - The report suggests focusing on themes such as AI applications and cultural exports, with particular attention to gaming, IP, short dramas, and publishing sectors. Recommended companies include Giant Network, Kaiying Network, and Perfect World [7][43]

Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [4] Core Insights - The report emphasizes the importance of monitoring the financial disclosures of leading internet companies like Tencent and NetEase, particularly regarding industry development directions and guidance. It highlights the ongoing penetration of AI into various sectors and the sustained performance of gaming, film, and trendy products. The report suggests that fluctuations in high-frequency data still present trading opportunities [4] - WeChat has initiated a gray-scale rollout of AI search, enhancing its search functionality and commercial potential within its ecosystem. The report advises paying attention to the AI integration progress of super apps like WeChat [4] Summary by Sections Gaming Sector - The summer season is seeing new game releases and significant updates to existing titles. High-quality products have not yet shown signs of a downturn, with notable performances from games like "Supernatural Action Group" by Giant Network, which ranked 4th on the iOS bestseller list. The report suggests that the positive performance of quality products may continue to catalyze trading opportunities [5] - Key companies to watch include Tencent, NetEase, and others involved in AI and gaming integration [5] Film Sector - The summer box office is performing well, with a daily box office of 298 million yuan on August 16. Notable films include "Wang Wang Mountain Little Monster," which accounted for 32.3% of the daily box office. The report anticipates steady growth in the film market driven by quality releases [6] - Companies to focus on include Shanghai Film, Wanda Film, and others involved in film production and distribution [6] AI Applications - The report notes the official release of GPT-5 and the ongoing evolution of AI models, suggesting that companies like DeepSeek and Kimi should be monitored for their advancements. The financial reports of major companies like Microsoft and Tencent are also highlighted as key areas of interest [7] - The report emphasizes the importance of AI applications in various sectors, including e-commerce and live streaming, recommending a focus on companies involved in these areas [8] Internet Sector - The report advises a rational assessment of platform strategies in food delivery and instant retail, suggesting that market competition will stabilize as low-price competition is regulated. It highlights the resilience of leading companies like Tencent and Alibaba in the face of these changes [10] - Companies to watch include Tencent, Alibaba, Meituan, and others that are adapting their strategies [10] Card and Trendy Toys - The report notes a high level of enthusiasm in the card and trendy toy sectors, with companies increasingly focusing on integrating their products with popular trends. It suggests monitoring companies involved in these sectors for potential growth [11] State-Owned Publishing - The report highlights the ongoing exploration of new business models by state-owned publishing companies, suggesting that investors should pay attention to their merger and acquisition activities [12]

Core Viewpoint - Daiwa's report indicates optimism for NetEase's (09999, NTES.US) profit growth from 2025 to 2027, driven by strong performance of multiple games and upcoming new releases [1] Group 1: Financial Performance - NetEase's online gaming revenue for Q2 reached 22.1 billion RMB [1] - The company is expected to see a quarter-on-quarter improvement in gaming revenue for Q3, primarily due to significant updates for flagship games such as "Naraka: Bladepoint," "Once Human," and "Identity V" [1] - Daiwa predicts a 16.5% increase in NetEase's gaming revenue growth for Q3, aided by a low base from the previous year [1] Group 2: Target Price and Rating - Daiwa has raised the target price for NetEase from 235 HKD to 260 HKD [1] - The firm maintains a "Buy" rating on the stock [1]

Core Viewpoint - Daiwa's report indicates optimism for NetEase's (09999, NTES.US) profit growth from 2025 to 2027, driven by strong performance of multiple games and upcoming new releases [1] Group 1: Financial Performance - NetEase's online gaming revenue for Q2 reached 22.1 billion RMB [1] - The company is expected to see a quarter-on-quarter improvement in gaming revenue for Q3, primarily due to significant updates for flagship games such as "Naraka: Bladepoint," "Once Human," and "Identity V" [1] - Daiwa predicts a 16.5% increase in NetEase's gaming revenue growth for Q3, aided by a low comparison base from the previous year [1] Group 2: Target Price and Rating - Daiwa has raised the target price for NetEase from 235 HKD to 260 HKD [1] - The firm maintains a "Buy" rating on the stock [1]

Industry Dynamics - Sensor Tower reported that in July, the top two mobile games in overseas revenue from China were "Whiteout Survival" and "Kingshot," both from Century Huatong [1][2] - Shenzhen has introduced new measures to support the development of the digital creative industry, focusing on gaming, esports, and other key sectors [1][3] - The Japanese Fair Trade Commission (JFTC) has released the Mobile Software Competition Act (MSCA), requiring major platforms like Apple and Google to allow external payment systems and provide more options for developers [1][10][11] Company Performance - Tencent's Q2 2025 revenue reached 184.5 billion yuan, a 15% year-on-year increase, with its gaming business growing by 18% [1][4] - NetEase reported a Q2 2025 revenue of 27.9 billion yuan, a 9.4% increase, with its gaming business revenue growing by 14.6% [1][5] Legal and Regulatory Developments - The trial for the lawsuit against Tencent regarding the matching mechanism of "Honor of Kings" has concluded, focusing on players' right to know and whether the matching mechanism is a trade secret [1][6][7] - The Guangzhou Intellectual Property Court ruled that "Three Kingdoms: Strategy Edition" did not infringe on the copyright of "Rate the Land" in a recent retrial [1][9] Esports Events - The national finals of the "Street Basketball" Super League (SFSA), organized by Century Huatong's Tianyou Software, concluded in Shanghai, with the Nanjing champion team winning [1][14] Corporate Changes - Duolingo has acquired the NextBeat team from Supercell, focusing on enhancing its "gamified learning" capabilities [1][12][13]

招银国际发表研报指，网易第二季收入按年增长9%至279亿元，较市场预期低2%，非公认会计准则净 利润按年升22%至95亿元，大致符合市场预期。虽然游戏收入增速逊预期，或影响短期投资情绪，但该 行认为下半年游戏业务前景仍具韧性，预计在长青游戏支持下分部收入可按年增长13%。该行维持网易 2025至2027年盈利预测基本不变，基于游戏行业估值重估，将美股目标价从136.5美元上调至160美元， 维持"买入"评级。 ...

人民财讯8月18日电，恒生科技指数涨幅进一步扩大，现涨超2%。个股方面，截至发稿，蔚来涨超 8%，京东健康涨超7%，网易、京东集团涨超4%。 ...

Investment Rating - The investment rating for the company is "Outperform the Market" [6][26]. Core Views - The company reported a 9% year-on-year increase in revenue for Q2 2025, with a Non-GAAP net profit of 9.5 billion yuan, reflecting a 22% year-on-year growth [2][9]. - The online gaming business generated 22.1 billion yuan in revenue for Q2 2025, marking a 15% year-on-year increase, with strong performance from titles like "Identity V" and "Marvel Duel" [3][16]. - The company is focusing on global expansion, with several games performing well in international markets, including "Forgotten Sea" and "Return to Tang" [4][19]. Summary by Sections Financial Performance - In Q2 2025, the company achieved revenue of 27.9 billion yuan, a 9% increase year-on-year, and a Non-GAAP net profit margin of 34.2%, up 3 percentage points from the previous year [2][9]. - The overall gross margin for the company was 64.7%, an increase of 1.8 percentage points year-on-year [4][14]. - The total operating expense ratio was 32%, a decrease of 3 percentage points year-on-year, while the sales expense ratio was 12.8%, showing a year-on-year decline of 1 percentage point [4][14]. Gaming Segment - The gaming segment is expected to perform well in Q3 2025, with multiple successful game launches and updates planned [3][19]. - Deferred revenue reached 16.97 billion yuan in Q2 2025, a 25% year-on-year increase, indicating strong future revenue potential [3][16]. Other Business Segments - Youdao's revenue for Q2 2025 was 1.4 billion yuan, a 7% year-on-year increase, driven by a 24% growth in advertising services [20]. - NetEase Cloud Music reported a revenue of 2 billion yuan in Q2 2025, a 4% year-on-year decline, but with a gross margin improvement of 4 percentage points [4][23]. Profit Forecasts - The company expects adjusted net profits of 39.3 billion yuan, 42.5 billion yuan, and 46.7 billion yuan for the years 2025 to 2027, respectively [4][26]. - The projected revenue for 2025 is 111.976 billion yuan, with a year-on-year growth of 6.3% [5][29].

Summary of NetEase, Inc. 2Q25 Earnings Call Company Overview - **Company**: NetEase, Inc (NTES) - **Industry**: China Internet and Other Services - **Market Cap**: US$86,501 million - **Stock Rating**: Overweight - **Price Target**: US$151.00, representing a 12% upside from the close price of US$134.90 on August 13, 2025 Key Financial Highlights - **Revenue**: - 2Q25 revenue increased by 9% YoY to Rmb27.9 billion, with online game revenue rising by 15% YoY to Rmb22.1 billion, exceeding Morgan Stanley's estimate by 2% [1][3] - **Gross Profit**: - Gross profit rose by 13% YoY to Rmb18.1 billion, with a gross profit margin (GPM) improvement to 64.7%, driven by a shift towards PC games [2][3] - **Operating Profit**: - Adjusted operating profit increased by 24% YoY to Rmb10 billion, also 2% above estimates [2] - **Net Profit**: - Adjusted net profit grew by 22% YoY to Rmb9.5 billion, slightly above estimates but below heightened market expectations due to increased sales and marketing expenses [3][6] Segment Performance - **Online Games**: - Revenue from online games was Rmb22.1 billion, reflecting a 15% YoY growth [1] - **Youdao**: - Revenue increased by 9% YoY to Rmb1.4 billion [3] - **Music**: - Revenue decreased by 4% YoY to Rmb1.97 billion [3] - **Innovative Business and Others**: - Revenue fell by 17% YoY to Rmb2.36 billion [3] Expense and Margin Analysis - **Sales and Marketing Expenses**: - The sales and marketing expense ratio increased to 12.8%, aligning with management's long-term target [2] - **Operating Margin**: - Operating margin for 2Q25 was reported at 35.9%, a 4.2 percentage point increase YoY [3] Market Outlook - **Growth Expectations**: - The company anticipates continued growth in the gaming sector, supported by strong contract liabilities, which are expected to positively impact 3Q performance [1] - **Investment Opportunity**: - Analysts suggest that any potential dip in share price presents a good opportunity for accumulation, given the long-term guidance of 13-14% growth [6] Risks and Considerations - **Market Risks**: - The company faces risks related to slower growth and limited overseas exposure compared to US/EU publishers [9] - **Performance Risks**: - Potential risks include weaker-than-expected margins and the performance of existing or new game titles [9] Conclusion NetEase, Inc. demonstrated solid financial performance in 2Q25, with significant growth in revenue and profit, particularly in the online gaming segment. The company is well-positioned for future growth, although it faces certain market risks that investors should consider.

Group 1: Game Releases and Updates - "Diablo II: Resurrected" opened pre-orders on August 12, with three versions priced at 168 yuan, 288 yuan, and 458 yuan, and technical testing starting on August 27 [1] - "Whispers from the Star," an AI interactive game, was released on August 15 on Steam, priced at 33.99 yuan, with an 80% discount available for the first two weeks [2] - "Destiny: Stars" began a limited paid closed test on August 15, featuring a sci-fi RPG setting and customizable characters [4] - "Path of Exile: Ascendancy" will hold an offline trial event in Shenzhen on August 17, allowing players to explore new gameplay features [6] - The independent game "Exorcism Agency" launched on Steam, with a promotional price of 43.2 yuan for the first week [8] - The first promotional video for the single-player ARPG "Ancient Sword" was released on August 16, generating over 7.4 million views on Bilibili within a day [9] Group 2: Industry Events and Financial Reports - The KPL finals for "Honor of Kings" will take place at the Bird's Nest on November 8, expecting over 50,000 attendees [12] - The mobile game "World Flipper" officially ceased operations on August 14, with compensation options for players [14] - The 2025 Dahuaxiyou Carnival will be held in Tianjin from August 16 to 17, featuring local cultural experiences and game-related activities [16] - Tencent reported Q2 2025 revenue of 184.5 billion yuan, a 15% year-on-year increase, with gaming revenue at 59.2 billion yuan, up 22% [18] - NetEase announced Q2 2025 revenue of 27.9 billion yuan, a 9.4% increase, with gaming revenue at 22.8 billion yuan, up 13.7% [21]