【酒食日报】1月31日 星期六 1、国台2026年全国经销商大会召开2、"江苏味道"冬季巡礼圆满收官3、茅台集团与中信证券座谈4、光 良酒马年生肖礼盒上市 5、珍酒・珍五经典版焕新上市6、海南椰岛2025年预计营收3.7亿 7、 泸州老窖列居先进制造案例 光良酒马年生肖礼盒上市 1月31日，光良酒官宣马年生肖礼盒"超吉马力"（酒精度52%vol，净含量1L）。作为一款专为丙午马年 打造的高端定制产品，其主打"器以藏礼"理念，以黑金为主色调，礼盒巧妙融入F1赛事标志性"棋格 纹"，采用哑油纹理和烫金工艺，在"器以藏礼"的传统文化观念下，重构东方美学的现代表达。此外， 酒瓶瓶身创造性地运用栅格动画的原理，拨动底座的开关，站至稍远处观看一匹栩栩如生的骏马跃然眼 前，驰骋不息。 珍酒・珍五经典版焕新上市 近日，贵州珍酒针对贵州市场推出的珍酒・珍五经典版正式上市。新品以"经典复刻，珍味老酒"为核心 主张，凭借高质价比，成为日常小酌、家庭聚餐、好友小聚的优选佳酿。作为贵州市场限定产品，珍 酒・珍五经典版以208元/瓶建议零售价，更精准满足本地消费者日常饮用需求，用经典风味，重塑口粮 老酒新标杆。目前，珍酒・珍五经典版已全 ...

行业研究丨深度报告丨食品、饮料与烟草 [Table_Title] 海外龙头巡礼系列报告（一）：獭祭——小而散 市场下的成功突围者 %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 獭祭源于山口县曾经的一家小酒厂、旭酒造，1984 年樱井博志接手时，酒厂收入不足 1 亿日 元，2023 年獭祭销售额已达 174 亿日元，且海外销售额占比达 30%，过去 40 年旭酒造实现 突破式的跨越。但过去几十年日本清酒市场持续萎缩，在一个总量较小、集中度较低的赛道中， 獭祭依然实现成功突围，我们总结来看，其成功有赖于以下几点关键原因：①工艺上由传统"酒 师"文化向专业科学进化；②产品上持续创新，追求极致；③渠道上围绕核心市场，重视专业 渠道；④营销上在一些重大时刻获得展示机会，提升全球知名度。 分析师及联系人 [Table_Author] 朱梦兰 董思远 SAC：S0490522050003 SAC：S0490517070016 SFC：BQK487 请阅读最后评级说明和重要声明 2 / 21 %% %% %% %% research.95579. ...

Group 1 - The core viewpoint of the articles highlights the price fluctuations in the liquor market as the Spring Festival approaches, with a particular focus on the rising prices of Moutai and promotional activities from major brands [2][3][5] - Moutai's wholesale price has increased, with some distributors expecting it to reach 2000 yuan per bottle before the festival, driven by strong demand and limited supply [3][5] - The average retail price of Moutai (500ml/53 degrees) on January 30 was reported at 1843.38 yuan, up from 1600 yuan in December, indicating a significant price increase of 250 yuan [3][19] Group 2 - Major liquor brands, including Wuliangye and Guojiao 1573, are actively engaging in promotional campaigns, offering substantial rewards such as cash and gold to stimulate sales during the festive season [6][8] - Wuliangye has implemented support policies to stabilize market prices, resulting in a slight decrease in the price of its eighth-generation product, with an average retail price of 874.75 yuan [6][19] - Various brands are utilizing incentive programs to enhance consumer engagement, aiming to increase actual sales and reduce inventory pressure [11][12] Group 3 - There is a divergence in market expectations regarding sales performance during the Spring Festival, with some distributors optimistic about sales while others report a decline compared to previous years [12][17] - The overall sentiment indicates a "旺季不旺" (busy season not busy) characteristic, with high-end brands performing better than mid-range and regional brands, which are facing inventory challenges [17] - Price trends are mixed, with some high-end products like Guojiao 1573 seeing price increases, while others like Junpin Xijiu are experiencing declines [15][19]

Group 1 - The recent surge in the liquor sector, particularly in the baijiu market, saw an overall increase of over 9% on January 29, with notable gains from companies like Kweichow Moutai and Luzhou Laojiao, while some smaller firms hit their daily limit [1] - The increase in demand for Feitian Moutai, especially as the Spring Festival approaches, has led to a rise in its wholesale price, which recently jumped by 1,000 yuan to exceed 1,700 yuan per bottle [1] - Despite the recent price surge, the fundamentals of the baijiu sector have not fully reversed, with the industry facing significant challenges over the past year, including a decline in the stock price index and numerous companies reporting profit warnings [4][6] Group 2 - The baijiu industry has experienced a significant downturn, with the total production of major baijiu companies halving from 2019 to 2024, while sales revenue has paradoxically increased from 561.8 billion yuan to 796.4 billion yuan, indicating a compound annual growth rate of over 7% [7] - The market sentiment has reached a low point, with only 21.1% of surveyed companies reporting an increase in customer numbers, reflecting a shrinking consumer base [9] - The ongoing price inversion phenomenon highlights the supply-demand imbalance and increasing channel pressures within the industry [12] Group 3 - The historical significance of baijiu as a cultural symbol is being challenged by recent market adjustments, which are shifting focus back to its consumption attributes [17][18] - The competitive landscape is evolving, with a concentration of market share among leading companies, as evidenced by the CR6 firms' profit share rising from 55% in 2014 to 86% in 2024 [15] - The direct sales model adopted by Kweichow Moutai through its iMoutai app is reshaping consumer engagement and pricing strategies, potentially increasing the company's profit margins [20][34] Group 4 - The recent price adjustments and direct sales strategies by Kweichow Moutai are aimed at stabilizing its pricing system while maintaining a degree of premium pricing for older vintages [26][28] - The pressure on other baijiu companies is expected to increase as Moutai's pricing strategies may disrupt the competitive landscape, particularly affecting those in the same price range [41] - The overall outlook for the baijiu industry remains cautious, with expectations for gradual recovery contingent on broader consumer environment improvements [44][45]

Core Viewpoint - The recent surge in the liquor sector, particularly in the baijiu market, raises questions about whether this is a temporary spike or a sign of a fundamental reversal in trends [6][12][15]. Group 1: Market Performance - On January 29, the baijiu sector saw an overall increase of over 9% [3]. - Notable companies like Kweichow Moutai and Luzhou Laojiao experienced significant price movements, with Moutai reaching its largest single-day increase in a while [4]. - However, the following day, most companies, except for Huangtai Liquor, saw a decline in stock prices [5]. Group 2: Price Dynamics - The recent stability in the wholesale price of Moutai is attributed to increased demand as the Spring Festival approaches, with some distributors selling out their quotas for January and February [8]. - The wholesale price of Moutai rose by 1,000 yuan in a single day, exceeding 1,700 yuan per bottle [9]. Group 3: Industry Challenges - The baijiu industry faced significant challenges over the past year, with the Shenyuan Baijiu Index dropping over 13% in 2025, and many companies reporting profit warnings [13][14]. - The industry has been in a downturn for five years, with an overall price-to-earnings ratio below 20, indicating a pessimistic market outlook [16]. Group 4: Structural Changes - The production of large-scale baijiu enterprises has halved from 7.86 million kiloliters to 4.15 million kiloliters from 2019 to 2024, while sales revenue has grown from 561.8 billion yuan to 796.4 billion yuan, with a compound annual growth rate exceeding 7% [22][23]. - The market is witnessing a "Matthew Effect," where the top six companies' profit share has increased from 55% in 2014 to 86% in 2024 [32]. Group 5: Consumer Behavior - The consumption landscape is changing, with a significant decline in the consumer base and a high inventory pressure, leading to an average inventory turnover period of 900 days in 2024 [26][27]. - The shift in consumer behavior is evident as Moutai's direct sales through the i Moutai app have increased, allowing for a more stable pricing structure and a healthier consumption ecosystem [39][43]. Group 6: Future Outlook - The baijiu industry is expected to face a prolonged recovery period, with structural opportunities for companies that can navigate the current challenges [70]. - The potential for a rebound exists, but it may take time for the industry to regain its previous growth trajectory [70].

| | 中国知名白酒大单品 烟 | 市场真实成交终端价 | | | --- | --- | --- | --- | | | | i茅台飞天茅台(2026)售价1499精品茅台售价2299 | | | 品名/规格 | | 今日价格(元) | 较昨日(元) | | | 贵州茅台酒(飞天) 53度/500ml | 1755/瓶 | 90元▲ | | | 贵州茅台酒(精品) 53度/500ml | 2381/瓶 | 12元 - | | | 五粮液普五八代 52度/500ml | 798/瓶 | -2元 | | | 青花汾20 | 375/瓶 | 3元 | | 『国文 出口 U | | --- | | 52度/500ml | 867/瓶 10元▲ 来源：滚动播报 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月31日显著 上行。如果十大单品各取一瓶整体打包售卖，今日总售价为9009元，较昨日上涨117元，重返9000元关 口，创过去20天以来新高。飞天茅台大幅拉升驱动市场上行，头部单品对整体均价的带动效应显著。 今日 市场呈现普涨态势，十大单品七涨两跌一平，高端酒品对价格中枢的影 ...

Investment Rating - The report maintains a positive outlook on the food and beverage industry, particularly highlighting the recovery of Moutai's pricing and the potential for demand growth during the upcoming Spring Festival [4][6]. Core Insights - Moutai's flying price has risen above 1600 yuan, attributed to the approaching Spring Festival and adjustments in product structure by the company [4][6]. - The listing of "Mingming Hen Mang" on the Hong Kong Stock Exchange is expected to enhance market attention on the snack sector, with a focus on investment opportunities arising from trends in both upstream and downstream sectors [4][6]. - The food and beverage index recorded a slight positive return of 3.0% as of January 29, 2026, although it underperformed compared to the Wind All A index [4][46]. Summary by Sections 1. Price Recovery of Moutai - As of January 29, 2026, Moutai's flying price reached 1610 yuan for whole boxes and 1570 yuan for individual bottles, showing an increase of 45 yuan and 15 yuan respectively from December 31, 2025, but a decrease of 645 yuan and 650 yuan compared to the same period last year [7][41]. 2. Data Tracking - Key raw material prices have shown mixed trends, with sugar down by 15.3% year-on-year, while quail eggs and palm oil have increased by 46.9% and 9.7% respectively [16][27]. - Packaging material prices have generally decreased, with glass prices down by 19.7% and paper box prices down by 4.8% year-on-year [16][19]. 3. Market Review - The food and beverage sector ranked 23rd among 31 sub-industries, with seven out of ten sub-sectors showing positive growth, particularly processed foods, beer, and liquor [46][48]. 4. Investment Recommendations - The report suggests focusing on companies in the consumer goods sector such as Dongpeng Beverage, Nongfu Spring, and others, as well as key players in the liquor market like Moutai and Shanxi Fenjiu [49].

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月31日显 著上行。如果十大单品各取一瓶整体打包售卖，今日总售价为9009元，较昨日上涨117元，重返9000元 关口，创过去20天以来新高。飞天茅台大幅拉升驱动市场上行，头部单品对整体均价的带动效应显著。 今日市场呈现普涨态势，十大单品七涨两跌一平，高端酒品对价格中枢的影响进一步放大。上涨产品 中，飞天茅台环比大幅上涨90元/瓶，日涨幅创下"酒价内参"11月10日上线以来的最高纪录，精品茅台 同步上涨12元/瓶。在节前关键节点，高端宴请及礼赠需求集中释放，叠加阶段性博弈情绪活跃，推动 核心茅台单品价格快速上移。此外，国窖1573与习酒君品分别上涨10元/瓶、9元/瓶；青花汾20上涨3元/ 瓶；洋河梦之蓝M6+与古井贡古20均小幅上涨1元/瓶。下跌产品方面，青花郎环比下跌7元/瓶，调整幅 度居前；五粮液普五八代小幅回落2元/瓶。水晶剑南春报价389元/瓶，与昨日持平。 | 中国知名白酒大单品 圈 | 市场真实成交终端价 | | | --- | --- | --- | ...

1月23日，洋河股份（002304.SZ）发布公告，对一年多前作出的分红承诺进行重大调整。 公司宣布，取消2024年8月公布的"2024年度-2026年度，公司每年度的现金分红总额不低于当年实现归母净利润的70%且不低于人民币70亿元（含税）"条 款，调整为"2025年度-2027年度，公司每年度现金分红总额不低于当年实现归属于上市公司股东净利润的100%"。 2024年8月，洋河股份曾发布一份被市场视为"慷慨"的股东回报规划。该规划承诺，在2024年至2026年期间，每年的现金分红将满足两个条件中的较高 者：一是不低于当年净利润的70%；二是不低于人民币70亿元。这一带有绝对金额"保底"的承诺，在A股市场颇具吸引力，为投资者提供了明确的现金流 预期。 然而，公司经营形势在承诺作出后发生变化。2024年全年，洋河股份实现净利润66.73亿元，同比下滑33.37%。为兑现第一年的70亿元分红承诺，公司被 指动用了往年积累。进入2025年，压力进一步增大。2025年前三季度，公司营收同比下降34.26%，净利润下降53.66%，第三季度单季出现亏损。全年净 利润预计降至20亿元区间，使得原有的保底承诺难以维持。 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：富凯财经 然而，在股价短期大涨的同时，皇台酒业近10年的业绩沉浮、高管震荡，和当前白酒行业的挤压式增长 格局下，有分析认为，这或许更像是一场"困兽之斗"。毕竟公司如今深陷业绩亏损、资金紧张等多重泥 潭，曾经的"西北茅台"荣光早已褪色。 从近期股价表现来看，皇台酒业自1月27日起开启强势反弹，当日股价收于12.55元/股，随后的29日、 30日连续两个交易日涨停，短短四个交易日内股价从12.55元/股飙升至15.93元/股，累计涨幅达 26.93%，换手率从2.57%暴涨至23.84%，成交额从0.57亿元激增至6.73亿元。 然后这些并不能掩盖其股价长期疲软的现实。数据显示，近一年皇台酒业股价仅上涨10.40%，大幅跑 输沪深300指数及申万医药生物指数。如果对于长期价值投资者而言，近五年公司股价从20.81元/股跌 至15.93元/股，累计跌幅达23.45%，与白酒行业头部企业和部分区域酒企形成了鲜明对比。 对于近期股价异动的诱因，有分析成主要因为"内部增持+外部回暖"的双重催化。公告显示皇台酒业控 股股东甘肃盛达集团有限公司于 ...