Core Viewpoint - The growth of Pop Mart has been accompanied by skepticism, particularly regarding the breakout of LABUBU and its lifecycle, with the company focusing on seeking "certainty" in uncertain consumer interests [1] Group 1: Company Development - Over the past fifteen years, Pop Mart has evolved from its inception to a diversified entity, now aiming for global expansion [2] - The company has established an IP matrix, with the leading IP THE MONSTERS projected to generate over 3 billion yuan in revenue by 2024, alongside four IPs generating over 1 billion yuan each and thirteen IPs generating over 100 million yuan each [2] - The revenue contribution from various product categories has shifted, with figurines now accounting for 53%, plush toys at 22%, and MEGA and derivative products contributing 13% and 12% respectively [2] - Overseas revenue has surpassed 5 billion yuan, with contributions from Southeast Asia (47%), East Asia (27%), Greater China (14%), and North America and Europe (11%) [2] Group 2: Operational Strategy - The company has built a comprehensive operational system, focusing on IP discovery through systematic mechanisms, product-driven IP operations, a direct sales system for better market control, and a centralized supply chain for quality assurance [3] - The company is exploring opportunities in international markets, with North America entering a rapid growth phase, Europe poised for expansion, and Southeast Asia expected to maintain strong performance [3] - LABUBU has the potential to become a global super IP, with the company leveraging its platform-based IP operation system to scale its second and third-tier IPs [3] - The company is also looking to diversify its business, with figurines and plush toys still in the growth phase, while other categories like building blocks, accessories, and content ecosystems are expected to enhance overall business limits [3] Group 3: Financial Outlook - The company maintains its profit forecast, with the current stock price corresponding to 32/25 times adjusted P/E for 2025/2026 [4] - The company continues to hold an outperform rating with a target price of 330 HKD, reflecting a potential upside of 33% based on 43/33 times adjusted P/E for 2025/2026 [4]

北京商报讯(记者赵述评)今年以来，潮玩LABUBU吸引了众多海外粉丝，但部分假冒伪劣产品接连出 现。近日，在知识产权海关保护为国潮出海保驾护航活动上，北京海关二级巡视员、综合业务处处长曹 永斌表示："今年上半年，北京海关共查获涉嫌侵权货物53批次、17.5万件。其中，侵犯泡泡玛特知识 产权货物13批次、3万余件。" 首都机场海关旅检一处旅检八科副科长李思捷在现场表示，5月22日，北京海关通过旅检渠道一次性查 获了7850件LABUBU侵权玩偶以及955件印有泡泡玛特品牌标识的卡片和包装盒，是今年来一次性查获 侵权LABUBU商品数量最大的一起案件。后续，北京海关又接连查获侵权的LABUBU玩偶324件， LABUBU贴纸18200件，LABUBU手机壳53件，包装盒843件。 曹永斌强调："去年以来，北京海关借助跨关区协作平台，与上海、广州、深圳等海关通报趋势线索， 联合各地海关拦截大量侵权'泡泡玛特'货物。" "消费者可通过查验防伪标识等辅助手段鉴别LABUBU产品真伪，但核心建议始终是选择官方授权渠道 购买，坚决避免通过任何非正规途径交易"，泡泡玛特国际集团副总裁陈晓芸强调，未来，泡泡玛特也 将通过提升防 ...

Core Viewpoint - The report from CICC maintains the profit forecast for Pop Mart (09992), with the current stock price corresponding to 33/26 times adjusted P/E for 2025/2026, and a target price of 330 HKD, indicating a 35% upside potential [1] Group 1: Company Evolution - Over the past fifteen years, Pop Mart has evolved from its inception to a diversified entity and now aims for global presence, establishing an IP matrix with the largest IP, THE MONSTERS, projected to generate over 3 billion CNY in revenue by 2024, alongside four IPs generating over 1 billion CNY and thirteen IPs generating over 100 million CNY [2] - The revenue contribution from different product categories has shifted, with figurines now accounting for 53%, plush toys at 22%, and MEGA and derivative products contributing 13% and 12% respectively [2] - Overseas revenue has surpassed 5 billion CNY, with Southeast Asia contributing 47%, East Asia 27%, Hong Kong, Macau, and Taiwan 14%, and North America and Europe 11% [2] Group 2: Operational Strategy - The company has established a comprehensive operational system, focusing on IP discovery through systematic mechanisms like exhibitions and internal incubation, enhancing the success rate [3] - Product-driven IP operation helps extend categories and styles, with recent new product launches showing increased speed and higher success rates, validating the platform advantage [3] - A direct sales system strengthens control over inventory and pricing, allowing the company to respond to terminal demand and inform product development [3] Group 3: Future Prospects - The overseas market presents significant growth opportunities, with North America entering a rapid growth phase, Europe preparing for expansion, and Southeast Asia expected to maintain strong performance [4] - Compared to world-class IPs like Hello Kitty, LABUBU has substantial room for growth and aims to become a global super IP, supported by a platform-based IP operation system [4] - Diverse business lines, including figurines and plush toys, are still in the growth phase, with potential for expansion into building blocks, accessories, theme parks, and content ecosystems [4]

Core Viewpoint - The report maintains the profit forecast for Pop Mart (09992), with the current stock price corresponding to 33/26 times adjusted P/E for 2025/2026, and a target price of 330 HKD, indicating a 35% upside potential [1] Group 1: Company Evolution - Over the past fifteen years, Pop Mart has evolved from its inception to a diversified entity and now aims for global presence, establishing an IP matrix with the top IP, THE MONSTERS, expected to generate over 3 billion CNY in revenue by 2024, alongside four IPs generating over 1 billion CNY and thirteen IPs generating over 100 million CNY [2] - The revenue contribution from various product categories has shifted, with figurines now accounting for 53%, plush toys at 22%, and MEGA and derivative products contributing 13% and 12% respectively [2] - Overseas revenue has surpassed 5 billion CNY, with Southeast Asia, East Asia, and regions like Hong Kong, Macau, Taiwan, North America, and Europe contributing 47%, 27%, 14%, and 11% respectively [2] Group 2: Operational Strategy - The company has established a comprehensive operational system, focusing on IP discovery through systematic mechanisms like exhibitions and internal incubation, enhancing the success rate [3] - IP operation is product-driven, leveraging IP characteristics to extend categories and styles, with recent new product launches showing increased speed and higher success rates, validating the platform advantage [3] - A direct sales system strengthens control over inventory and pricing, allowing the company to respond to terminal demand and inform product development [3] - A centralized supplier strategy aids in quality control, while a flexible supply chain and rapid reorder capabilities balance customer experience with inventory efficiency [3] Group 3: Future Prospects - The overseas market presents significant growth opportunities, with North America entering a rapid growth phase, Europe preparing for expansion, and Southeast Asia expected to maintain strong performance, indicating potential for "multiple Pop Marts" [4] - Compared to world-class IPs like Hello Kitty, LABUBU has not yet reached its ceiling and has the potential to become a global super IP, supported by a platform-based IP operation system [4] - Diverse business lines such as figurines and plush toys are still in the growth phase, while categories like building blocks, accessories, theme parks, and content ecosystems are expected to unlock further business potential for the group [4]

Group 1 - The core conclusion from Morgan Stanley's report indicates that the supply chain for toy OEM production is currently facing shortages due to more IP brands moving their production out of China, which explains the ongoing supply issues for products like Labubu and Crybaby from Pop Mart [1] - Morgan Stanley anticipates that once the supply shortage normalizes, major IPs will gain stronger bargaining power, leading to improved profit margins in the future [1] - Pop Mart is viewed positively due to its strong IP product supply, ambitious global expansion plans, and execution capabilities, with overseas sales expected to grow by 234% year-on-year by 2025, contributing 67% of total sales by 2027 [1] Group 2 - Morgan Stanley forecasts a compound annual growth rate (CAGR) of 52% for Pop Mart's sales and 66% for its profits from 2024 to 2027, with a net profit margin reaching 32% and return on equity (ROE) hitting 45% by 2027 [1] - The target price for Pop Mart is set at HKD 340, which corresponds to a projected price-to-earnings ratio of 34 times for 2026, with a rating of "overweight" maintained [1]

网友催更的"海关大战假LABUBU"更新。7月30日，南都记者了解到，中国海关查假LABUBU（下 称"拉布布"）近三个月后，近期收到泡泡玛特赠送的锦旗。"海关发布"微信公号显示，北京海关、泡泡 玛特国际集团联合开展"知识产权海关保护为国潮出海保驾护航"主题活动，泡泡玛特送上两面锦旗。 泡泡玛特提醒消费者识别假拉布布："一眼假"做工粗糙，嘴歪眼斜、手感很差，没有饱满的填充 感；"精致假"更像正品，但防伪码、唛标、logo及材质手感与正品有一定区别。 北京海关一次性查获7850件假拉布布 一眼假的拉布布容易识别，1:1复刻的"精致假"拉布布不仅自带"防伪标识"，部分热门款售价也并不 低。对此，泡泡玛特国际集团副总裁陈晓芸称，有些"一眼假"，不具备审美特质，嘴歪眼斜、手感很 差，没有饱满的填充感，跟正品差距非常大；还有一些是"精致假"，更精致、更像正品，但其实从防伪 码、唛标、logo及材质手感来综合辨别，与正品还是有一定区别的。最重要的还是鼓励和建议大家从正 规渠道购买，不要在其他的非官方渠道购买。 上海市公安局近期侦破的一起案件显示，网店实际经营人汪某以电扇、音响、游戏机等日常销售活动为 掩护，暗中从事定制、 ...

作者 | 范亮 编辑 | 丁卯 7月15日，泡泡玛特发布了一份表现强劲的业绩预告。 业绩预告指出，泡泡玛特2025年上半年营收增速同比增长不低于200%，净利润（不含未完成统计的金融工具的公允价值变动损益）同比增长可能不低于 350%，按此测算公司上半年营收将超136亿元，净利润超40亿元，走出了公司2020年上市以来的最强业绩。 尽管业绩预告表现亮眼，但这次港股市场却一反常态，泡泡玛特股价并未因此继续上行，反而在预告发布次日下跌4%，并在随后多个交易日出现小幅回 调。 那么，市场为何不买账？公司未来是否还有机会？ 业绩爆发但仍需长期检验 港股与A股在整体的投资风格上有一个较为明显的区别：港股市场主要围绕具体的业绩展开交易，财报/业绩预告的发布往往是一轮行情的起点；而反观A 股，市场则主要围绕预期展开交易，财报/业绩预告的发布往往是一轮行情的终点。 复盘泡泡玛特2024年以来的行情，其股价暴涨的月份往往在财报发布的当月，如2024年3月和8月，2025年3月等，符合业绩—股价的传导趋势。但是，本 次泡泡玛特发布了上市以来的最强业绩，公司股价反而开始回调，颇像A股市场"利好出尽"的风格。 出现这种走势的不外乎两 ...

Group 1 - The event "Intellectual Property Customs Protection for National Trends Going Global" was co-hosted by Pop Mart and Beijing Customs, highlighting the importance of IP protection for brands [1] - In the first half of this year, Beijing Customs seized 53 batches of suspected infringing goods, totaling 175,000 items, with 13 batches and over 30,000 items specifically related to Pop Mart [1] - Pop Mart's Vice President Chen Xiaoyun emphasized the importance of purchasing through official channels to avoid counterfeit products and expressed gratitude to customs authorities for their support in protecting brand rights [1][2] Group 2 - A significant seizure occurred on May 22, where Beijing Customs confiscated 7,850 infringing LABUBU dolls and 955 items bearing the Pop Mart brand, marking the largest single seizure of LABUBU products this year [1] - Subsequent seizures included 324 infringing LABUBU dolls, 18,200 LABUBU stickers, 53 LABUBU phone cases, and 843 packaging boxes [1]

近日，泡泡玛特联合北京海关举办了"知识产权海关保护为国潮出海保驾护航"活动。 据悉，今年上半年，北京海关查获涉嫌侵权货物53批次、17.5万件。其中，侵犯泡泡玛特知识产权货物 13批次、3万余件。去年以来，北京海关与上海、广州、深圳等海关通报趋势线索，联合各地海关拦截 大量假冒Labubu侵权泡泡玛特货物。 活动现场，泡泡玛特国际集团副总裁陈晓芸还分别向海关发布公众号和北京海关赠送锦旗，感谢其对泡 泡玛特一直以来的支持。 责任编辑：王翔 ...

Summary of Pop Mart - H Conference Call Company Overview - **Company**: Pop Mart International Group Limited - **Industry**: Toy and IP Merchandise Key Points and Arguments 1. **Supply Chain Dynamics**: Current OEM supply is in shortage as more IP brands are moving sourcing out of China, leading to stock issues for popular products like Labubu and Crybaby. This shift is expected to enhance the bargaining power of super IPs in the future, potentially improving margins [1][4][33] 2. **Sales Performance**: For 1H25, sales and profit after tax (PAT) increased by over 200% and 350% respectively, but results were at the lower end of market expectations. The share price fell by 7% following the profit alert, contrasting with a 3% rise in the Hang Seng Index [1][28][33] 3. **Search Interest Trends**: Labubu's search interest declined by 5%, raising concerns about sales sustainability. However, its current search index remains significantly higher than other IPs, indicating strong brand awareness [1][6][8][20] 4. **Lifecycle of IPs**: Super IPs have a lifecycle lasting decades, while average IPs last 6-24 months. A successful launch can lead to a longer lifecycle for super IPs [4][33] 5. **Tariff Implications**: IP brands are currently absorbing most of the tariff costs, with strong IPs able to pass these costs onto consumers [4][33] 6. **Future Catalysts**: Upcoming catalysts include the 1H25 earnings report, new product launches, and collaborations, such as a potential movie deal with Hollywood [4][27][33] Additional Important Insights 1. **Production Capacity**: Pop Mart's production is expected to double in July compared to June, with significant growth anticipated in August [27] 2. **Member Base Growth**: From 2019 to 2024, Pop Mart's member base grew 20 times from 2.2 million to 46.1 million, with a projected increase to 70 million by 2027 [27][33] 3. **Average Revenue Per Member (ARPU)**: The ARPU has normalized from RMB 900 to RMB 184, indicating a shift in purchasing behavior [27] 4. **Market Positioning**: Pop Mart leads China's fast-growing IP merchandise market with over 100 owned/licensed IPs and a strong retail presence [33] 5. **Valuation and Risks**: The price target is set at HK$340.00, with key risks including delays in new IP launches, competition, and potential tariff hikes [34][35] This summary encapsulates the critical insights from the conference call, highlighting the company's current position, market dynamics, and future outlook.