【 】 国泰海通证券 证券研究报告 2026年乘用车: 以高端、出海为矛破局 2026/ 02/28 行业评级: 增持 姓名：刘一鸣 (首席分析师) 邮箱：liuyiming@gtht.com 电话:15216799596 证书编号: S0880525040050 姓名:张觉尹 (分析师) 电话：19945659915 姓名： 潘若婵 (分析师) 邮箱: zhangjueyin@gtht.com 邮箱: panruochan@gtht.com 一电话:17278286860 证书编号：S0880525040057 证书编号：S0880525110006 01 02 03 04 2 2025年乘用车市场分析 请参阅附注免责声明 3 / 总量： 2025年乘用车内需与出口稳健增长 01 2025年，国内乘用车批发销量达2379.7万辆，同比+6%，在政策支持与消费复苏驱动下保持韧性增长。 2025年，中国实现乘用车出口573.1万辆，同比+21%，受益于自主品牌加速海外市场扩张与国产新能源车竞争力提升。 图: 乘用车国内批发销量（万辆） 300 238 240 227 250 202 201 198 172 22 ...

转自：前瞻产业研究院 1、合肥市新能源汽车产业政策环境 ——合肥市新能源汽车产业重点政策梳理 合肥市已成为全国新能源汽车产业发展高地，2024年产销规模位居全国前列，产业集群加速向万亿级目标迈 进。其地方产业政策以《智能网联汽车应用促进条例》为产业发展提供法律支撑，以研发创新、产业链培 育、市场推广、基础设施、智能网联等支持领域全覆盖政策体系持续优化产业发展环境。总体而言，合肥市 新能源汽车产业政策从系统化的顶层设计到持续加码的财政支持，通过政策组合拳推动打造具有全球影响力 的新能源汽车之都。 ——合肥市新能源汽车产业各市区域政策 截至2025年11月，合肥市各区县新能源汽车产业政策呈现"产业扶持"与"消费促进"双轮驱动格局，通过差异 化定位和精准支持，构建了全国领先的新能源汽车产业集群，为合肥打造"具有国际影响力的新能源汽车之 都"提供了强有力支撑。下一步政策将更聚焦产业链协同、创新能力提升和应用场景拓展三大方向，推动产 业向全球价值链中高端攀升。 2、合肥市新能源汽车产业链图谱 ——合肥市新能源汽车产业链图谱 近年来，合肥市聚焦新能源汽车"首位产业"，积极构建最优产业生态、保障产业发展，一体化布局新能源汽 ...

Core Viewpoint - The company, Zhongchao Innovation, anticipates a significant increase in net profit for the year 2025, projecting between RMB 20.25 billion and RMB 21.93 billion, representing a year-on-year growth of approximately 140% to 160% due to sustained high growth in its leading technology products across various sectors [1] Group 1: Financial Performance - The company expects a net profit of approximately RMB 20.25 billion to RMB 21.93 billion for 2025, marking a year-on-year increase of about 140% to 160% [1] - The annual global installed capacity of the company's power batteries reached 62.8 GWh, a year-on-year increase of 52.6%, securing a position among the top four globally with a market share of 5.3% [1] Group 2: Product and Market Development - In the passenger vehicle sector, the company has established deep collaborations with major clients such as XPeng, Leap Motor, Geely, and Toyota, achieving significant growth in high-end vehicle markets and expanding its product offerings [2] - The company’s 5C ultra-fast charging battery has become the largest delivery volume product globally, while its "top-tier all-round" cylindrical semi-solid-state battery has achieved high energy density and ultra-fast discharge capabilities [2] Group 3: Commercial Vehicle and Energy Storage Solutions - The company has successfully implemented its "Zhiyuan" all-scenario solution in the commercial vehicle sector, leading to exponential growth in vehicle installation and new model announcements [3] - In the energy storage sector, the company has introduced new products in the "Zhijiu" series, achieving record high shipment volumes and project deliveries, while expanding its market presence in Europe and the Middle East [3] Group 4: Industry Outlook - Industry analysts indicate that the global energy transition and electrification trends are accelerating, leading to long-term growth in the demand for power batteries and energy storage [3] - The company has built a unique competitive advantage through its strong technical foundation, comprehensive product layout, and deep partnerships with leading enterprises, positioning itself as a leader in driving high-quality development in the global new energy industry [3]

以下文章来源于汽车公社 ，作者曹佳东 汽车公社 . 速度 深度 态度 打响市场保卫战。 作者/曹佳东 来源/汽车公社 （iAUTO2010） 2026年注定是中国车市竞争强度拉满的又一年。越早出招，总会比对手先声夺人。 春 节 前 夕 ， 中 汽 协 就 曾 踩 " 点 " 给 出 了 今 年 一 月 车 市 的 产 销 情 况 。 很 显 然 ， 不 管 是 出 于 春节临近造成的客源流失，还是因补贴政策调整带来的消费观望情绪发酵，2026年的 市场开端可算不上明朗。 鉴于这样的趋势或将有可能持续下去，企业对于市场预期的暧昧态度，也使得人人都在 本应其乐融融的时间段悬着一颗心。听说，春节期间，就有很多车企内部员工未曾放慢 工作节奏。以至于从那一刻起，我们都有一种感觉，全年行业竞争的大幕似乎这就暗暗 被拉开了？ 而 当 假 期 临 近 尾 声 ， 有 人 忙 着 赶 回 战 场 为 今 年 的 鏖 战 做 着 准 备 ， 给 出 一 连 串 的 促 销 方 案 。 说 真 的 ， 2026 年 的 车 市 基 本 就 被 定 下 了 一 个 新 的 基 调 。 " 卷 " 都 不 足 以 拿 来 形 容 了， ...

Investment Rating - The report maintains a recommendation for the six-seat SUV industry, highlighting both blue ocean opportunities and red ocean competition [2] Core Insights - The six-seat SUV market is expected to see the launch of five new models priced around 200,000 yuan in 2026, with top models potentially achieving monthly sales of 10,000 to 20,000 units [2][22] - The high-end six-seat SUV market is experiencing intense competition, with a significant increase in supply expected in 2026, outpacing market expansion [2][6] - The 200,000 yuan segment remains a potential blue ocean market, as current models often fail to meet consumer demands due to size and pricing issues [6][24] Summary by Sections Total Market Overview - The six-seat SUV market is projected to grow, with an estimated total of 150,000 units sold in 2025, reflecting a year-on-year increase of 21,000 units [13] - The market is expected to continue expanding with the introduction of new models, particularly in the 200,000 yuan segment [6][10] Blue Ocean Opportunities - The 200,000 yuan segment for six-seat SUVs is identified as a significant market opportunity, with current models not meeting consumer expectations in terms of size and pricing [6][22] - The report notes that the proportion of six-seat SUVs priced below 250,000 yuan is only 4.9%, compared to 28% for those above this price point, indicating room for growth [24] Red Ocean Competition - The high-end six-seat SUV market is set to intensify with 22 new models expected to launch in 2026, leading to fierce competition [2][6] - The report highlights a shift in product strategy from size combinations to price combinations, indicating evolving consumer preferences [2][10] Investment Recommendations - The report suggests focusing on companies like Leap Motor and Great Wall Motors, with specific models expected to drive significant sales growth [7][10] - Geely is also recommended due to its ongoing product cycle contributing to sales and profit increases [7][10]

2026年，主流车企将进一步推动从域集中式架构到"中央计算+区域"架构的切换。在智能化下半场，整车电子电气架构的先进程度，某种程度上将决定各 大品牌车型的竞争力。 1月底，小鹏汽车和大众合作的CEA架构首搭车型与众07正式量产下线。该整车电子电气架构采用区域控制设计，集成高性能中央计算平台。2026年起， 搭载CEA架构的车型将从A级车拓展至B级车，逐步覆盖大众在华三大合资企业的新产品。 高工能汽车研究院监测显示，2025年中国市场（不含进出口）乘用车前装标配物理区域控制器ZCU（HPC+ZCU架构下统计口径，剔除位置域BCM部分） 车型交付量达到289.90万辆，同比增长了92.79%，年度渗透率已突破10%。2025年搭载ZCU的车型销量占比已经提升至5%，部分头部传统自主品牌这一比 重甚至已接近15%。 高工智能汽车研究院监测显示，2025年包括吉利、奇瑞、广汽、一汽、长安、小鹏、蔚来、赛力斯、零跑等车企在旗下部分车型平台采用了新一代集中式 区域控制架构；另外公开消息显示，在2026年包括丰田、大众等合资品牌同样将推动拓新一代区域控制架构在旗下车型平台的落地。 高工智能汽车研究院同时还监测到，区域域控制 ...

日前， 长安汽车宣布2026款长安UNI-Z PHEV将于2月28日上市，作为年代改款车型，针对配置进行了优化。 外观方面，2026款长安UNI-Z延续现款车型设计，采用纵横万象设计理念，前脸采用无边界格栅配合参数化点阵设计，与两侧大灯组融为一体。新 增"月华银"配色。车身尺寸为4730×1890×1660mm，轴距为2795mm，与现款一致。 车内配备14.6英寸中控屏，方向盘采用双色材质包覆。智能座舱将会搭载天枢智能OS和AI语音大模型，并配备云感零压座椅、50W无线快充以及L2级 驾驶辅助等配置。 动力方面，201.5升四缸发动机和电动机组成插电混动系统，传动系统匹配E-CVT无级变速箱，发动机最大功率72千瓦，峰值扭矩125牛·米；电动机最大 功率160千瓦，峰值扭矩251牛·米，馈电油耗为5.09L/100km，CLTC纯电续航里程130km，CLTC综合续航1250km。电池支持最大85千瓦充电功率，电量从 30%充至80%仅需15分钟。 ...

内容概况：从汽车整车的制造流程来看，主要包括冲压、焊装、涂装和总装这四个环节。焊装阶段的工 艺最为复杂，也是汽车整体质量决定性的因素之一。近年来，随着汽车工业向自动化与智能化持续迈 进，焊装设备技术不断升级，从传统的焊接机器人逐步演进至激光焊接、搅拌摩擦焊等先进工艺，有效 提升了焊接质量与生产效率，降低了人工依赖，同时增强了汽车制造的精度与生产柔性。与此同时，国 家相继出台《中国制造2025》《机械行业稳增长工作方案（2025—2026年）》等一系列政策，明确将持 续加大对高端装备制造业的支持力度，为汽车焊装设备行业的技术创新与市场拓展创造了良好的宏观环 境与发展机遇。从市场结构看，汽车焊装设备主要服务于汽车改造领域与汽车新增产能领域。数据显 示，2025年中国汽车焊装设备行业市场规模为360.48亿元，同比增长3.96%，其中，汽车改造领域市场 规模为163.91亿元，同比增长4.69%；汽车新增产能市场规模为196.57亿元，同比增长3.35%。未来，随 着新能源汽车渗透率提升、轻量化材料应用增多以及智能制造要求的进一步提高，汽车焊装设备行业将 继续向更高效、更智能、更柔性的方向演进，市场规模有望保持稳健 ...

Investment Rating - The report maintains a "Positive" investment rating for the automotive and automotive parts industry [11] Core Insights - The report highlights a significant leap in the development of general artificial intelligence large models, with continuous breakthroughs in model scale, training paradigms, and reasoning capabilities, establishing a solid technological foundation for various AI applications. Intelligent driving, being an application of "physical AI," is evolving towards large models, marking a new phase of intelligent emergence [3][6] Summary by Sections Introduction: AI Empowerment, Intelligent Driving Enters the Large Model Era - The report discusses the rapid development of general artificial intelligence large models, emphasizing their role in enhancing intelligent driving through technological iterations [6][19] Emergence of General Large Model Capabilities - The AI large model era is characterized by the use of the Transformer architecture, exponential increases in computing power, and the accumulation of vast multimodal data, leading to critical breakthroughs in AI applications [7][21] Progression of Intelligent Driving Large Models - Intelligent driving has transitioned from rule-based models to end-to-end large models, gradually evolving towards VLA (Vision-Language-Action) and world models, enhancing deep reasoning and decision-making capabilities [8][50] Investment Recommendations - The report suggests that the continuous emergence of AI large model capabilities will accelerate the commercialization of high-level intelligent driving. Key recommendations include companies like XPeng Motors, BYD, and Geely in the vehicle sector, and Top Group and Bertelson in the parts sector [9]

国家知识产权局信息显示，重庆长安汽车股份有限公司申请一项名为"防中继攻击离线控车方法、装 置、车辆、介质及程序产品"的专利，公开号CN121568118A，申请日期为2025年12月。 专利摘要显示，本发明涉及车辆控制技术领域，公开了防中继攻击离线控车方法、装置、车辆、介质及 程序产品，本发明在无网状态下通过建立蓝牙连接，执行控车设备与车辆之间的通信交互和控车流程， 确保在无网或弱网环境下进行控车。并且，车辆通过向控车设备发送测距信号并接收控车设备反馈的响 应信号，来计算与控车设备之间的距离信息，在距离信息校验通过后再接收控车设备的加密认证请求， 初步避免远距离的非法请求。然后，通过解密加密认证请求，将控车设备的第一会话密钥与自身的第二 会话密钥进行有效性校验，并对接收到加密认证请求时的第一时间戳和控车设备生成响应信号时的第二 时间戳之间的时间差进行校验，阻断中继攻击，防止车辆被非法控制或窃取。 天眼查资料显示，重庆长安汽车股份有限公司，成立于1996年，位于重庆市，是一家以从事汽车制造业 为主的企业。企业注册资本991408.606万人民币。通过天眼查大数据分析，重庆长安汽车股份有限公司 共对外投资了120 ...