过年"留守大城市"不一定悲情，除夕上班也可以有搞钱的快乐。年轻人正在用他们的方式迎接新的一 年。 腊月二十六，年味已经在北京的商场里悄悄蔓延。上午10点商场开门迎来第一波人流，霸王茶姬的自动 订单机就已经开始"嘟嘟嘟"连续吐单。店长房津玲看了一眼屏幕上跳动的数字，一边熟练地贴单，一边 不忘调侃"订单长龙它又来了"。这是房津玲在霸王茶姬工作的第二个春节，这个春节，她仍然选择了在 店"留守"，不回东北老家过年。 对于大多数国人来说，春节意味着归乡、团圆与休憩；但对于近两年线下消费最为热闹的行业——奶茶 咖啡的一线员工来说，春节反而"忙得飞起"。房津玲所在的门店里一共17个小伙伴，今年有13位都选择 留守，一起上班。 "别人放假我上班，别人聚餐我打单"，这种感觉，总会让一线员工有些淡淡的伤感。但这群"00后"员工 们总能在其中找到乐趣：三倍工资和分红的"搞钱方式"，以及与同店伙伴们忙碌之后的聚餐，让他们期 待。 年轻人留守岗位：躲避盘问，拥抱"三倍薪水" "除夕上班，初一也上班吗？" "上班，假期都上，就和普通的工作日一样。" "不回家过年会有失落感吗？" "不会，去年我把爸妈接来北京了，今年忙完回家还能吃上热乎的 ...

Core Viewpoint - The rise of live-streaming entrepreneurship consultations, particularly in the food and beverage sector, has transformed niche content into a mainstream phenomenon, driven by outrageous stories from participants that attract significant viewer engagement [5][10]. Group 1: Popularity of Live-Streaming Entrepreneurship - The concept of "live-streaming entrepreneurship" has gained traction, with hosts like "Yong Ge" amassing millions of followers across platforms such as Douyin and Kuaishou, turning their sessions into entertainment due to the bizarre stories shared by participants [5][8]. - Yong Ge's live-streaming sessions, originally focused on paid consultations for restaurant operations, have evolved into a source of entertainment, with a notable video compilation reaching over 1.06 million views [7]. - The engagement on platforms like Zhihu and Bilibili indicates a growing interest in entrepreneurial stories, with discussions and video compilations achieving millions of views [7][12]. Group 2: Entrepreneurial Challenges and Failures - Many entrepreneurs are drawn to the low barriers of entry in the food and beverage industry, leading to a surge in failed ventures that are now highlighted through live-streaming, showcasing the harsh realities of entrepreneurship [10][20]. - The phenomenon of "fast recruitment" companies, which mislead aspiring entrepreneurs with false promises, has been identified as a significant issue, with many participants in live-streams sharing similar stories of being scammed [20][21]. - The case of the "Two Rivers Governor," a participant who lost significant investments in a failed tea shop venture, exemplifies the pitfalls faced by many in the industry, leading to widespread discussion and analysis online [12][14]. Group 3: Monetization and Business Models - The live-streaming entrepreneurship model has created a dual benefit: hosts earn income through consultation fees while entrepreneurs gain exposure and advice, potentially increasing their business visibility [27]. - Successful hosts have diversified their revenue streams, offering paid courses and private consultations, with some generating substantial income from these services [27][28]. - The competitive landscape of the food and beverage industry has intensified, with a significant increase in store closures, yet new entrants continue to emerge, indicating a dynamic and rapidly evolving market [30].

【环球网消费报道 记者 刘晓旭】2026年农历马年的钟声即将敲响。春节在中国人的精神谱系中，承载 着厚重的文化记忆与情感寄托。它不仅是"辞旧迎新"的时间刻度，更是一场汇聚情感、记忆与文化的隆 重盛典。琳琅满目的年货与热气腾腾的餐桌，既是传统年味的具象化符号，也是时代变迁的生动缩影。 当前，国人的年夜饭已演变为"吃得好、重品质、寻新意"的深刻变化。站在2026年节点审视，这场餐桌 上的变化早已突破了感官体验的边界——当AI营养师精准定制家宴菜单，当区块链溯源赋予每一道食 材不可篡改的"数字身份证"，当智能温控物流让"鲜味"跨越山海即时抵达，传统年味正被硬核科技重新 定义。这不再局限于口感的改善或包装的升级，已演变成了一场涵盖供应链重塑、技术穿透、标准升维 与管理闭环的系统性变革。 中国营养保健食品协会执行副会长厉梁秋在接受环球网消费记者采访时表示，食品行业正从规模扩张转 向品质化、健康化、规范化高质量发展。品质提升是产业立身之本，企业须坚守安全底线，强化全链条 管控与标准引领，以技术创新夯实质量根基，用诚信与专业赢得消费者信任。在消费理念更新与政策红 利的双重驱动下，中国食品行业正全力奔赴一场向"卓越进阶"的华 ...

Core Viewpoint - The article highlights the importance of the Tiantong satellite in advancing China's sixth-generation mobile communication, emphasizing the goal of establishing an integrated communication network across air, land, sea, and space [1][19]. Group 1: Project Overview - The "14th Five-Year Plan" suggests a forward-looking layout for sixth-generation mobile communication, focusing on building an integrated network [1]. - A key task is to enhance the coverage of Tiantong satellite signals, with recent testing conducted in the challenging environment of Tibet's Ali region [1][5]. Group 2: Testing Challenges - The testing team faced significant challenges, including high altitude (over 4500 meters) and severe weather conditions, such as heavy snowfall and a sudden drop in temperature to -20°C [3][13]. - Communication with the Beijing monitoring center was necessary to adjust signal strength, which took considerable time due to the adverse weather [9][11]. Group 3: Engineering Efforts - Engineers have conducted extensive field tests across various extreme environments in China to ensure comprehensive satellite coverage, aiming to eliminate communication blind spots [17]. - The successful completion of the Tiantong satellite test in harsh conditions reflects the commitment of the engineering team to connect remote areas [15][21]. Group 4: Future Implications - The integration of the Tiantong satellite into the communication network is expected to benefit local communities, including herders and tourists, by providing reliable communication services [17]. - The engineers express pride in their work, recognizing its alignment with national development goals and the broader impact on society [19][21].

Core Insights - The sugar water market is experiencing significant growth, with a surge in store openings and brand entries, marking 2025 as a pivotal year for this category [2][4][10]. Market Growth - As of April 2025, the number of sugar water-related enterprises in China has surpassed 200,000, reflecting a 21% increase since 2021 [3]. - By mid-July 2025, 75,215 new sugar water stores were opened, bringing the total to 198,697 [4]. - Notable brands like Mai Ji Milk Company and Shantou Sweet Soup have rapidly expanded, with the former exceeding 400 stores by August 2025 and the latter opening over 80 stores across multiple provinces [5]. Industry Dynamics - The sugar water category is becoming increasingly attractive to new tea brands, which are incorporating sugar water products into their menus [6][7]. - Social media engagement around sugar water is rising, with hashtags related to sugar water amassing billions of views on platforms like Douyin and Xiaohongshu [7]. Consumer Trends - The resurgence of sugar water is closely linked to the decline of the new tea drink sector, which is facing saturation and negative growth [10]. - Health-conscious consumption trends are driving demand for sugar water, with 71.8% of Generation Z preferring healthier beverage options [13]. Financial Metrics - The gross profit margin for sugar water products is approximately 65%, compared to around 55% for new tea drinks, making it a financially appealing sector [12]. Challenges Ahead - The sugar water industry faces challenges such as product homogenization and limited consumption frequency, which may hinder growth [17]. - The entry of new tea brands into the sugar water market could further complicate the competitive landscape, as they leverage established supply chains and customer bases [17]. Future Outlook - The potential for sugar water to replicate the success of new tea drinks remains uncertain, but the category is expanding its boundaries and possibilities [18].

Core Viewpoint - The meeting emphasized the importance of implementing the spirit of the 20th National Congress of the Communist Party of China and the directives of General Secretary Xi Jinping regarding party building and state-owned enterprises, aiming to enhance the political responsibility of central enterprise party committees in governance and ensure high-quality development through effective party leadership [1][2][3]. Group 1: Party Building Responsibilities - Central enterprise party committee secretaries reported on their responsibilities and identified key issues, with a focus on improving governance and accountability [2]. - Zhang Yuzhuo highlighted the need for party committee secretaries to take responsibility for party governance and to ensure the implementation of strict party discipline [2][3]. Group 2: Achievements and Progress - Over the past year, central enterprise party committees have effectively implemented directives from the central government, strengthening the leadership system and enhancing the political awareness of party members [2]. - The commitment to high-quality development and service to national goals has been reinforced, providing a strong guarantee for the successful completion of the 14th Five-Year Plan [2]. Group 3: Future Directions - The focus for the upcoming year will be on deepening the integration of party leadership into corporate governance and enhancing the effectiveness of political supervision [3]. - There is a call for continuous improvement in the management of enterprise leadership teams and the promotion of a correct view of performance [3][4]. - The meeting stressed the importance of aligning party building with operational activities to leverage the political and organizational advantages of the party for innovation and development [3].

Core Viewpoint - The article discusses the pitfalls and challenges faced by ordinary entrepreneurs in the food and beverage industry, highlighting the disparity between perceived opportunities and actual business viability [5][6][8]. Group 1: Entrepreneurial Challenges - Many entrepreneurs are drawn into the food and beverage sector by the allure of quick profits, but often find themselves in financially unsustainable situations [7][19]. - Examples include a young man who invested 1 million in a tea building but only made 800 yuan daily, leading to significant losses [19][24]. - A bakery owner in Shandong spent 20 million on equipment and renovations but only achieved a daily revenue of 1,000 yuan, resulting in substantial debt [22][24]. Group 2: Misleading Business Models - The article highlights the prevalence of "fast recruitment companies" that exploit aspiring entrepreneurs by promoting seemingly lucrative franchise opportunities without proper vetting [47][49]. - Many individuals fall victim to scams, believing in low investment and high returns, only to face financial ruin [61][49]. - The narrative includes a case where a woman lost 90 million after being misled into opening a franchise without any operational support from the headquarters [43][46]. Group 3: Cultural and Market Misalignment - The article emphasizes the disconnect between cultural aspirations and market realities, as seen in the case of a restaurant owner who focused on brand culture rather than product viability [11][13]. - Entrepreneurs often overlook essential business metrics such as gross margin and customer traffic, leading to poor decision-making [41][57]. - The rise of social media and influencer culture has exacerbated unrealistic expectations among aspiring business owners, pushing them towards high-risk ventures [61][53].

马年春节将近，休闲食品饮料市场火热，生肖、新春元素、非遗文化成为这些企业的创意源泉。据新京 报消费研究院调研发现，不同于单纯的节日促销，今年各企业纷纷将文化属性作为核心发力点，非遗、 故宫等热门IP与马年生肖、新春元素深度融合，成为品牌布局春节市场的关键抓手。从大窑饮品携 手"汪氏皮影"传承人推出新春限定包装，到可口可乐以主题烟花活动启动马年新春系列，从康师傅结 合"马踏飞燕"打造东方美学礼盒，到角楼咖啡萃取故宫藏品灵感设计限定周边，众多品牌通过多元形 式，实现文化与产品的绑定。 整体来看，伴随年货节的开启，文化属性成为食品饮料企业主打的方向。与此同时，在新春销售旺季来 临前，休闲食品饮料企业也开始加大备货力度，有企业升级了生产线来备战销售旺季。业内人士指出， 春节是中国人最看重的节日，而文化属性则非常匹配消费习惯，这种将文化传播与市场需求相结合的模 式，不仅助力企业提升竞争力，更实现了商业价值与文化价值的双赢，为新春消费市场注入浓厚文化活 力。 文化属性贯穿始终 除了"新年"主题，也有的品牌更专注在文化层面。康师傅携手甘肃省博物馆馆藏文物"马踏飞燕"衍生设 计绿马，将东方美学融入新年礼盒设计中。伴随春节营销 ...

来源：无冕财经 //// AI赋能听得多了，但AI赋能的葱油饼吃过吗？ 成都，一个名为"家是本"的小吃店突然走红。不少网友不远万里前往实地打卡，听完整首由AI作曲的"家是本之歌"，买一份灌注了家文化的葱油肉饼，有 时还会被创始人狠狠骂几句"黑粉、喷子、浪费时间"，他们依旧如朝圣般奔赴成都，膜拜这张神圣的葱油饼。 而这一切都要从"勇哥"的直播间说起。 勇哥是专注餐饮业的垂类博主，时常在直播间与餐饮创业者连麦，诊断经营难题。按理说，这种类型的直播间太过垂类，且连麦还要付费，不会吸引太多 公域流量。直到人们发现，在这个直播间里，赚钱的方式千篇一律，亏钱的姿势却千姿百态。 比暴富机会更容易踩到的，是为普通创业者量身定制的坑。有人在山里做奶茶，有人在村里开酒吧，有人梭哈百万只为建造奶茶大厦，还有人用洗脚盆做 果汁，势要脚踢蜜雪冰城。 从某种意义上，这里浓缩着所有的欺骗与贪婪。 花式亏钱 这是张看上去就很吵的招牌。 最显眼的位置，印着"家是本"三个黑体加粗的大字，下方"巨大历史机遇"几个字随后撞入眼球，顾客要艰难找寻，才能从密密麻麻的文字里找到"葱花肉 饼""酸辣粉""蛋烘糕"几个微弱的产品名，整张招牌毫无信息，全是情绪 ...

Core Viewpoint - The upcoming Spring Festival is driving a surge in both online and offline consumption, particularly in the instant retail market, with significant growth in sales of traditional festive foods and beverages [1][4]. Group 1: Market Trends - Douyin platform's sales of New Year's Eve dinner products increased by 92% year-on-year, with popular items including seafood gift boxes and "light cooking" dishes [1]. - Meituan's flash purchase saw sales of beverages and digital home appliances double [1]. - The demand for New Year's Eve dinner reservations is high, leading to a "difficult to book" situation for dine-in services, while home delivery options are becoming increasingly popular [1]. Group 2: Delivery Services - SF Express has launched its "New Year Flavor Special Delivery" service for the sixth consecutive year, collaborating with renowned restaurant brands to deliver regional festive specialties to homes [1][2]. - The service has developed a mature operational system, ensuring comprehensive service coverage and timely delivery through sufficient transportation capacity and intelligent scheduling [1][2]. Group 3: Packaging and Delivery Standards - SF Express has established detailed packaging and delivery standards to meet the diverse requirements of partner restaurants, ensuring food quality during transport [2]. - For complex orders, SF Express utilizes various transportation tools and has implemented special plans for winter weather and traffic conditions to ensure timely delivery [2]. Group 4: Consumer Behavior and Marketing - The Spring Festival period sees a concentration of consumer demand for holiday shopping and gatherings, leading to increased consumption in the restaurant and supermarket sectors [3]. - SF Express provides a one-stop solution for all-channel delivery needs, enhancing the efficiency of local life services for emerging e-commerce platforms like Douyin and WeChat [3]. Group 5: Future Projections - The Ministry of Commerce predicts a 5.8% year-on-year increase in online retail sales during the 2026 Spring Festival, with instant retail order volume expected to grow by 120% [4]. - SF Express aims to transform its platform capabilities into operational support for merchants, meeting consumer demands for high-quality home delivery during the festive season [4].