Investment Rating - The report maintains an "Outperform" rating for the social services industry, expecting it to perform better than the benchmark index in the next 6-12 months [2][48]. Core Insights - The social services sector saw a 3.18% increase in the last two trading weeks, ranking 9th among 31 sectors in the Shenwan classification, outperforming the CSI 300 index by 1.26 percentage points [2][13]. - The competitive "involution" in the food delivery market has negatively impacted retail sales in June, but the summer travel market is expected to remain robust, indicating potential for growth in related industries [2][5]. - The report highlights the significant impact of visa-free policies on inbound tourism, with a notable increase in inbound travel expected during the summer season [5][41]. Market Review & Industry Dynamics - The social services sector's performance was strong, with sub-sectors like professional services (+7.53%) and tourism retail (+2.85%) leading the gains, while hotel and catering services saw a slight decline of -0.17% [17][20]. - The report notes that from July 1 to August 31, the national railway is expected to send 953 million passengers, a year-on-year increase of 5.8% [5][30]. - The inbound tourism market has shown a strong recovery, with 33.3 million inbound travelers in the first half of 2025, a 15.8% increase year-on-year [5][30]. Investment Recommendations - The report suggests focusing on companies with strong growth potential in the travel and related industries, including Huangshan Tourism, Lijiang Co., Songcheng Performance, and others [5][41]. - It also recommends monitoring hotel brands like Junting Hotel and Jinjiang Hotel, which are expected to benefit from the recovery in business travel [5][41]. - Companies involved in the recovery of the duty-free market, such as China Duty Free Group and Wangfujing, are also highlighted as potential investment opportunities [5][41].

行 业 及 产 业 社会服务 行 业 研 究 / 行 业 点 评 证券分析师 赵令伊 A0230518100003 zhaoly2@swsresearch.com 研究支持 杨光 A0230524100004 yangguang@swsresearch.com 联系人 杨光 (8621)23297818× yangguang@swsresearch.com 本研究报告仅通过邮件提供给 中庚基金 使用。1 2025 年 07 月 20 日 长期视角下，RWA 如何赋能文旅 革新？ 相关研究 《苏超体育赛事带来靓眼经济支出，南京 商旅资产注入进度跟踪——社会服务行业 周报（6.30-7.4）》 2025/07/06 看好 ——社会服务系列报告九：文化旅游新趋势 本期投资提示： 证 券 研 究 报 告 请务必仔细阅读正文之后的各项信息披露与声明 ⚫ 中国香港在 RWA 领域率先探索合规化路径，政策与市场双轮驱动发展。政策层面，香 港金融管理局宣布于 2024 年 8 月启动 Ensemble 项目沙盒，截至 2025 年 7 月批准 8 个 标杆案例，融资超 5 亿港元；2025 年 5 月推出《稳定币条例草案》（ ...

Investment Rating - The industry investment rating is "Outperform the Market" [1][36] Core Viewpoints - Economic performance is steadily recovering, but consumer confidence still needs further boosting. In June 2025, the total retail sales of consumer goods reached 4.2 trillion yuan, with a year-on-year increase of 4.8%. The GDP for the first half of 2025 was 66.05 trillion yuan, reflecting a year-on-year growth of 5.3% [1][3] - The overall economic operation in the first half of 2025 was stable, with consumption playing a significant supporting role. The total retail sales for the first half of 2025 reached 24.55 trillion yuan, a year-on-year increase of 5.0% [3][4] Summary by Sections Economic Performance - The GDP growth for the first half of 2025 was 5.3%, with contributions from the primary, secondary, and tertiary industries at 3.6%, 36.2%, and 60.2% respectively. The growth pace aligns with the annual target of 5% [3][4] - The retail sales of goods increased by 5.1%, while restaurant income grew by 4.3% in the first half of 2025. The service retail sales also saw a year-on-year growth of 5.3% [3][4] Consumer Confidence - The average urban unemployment rate in the first half of 2025 was 5.2%, showing stability, but consumer confidence has not significantly improved. The consumer confidence index was at 88.0 in May, indicating a low level of confidence [3][4] Investment Recommendations - The report suggests focusing on companies likely to benefit from the recovery in tourism and travel demand, such as Lingnan Holdings and Tongcheng Travel. Other recommended companies include those in the business and exhibition sectors, as well as various hospitality and entertainment firms [3][4]

Group 1 - The tourism sector has experienced a significant surge, with Caesar Travel (000796) hitting the daily limit up, indicating strong investor interest [1] - Other companies in the sector, such as Nanjing Commercial Travel (600250), Lingnan Holdings (000524), Overseas Chinese Town A, Zhongxin Tourism (002707), and Three Gorges Tourism (002627), also saw notable increases in their stock prices [1] - There is a noticeable influx of dark pool funds into these stocks, suggesting a shift in investment strategies towards the tourism industry [1]

Core Viewpoint - The establishment of a city duty-free shop in Guangzhou is expected to enhance the local economy, fill the gap in the city's duty-free offerings, and support the development of an international consumption center [1][2]. Location - The selected location for the duty-free shop at the International Financial Center in Zhujiang New Town has received positive feedback and is expected to drive consumer traffic due to its proximity to commercial hubs and tourist attractions [3][4]. Products - The duty-free shop will focus on promoting domestic brands and local specialties, aligning with national policies to support the sale of domestic products and enhance Guangzhou's cultural influence [5][6]. Operations - The operational structure of the duty-free shop involves a partnership between China Duty Free Group and local state-owned enterprises, which is anticipated to address challenges such as customer source diversification and resource integration [6][7]. Services - To attract international tourists, the city needs to enhance service efficiency and create a seamless shopping experience, including better integration with local tourist attractions and improved digital services for tax refunds [8][9].

Core Viewpoint - The tourism market in China is experiencing a significant recovery and transformation, with traditional travel agencies adapting to new consumer preferences and competition from online travel agencies (OTAs) [2][5][11]. Current Situation - The Ministry of Culture and Tourism reported that domestic tourism in 2024 is expected to reach 5.62 billion trips, a year-on-year increase of 14.8% [2]. - The number of travel agencies in China has increased to 64,616, up from 56,275 in 2023, adding over 8,000 agencies [2]. - Despite the growth in travel agencies, the popularity of traditional group tours is declining, with younger consumers favoring free and customized travel options [2][4]. Emerging Trends - Free travel and self-driving tours are gaining traction, supported by social media platforms that provide rich information on transportation, attractions, and food [4]. - The rise of niche themed tours offered by companies like Daocaoren and Youxiake is creating new social travel experiences for young people [4]. Company Performance - Many travel companies are reporting steady growth despite challenges, with companies like China Youth Travel Service (CYTS) achieving a revenue of approximately 1.949 billion yuan, a year-on-year increase of 58.13% [5]. - Lingnan Holdings' travel business also showed strong performance, with revenue of 3.121 billion yuan, up 36.77% [5]. Transformation Strategies - Travel agencies are shifting towards smaller, customized group tours, moving away from large group tours [6][8]. - Customized services are becoming a key offering, with agencies providing tailored travel plans based on individual customer needs [9]. - The rise of educational travel and conference services is becoming a significant part of travel agency offerings, with companies like Kanghui establishing dedicated educational travel centers [10]. Future Directions - Travel agencies are focusing on niche markets and personalized services to attract and retain customers, particularly targeting the aging population [11][12]. - Innovative travel packages that combine tourism with events like concerts and sports are emerging as popular options [11]. - Digital transformation is crucial for traditional travel agencies to enhance service delivery and competitiveness [13].

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index in the next 6-12 months [52]. Core Insights - The social services sector has seen a 5.39% increase in the past two weeks, outperforming the CSI 300 index by 1.86 percentage points, ranking 12th among 31 sectors [1][12]. - The summer travel season has begun, with a slight decrease in air travel costs year-on-year, suggesting positive operational performance for travel-related companies during the peak season [1][4]. Summary by Sections 1. Industry Performance - The social services sector's performance in the last two weeks (June 23 - July 4, 2025) shows a 5.39% increase, ranking 12th among 31 sectors [12]. - The sub-sectors within social services, including education (+11.42%) and professional services (+4.51%), all experienced growth [16]. 2. Industry Dynamics and Company News - The civil aviation sector is expected to handle 150 million passengers during the summer travel period, with a daily average of over 2.4 million passengers, reflecting a year-on-year growth of 5.4% [1][4]. - The "Su Super" sports events have significantly boosted local consumption, with hotel occupancy rates increasing by 20%-30% and related retail spending rising by 15%-25% [1][4]. 3. Investment Recommendations - Companies with strong growth potential in the travel chain and related industries include Huangshan Tourism, Lijiang Co., Songcheng Performance, and others [4]. - The recovery of business travel and increased market share for hotel brands such as Junting Hotel and Jinjiang Hotel are highlighted as key investment opportunities [4]. 4. Travel Data Tracking - Domestic travel has largely recovered post-pandemic, with international travel policies gradually easing, indicating a positive trend for the travel industry [39][40].

Core Viewpoint - The recent expansion of city duty-free shops in various Chinese cities, including the opening of Wuhan's first city duty-free store, is expected to invigorate domestic consumption and attract international tourists for shopping [1][2][5]. Group 1: City Duty-Free Store Developments - Wuhan's city duty-free store officially opened on June 28, marking it as the first new store following the recent policy changes [2]. - Other cities like Changsha and Guangzhou are also set to establish their own city duty-free stores soon [1]. - The Ministry of Finance and other departments have announced plans to set up one city duty-free store in eight cities, including Wuhan, Guangzhou, Chengdu, and others [1]. Group 2: Consumer Experience and Store Features - The Wuhan city duty-free store spans over 1,800 square meters and includes various product categories such as cosmetics, electronics, and cultural products [2][3]. - The store allows travelers to shop flexibly without the time constraints typical of airport duty-free shops, enhancing the overall shopping experience [3]. - Consumers can also enjoy additional services like dining and entertainment within the shopping mall, creating a more integrated shopping environment [3]. Group 3: Economic and Market Implications - The city duty-free store model is expected to drive international tourists to purchase goods in China, potentially leading to a new trend in cross-border shopping [1][5]. - The global travel retail market is projected to reach 899.1 billion yuan by 2025, with the duty-free market accounting for 572.4 billion yuan, indicating significant growth potential [5]. - The introduction of city duty-free stores is seen as a strategy to enhance the international consumption status of cities, with many cities aiming to become international consumption centers [6][8]. Group 4: Industry Trends and Future Outlook - The city duty-free store initiative is part of a broader trend to support domestic consumption and promote local products internationally [7][9]. - Companies like China Duty Free Group are actively expanding their presence in the city duty-free market, with several new stores in the pipeline [8]. - The industry is expected to mature over time, driven by favorable policies and market dynamics, ultimately enhancing the profitability of operators [10].

Core Viewpoint - The strategic cooperation between Yangxi County and Guangzhou Lingnan Holdings aims to develop the coastal saline mineral hot spring project, enhancing tourism and cultural integration in the region [6][7][8]. Group 1: Strategic Cooperation - Yangxi County government signed a strategic cooperation framework agreement with Guangzhou Lingnan Holdings to manage and operate the coastal saline mineral hot spring project [6][7]. - This cooperation is part of Yangxi's initiative to promote high-quality development and reform state-owned enterprises, effectively revitalizing state assets [8][9]. Group 2: Tourism Development - Yangxi County, known as "China's Longevity Town," has rich health tourism resources and is a provincial model for comprehensive tourism development [16][17]. - The county is integrating into the Guangdong-Hong Kong-Macao Greater Bay Area's coastal economic belt, leveraging its unique tourism resources to create national-level marine parks and other attractions [18][19]. Group 3: Project Goals - The partnership aims to establish a benchmark project for the integration of agriculture, culture, and tourism, providing strong support for the implementation of pilot projects in this area [10][32]. - Lingnan Holdings plans to develop more coastal hot spring-themed tourism projects, positioning Yangxi as a key tourist destination in the Greater Bay Area [21][23]. Group 4: Company Background - Lingnan Holdings is a major tourism industry operator under Lingnan Group, managing over 1,300 hotels and ranking 14th among China's top 60 hotel groups [26][27]. - The company aims to enhance Yangxi's tourism industry through advanced management systems and marketing networks, contributing to the upgrade of local cultural tourism [28][30].

Investment Rating - The report maintains an "Outperform" rating for the industry [7] Core Insights - The report emphasizes the upcoming summer peak season as a catalyst for the tourism and cultural sectors, highlighting the integration of cultural tourism with IP-driven new consumption logic [2][3] - It suggests focusing on the IP + scenic area concept, particularly in regions like Jiangsu, and recommends companies such as Emei Mountain A, Changbai Mountain, Xiangyuan Cultural Tourism, and Haichang Ocean Park [3][21] - The report notes the stabilization of second-hand prices in the trendy toy sector, driven by the summer season, while also addressing regulatory risks and price fluctuations in the second-hand market [3][22] - In the gold and jewelry sector, the report highlights the potential for high growth in terminal store efficiency and expansion opportunities for brands targeting high-end and young consumers [4][131] - The beauty and personal care sector is identified as having structural opportunities, with a focus on product innovation and long-term growth potential [5][101] Summary by Sections 1. Duty-Free and Scenic Areas - The report tracks the performance of duty-free operators and suggests focusing on city duty-free store openings to capture inbound tourist spending [14] - It highlights the summer tourism market's preparation, with a predicted peak in hotel guest flow in early August [15][21] 2. Trendy Toys - The report notes a significant year-on-year increase in online sales for the trendy toy sector, with a total of approximately 2,754 million yuan in sales from January to May 2025, reflecting a 61% growth [23] - It emphasizes the strong cultural presence of LABUBU, surpassing the popularity of Nintendo Switch2 and LOL in recent trends [3][27] 3. Gold and Jewelry - The report indicates that gold prices remain high, with retail sales in the gold and jewelry sector reaching 30 billion yuan in May 2025, a year-on-year increase of 21.8% [128][131] - It recommends brands like Chaohongji, Laisentongling, and Laopu Gold for their growth potential in high-end markets [131] 4. Beauty and Personal Care - The report identifies significant growth opportunities in the beauty sector driven by product innovation and changing consumer habits, recommending companies like Mao Ge Ping and Shangmei [5][101] - It highlights the successful listing of Ying Tong Holdings as a leading player in the fragrance distribution and brand management sector [68] 5. Medical Aesthetics - The report suggests that the medical aesthetics industry is poised for market share gains due to refined operations and the upcoming release of new products in Q3 [5][61] - It recommends focusing on companies like Jinbo Bio and Sihuan Pharmaceutical for their innovative product pipelines [5][66] 6. Employment and Human Resources - The report notes a stable employment situation with a slight decrease in urban unemployment rates, suggesting a focus on flexible employment leaders [102][105] 7. Sports and Events - The report highlights the ongoing development of outdoor sports and suggests monitoring the "Su Chao" theme for investment opportunities in related companies [111]