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“是时候赶超中国了”,但欧洲从业者越想越不对劲…
Guan Cha Zhe Wang· 2025-12-18 11:06
【文/观察者网 王恺雯】在欧洲汽车行业承压之际,欧盟委员会当地时间12月16日发布汽车产业一揽子 方案,提议放宽2035年"燃油车禁令"相关要求。 路透社18日援引分析人士和专家观点指出,欧盟新的方案或为欧洲传统车企争取更多时间,以缩小与中 国车企的差距,但从长远来看,未来依然属于电动汽车。 欧盟在2023年决定,从2035年起全面禁售会导致碳排放的新的燃油轿车和小型客货车。但在欧洲汽车行 业协会的不断游说下,欧盟公布的最新方案将2035年新车"零排放"目标调整为较2021年"减排90%"。 报道指出,欧盟此举是为了帮助欧洲车企更好地与发展迅速的中国对手竞争。 新方案允许欧盟在2035年后继续销售插电式混合动力汽车、增程式电动汽车,甚至是传统内燃机车辆。 同时提议设立新的小型纯电动车类别,并对在欧洲制造的车型给予额外积分。 行业分析师指出,欧盟的新方案"基本满足"欧洲车企游说的诉求。 "(欧盟)委员会已允许欧洲汽车业进行选择,并获得了竞争的机会,"战略咨询公司Grant Thornton Stax的董事总经理菲尔·邓恩(Phil Dunne)说。他表示,希望欧洲汽车产业能凭借具有成本竞争力的电 动汽车"赶上中 ...
【环球财经】欧盟汽车“禁燃令”缘何松动
Xin Hua She· 2025-12-18 10:49
Core Viewpoint - The European Commission has proposed to relax the 2035 ban on the sale of fuel vehicles, adjusting the new car "zero emissions" target to a "90% reduction" from 2021 levels, allowing some fuel vehicles to enter the market under specific conditions [1][2]. Group 1: Policy Changes - The European Council had previously passed a regulation in March 2023 to ban the sale of new fuel cars and small commercial vehicles starting in 2035, which was seen as a key strategy for decarbonizing the transport sector [2]. - The recent proposal allows for plug-in hybrid vehicles, range-extended vehicles, mild hybrid vehicles, and internal combustion engine vehicles to be sold after 2035, indicating a significant policy shift [2]. Group 2: Industry Reactions - Major automotive manufacturers from Germany and Italy, as well as companies like Stellantis and Mercedes-Benz, have pressured the EU for this policy change, arguing that a single-path transition could undermine the resilience and survival of the European automotive industry [2]. - German Chancellor Merz welcomed the proposal, stating it is a pragmatic and economically reasonable approach that aligns with current market realities [2]. Group 3: Criticism and Concerns - Some experts, like Ferdinand Dudenhöffer, criticized the proposal as the "worst possible solution," arguing it fails to provide a clear direction for industry transformation and may lead to hesitancy in corporate strategic decisions [3]. - Concerns were raised that the policy signals hesitation and compromise, potentially delaying investments and weakening innovation [3]. Group 4: Industry Challenges - The European automotive industry faces structural pressures, with electric vehicles accounting for only 16.4% of new car registrations from January to October this year, highlighting the immaturity of the electric vehicle market and insufficient charging infrastructure [4]. - Rising energy prices and additional tariffs from the U.S. have increased cost pressures, leading to profit declines for major German automakers like BMW, Mercedes-Benz, and Volkswagen in the first three quarters of the year [4]. - The German automotive sector has seen a net job reduction of approximately 51,500 positions over the past 12 months, making it one of the most affected industrial sectors [4]. Group 5: Diverging Opinions - There are significant divisions within the EU regarding the adjustment of the fuel vehicle ban, with some member states and mainstream automakers advocating for "technological openness" to ensure planning security and avoid overly rigid policies that could undermine investment confidence [5]. - Conversely, some European automakers and environmental organizations oppose the policy relaxation, arguing it could slow down the transition and weaken Europe's long-term competitiveness in the new energy sector [5]. Group 6: Impact on Competitiveness - Executives from companies like Volvo and Polestar expressed concerns that policy reversals could undermine corporate confidence in EU regulations and damage climate goals, ultimately weakening European competitiveness [6]. - The European Transport and Environment Federation warned that reliance on internal combustion engines will not restore strength to European automakers, and poor decision-making could jeopardize the entire automotive industry [6].
玛莎拉蒂APP,突遭下架!
Shen Zhen Shang Bao· 2025-12-18 07:42
Core Viewpoint - Maserati is facing significant challenges, including declining sales and the removal of its app from the market due to user rights violations, which could further impact customer experience and vehicle management capabilities [1]. Group 1: Sales Performance - Maserati's sales in China peaked at over 14,400 units in 2017, making it the brand's largest single market globally. However, sales have been declining since 2018, with a drastic drop expected in 2024, projecting only 1,228 units sold, less than one-tenth of its peak [4]. - In the first three quarters of 2025, Maserati's cumulative sales were only 1,023 units, averaging less than 100 units per month in the national market [4]. Group 2: Strategic Challenges - The brand's strategic positioning in the Chinese market has been unclear, with frequent changes in leadership and strategy, leading to confusion among potential customers and dilution of the brand's luxury image [4]. - Maserati's product development has stagnated, with its first electric model, the Grecale Folgore, only launching in 2024 and utilizing an outdated 400V platform, falling behind competitors in terms of range, intelligence, and charging efficiency [4]. Group 3: Pricing and Market Response - Maserati has significantly reduced prices for its Grecale SUV models, with the fuel version's price dropping from 650,800 yuan to 388,800 yuan, approximately 40% off the original price, and the electric version from 898,800 yuan to 358,800 yuan, about 60% off [3].
欧盟松绑燃油车,车企却回不去了?数百亿已投,电动化终局难改
Hua Er Jie Jian Wen· 2025-12-18 07:18
Core Viewpoint - The European Commission proposed to abandon the 2035 deadline for a complete transition to electric vehicles, allowing traditional automakers more time to sell hybrid models, although the long-term future of the industry remains electric vehicles due to significant sunk costs already invested [1][2]. Group 1: Policy Changes - The new proposal allows plug-in hybrid vehicles and some traditional internal combustion engine models to remain legal after 2035, marking a significant shift in the EU's regulatory environment [1]. - A new category for small electric vehicles is proposed, providing additional emission credits for models produced in Europe [1]. - This policy shift creates a divergence from the U.S. path, where support for electric vehicles has been withdrawn [1]. Group 2: Industry Impact - The policy change provides a "breathing space" for automakers, but experts warn that the uncertainty poses challenges for companies that have already allocated capital based on previous regulations [2][4]. - The adjustment allows hybrid technology to play a crucial role in the next decade, giving European automakers more options and competitive opportunities [3]. - Despite the short-term benefits for traditional technologies, the long-term capital logic towards electrification remains unchanged [2]. Group 3: Market Sentiment - Market analysts express caution regarding the long-term impact of the policy change on actual sales, with predictions indicating that by 2035, electric vehicles will only account for 62% of sales due to doubts about the enforcement of the ban [3]. - The slowdown in the transition to electrification provides time for building charging infrastructure, which is currently a major barrier to electric vehicle adoption [3]. Group 4: Investment Risks - The sudden policy shift is a setback for aggressive transitioning automakers, as investments based on the previous internal combustion engine ban now face extended payback periods or strategic misalignment [4]. - Companies like Ford have announced significant asset write-downs and are seeking tighter collaborations to share risks, such as their partnership with Renault to develop small electric vehicles [4]. Group 5: Demand for Policy Certainty - Industry executives are calling for greater policy certainty, expressing frustration over the frequent regulatory changes that complicate long-term capital investment planning [5][6].
The electric car transition unravels slowly, then all at once
The Economic Times· 2025-12-18 05:22
Core Insights - The electric vehicle (EV) industry is entering a more uncertain and contested phase, with significant pullbacks from major manufacturers and a shift in regulatory timelines [1][12] - The European Commission has relaxed its aggressive timeline for phasing out internal combustion engines, allowing more time for manufacturers and consumers to transition [1][9] - Major automakers like Ford, General Motors, and Volkswagen are incurring substantial financial charges as they adjust their electric strategies, indicating a broader industry reckoning [2][6][7] Company-Specific Developments - Ford Motor Co. announced $19.5 billion in charges related to its retreat from an aggressive electric strategy, including the cancellation of a planned electric F-Series truck line and a shift towards gas and hybrid vehicles [1][11] - General Motors incurred $1.6 billion in charges tied to reducing EV production capacity and has indicated that more such moves may follow [6][12] - Volkswagen AG is ceasing production of its electric ID.3 hatchbacks, marking the first time in 88 years that it will halt production at a German assembly plant, and has booked €4.7 billion ($5.5 billion) in charges related to its subsidiary Porsche AG's retreat from EVs [7][13] Industry Trends - Tesla Inc. is experiencing a decline in worldwide vehicle deliveries, poised to drop for the second consecutive year, as the company's focus shifts away from its initial electric vehicle goals [3][12] - The transition to EVs is not being abandoned, with industry leaders like GM reaffirming their commitment to electric vehicles as a long-term strategy [8][12] - Despite the challenges, the EV segment is still growing, but sales are not increasing at the pace required to meet future targets set by policymakers [9][12]
无稀土电机争夺战持续升温,有望改写电动汽车发展新格局?
Core Viewpoint - The automotive industry is witnessing a significant shift towards the development of rare-earth-free electric motors, driven by cost reduction and technological innovation, which could reshape the electric vehicle landscape [3][4][8]. Group 1: Industry Trends - Many multinational automotive companies are reducing the rare-earth content in electric motors, with some aiming to develop motors that contain no rare-earth materials at all [3][4]. - Tesla announced two years ago that its next-generation permanent magnet drive motor would not use any rare-earth materials, opting instead for steel rotors and exploring new magnetic materials [4][7]. - The trend towards rare-earth-free motors is gaining momentum, with various companies, including European automakers, actively researching and developing these technologies [4][7]. Group 2: Technological Innovations - The development of rare-earth-free motors presents significant technical challenges, including the design of magnetic circuits and control algorithms, which require advanced understanding and capabilities [4][6]. - Companies like Conifer are exploring innovative designs, such as axial flux motors that can utilize both ferrite and rare-earth magnets, potentially increasing power density [6][7]. - New materials, such as manganese-bismuth magnets, are being developed to replace traditional rare-earth magnets, indicating a shift in material science within the industry [7][8]. Group 3: Market Implications - The competition for rare-earth-free motor technology is expected to drive the electric vehicle supply chain towards greater diversification and sustainability [8][9]. - As companies invest in rare-earth-free technology, they are likely to enhance their supply chain resilience and maintain a competitive edge in the global electric vehicle market [8][9]. - The shift towards rare-earth-free motors could lead to improved vehicle performance, including extended range and reduced charging times, benefiting consumers [7][9].
亏不起!福特电动汽车战略大退步
Core Viewpoint - Ford has announced a significant strategic shift by cutting back on electric vehicle (EV) development and production, focusing instead on hybrid models and smaller, more affordable electric vehicles, leading to an estimated $19.5 billion in related costs [2][6]. Group 1: Strategic Adjustments - The strategic adjustment is driven by two main factors: the cancellation of EV subsidies by the U.S. government and ongoing losses in Ford's EV business, which are projected to total $9 billion, $21 billion, $47 billion, and $51 billion from 2021 to 2024, with an additional $3.6 billion loss expected in the first three quarters of 2025 [3][5]. - Ford plans to reallocate capital to higher-return growth areas, including commercial vehicles, trucks, hybrid models, and battery storage [3][5]. - The production of the F-150 Lightning electric pickup truck will be halted due to low sales and high production costs, with resources redirected to more profitable fuel and hybrid versions [3][5]. Group 2: Production Changes - The next-generation F-150 Lightning, initially planned for production at the Blue Oval City factory in Tennessee, will now be adjusted to an extended-range version and produced in Michigan, with the factory being renamed to focus on fuel-powered trucks by 2029 [5]. - The Transit electric van project in Ohio has been canceled, with the factory set to switch to producing the next generation of fuel and hybrid vans by 2029 [5]. - Ford is shifting some battery production capacity from vehicle applications to energy storage systems, having ended its partnership with SK On and taking over two battery plants in Kentucky [5]. Group 3: Industry Context - Ford's strategic pivot coincides with a broader trend in the automotive industry, as major companies like General Motors, Volkswagen, Stellantis, Honda, and Nissan are also slowing their electric transition and focusing on hybrid models to mitigate risks [7][9]. - The global automotive industry is moving from aggressive electric vehicle strategies to a more diversified approach, balancing short-term profitability with long-term transformation [9].
被低估的“理工男”:朱江明全域自研这步棋,零跑赌对了吗?
Tai Mei Ti A P P· 2025-12-18 01:27
Core Viewpoint - The recent investment by China FAW Group in Leap Motor, acquiring approximately 5% of the company, signifies a strategic partnership aimed at leveraging resources and technology for mutual growth in the automotive industry [1][4]. Group 1: Strategic Partnerships - Leap Motor has successfully partnered with major automotive players, including Stellantis, which acquired a 20% stake for €1.5 billion, facilitating Leap Motor's international expansion [1][4]. - The collaboration with China FAW Group is expected to provide Leap Motor with credibility and access to essential resources in the automotive sector, enhancing its ability to secure bank support and policy resources [5]. - Leap Motor's strategy involves using technology to gain market access, as evidenced by its joint venture with Stellantis, which has enabled rapid entry into nine European markets [4][5]. Group 2: Financial and Operational Insights - Leap Motor's recent delivery figures show over 70,000 units in the last month, positioning it as a strong competitor in the new energy vehicle market [2]. - The company aims to improve its cost structure by integrating with FAW's supply chain and sales network, potentially enhancing its gross margin, which was -8.1% in the second half of 2022 due to dealer rebates [6][7]. - Leap Motor's operational strategy includes a focus on self-research and development, with plans to increase the self-manufacturing rate of core components to over 80% at its new facility in Huzhou [24]. Group 3: Leadership and Management Changes - The turnaround of Leap Motor is attributed to the leadership of Wu Baojun, who joined during a critical period and implemented strategic marketing and operational improvements [15][18]. - Wu's departure in early 2024, after successfully stabilizing the company, raises questions about the future direction and management continuity at Leap Motor [20][21]. - The company has set ambitious sales targets, aiming for 1 million units by 2026, reflecting its growth trajectory and market aspirations [23][24].
欧盟撤回2035年燃油车禁令?
Xin Lang Cai Jing· 2025-12-17 23:14
Core Viewpoint - The European Commission announced a proposal to abandon the effective ban on new internal combustion engine vehicles by 2035, marking the biggest retreat in green policy in recent years due to pressure from the automotive industry [2][10]. Group 1: Proposal Details - The proposal allows the continued legal registration and sale of vehicles using biofuels or synthetic fuels after 2035, pending approval from EU member states and the European Parliament [2][10]. - The emissions target will be adjusted to a 90% reduction in carbon dioxide emissions from 2021 levels, rather than achieving zero emissions for all new cars and vans by 2035 [14]. - Manufacturers will need to offset remaining emissions by using low-carbon steel, synthetic fuels, or non-food biofuels [14]. Group 2: Industry Reactions - German Chancellor Friedrich Merz's recent letter urging the EU to relax the ban may have influenced this change, as major automakers like BMW and Toyota opposed strict regulations [5][12]. - The European Automobile Manufacturers Association (ACEA) described the current situation as a "decisive moment" for the industry, highlighting the need for more flexible compliance systems [6][13]. - Several EU member states, including Germany and Italy, have pressured the EU for more "technologically neutral" policies, representing nearly half of the EU's total population [6][13]. Group 3: Market Context - The proposal follows Ford's announcement of a $19.5 billion asset write-down and the cancellation of several electric vehicle models due to weak demand in the U.S. market [5][12]. - The automotive industry is entering a reset phase, with manufacturers calling for relaxed emissions targets and reduced penalties for non-compliance [6][13].
Santa's Sleigh Gets Supercharged: Dodge Durango SRT Hellcat Orders Open Nationwide
Prnewswire· 2025-12-17 17:00
Core Insights - The Dodge Durango SRT Hellcat, featuring a 710-horsepower supercharged HEMI® V-8 engine, is now available for order across all 50 states in the U.S., marking it as the fastest American gas-powered SUV ever [1][10] - The 2026 model introduces new customization options, including the Triple Nickel exterior color and Mopar carbon-fiber stripes, allowing for over 10 million personalization combinations for the Durango SRT Hellcat Jailbreak [2][10] Product Features - The Dodge Durango is highlighted as the only three-row muscle SUV on the market, offering best-in-class towing and performance capabilities [4] - The 2026 Durango lineup includes eight available exterior colors, with recent additions like Triple Nickel and B5 Blue, enhancing the vehicle's aesthetic appeal [6][10] - New Mopar carbon-fiber-style dual stripes are introduced, expanding the customization options for the Durango lineup [7][10] Sales and Market Performance - Dodge has experienced 14 consecutive months of sales growth, indicating strong market momentum for the Durango model [4] - The full 2026 Dodge Durango lineup is now available nationwide, including in key states such as California, Massachusetts, and New York [4][10] Marketing and Promotion - Dodge is promoting the Durango SRT Hellcat through a holiday-themed social media campaign featuring a video of Santa delivering toys in the high-powered SUV [3][10]