（图片来源：网络） 出品｜搜狐财经 作者｜李保铭 AWE2025期间，搜狐财经与追觅科技扫地机事业部总裁孟佳在搜狐科技AWE专访间进行了独家对话。 作为扫地机品类的负责人，他和我们交流了很多有关追觅扫地机在全球化、AI等方面的问题，也谈到了很多第一次在媒 体面前公开的数字：2025年追觅拟新开旗舰店过百家，近一步扩张全球门店数量，全球门店总或能突破10000家。 孟佳也提到了一些此前追觅未能披露的其它细节，比如追觅的美国工厂项目已经在筹备中，下一步拟在中东非设厂。 自我标榜为"全球化"企业的追觅，在不同市场也有差异化打法，孟佳与搜狐财经做了交流。 搜狐财经：旗舰店和其他渠道占比大概情况是什么样的？ 孟佳：目前肯定还是商超比较多，但是我们现在争取在2025年，在美国、西南欧、东南亚等地区加速布局更多旗舰店。 搜狐财经：有没有一个比例？比如说今年大概要开多少家旗舰店？ 孟佳：今年追觅的新开旗舰店至少要过百家，其他门店可能更多，因为目前已经有6000 家门店，我们估计今年至少（门 店数）会过万。 搜狐财经：所以这背后也反映出一个问题，就是扫地机作为舶来品，为什么你们会开拓这么快？ 孟佳：对，因为扫地机这个概念是从海 ...

Group 1 - The integration of AI into home appliances is enhancing consumer convenience and creating intelligent solutions for various household tasks [1][2] - The development of cleaning robots with advanced features, such as a multi-joint mechanical arm, allows for more efficient and versatile cleaning capabilities [1][2] - The annual shipment of the cleaning robots reaches one million units, providing a substantial data foundation for AI algorithm development [2] Group 2 - The emergence of AI technology is transforming household appliances from mere tools to intelligent companions capable of understanding and responding to user needs [3] - There is a growing consumer demand for diverse, personalized, and high-quality products in the home appliance sector, driving manufacturers to innovate continuously [3] - The shift towards intelligent home appliances is seen as a critical path for the industry to achieve high-quality development [3]

Core Viewpoint - The global smart cleaning market is experiencing paradoxical growth with increasing sales but declining user engagement, particularly in the robotic vacuum segment, where active usage rates are below 50% despite significant sales growth [1] Market Overview - In 2024, China's robotic vacuum retail sales are projected to grow by 41% year-on-year, reaching 19.4 billion yuan, with a retail volume increase of 32% to 6.04 million units [1] - Leading players like Ecovacs are facing revenue and profit declines, struggling with a "price for volume" strategy that fails to address market challenges [1] Competitive Landscape - The industry is caught in a cycle of parameter competition, price promotions, and user attrition, leading to a collective slowdown among major brands [1] - The average lifespan of motors has increased, but user enthusiasm is waning, indicating a need for innovation [1] Company Strategy - Chasing, a relatively new player, is leveraging technology to carve out a niche in the market, focusing on high-speed digital motors and innovative cleaning technologies to enhance product value [5][6] - The company has achieved a 300% year-on-year increase in global sales, reaching over 2.4 million units in 2023, and has captured a 42% market share in Germany for 2024 [6] Investment in R&D - Chasing has expanded its R&D team fivefold over three years, with 60% of personnel dedicated to product development, and invests 7% of revenue in R&D, significantly above industry averages [7] - The company is pursuing a strategy of cross-category leverage, expanding from robotic vacuums to larger home appliances, thereby increasing technical reuse across product lines [7] Market Positioning - Chasing's market share in China's online cleaning appliance sector is 16.2% for 2024, positioning it as a leader in the high-end robotic vacuum market [8] - The company’s approach contrasts with competitors focusing on domestic markets, as it builds brand recognition in high-end international markets before reinforcing its domestic strategy [10] Organizational Model - Chasing employs a "super brain" organizational model that emphasizes deep insights into underlying market principles and encourages a culture of innovation and rapid iteration [10][12] - The company aims to replicate its successful strategies across different markets and product categories, fostering a culture where every employee acts as an entrepreneur [13] Future Outlook - Chasing is entering the major appliance market, aiming to become a "super first-class" enterprise by evolving into a highly responsive organization capable of rapid iteration [16][20] - The company is positioned to capitalize on the upcoming global appliance replacement cycle, leveraging its high-end technology to differentiate itself from traditional competitors [19]

石头、追觅谁是第一？ 扫地机器人群雄逐鹿 国际数据公司IDC近日发布《全球智能家居设备市场数据跟踪报告》，报告显示，在智能扫地机器人领 域，石头科技（688169.SH）2024年出货量首度超过Irobot成为全球第一。该报告还显示，另外三家中国 扫地机器人厂商科沃斯（603486.SH）、小米、追觅科技依次排在Irobot身后；其中科沃斯"2024年在中 国市场蝉联市场第一"。 《中国经营报》记者注意到，与此同时，有宣传材料声称"大清洁品类追觅第一"。广为流传的相关海报 显示，数据提供方为"北京奥维云网大数据科技股份有限公司"，数据统计时间是2024年1月1日到2024年 12月31日。 石头科技是全球第一，科沃斯和追觅科技谁才是中国第一呢？记者分别联系石头科技、追觅科技、科沃 斯采访，但均未获得对此事的置评。有业内人士提醒记者，相关海报的最后一行写道："大清洁品类追 觅第一：指2024年1—12月中国线上市场清洁电器整体品牌市场份额占比第一。" 尽管相关宣传会让消费者产生扫地机器人领域"谁才是第一"的疑惑，但是各家企业争当第一的现象无疑 映射了市场竞争的激烈程度。速途研究院院长丁道师对记者表示："石头科技 ...

Group 1 - The humanoid robots showcased at AWE2025 highlight the ongoing development in the robotics sector, with a notable decline in the robotics industry ETF (159551) by over 2% [1] - Major companies like Haier and Yushu Technology presented various humanoid robots and AI home appliances, indicating a growing market presence [1] - Institutions believe that the robotics industry is poised for rapid growth due to technological advancements and increasing market demand, supported by the involvement of international giants like Tesla and Nvidia [1] Group 2 - Investors without stock accounts can access investment opportunities in the robotics sector through the connected fund of the robotics industry ETF (020290) [2]

"技术复利"战略。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，追觅科技携扫地机器人、洗地机、空气净化器、高速电吹风、擦窗机器人、空 调、冰箱、洗衣机、厨电等全品类新品亮相2025年中国家电及消费电子博览会（AWE2025）。 3月18日，追觅科技宣布将持续打造技术无界、场景无界、品质无界、文明无界四大"无界架构"。 其中，技术无界，即通过长期研发，沉淀出可复用的核心技术模块，能够像滚雪球一样，产生跨场 景、跨品类的生态性复利。截至2024年，追觅科技全球累计申请专利达6379件，已累计获得授权专 利3155件。 事实上，从无线吸尘器到扫地机器人，再到智能洗地机和空气净化器，背后是追觅科技基于核心技术 模块化复用与全球化产业资源构建的创新生态引擎。技术复利的积累，使得追觅科技能够将核心技术 快速应用于不同品类中。例如，其自主研发的高速数字马达技术，不仅在吸尘器中表现出色，还被广 泛应用于扫地机器人和洗地机中，实现了技术的高效复用与迭代升级。这种"一技多用"的策略，不 仅降低了研发成本，更提升了产品的整体性能与用户体验。 AI技术与尖端硬件深度融合 ...

技术引领变革。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 其中，针对传统扫地机器人存在的问题，追觅科技推出了业界领先的仿生多关节机械手技术，创新性 地解决了物品无法自动归位的难题。据悉，追觅科技的仿生多关节机械手技术，其灵感来源于生物仿 生学。通过模拟人类手臂的灵活运动，使得扫地机器人被赋予了前所未有的物理交互能力。 仿生多关节机械手不仅能在狭窄的空间内独立完成工具的取用和深度清洁工作，还配备了先进的具身 智能大模型，赋予了设备自主决策的能力。它能够依据空间逻辑进行分类和归置，通过深度学习和环 境感知，自主规划整理路径，确保每一次操作都能高效且安全地完成。 对用户而言，搭载仿生多关节机械手、具身智能的扫地机器人，已经转变为家庭智能助手 ，显著减 少了用户日常整理家务的时间，进一步将用户从繁琐的家务劳动中解放出来，从而拥有更多的休闲时 光；对行业而言，仿生多关节机械手技术的应用，解决了传统扫地机器人无法 完成缝隙清洁以及对 地面障碍物整理/收纳的局限，实现了扫地机人从"清洁"到"服务"的跨越。 DREAME F1 G 此外，针对用户对健康生活的深层次需求，追觅科技此 ...

Group 1 - The core viewpoint of the article emphasizes the transformative impact of AI large models, particularly DeepSeek, on the home appliance industry, enabling a shift towards intelligent and proactive services in smart home devices [1][15][24]. - The evolution of AI home appliances is categorized into three main stages: the voice interaction era ("hearing"), the perception decision era ("seeing"), and the autonomous action era ("doing"). The industry is currently in the second stage, characterized by significant breakthroughs in AI visual technology [2][16][27]. - The current "seeing" stage is marked by three revolutions in user experience, technology restructuring, and scene evolution, leading to a shift from passive response to proactive service [4][17][35]. Group 2 - User experience has evolved from operating appliances to having needs met seamlessly, driven by advancements in spatial, temporal, and emotional dimensions of interaction [5][36][39]. - Technological upgrades in AI appliances involve the integration of multimodal perception, cloud-edge collaboration, and adaptive optimization, enhancing autonomous decision-making capabilities [5][41][45]. - Scene evolution is facilitated by AI technology, enabling data intelligence and deep collaboration among devices, transitioning from isolated operation to interconnected smart scene ecosystems [5][48][49]. Group 3 - Haier Smart Home exemplifies the integration of AI technology, particularly through its "AI Eye," which enhances appliance functionality and creates a new standard for smart homes [6][58]. - The "AI Eye" technology allows appliances to possess proactive observational capabilities, enabling them to recognize user needs and environmental conditions, thus transitioning from passive to active service [7][59]. - Haier's comprehensive smart home solutions, such as the "1+3+5+N" model, illustrate the interconnectedness of various appliances, allowing for seamless collaboration across different home scenarios [5][50][60]. Group 4 - Future AI home appliances are expected to achieve full-scene autonomous collaboration and ubiquitous intelligence, reshaping lifestyles through a highly coordinated smart ecosystem [8][18]. - The integration of household robots is anticipated to enhance the capabilities of AI appliances, enabling them to perform complex tasks autonomously and redefine household management [8][32][33].

Market Review - The overall market performance for the week from March 10 to March 14 shows a decline in trading volume, with the average daily trading volume for the entire A-share market at 1.66 trillion, down by 45.2 billion compared to the previous week [7][9] - The market style favored large-cap growth stocks, with major indices like the CSI A50 and SSE 50 outperforming smaller indices such as CSI 2000 and CSI 1000 [9][10] - The performance of various indices indicates a mixed sentiment, with large-cap indices showing positive returns while smaller-cap indices faced declines [10][11] Industry Trends and Outlook - The report highlights strong themes for the week, including policies supporting multi-child families, robust demand in diesel engines and power supply sectors, and the introduction of deep-sea technology in the 2025 government work report [26][29] - The mid-term industry allocation strategy focuses on three main areas: stimulating domestic circulation, technological self-reliance, and expanding openness [29] - Specific sectors to watch include consumer electronics, industrial automation, AI applications, and new energy technologies, with an emphasis on domestic demand and innovation [29][30] Participant Performance - The QFII heavy index and "national team index" outperformed other indices, with the QFII heavy index showing a weekly increase of 2.39% and a trading volume increase of 11.1% [13][14] - The performance of various participant indices indicates a preference for large-cap stocks among institutional investors, reflecting a cautious but optimistic market sentiment [13][14] Market Sentiment - The margin trading balance has slightly rebounded to over 1.92 trillion, although the proportion of financing purchases relative to total A-share trading volume has decreased [16][18] - The number of stocks hitting the daily limit up or down indicates a generally positive market sentiment, with a notable increase in the number of stocks rising during the week [16][17] Upcoming Industry Events - Key upcoming events include the NVIDIA GTC conference from March 17-21, where significant announcements are expected, and various product launches and strategic conferences from major tech companies [30][32] - These events are anticipated to influence market trends and investor sentiment, particularly in the technology sector [30][32]

致力于打造真正可商业落地的产品级具身大脑。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，千诀科技日前完成数千万元Pre-A轮融资，本次产业轮融资由追创创投与德同资 本联合领投，杭州特种具身智能机器人上市公司景业智能(688290)投资的产业基金正景智远基金战 略投资，Maple Pledge枫承资本长期提供融资顾问服务。本次融资将主要用于团队扩充和全球商业 化。 成立于2023年6月的千诀科技专注于具身智能最关键的环节——"机器人大脑"，即决策与规划大模 型的研发与应用 。千诀"机器人大脑"目标为让各种形态的机器人都能像人类一样自主观察环境、自 主思考和行动；帮助机器人突破仅能在"特定场景"内执行"单一任务"的局限，进入家庭及商业服务 等更广阔市场。 千诀科技以类脑为特色技术路线，基于全世界最大的家庭场景数据集训练模型，与传统大模型技术路 线相比，不仅训练数据门槛较低、能够大幅降低模型训练成本，而且类脑脉冲方案能够支持机器人低 功耗的长时程、复杂任务工作，让机器人摆脱预编程、遥控器和用户prompt，实现全自主工作。 目前，千诀科技多次在全球顶级 ...