作者丨AI柠檬 编辑丨Shadow 当不少内容团队谈"出海"，第一反应仍是把视频搬去 YouTube、TikTok时，影视飓风却走了一条更直接的路：不做内容输出，先卖衣服。2025年12月，潘天 鸿（Tim）带队将旗下服饰品牌STORMCREW入驻阿里国际站，以B2B模式切入海外市场。这一选择，本身就足够反常识。 反常识不只在路径，更在赛道。服装是跨境电商最成熟，也最拥挤的红海类目之一：供应链高度标准化、价格战长期存在，SHEIN、ZARA等成熟玩家与无 数老卖家盘踞其中。对后来者而言，难点不在"能不能卖"，而在"凭什么被选择"。影视飓风选择此时下场，显然不是赌运气，而是押注自身独有的内容信任 资产。 对现有卖家而言，一个手握千万粉丝、能拍顶级视频，还会用AI工具的内容团队突然闯入，究竟意味着什么？是降维打击的强敌，还是水土不服的过江 龙？ 影视飓风并非一时兴起闯入服装赛道，而是在国内把"内容信任"转化为"产品交易"的闭环跑通之后，才决定重兵出海。 先看这家公司的底色。影视飓风的运营主体是杭州星奥传媒有限公司，2016年成立，从Tim一人一机起步，如今已发展为全网粉丝超4000万的头部MCN。 主账号"影视飓 ...

马年开工的第二天，堪称 80 后最神秘的富豪许仰天，居然露面了！ 就在昨天的广东高质量发展大会上，这位几乎不接受采访，且连照片都很少露出的 SHEIN 创始人，发表了公开演讲。 图源：微博 短短几分钟，信息量直接拉满。 小雷给大家伙整理了一波，主要分为三个方向：晒战绩、表衷心、砸百亿。 咱先来看看 SHEIN 的战绩，那叫一个猛。 2025 年实现平台出口额超千亿元，业务覆盖 160 多个国家和地区。而且它还是全球三大时尚零售商之一，光是在广东的合作供应商就接近上万家，间接带 动就业超 60 万人。毫不夸张地说，SHEIN 是中国最能出海、最能赚外汇的超级平台之一。销售额直接干到服装巨头，ZARA 和 HM 加起来估计都没它多。 你们想想，这等实力得有多猛。 | anoo | | CONDUCT DODDOWNER COOL | | --- | --- | --- | | A CODDEND | aaoobu | ����� ������������������������ ���� � | | DEDE | @9999 | | | 0000 | | 099 - @ ﻭﻭ | | 000000 MODELL ...

一、背景 儿童皮肤娇嫩、抵抗力较弱，对衣物的安全性和舒适性要求远高于成人。儿童羽绒服作为冬季核心保暖衣物，其填充物品质、面料安全性、气味等直接关 系儿童身体健康与穿着体验。近年来，儿童羽绒服市场规模持续扩大，产品覆盖不同年龄段、设计风格及价格区间，但市场繁荣背后是否存在质量安全隐 患？消费者应该如何选择？为全面掌握当前儿童羽绒服质量状况，向消费者提供客观真实的产品信息，指导科学选购，中国消费者协会开展了30款儿童羽 绒服比较试验工作。 本次比较试验委托远东正大检验集团有限公司完成样品检测，检测结果仅对样品负责。 二、样品情况 1.样品来源：30款样品由中消协工作人员以普通消费者身份在线下实体店和线上电商平台上随机购买，分别购自北京西单大悦城、京东、天猫、小红书、 拼多多、唯品会和抖音商城直播间。 2.价格分布：30款样品的销售价格区间分布如下：300元以下的8款，300-500元的17款，500-800元的4款，5000元以上的1款。 3.品牌范围：包括NIKE、年衣、高梵、mette kids、英氏YeeHoO、波司登、齐齐熊®、balabala、李宁YOUNG、PAW IN PAW、CANADA GOOS ...

Core Insights - Generation Z consumers are redefining the essence of fashion, seeking self-expression, value alignment, and identity representation rather than just functional clothing [4][6] - Over 60% of Generation Z consumers prefer brands that align with their values, indicating a shift towards brands that foster a two-way dialogue with young consumers [4][6] - International fashion brands are successfully re-entering the market by understanding Generation Z's dual desire for experiential value and emotional resonance [4][6] Consumer Behavior - Generation Z prioritizes unique items and cultural significance over blindly following big brands, viewing fashion as a means of expressing their identity [4][6] - More than 65% of young consumers consider a brand's environmental policies when making purchasing decisions, highlighting the importance of sustainability [4][6] Design Trends - The design approach emphasizes modular clothing systems that allow for versatile styling, catering to Generation Z's practical and sustainable consumption habits [6][7] - Innovative materials and techniques, such as 3D cutting and the use of recycled fibers, are increasingly integrated into fashion designs to meet the expectations of modern consumers [7] Brand Strategies - Brands are adapting to Generation Z's expectations by enhancing user experiences through digital means and immersive shopping environments [6][7] - The introduction of customization services allows consumers to add personal touches to basic items, fostering a strong emotional connection with the brand [4][6] Future of Fashion - The future of fashion is seen as a bridge connecting personal expression with values, moving beyond seasonal trends to create a narrative that resonates with Generation Z [7] - The mission of fashion brands is evolving to not only create beautiful clothing but also to connect with the values and lifestyles of Generation Z consumers [7]

今日多条要点，一起来看详情↓ ↓ ↓ 京东七鲜24小时鲜品、自有品牌礼盒"引爆"年货市场 1 月 30 日，京东七鲜北京西红门荟聚店、上海浦东世纪汇店双店同开，人气火爆。门店主打 24 小时鲜品、现制美食、自有品牌等特色商品，含低价茅 台、进口酒水、宠物用品等，满足新春囤货需求。开业期间设多品类试吃、爆品直降、买一赠一等福利，为京沪市民提供新鲜高性价比商品与便捷服务， 点亮新春餐桌。 茅台与美团闪购合作升级：入驻门店数已近3000家 1月30日消息，贵州茅台酱香酒营销有限公司日前宣布与美团闪购升级合作，在首批超千家"茅台酱香·万家共享"官方认证门店入驻的基础上，目前入驻美 团闪购的官方门店数已快速增至近3000家，覆盖全国245座城市。2026年，双方将以"正品保真、极致服务"为核心，建立源头溯源、官方鉴真、一对一急 送等能力，继续为用户打造"保真优惠，即买即饮"的官方渠道闪购名酒体验。 永辉超市北京鸿坤广场店恢复营业 1月30日消息，北京永辉超市发布公告称，永辉超市北京鸿坤广场店于2026年1月29日 正式恢复营业。永辉超市表示，感谢社会各方的关注与协调，目前 门店已全面做好运营准备，商品供应充足，全体员工 ...

2026年马年春节脚步渐近，上海各大商圈年味愈浓，处处洋溢着热闹红火的消费氛围。市中心LV"路易号"巨型游轮成为新晋打卡地标，二次元快闪店 前客流络绎不绝，各大品牌纷纷打造新年限时装置、推出特色节庆活动，让申城街头尽显消费活力。 首店云集场景焕新 潘洁 摄 上海正持续集聚全球首发、首展、首秀资源，成为国际一线品牌布局首店、旗舰店的首选之地。最新数据显示，2025年上海社会消费品零售（社零）总 额16600.93亿元，同比增长4.6%，增速反超全国平均水平，首发经济成为拉动消费复苏、点燃年末市场的核心引擎。 上海首发经济的蓬勃发展中，黄浦区始终领跑全市，以亮眼数据和特色模式成为标杆。数据显示，"十四五"以来，黄浦区已累计引进各类高能级首店、 旗舰店、体验店919家；2025年通过企业内容创新与场景再造，再度吸引69家优质首店、旗舰店落地，位居全市第一，持续夯实上海首发经济核心区地位。 为进一步贴近中国市场，MUSINSA全面推进本土化运营，与本土伙伴成立合资公司、上线天猫旗舰店，同时在供应链端加强本地协作，构建高效在地 供应链。"上海是国际时尚潮流的前沿阵地，更是我们深耕中国市场的理想起点。"MUSINSA中国 ...

Core Viewpoint - Swire Properties has made significant progress in the renovation and upgrade of Sanlitun Taikoo Li, with nearly half of the commercial space in the North District completed and flagship stores of top international brands like Dior, Louis Vuitton, and Tiffany set to open by December 2025 [1][3]. Group 1: Renovation Progress - The renovation began around 2022, coinciding with the expiration of leases for several large anchor stores, providing an opportunity for upgrades [2]. - The North District has undergone a comprehensive transformation since early 2023, including redesigning public areas, store structures, facades, and surrounding landscapes to create a high-end fashion destination [3]. Group 2: Brand and Store Changes - The transformation aims to shift Sanlitun Taikoo Li from a trendy hotspot to a high-end fashion destination, with the closure of popular fast-fashion brands like ZARA and H&M, and the relocation of Uniqlo [3]. - The new design features flagship stores and core concept stores from global brands, with all stores designed by top architects [3]. Group 3: Target Audience and Experience - The management acknowledges that while Sanlitun Taikoo Li has historically been a gathering place for young people, the demographic has matured, necessitating adjustments in the commercial offerings [4]. - Despite the changes, the venue continues to provide diverse experiences for younger visitors, including the addition of bookstores, dessert shops, and cafes along Sanlitun Road [4].

Core Insights - The article discusses the rising popularity and recognition of trail running backpacks, which have transitioned from being overlooked to becoming essential gear for trail runners and potential fashion items [3][4][15]. Group 1: Market Trends - Trail running backpacks are gaining traction as a necessary item for both training and competitions, with their design evolving to meet the needs of runners [4][15]. - The market for trail running backpacks is expanding, with various brands launching new products that cater to different price points and styles, indicating a shift towards a more diverse consumer base [8][17]. - The global hydration backpack market is projected to grow from approximately $403.7 million in 2024 to $661.6 million by 2030, with a compound annual growth rate of 8.8% [23]. Group 2: Product Features and Consumer Preferences - Key features for selecting a trail running backpack include efficient storage design, breathability, and stability during movement, which are critical for performance [5][15]. - The aesthetic appeal of trail running backpacks has improved significantly, with brands introducing stylish designs that attract a broader audience beyond just athletes [10][12]. - There is a growing consumer sentiment that even non-runners see value in owning a trail running backpack for various outdoor activities, reflecting a shift in lifestyle and outdoor engagement [24]. Group 3: Competitive Landscape - Brands like Salomon and UD have established themselves as leaders in the trail running backpack market, with Salomon's performance in this category even surpassing that of their footwear [18]. - The competitive landscape is characterized by a mix of high-end performance brands and more affordable options, allowing consumers to choose based on their budget and needs [8][17]. - The trend of trail running backpacks evolving from niche products to mainstream items is supported by increased participation in trail running events, which drives brand competition and innovation [18][24].

Industry Overview - The current competition in the Chinese apparel brand market is characterized by a "multi-layered, fast iteration" complex landscape, with traditional boundaries being continuously broken [1] - The competition landscape is diversified, consisting of several core camps: international fast fashion giants (e.g., Uniqlo, ZARA), domestic casual brands (e.g., HLA, Peacebird), sports functional brands (e.g., Anta, Li Ning), high-end design and luxury brands, and numerous online-native brands (e.g., SHEIN, Bosie) [1] - The focus of competition has shifted from channel scale to a deep contest of "brand value + flexible supply chain + digital retail," emphasizing brand culture narrative, consumer emotional connection, data-driven supply chain speed, and conversion efficiency in omnichannel marketing [1] - The industry faces "pressure from both ends," with the high-end market pursuing spiritual value and the mass market focusing on extreme cost performance, while new opportunities are emerging in sustainable fashion, technological materials, and gender-neutral dressing [1] Company Highlights - **Romon Group Co., Ltd.**: Founded in 1984, it is a leading enterprise in the Chinese apparel industry, known for men's suits and has diversified into leisurewear and women's clothing, while also engaging in real estate and international trade [6] - **Jiangsu Busen Garments Co., Ltd.**: A well-known company in the men's clothing sector, focusing on high-quality business attire and maintaining a strong market presence through continuous channel optimization and product innovation [7] - **Jiangsu Hongdou Industrial Co., Ltd.**: Established in 1995, it emphasizes innovation and digital transformation, with a strong brand culture and a commitment to high-quality products across various clothing lines [8] - **HLA Group Co., Ltd.**: A leading fashion enterprise in the A-share market, known for its unique "platform + brand" business model and strong supply chain management, aiming for digital transformation and brand upgrades [9] - **Shandong Yeliya Garment Group Co., Ltd.**: Specializes in professional and high-end custom clothing, known for its complete industry chain and high-quality service in various sectors [10] - **Shandong Ru Yi Technology Group**: A globally recognized innovative textile enterprise with a focus on high-end, technological, and brand-oriented strategies, boasting a complete textile and apparel industry chain [11] - **Jihua 3502 Garment Co., Ltd.**: A leading company in the production of professional uniforms and military supplies, known for its high-quality standards and significant role in national defense [12] - **Beijing Dahuatian Tan Garment Co., Ltd.**: Focuses on industry uniforms and high-end custom clothing, maintaining a strong reputation for quality and service [13] - **EVE Group Co., Ltd.**: A prominent fashion brand group that emphasizes high-end men's clothing and innovative marketing strategies, integrating traditional craftsmanship with modern fashion [14] - **Fuzhou Chunhui Garment Co., Ltd.**: A modern apparel enterprise specializing in knitwear and casual clothing, known for its efficient supply chain and quality control processes [15]

Group 1 - Guangdong is the leading province in cross-border e-commerce in China, actively promoting "Guangdong manufacturing" to global markets through initiatives like SHEIN's "Guangdong Goods Going Global" spring action plan [1][2] - SHEIN's strategy focuses on empowering industries and promoting brand globalization, leveraging its flexible supply chain and digital innovation to enhance the competitiveness of Guangdong's characteristic industrial belts [1][2] - The cross-border e-commerce model combined with industrial belts has shown significant results, with Guangdong's cross-border e-commerce import and export scale expanding 66 times over nine years, accounting for over one-third of the national total [2] Group 2 - SHEIN has implemented a "500 Cities Industrial Belt Going Global Plan," covering nearly 400 cities across China, with all 21 cities in Guangdong included, establishing the province as a model for industrial belt globalization [2] - The company's global influence is rising, with projections indicating that by 2024, SHEIN will surpass major brands like ZARA and H&M to become the third-largest fashion retailer globally, following Nike and Adidas [2] - SHEIN's investment of over 10 billion yuan in logistics has accelerated the development of a smart supply chain network in the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing regional logistics capabilities [2] Group 3 - SHEIN addresses traditional apparel industry challenges by utilizing digital tools, flexible supply chain models, and technological innovations to drive digitalization, intelligence, and sustainability in the industry [3] - The company provides free access to evolving digital tools for factories, enabling precise and transparent information flow across the entire production chain, thus addressing high inventory risks [3] - SHEIN is advancing innovations in sewing tools, digital printing techniques, and sustainable materials, contributing to the industry's green transformation and enhancing its overall value [3] Group 4 - A factory owner in Guangzhou benefited from SHEIN's digital systems, which improved production efficiency by 40% and allowed for real-time monitoring of market demands, leading to significant growth in order stability [4] - The factory expanded from a few hundred square meters to 9,000 square meters, exemplifying the successful digital transformation of Guangdong's manufacturing sector [4] - SHEIN aims to deepen collaboration with Guangdong's industrial belts, using technological and model innovations to further enhance the global brand presence and value of Guangdong goods [4]