Core Viewpoint - The article emphasizes the shift of foreign trade companies like Aishida towards the domestic market due to uncertainties in international trade, particularly the impact of fluctuating tariffs from the U.S. [1][3] Group 1: Market Transition - Aishida's chairman highlights the need to focus on domestic sales, which have become a core strategy following challenges in foreign trade [1] - The "618" e-commerce promotion is seen as a critical test for foreign trade companies transitioning to domestic markets, although the results have been underwhelming compared to previous years [1][3] - Many foreign trade companies are experiencing a decline in growth during major promotions, indicating a shift in consumer enthusiasm and market dynamics [3][5] Group 2: Challenges in Domestic Market - The transition to domestic sales involves complex adjustments in branding and pricing strategies, despite the support from e-commerce platforms [2][3] - Smaller foreign trade companies face intense competition in the domestic market, struggling to gain visibility and manage costs effectively [6][10] - The perception of major promotions like "618" has weakened, with many businesses opting for pre-promotion activities to capture consumer interest [4][5] Group 3: Long-term Opportunities - Despite current challenges, the domestic market holds significant long-term potential, driven by rising consumer demand for high-quality and differentiated products [7][9] - Companies are increasingly investing in advertising and marketing to enhance their presence in the domestic market, with some aiming for domestic orders to constitute a larger share of their total sales [8][9] - The shift from manufacturing to branding represents a strategic evolution for foreign trade companies, allowing them to capture greater pricing power and profit margins [10][11] Group 4: Future Outlook - The success of foreign trade companies in the domestic market will depend on their ability to find brand value beyond price competition and to identify new growth opportunities [12]

Core Insights - The article discusses the significant transformation faced by Chinese foreign trade enterprises as they shift focus from export to domestic consumption amidst changing global trade dynamics and rising domestic demand [1][6] Group 1: Market Dynamics - China's total export value decreased by 3.8% year-on-year in the first five months of 2025, while retail sales of consumer goods grew by 6.7% in the same period [1] - Many foreign trade factories are abandoning their "Made for Export" labels to target the domestic market of 1.4 billion consumers [1] Group 2: Product Logic and Brand Development - Foreign trade enterprises traditionally operated with a "B-end thinking," focusing on order-based production, but the domestic market requires a "C-end battlefield" approach where consumer engagement and storytelling are crucial [3] - A clothing factory in Dongguan found that size standards for exports to the U.S. needed adjustments for the domestic market, highlighting a disconnect in product understanding [3] - Long-term reliance on OEM has led to a "brand deafness" in foreign trade companies, making it difficult for them to market products effectively in the domestic market [4] Group 3: Channel Strategy and Competition - Foreign trade companies often struggle with channel strategies, facing high entry fees in traditional supermarkets and algorithm-driven challenges in e-commerce [4] - Domestic brands have optimized "cost-performance" ratios, exemplified by Xiaomi's rapid price reductions in TWS earphones, contrasting with foreign trade companies' pricing strategies [4] Group 4: Innovation and Adaptation - Companies are encouraged to innovate product offerings, such as developing scene-specific products and integrating cultural elements into designs to appeal to modern consumers [5] - The establishment of "digital twin factories" and the adoption of advanced technologies like AI and robotics are recommended to enhance supply chain flexibility [5][7] Group 5: Talent and Organizational Structure - Companies are advised to create roles like "Chief Transformation Officer" to oversee domestic sales strategies and recruit younger talent to foster innovation [6] - Implementing a culture of internal entrepreneurship and utilizing management tools like OKR can help bridge the gap between foreign trade and domestic sales teams [7]

6月，中国外贸商家在关税政策调整与全球消费节奏变化的双重挑战下，迎来了充满变量的"618"。 当海外市场订单"抢跑"与国内电商年中大战同步展开，不少企业以"双线作战"的灵活姿态调整战略——既守住传统外贸的"基本盘"，又在国内市场转型中挖 掘新增长极。 广西博白县凰图工艺品有限责任公司在内外贸转型中寻找新的生意支点，其负责人黄连将透露："为了应对订单高峰，工厂已连续一周加班至晚上11时，大 促期间整体销售量增长了20%至30%。" 而关税风暴之中，不少外贸企业的传统战场并未停歇。无锡双珍针纺织的车间内，工人们加急赶制海外客户提前下单的圣诞节备货。这批货物预计6至7月抵 美，时间较往年提前了近三个月。 HG And Promo ARA 9-1 y light 一家企业内外销的商品。新京报贝壳财经记者 程子姣 摄 大促"转型考"：要内销先降价 "618大促，商家通常最早提前两个月、最慢也会提前一个月开始备货。"广州博群纺织科技有限公司负责人李哲宇已经习惯了电商大促中的前置准备。 汕头市小王国商贸有限公司同样早早行动起来。今年，公司首次通过"国货严选"参加了天猫618大促，负责人李润德透露了他的"外贸转内销"方案：筛 ...

2025山东省外贸优品购物季第四期工艺品、礼品、装饰品类外贸优品购物节将于6月13日至17日在山东国际会展中心5号馆盛大举行。作为 聚焦"外贸优品"的内销主题展会，活动将汇聚全省近300家工艺品、礼品、装饰品等领域的优质外贸企业，并吸引超2000家专业采购商到 场。通过搭建供需精准对接平台，助力山东外贸优品开拓国内市场，实现促消费与稳外贸同频共振。 活动现场，将重磅发布"内外贸融合行动"并签署《山东外贸优品全国市场融合发展备忘录》，此外，还将率先启动"老字号+外贸优品"供 应链共建行动，为中国品牌的高质量发展注入强劲动能。 展区重点打造中国(山东)自由贸易试验区济南片区国家文化出口基地展区、博山陶琉国家文化出口基地展区、草柳手作展区、礼品、工艺 品展区、装饰品展区。全方位呈现山东工艺品行业的外贸优品魅力。展区行业领军品牌强势集结，从海洋生物中提取壳聚糖，把玉米秸秆 农业废料变成可纺纤维；用虾蟹壳开发功能性材料的高新技术企业青岛即发。淄博琉璃工艺品的代表精工美琉，荣华文创、特色礼品翘楚 阿尔发与创意葫芦代表春啼鸟、木雕大师周广胜与匠心品牌木头记、钟表领先者康巴丝及品质家居齐家家居等将携国际标准优品集体亮 相，充 ...

点击上图 ▲立即加入 美国5月Markit制造业PMI创三个月新高 美国 5月Markit服务业PMI初值52.3，创下两个月新高，预期51，前值50.8。企业在将进口商品和材料关税上涨的成本转嫁给消费者方面也取得 了成功：综合销售价格指数连续第三个月加速上涨，达到2022年8月以来的最高水平。（华尔街见闻） ｜点评｜ 美国 5月PMI回暖，增速仍然处于历史低位。5月美国PMI的变动还是与美国关税政策息息相关，美国与中英两国达成初步贸易协定， 制造业企业加紧从这两个国家购进所需产品，以防未来关税政策有变，带动新订单指数走高，企业库存水平快速提升，部分企业试图用囤货来 减弱关税风险。 值得注意的是，美国制造业和服务业出口订单均持续下滑，供应链延期时间被拉长。包括沃尔玛、耐克等美国企业在内，已经开始将关税压力 传导至下游消费者，美国消费者信心连续下降，美国 5月CPI大概率将有所上升。 5月22日，标普全球公布的数据显示，美国5月Markit制造业、服务业、综合PMI初值均好于预期，且录得扩张。具体来看，美国5月Markit制造 业PMI初值52.3，创今年2月以来的三个月新高，也是该数据连续第五个月高于50荣枯 ...

Core Insights - The event "Foreign Trade Quality Products China Tour (Baoan Session)" organized by JD.com aimed to promote high-quality development for enterprises, providing opportunities for brand authorization, product sourcing, and foreign trade to domestic sales transitions [1][10] - JD.com shared insights on the latest industry trends in the 3C digital sector, offering development insights and growth inspirations for brands and merchants [3] Group 1: Support Programs - JD.com launched a support plan for enterprises transitioning from foreign trade to domestic sales, including a special fund of 200 billion for foreign trade expansion, dedicated recruitment teams, and logistics service guarantees [5] - The company introduced a green channel for 3C digital category merchants, providing a comprehensive and favorable experience in terms of entry policies, qualification reviews, and onboarding processes [6] Group 2: Marketing and Operational Strategies - JD.com upgraded its "Spring Dawn Plan" and introduced the "New Merchant Three-Step Method" to assist brand merchants in simplifying store setup and achieving rapid sales [8] - The event facilitated brand authorization exchanges and promoted the upward movement of source factories, creating new growth opportunities for foreign trade to domestic sales enterprises [10]

2025年5月12日15时，《中美日内瓦经贸会谈联合声明》发布，中美同时大幅降低双边经贸关税。这让 中国对美出口企业获得了90天享受较低关税的"窗口期"，骤停了一个多月的对美贸易立刻重新启动，许 多外贸企业联络上客户、接续起业务，释放出库存…… 然而，每个外贸企业老板都心知肚明——一方面，中美经贸关系只是暂时缓解，未来仍存较大不确定 性；一方面，许多国家也有增设贸易壁垒的迹象。由此，转向内销，成了许多外贸企业的共同选择。 5月15日，外贸大省山东在16地市同步举行了"2025外贸优品购物季"启动仪式。此次山东省委书记、省 长悉数到达济南会场，近400家山东外贸企业被吸引前来，地方政府高层和外贸企业联手掀起了一场外 贸转内销的促消费热潮。 银凤股份是国内大型陶瓷生产企业，现有职工3000余人，拥有总资产2.8亿元，陶瓷业务居全国同行业 前三强。 张斌介绍，此前该公司陶瓷产品85%出口，内销在往年仅占15%。其中，出口美国产品占其总销售收入 40%左右。从今年4月12日开始，对美关税陡增至145%，银凤股份出口美国的9成业务戛然而止，只剩 下10%的高端产品出口尚能维系。仓库中积压的出口美国产品的货值一度达到30 ...

2025.05. 15 本文字数：2068，阅读时长大约4分钟 鲍巧勤也和聂自勤有类似的情况，鲍巧勤是浙江味老大工贸有限公司负责人，他所在企业此前有 70%的业务都是外贸出口，且基本都在美国市场，"对等关税"让鲍巧勤价值600万元的货品受到影 响。"我们主要是做砧板等竹制品，这次关税下调后，我们的美国出口生意已经接近恢复到原有的水 平，主要是我们的货品在美国还是很畅销的，所以关税一旦下降，买家就恢复下单了。今天（5月15 日）我们就有一个货柜在等着装货。目前来看，我们一周要出货2～4个货柜。航运的确很紧张，价 格也有上涨，因为客户都希望90天内把货发完，以免90天后又发生变化。" 作者 | 第一财经 乐琰 一双女鞋129元约3折、大黄鱼一口价60元、服饰对折……这是第一财经记者日前在上海月星家居、 环球港等商场所看到的"助力外贸拓内销，出口商品展销会"上的一幕。 就在近期，《中美日内瓦经贸会谈联合声明》发布，中美双方调整关税。不少外贸企业正在陆续恢复 出口订单，由于不确定90天后的情况，因此大家都抓紧在90天内准备出货，但这也导致航运紧张， 一些外贸企业订不到足够的货柜。也有一些外贸企业表示，整体恢复需要一个 ...

Group 1 - The core viewpoint of the news is that following the release of the China-US Geneva Economic and Trade Talks Joint Statement, foreign trade companies are beginning to recover export orders, but they face challenges such as shipping tightness and insufficient container availability, leading some companies to shift towards domestic sales to mitigate risks [1][3][4] - The Joint Statement includes commitments from the US to cancel a total of 91% of tariffs on Chinese goods and to suspend 24% of the 34% retaliatory tariffs for 90 days, while China will also suspend or cancel corresponding retaliatory measures [4][6] - Companies like Yiwu's self-employed businesswoman have seen a recovery of about 30% in their US market orders, but they are struggling with container shortages and rising shipping costs due to increased demand for shipping resources [6][7] Group 2 - Many foreign trade companies are adopting a strategy of diversifying their sales channels to reduce reliance on the US market, with a focus on increasing sales in Europe, Southeast Asia, and domestic markets [9][10] - The transition to domestic sales or other overseas markets presents challenges, including differing consumer demands and local standards, which require companies to adapt their products and logistics accordingly [10] - Companies are actively participating in domestic sales exhibitions to clear inventory and adjust their business strategies in response to the changing trade environment [1][9]

合力打通"渠道关" 扩展国内电商市场 记者抵达湖州时，一场外贸优品拓内销的专场活动正在这里举行。原本估计有70多家企业参加，现场却来了100多家企业。活动 原定下午4时结束，但5时了大家还留在场地，加微信、换名片、想对策、聊方案。 解决标准不统一的关键难题 为了打通"渠道关"，湖州商务部门摸排出口受阻企业的情况，邀请电商平台深入具体企业，手把手指导外贸企业扩展国内电商市 场。不仅如此， 外贸优品要转内销，还有标准不统一的问题亟待解决。 央视网消息：不仅是在国外市场发力，很多外贸企业也在积极拓展国内市场，但是转内销的过程中却遇到了不少困难。浙江湖州 是外贸大市，美国一直是这里重要的出口市场，占比曾经超过14%。面对困难，湖州是如何破解的，来看记者的调研。 敢于创新、苦练内功成为外贸企业的转型共识。这家绿色家居企业最近抓住消费品"以旧换新"的政策窗口，加大研发新品的力 度，用新品敲开更多客户的大门。 湖州商务局和市场监管局通过走访调研，梳理出有意向进行"三同"认证，也就是同线、同标、同质认证的企业，进行一对一辅 导。企业申报后，认定实施机构可以在5个工作日审核完毕，帮助产品快速上架。 "持久战"背后的创新突围 对 ...