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房价如葱时代降临?2025年四大巨变,普通人如何守住钱袋子
Sou Hu Cai Jing· 2025-11-13 20:50
Core Viewpoint - The real estate market in China is experiencing significant fragmentation, with stark contrasts between first-tier cities and lower-tier cities, leading to a re-evaluation of property values and a shift in purchasing logic [3][10]. Policy Shift - The 2025 real estate policies have moved away from a "one-size-fits-all" approach, focusing on "precise support" rather than broad stimulation, with measures such as lowering the first home loan interest rate to a historical low of 3.25% [3][4]. - Local governments are implementing various policies to stabilize the market, including increasing loan limits and reducing down payment ratios [3]. Regional Disparities - There is a pronounced divide in the real estate market, with cities like Hegang and Tieling seeing drastic price drops, while luxury properties in Shanghai and Hong Kong remain in high demand [4][8]. - In the first quarter of 2025, new home sales in first-tier cities increased by 44%, while sales in third and fourth-tier cities fell by 20% [6]. Supply and Demand Restructuring - The total unsold residential property in China reached 760 million square meters, with a significant concentration of inventory in less desirable areas, while core urban areas face a shortage of quality housing [6][8]. - New regulations have increased the height standards for residential projects, making higher-quality properties more desirable [6]. Decision-Making Logic Transformation - The era of "buying property blindly for profit" has ended, with a shift towards need-based purchasing, particularly among younger demographics seeking properties with essential attributes like proximity to public transport and schools [9][10]. - Investment demand has decreased, with the proportion of investment-driven purchases falling below 12% [9]. Market Dynamics - The market is characterized by a dual reality where properties in some regions are being sold at steep discounts, while high-end projects in major cities are highly sought after, leading to a distorted market perception [8][10]. - The ongoing financialization of core assets in first-tier cities raises concerns about resource inequality, as properties in lower-tier cities may become "negative assets" [10].
专家预言应验了?2026年的房价,已经出现4个信号!
Sou Hu Cai Jing· 2025-11-12 18:41
或许谁都知道,马云一向被视为商业世界里的传奇人物。他用独特的眼光和不走寻常路的智慧,创造了太多精彩的故事。不过你可能没有想到,在看似与 他的主业不太相关的房地产领域,马云也曾留下过不少让人深思的观点。尤其是在2017年,当整个房地产行业热火朝天,开发商们抢着拿地、老百姓排队 抢房的时候,马云却轻描淡写地说了一句:"今后房价会像葱一样便宜。"听上去像是在开玩笑,许多人当时也跟着一笑而过,毕竟那时候房价年年涨,谁 也没认真对待这个预测。 时光流转,五年后的今天,我们回头再看这句话,却不由得感叹这位商业高手的先见之明。从2021年下半年起,国内房价真的开始放缓上涨的脚步,逐渐 进入下滑的阶段。越来越多的人发现,马云那句话并不只是一种调侃,而是隐含着深刻的逻辑。他所说的"房价如葱",更多指的是房价的回归理性,让房 子回到它本该有的"居住属性",而不是成为炒作的工具或者家庭资产的负担。马云的意思是,在未来,房价应当和普通家庭的收入相匹配,普通工薪阶层 不必再为了买房而背上几十年的债务。生活中,房子应当是那个让我们安心的地方,而不是压在心头的巨石。 01 信号一,房价下跌的趋势已经逐渐明朗,几乎难以阻挡 02 信号二:二 ...
马云预言正在应验?明年的房价,3个真信号已悄悄出现
Sou Hu Cai Jing· 2025-11-05 05:14
Core Viewpoint - The current real estate market reflects a stark contrast between high-priced urban areas and low-priced regions, highlighting a significant divide in housing affordability and demand dynamics [1][3]. Population Structure - The primary demographic supporting the housing market, individuals aged 25-44, has decreased from 40.2% in 2010 to 31.8% currently, with a continued decline expected over the next decade [4]. - The population of the post-90s and post-00s generations is 120 million less than that of the post-80s generation, facing challenges such as slowing income growth and historically low marriage rates [4]. - The aging population, with over 310 million individuals aged 60 and above, exacerbates demand shrinkage, leading to increased housing supply due to vacant homes left by deceased elderly individuals [4]. Supply and Demand Imbalance - Over the past two decades, developers have constructed 600 million housing units, sufficient for 3 billion people, while China's population is only 1.4 billion, indicating a surplus of over 100% [6]. - The planned construction of 6 million affordable housing units by 2025 will further pressure the market for commercial housing [6]. - High inventory levels are evident, with 760 million square meters of unsold commercial housing in third and fourth-tier cities, leading to aggressive pricing strategies by developers [6]. Policy Shift - The government is shifting its focus towards affordable housing, planning to build 6 million units over five years, which will divert demand from the commercial housing market [8]. - Financial leverage is tightening, with first-time home loan rates dropping to a historical low of 3.05%, but lending standards becoming stricter, effectively closing off speculative avenues for investors [9]. - The introduction of a property tax trial is anticipated, which will increase holding costs and further diminish the investment appeal of real estate [9]. Urban Differentiation - The real estate market is experiencing irreversible differentiation, with core areas in first-tier cities like Shanghai and Shenzhen seeing slight price increases due to their scarcity and high demand [11]. - Conversely, non-core cities are facing significant price declines, with some areas experiencing a drop of up to 50% from peak values, primarily due to population outflows [11]. - This differentiation indicates a shift from the era of guaranteed profits in real estate to a more selective approach in choosing cities and locations for investment [11]. Conclusion - The debate surrounding the rationalization of housing prices raises questions about whether real estate can still symbolize wealth as it loses its financial attributes, prompting a potential shift towards viewing housing primarily as a necessity rather than an investment [13].
马云房价预言会成真?国家一锤定音,这四类人或受影响
Sou Hu Cai Jing· 2025-11-04 03:12
Core Viewpoint - The Chinese real estate market is undergoing a significant adjustment, aligning with Jack Ma's prediction that housing prices will become more affordable, akin to the price of green onions [1][3]. Market Trends - In the first half of this year, the national sales area of commercial housing was 479 million square meters, a substantial year-on-year decrease of 19% [3]. - The sales revenue dropped to 4.71 trillion yuan, marking a year-on-year decline of 25% [3]. - As of July 2024, the average price of second-hand residential properties in 100 cities was 14,653 yuan per square meter, continuing a trend of month-on-month declines for 27 consecutive months [3]. Government Policies - Since 2016, the government has implemented numerous measures to cool the overheated real estate market, including purchase restrictions, loan limits, and increased mortgage rates [5]. - In 2021 alone, there were 650 regulatory measures targeting the real estate market, marking a pivotal year for the sector [5]. - The Ministry of Housing and Urban-Rural Development has announced plans for a "major adjustment" in the real estate market starting in 2024, focusing on controlling price increases, optimizing supply-demand relationships, and enhancing financial regulation [7]. Impact on Stakeholders - Speculative investors, or "炒房客," are facing significant challenges as the market enters a prolonged adjustment phase, with many unable to divest from multiple properties amid falling prices [10]. - Real estate developers are under severe pressure due to high debt levels, with many exceeding an 80% debt ratio, leading to restricted financing options and potential liquidity crises [12]. - Second-hand property owners are struggling to sell their homes, with increasing listings making it difficult to achieve sales without significant price reductions of 20% to 30% [12]. - Local governments and related industries are also affected, as declining real estate activity impacts land finance revenues, necessitating a shift away from reliance on the real estate sector [14].
资本正完成一场世代交接!马云劝年轻人别买房,现现在却66亿买下商业地产
Sou Hu Cai Jing· 2025-11-02 09:22
Core Viewpoint - The article discusses the significant real estate transaction in Hong Kong where Alibaba, led by Jack Ma, purchased a major office building at a time when the market is experiencing high vacancy rates and declining prices, indicating a strategic move amidst market challenges [1][3][11]. Market Conditions - The Hong Kong Grade A office market is facing challenges with a vacancy rate exceeding 17%, the highest since records began in 1997 [3]. - Overall office rents have decreased by 0.8% quarter-on-quarter, with premium office prices in core areas dropping by up to 50% from peak levels [3]. - Despite these challenges, Alibaba acquired the "港岛壹号中心" for approximately 66 billion RMB, translating to about 23.5 million RMB per square meter, nearly halving the price from six years ago [3][5]. Strategic Moves - Alibaba's acquisition is part of a broader trend where tech companies are purchasing properties to establish permanent headquarters rather than merely renting office space [7]. - Other companies like JD.com and ByteDance are also making significant investments in Hong Kong real estate, indicating a shift in strategy among tech firms [7]. - The purchase aligns with Alibaba's long-term strategy of deepening its presence in Hong Kong, which has historical ties dating back to its founding [7][8]. Investment Perspective - From an asset allocation standpoint, Hong Kong's core real estate is still viewed as a "hard currency" amidst global inflation pressures, with stable rental yields [10]. - The location of the purchased property near major transportation links enhances its attractiveness for business operations [10]. - Market analysts have raised Alibaba's target price, reflecting confidence in the company's potential to leverage AI services for improved efficiency and valuation [10]. Broader Implications - The transaction raises questions about the evolving role of tech giants in the real estate market and whether they are adhering to or redefining previous market predictions regarding property values [11].
曾经预言“房价如葱”的马云,以66亿在香港买楼!
Sou Hu Cai Jing· 2025-10-26 12:53
Core Insights - The article discusses Jack Ma's recent acquisition of the "One Island East" building in Hong Kong for $925 million, contrasting it with his previous prediction in 2017 that housing prices would significantly decrease in the future [1][3][5] - The current real estate market in China shows a complex picture, with significant price drops in lower-tier cities while prime properties in major cities like Hong Kong remain resilient [3][5][6] Group 1: Market Trends - In 2017, during a peak in China's real estate market, Jack Ma predicted that housing would become very affordable, with average property prices in major cities rising by 12.7% year-on-year [3] - Recent data indicates that median housing prices in third and fourth-tier cities have dropped by 18%, while prime properties in first-tier cities have seen minimal declines [3][5] - Hong Kong's luxury residential prices increased by 3.2% in the first three quarters of 2025, highlighting the resilience of high-end real estate [3] Group 2: Strategic Considerations - The acquisition is viewed as a strategic move for asset allocation, as prime real estate in Hong Kong is considered a "hard currency" amid global inflation pressures [5] - The annual rental yield for top-tier residential properties in Hong Kong is stable at 2.5%-3%, which is higher than the yield on U.S. Treasury bonds [5] - The property will serve as an international business hub for Alibaba and Ant Group, leveraging Hong Kong's legal framework and capital flow advantages for global operations [5] Group 3: Market Dynamics - The article emphasizes the fragmented nature of the real estate market, where different regions and property types behave differently, supporting the view that real estate is not a single market but a collection of segmented markets influenced by various factors [5][6] - The contrasting scenarios in different regions, such as affordable housing in shrinking cities versus high prices in financial hubs, illustrate the complexity of the current real estate landscape [5][6]
马云预言应验了?2025下半年手中有存款的人,或面临3大现实?
Sou Hu Cai Jing· 2025-10-17 12:36
Core Viewpoint - Jack Ma's past predictions, such as the decline in housing prices, have proven accurate, influencing public perception and investment decisions. Current discussions about his predictions for savings in 2025 lack credible sources and should be approached with caution [1][3]. Group 1: Economic Context - Starting in 2024, major state-owned banks are accelerating interest rate adjustments, with the one-year deposit rate dropping from 2.25% to 1.35%, resulting in a decrease of 900 yuan in interest for a 100,000 yuan deposit [5]. - The purchasing power of savings is declining as inflation outpaces interest income, with essential goods seeing price increases, leading to a situation where deposit income cannot keep up with inflation [6][8]. Group 2: Investment Risks - Many depositors are turning to high-yield investments like stocks and funds due to decreasing interest rates, but these come with significant risks. The probability of making a profit in the stock market is low, with many investors facing losses [10]. - The performance of public funds has been poor, with many experiencing losses between 20-30% last year, and the risk associated with bank wealth management products is also rising due to declining market yields and increasing bond market risks [10]. Group 3: Entrepreneurship Challenges - Individuals withdrawing savings to start businesses face low success rates due to economic downturns, rising operational costs, and intense competition, leading to a high likelihood of failure [12]. - The impact of e-commerce on traditional retail has further diminished market share for physical stores, making it difficult for new entrepreneurs to sustain their businesses [12]. Group 4: Suggested Strategies - To address these challenges, a diversified asset allocation strategy is recommended, dividing funds into three parts: one for fixed-income products like bank deposits and government bonds, another for low-risk investments like bond funds, and the last for mixed funds that provide dividends [14].
大咖房价预言会成真?国家一锤定音,这四类人或受影响
Sou Hu Cai Jing· 2025-10-17 06:22
Core Insights - The real estate market in China is undergoing a significant adjustment, aligning with predictions made by Jack Ma in 2017 that housing prices would become more affordable, akin to the price of green onions [1][3]. Market Performance - In the first half of this year, the total sales area of commercial housing in China was 4.79 trillion square meters, representing a substantial year-on-year decline of 19% [3]. - The sales revenue plummeted to 4.71 trillion yuan, marking a dramatic year-on-year drop of 25% [3]. - As of July 2024, the average price of second-hand residential properties in 100 cities was 14,653 yuan per square meter, continuing a downward trend for 27 consecutive months [3]. Government Policies - Since 2016, the government has implemented extensive measures to cool the overheated real estate market, including purchase restrictions, loan limits, and increased mortgage rates [5]. - In 2021 alone, there were approximately 650 regulatory measures targeting the real estate sector [5]. - The Ministry of Housing and Urban-Rural Development has announced plans for a "major adjustment" in the real estate market starting in 2024, focusing on controlling price increases and optimizing supply-demand relationships [7]. Impact on Stakeholders - Speculators holding multiple properties are facing significant risks due to ongoing price declines and potential increases in property tax trials [9][10]. - Developers are under pressure due to high debt levels, with many facing financing restrictions and potential cash flow issues as sales decline [13]. - Second-hand property owners are struggling to sell their properties, with rising inventory making it increasingly difficult to liquidate assets without substantial price reductions [13]. - Local governments are likely to see reduced land finance income, prompting a need to diversify revenue sources, including the potential introduction of property taxes [14]. Consumer Considerations - First-time homebuyers are encouraged to assess their financial capabilities carefully, as mortgage payments should ideally not exceed 30% of household income to avoid financial strain [12][15].
马云预言应验了?2026年的房价,3大信号已出现!
Sou Hu Cai Jing· 2025-09-18 07:40
Core Viewpoint - The prediction made by Jack Ma regarding the real estate market, stating that housing prices would become as cheap as scallions, is now being validated as the market experiences significant price declines, aligning with his forecast [1][3]. Group 1: Market Trends - Since the second half of 2021, the domestic real estate market has entered a long-term adjustment phase, with prices in second and third-tier cities like Zhengzhou, Wuhan, and Nanjing already declining [3]. - By 2023, first-tier cities such as Shanghai and Shenzhen have also shown noticeable price adjustments, with average housing prices dropping over 30% from their historical peaks [3]. - In some third and fourth-tier cities, housing prices have indeed fallen to levels comparable to Jack Ma's "scallion" prices, with properties available for just tens of thousands or hundreds of thousands [3]. Group 2: Demographic Signals - China has entered an aging society, with the number of individuals aged 60 and above surpassing 310 million by 2024, and projected to exceed 400 million by 2035, leading to a significant decrease in housing demand from younger populations [6]. - The population of young people is declining, with 175 million from the post-90s generation and 145 million from the post-00s generation, indicating that most elderly individuals already own homes and do not require new purchases [6]. Group 3: Supply and Demand Dynamics - The real estate market is experiencing a long-term trend of oversupply, with 600 million existing homes capable of accommodating 3 billion people, coupled with millions of new homes entering the market annually [8]. - The decline in housing prices has diminished the investment appeal, causing potential buyers to adopt a wait-and-see approach, further exacerbating the oversupply situation [8]. Group 4: Policy Implications - The government has announced plans to provide 6 million affordable housing units over the next five years, averaging 1.2 million units annually, aimed at meeting the housing needs of low-income urban residents [10]. - As affordable housing becomes more available, it is expected to significantly reduce the purchasing costs for low-income families, leading to a diversion of demand from the commercial housing market and increasing downward pressure on prices [10].
马云预言“应验”了?2026年的房价,已经出现3个信号!
Sou Hu Cai Jing· 2025-09-15 16:37
Group 1 - The article discusses the realization of Jack Ma's prediction about housing prices, which he stated would decline, contrasting with the prevailing belief that prices would only rise [6][10] - The real estate market has shifted from a speculative "wealth myth" to a more rational phase characterized by deleveraging and reduced demand, leading to increased inventory and stagnant prices [8][10] - Key factors affecting the housing market include declining birth rates, an aging population, and changing societal attitudes towards homeownership, which are all contributing to a decrease in demand for housing [12][14][18] Group 2 - The article highlights the challenges faced by individuals holding cash savings, including low bank interest rates and rising living costs, which erode purchasing power due to inflation [22][24] - It discusses the emergence of new consumer traps where capital exploits consumer behavior through targeted marketing and easy payment options, leading to irrational spending and potential debt [24][26] - The narrative emphasizes the importance of investing in personal skills and capabilities as a means of financial security, rather than relying solely on traditional assets like real estate [30][31][33]