Core Insights - The "Starry People Delicious Moments Series" by Pop Mart was released on September 30 and sold out instantly, trending on Weibo [1] - The hidden variant "Little Bear Biscuit" saw its highest transaction price rise from 59 yuan to 929 yuan, an increase of 870 yuan, representing a nearly 15-fold premium [1] - The popularity of the series is reflected in the high demand, with over 9,000 users expressing interest in the products on the Dewu app [1] Pricing and Premiums - The single blind box price increased from 59 yuan to 249 yuan, a 3.2-fold premium [1] - The price for a complete box rose from 354 yuan to 1319 yuan, a 2.7-fold premium [1] - The top three most popular items in terms of transaction volume were "Vanilla Crisp," "Matcha Crisp," and "Salty Cookie," each with premiums exceeding 5 times [1] User Interest and Additional Products - The "Starry People Delicious Moments Series" figurines also gained significant attention, with 13,000 users indicating interest [2] - The price of a single blind box for this series increased from 69 yuan to 128 yuan, a 0.8-fold premium, while the complete box price rose from 828 yuan to 983 yuan, a 0.2-fold premium [2] - Upcoming products for the National Day holiday include various merchandise such as plush pillows and phone accessories, with the plush baguette pillow's price increasing from 169 yuan to 495 yuan, a 1.9-fold premium [2]

Core Insights - The launch of the "Starry People Delicious Moments Series Blind Box" by Pop Mart has generated significant pre-sale interest, with products being listed on second-hand platforms before the official release [1][5] - The initial sales of the Starry People series saw products sell out within minutes, indicating strong demand [1] - The secondary market prices for these products have surged, with some items experiencing price increases of nearly tenfold compared to their original prices [5] Sales Performance - The "Starry People" series has shown impressive sales figures, with over 360,000 items added to carts within ten minutes of launch, while only 20,000 units were available on Tmall [1] - The original price of the hand-painted figures was 69 yuan, but they have reached prices as high as 119 yuan on second-hand platforms [5] - The hidden variant "Little Bear Biscuit" has seen its price rise from 59 yuan to 689 yuan, reflecting a nearly tenfold premium [5] Financial Impact - Pop Mart's revenue from the Labubu IP was 48.14 billion yuan, accounting for 34.7% of the company's total revenue of 138.76 billion yuan in the first half of 2025 [9] - The Starry People series has quickly become one of Pop Mart's fastest-growing new IPs, generating over 390 million yuan in revenue in the first half of 2025 [9] - The introduction of the Starry People series may help reduce the company's reliance on the Labubu series, addressing previous market concerns about potential IP stagnation [9] Market Position - As of September 29, Pop Mart's stock closed at 261.8 HKD per share, with a total market capitalization of 351.6 billion HKD, reflecting a 19.3% decline over the past month [10]

Core Viewpoint - TOP TOY International Group Limited, a subsidiary of Miniso Group, has officially submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on the booming collectible toy market in China [1][11]. Company Overview - TOP TOY was established in December 2020 and is recognized as the largest and fastest-growing collectible toy brand in China, with a projected GMV of 2.4 billion RMB for 2024 [1][4]. - The company currently holds 17 proprietary IPs, 43 licensed IPs, and over 600 third-party IPs, but its revenue heavily relies on external IPs, with proprietary IPs contributing less than 1% of total revenue [4][5]. Financial Performance - TOP TOY's revenue has significantly increased from 679 million RMB to 1.909 billion RMB over the past three years, with a revenue of 1.36 billion RMB and a net profit of approximately 180 million RMB in the first half of this year, resulting in a net profit margin of about 13.2% [4][7]. - In 2023, approximately 47% of the company's revenue, around 889 million RMB, came from popular licensed IPs such as Sanrio and Disney [4]. Market Position and Strategy - TOP TOY operates 293 stores nationwide, benefiting from Miniso's extensive distribution network, which includes over 4,300 stores in mainland China [7][9]. - The company plans to open 100 new stores domestically this year, aiming for a total of 380 to 400 stores by year-end, and has set a goal to expand internationally to 1,000 stores across 100 countries within five years [11]. Future Outlook - With a reserve of 10 billion RMB for ongoing expansion, TOP TOY is positioned to leverage the current collectible toy trend and potentially achieve a higher valuation upon successful listing [11].

Core Viewpoint - TOP TOY International Group Limited, a subsidiary of Miniso Group, has officially submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on the booming collectible toy market and potentially achieve a higher valuation upon successful listing [1][12]. Company Overview - TOP TOY was established in December 2020 and is recognized as the largest and fastest-growing collectible toy brand in China, with a projected GMV of 2.4 billion RMB for 2024 [1][4]. - The company has experienced significant revenue growth, with revenue increasing from 679 million RMB to 1.909 billion RMB over the past three years, and achieving 1.36 billion RMB in revenue in the first half of this year [4]. Revenue Sources - TOP TOY's revenue is heavily reliant on external IPs, with approximately 47% of its revenue in 2024 expected to come from popular licensed IPs such as Sanrio and Disney, generating around 889 million RMB [4]. - The company holds 17 proprietary IPs and 43 licensed IPs, but its own IPs contributed only 680,000 RMB to revenue last year, indicating a weak market influence [4]. Market Position and Strategy - As of June 30, 2023, TOP TOY operates 293 stores, supported by Miniso's extensive distribution network, which includes over 4,300 stores in mainland China [8][10]. - Miniso is not only the controlling shareholder of TOP TOY, holding 86.9% of its shares, but also its largest customer, contributing nearly 45.5% of TOP TOY's total revenue in the first half of this year [8][9]. Future Plans - The company plans to open 100 new stores domestically this year, aiming for a total of 380 to 400 stores by year-end, and has set a goal to expand internationally by opening 1,000 stores in 100 countries over the next five years [12]. - TOP TOY has prepared a reserve fund of 10 billion RMB to support its ongoing domestic and international expansion efforts [12].

Core Viewpoint - TOP TOY International Group Limited, a subsidiary of Miniso Group, has officially submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on the booming collectible toy market [1]. Group 1: Company Overview - TOP TOY was established in December 2020 and is recognized as the largest and fastest-growing collectible toy brand in China, with a projected GMV of 2.4 billion RMB for 2024 [2]. - The company has experienced significant revenue growth, with revenue increasing from 679 million RMB to 1.909 billion RMB over the past three years, and achieving 1.36 billion RMB in revenue with a net profit of approximately 180 million RMB in the first half of this year, resulting in a net profit margin of about 13.2% [3]. Group 2: IP and Revenue Dependency - TOP TOY currently holds 17 proprietary IPs, 43 licensed IPs, and over 600 third-party IPs, but its revenue heavily relies on external IPs, with licensed IPs contributing approximately 889 million RMB, accounting for about 47% of total revenue in 2024 [4][5]. - The company's proprietary IPs generated only 6.8 million RMB in revenue last year, representing less than 1% of total revenue, indicating a weak market influence compared to competitors like Pop Mart, which generated 11.121 billion RMB from its proprietary IPs, constituting 85% of its total revenue [5]. Group 3: Sales Channels and Partnerships - Miniso Group is the largest customer of TOP TOY, accounting for 48.3% and 45.5% of the company's total revenue in the last year and the first half of this year, respectively, with sales to Miniso amounting to 923 million RMB and 619 million RMB [8]. - The company plans to leverage its partnership with Yonghui Supermarket, which has become Miniso's largest shareholder, to enhance its sales channels, particularly for its own products like building blocks and blind boxes [10]. Group 4: Expansion Plans - TOP TOY aims to open 100 new stores in China this year, targeting a total of 380 to 400 stores by year-end, and plans to expand internationally by covering 100 countries and opening 1,000 stores over the next five years [10]. - The company has prepared a reserve fund of 10 billion RMB to support its ongoing domestic and international expansion efforts [10].

Core Insights - The launch of the "Star People Delicious Moments Series" by Pop Mart has generated significant consumer interest, leading to a buying frenzy with high viewership on live streams [2][8] - The inventory for the new series was notably lower compared to previous releases, resulting in products selling out within minutes [2] - The secondary market shows that the new series has a higher premium compared to previous releases, indicating strong demand and potential for future growth [8][9] Group 1: Product Launch and Sales Performance - Pop Mart's new series saw a live stream viewership of 560,000 on the抽盒机小程序 and 2.705 million on its Tmall flagship store [2] - The "Star People" series products sold out within minutes, with over 360,000 consumers adding the plush cookie keychain to their carts, while only 20,000 units were available [2] - In contrast, the previous "Mini LABUBU" series sold over 300,000 units on its launch night [2] Group 2: Market Demand and Pricing Trends - The hidden variant "Little Bear Cookie" from the new series has seen its price rise from 59 yuan to 929 yuan, a 16-fold increase, indicating high market demand [8] - The average transaction price for the "Star People" blind box is 167 yuan, compared to 135 yuan for the "Crybaby" series, despite the lower original price of the "Star People" blind box at 89 yuan [9] - The premium for the new series exceeds that of the previous "Mini LABUBU," which had a maximum price increase of 12.5 times [8][9] Group 3: Competitive Landscape - The competition between "Star People" and "Crybaby" is intensifying, with "Star People" emerging as a strong contender for the next popular IP after "LABUBU" [9] - The market is closely watching which character will become the next top seller for Pop Mart, especially as the popularity of "LABUBU" begins to wane [9]

Core Insights - In the first half of 2025, Pop Mart achieved a revenue of 13.88 billion RMB, surpassing Disney's consumer products division, which reported 13.86 billion RMB, marking a significant milestone in the toy industry [1][2]. Group 1: Revenue Rankings - The LEGO Group leads the toy and IP consumer goods sector with a revenue of 38.45 billion RMB [2]. - Pop Mart ranks second with 13.88 billion RMB, followed closely by Disney at 13.86 billion RMB [2]. - Other notable companies include Bandai Namco (13.44 billion RMB), Hasbro (13.34 billion RMB), and Mattel (13.18 billion RMB) [2]. Group 2: Business Models and Strategies - Disney's business model has evolved over nearly a century, focusing on content creation, licensing, and theme parks, adapting to changes in media consumption [3]. - Pop Mart's success is attributed to its ability to leverage social media and e-commerce, creating emotional connections with consumers through its IPs, which cater to the growing "Kidult" market [4][5]. - The emotional value provided by Pop Mart's products resonates with consumers seeking personal expression and identity through their purchases [5][7]. Group 3: Market Trends and Consumer Behavior - The rise of the "Kidult" demographic, characterized by adults purchasing toys for emotional and social value, has significantly impacted the toy market [4][8]. - Both Disney and Pop Mart face challenges in maintaining consumer engagement in a fragmented market, with Disney focusing on emotional resonance and Pop Mart navigating the risk of becoming a "fast fashion" brand [8][9].

Core Insights - The "Starry People Delicious Moments Series" by Pop Mart is set to launch tonight at 10 PM, featuring collectible figures and plush accessories, with a notable focus on plush keychains priced at 59 yuan each [1] - The secondary market has seen significant price inflation, with complete sets of plush keychains selling for approximately 600-900 yuan, more than double the official price of 354 yuan [1] - The hidden variant "Little Bear Cookie" has reached a peak resale price of 929 yuan, representing a 15-fold increase from its original price [1] Pricing and Market Demand - The plush keychains consist of 6 regular and 1 hidden variant, with resale prices averaging 856 yuan on secondary platforms, indicating strong demand [1] - The top three most sought-after plush keychains have resale premiums exceeding 3.6 times their original price, while the least popular variant still sees a premium of 3.3 times [1] - The collectible figures from the same series, originally priced at 828 yuan for a set of 12 plus one hidden variant, are being resold for 1055 yuan, reflecting a 27% markup [1]

Core Insights - The upcoming release of the "Starry People Delicious Moments Series" by Pop Mart has generated significant pre-sale interest, with products already being listed on e-commerce platforms before the official launch [1][2] - The resale market for the series shows exceptionally high premiums, indicating strong demand and potential for investment opportunities [1][2] Pricing and Resale Data - The hidden "Little Bear Biscuit" pendant, priced at 59 yuan, has seen a resale price surge to 929 yuan, representing a 16-fold premium [1] - Individual blind boxes have increased from 59 yuan to 249 yuan, a 4.2-fold premium, while a complete box has risen from 354 yuan to 1499 yuan, also a 4.2-fold premium [1] - The average transaction price for the "Little Bear Biscuit" plush pendant on the QianDao app reached 612.7 yuan within three days of its listing [1] Comparison with Previous Releases - The current resale premiums for the "Starry People Delicious Moments" series exceed those of the mini LABUBU series, which had a hidden "Heart" pendant rise from 79 yuan to 991 yuan, a 12.5-fold premium [2] - The previous release of the "Starry People Good Dream Meteorological Bureau Series" also experienced a surge in popularity, causing platform outages due to high traffic [2] Stock Availability - Some products from the "Starry People" series are already sold out in physical stores, with only display items available, indicating strong consumer interest and demand [2]

Core Insights - The new "Starry People Delicious Moments Series" by Pop Mart has generated significant pre-sale interest, with products being listed on e-commerce platforms before the official launch [1] Pricing and Market Performance - The hidden version of the "Little Bear Biscuit" pendant, originally priced at 59 yuan, has seen its highest transaction price rise to 929 yuan, representing a 16-fold premium [1] - The price of individual blind boxes has increased from 59 yuan to 249 yuan, reflecting a 4.2-fold premium [1] - A complete box's price has surged from 354 yuan to 1499 yuan, also indicating a 4.2-fold premium [1] - The top three most popular items, "Vanilla Crunch," "Matcha Crisp," and "Salty Cookie," have all experienced premiums exceeding 3.6 times, while the least popular item, "Sweet Cream," still has a premium of 3.3 times [1] User Engagement - Over 3,000 users on the Dewu App have expressed interest in the new series [1] - On the Qiantao App, the average transaction price for the "Little Bear Biscuit" plush pendant has reached 612.7 yuan over three days, with individual blind box prices ranging from 79 to 525.5 yuan [1]