转自：北京日报客户端 新华社广州10月7日电对于河南游客罗琳来说，来广州吃烧腊、喝早茶的长假计划早已安排，但这次她 不再像以往那样先看评价，而是更相信自己的眼睛，"点餐之前先在App上看看后厨"。 "这家店两个月前引入了明厨亮灶，消费者能看我们后厨的直播。"鸡爷烧鸡品牌运营总监朱文颖介绍， 后厨架设摄像头，直接对准操作台，厨师的操作是否规范、环境是否卫生、食材的新鲜程度一目了然， 国庆长假期间每天烧鸡销量都在100只以上。 "千里迢迢来一场美食之旅，就想吃点现做的。"罗琳说，出门吃饭之前或是在酒店点外卖，会关注"明 厨亮灶"这个选项，后厨干净与否、是否明火现做，都成为她满足自己胃口的重要参考项。 位于广州市昌岗商圈的"鸡爷烧鸡"在这个国庆节就迎来了消费小高峰。该店平时主打夜宵档、只有高峰 时期才开门，在这个长假实现了"超长待机"，而进店和外卖顾客很大部分都是看了App"明厨亮灶"后选 择消费的。 图为位于 广州市昌岗商圈的"鸡爷烧鸡"餐饮店。新华社记者 胡林果 摄 美团外卖数据显示，截至9月中旬，全国已有30万商家、3000余个连锁品牌及6万家连锁门店参与"明厨 亮灶"计划。美团外卖产品相关负责人介绍，美团" ...

Core Viewpoint - Meituan Waimai is enhancing its "Mingchu Liangzao" initiative by providing subsidies to more merchants, aiming to promote transparency in food preparation and increase consumer trust [1][2]. Group 1: Initiative Details - The "Mingchu Liangzao" program was launched earlier this year, allowing merchants to apply for live streaming of their kitchens, with consumers able to recommend merchants for participation [1]. - Meituan is offering hardware and installation subsidies, as well as platform traffic support, to help quality food safety merchants develop better [1]. - A total investment of 100 billion yuan is planned to support the initiative, which aims to cover 100,000 stores and strengthen industry infrastructure [1]. Group 2: Participation and Impact - As of mid-September, 300,000 merchants, over 3,000 chain brands, and 60,000 chain stores have joined the "Mingchu Liangzao" program [1]. - Merchants participating in the program have seen order volume increase by 5% to 8.6%, a 23% reduction in consumer complaints, and a 12% increase in repurchase rates [2]. - Positive consumer feedback has increased, with keywords like "trustworthy," "clean," and "hygienic" rising from 12% to 35% in reviews [2]. Group 3: Technological and Operational Support - Meituan has launched a dedicated channel for "Mingchu Liangzao" on its app, enhancing visibility and resources for participating merchants [3]. - The company is providing free AI inspection capabilities to identify non-compliance behaviors in kitchens [3]. - Future investments will focus on improving camera hardware and data synchronization to enhance the live streaming experience [3]. Group 4: Pilot Programs - Pilot programs for "Mingchu Liangzao" have been initiated in provinces such as Zhejiang, Jilin, and Gansu, allowing merchants to showcase food preparation live [4].

Group 1 - Southbound funds net bought Hong Kong stocks worth 9.838 billion HKD on September 19 [1] - Notable net purchases included 2.24 billion HKD in Shankou Holdings, 1.727 billion HKD in Alibaba-W, and 1.07 billion HKD in the Tracker Fund [1] - Southbound funds have continuously net bought Alibaba for 21 days, totaling 57.82789 billion HKD, and have net sold Tencent for 5 days, totaling 1.62824 billion HKD [1] Group 2 - Shankou Holdings announced a share buyback plan of up to 100 million USD, with a maximum buyback price of 17 HKD per share [3] - Citigroup reported that the recent price drop of Pop Mart (9992.HK) is due to concerns over LABUBU resale prices, but does not indicate a decline in IP popularity [3] - Meituan will provide larger subsidies for the "Bright Kitchen" initiative, increasing the subsidy amount to 500 million HKD to enhance kitchen transparency for merchants [3]

Core Viewpoint - Meituan Waimai is enhancing its "Mingchu Liangzao" initiative by providing subsidies to more merchants, aiming to improve transparency in operations and build consumer trust [1] Group 1: Initiative Details - As of mid-September, 300,000 merchants, over 3,000 chain brands, and 60,000 chain stores have participated in the "Mingchu Liangzao" program [1] - Starting from September, various restaurants have reported receiving new hardware subsidies from the delivery platform, with some outstanding merchants receiving cash assistance ranging from thousands to tens of thousands, with the highest single amount reaching 50,000 [1] Group 2: Financial Commitment - Meituan Waimai will increase its "Mingchu Liangzao" subsidy to 500 million, aimed at helping merchants enhance kitchen transparency and collectively boost consumer trust [1]

Group 1 - Meituan has announced an increase in subsidies for the "Mingchu Liangzao" program to 500 million yuan, aimed at helping restaurants enhance kitchen transparency and build consumer trust [1] - As of mid-September, 300,000 merchants, over 3,000 chain brands, and 60,000 chain stores have participated in the "Mingchu Liangzao" initiative [1] - Starting from September, Meituan will provide larger hardware subsidies and cash assistance to merchants, with cash support ranging from thousands to tens of thousands of yuan, and a maximum single payment of 50,000 yuan [1] Group 2 - The "Mingchu Liangzao" program allows restaurants to showcase their kitchens to consumers, thereby improving transparency in operations [1] - Merchants can apply for subsidies through self-recommendation or referrals, and must complete equipment installation, continuous online broadcasting, and verification to receive cash subsidies [1]

Group 1 - Meituan Waimai announced an increase in subsidies for the "Mingchu Liangzao" program to 500 million yuan to help merchants enhance kitchen transparency [2] - As of mid-September, 300,000 merchants, over 3,000 chain brands, and 60,000 chain stores have participated in the "Mingchu Liangzao" initiative [2]

Group 1 - Meituan Waimai announced an increase in the "Mingchu Liangzao" subsidy to 500 million yuan to help merchants enhance kitchen transparency [1] - Meituan will distribute assistance funds to help merchants increase revenue, support and reward high-quality merchants, and expand the "Mingchu Liangzao" initiative to cover 100,000 stores, with a total investment reaching 100 billion yuan [1] - As of mid-September, 300,000 merchants, over 3,000 chain brands, and 60,000 chain stores have participated in the "Mingchu Liangzao" program [1]

Core Viewpoint - The "Mingchu Liangzao Entrepreneurship Support Plan" was launched to assist college students, disabled entrepreneurs, and "special quality" individual businesses by providing over 1,000 yuan worth of support packages, marking a shift from industry advocacy to a systematic public welfare initiative [1][3]. Group 1: Program Overview - The plan is a collaboration between Taobao Flash Sale, Ele.me, and various organizations, aiming to enhance food safety and support entrepreneurship among specific groups [1][3]. - The initiative will last for three years with no budget cap, providing free "Mingchu Liangzao" support packages to eligible entrepreneurs [1][3]. Group 2: Support Measures - Eligible entrepreneurs will receive a free package that includes a 4G version of the Mingchu Liangzao camera, a 64GB storage card, the first year of 4G data, and AI inspection services for food safety [3][4]. - The plan also includes promotional support through traffic assistance, online exposure optimization, and marketing tools to help reduce startup costs and enhance market competitiveness [4][5]. Group 3: Target Audience - The program specifically targets college students (including current students and 2025 graduates), disabled entrepreneurs, and "special quality" individual businesses [3][4]. - Applications can be submitted through organized or social channels, requiring relevant documentation for verification [6]. Group 4: Industry Impact - Ele.me has been a pioneer in promoting "Mingchu Liangzao" since 2017, evolving from a food safety regulatory tool to a business support tool with the introduction of AI and digital management features [5][6]. - The collaboration with partners like China Telecom aims to create a sustainable model that combines government guidance, corporate collaboration, and social participation [5][6].

Core Viewpoint - The article highlights Meituan's commitment to food safety through innovative practices and collaborative efforts, showcasing its initiatives to enhance transparency and trust in the food delivery industry [1][3][6]. Group 1: Meituan's Food Safety Initiatives - Meituan has launched the "Mingchu Liangzao" initiative, connecting nearly 300,000 merchants to promote transparency in food safety, with over 150,000 merchants actively broadcasting their kitchens [3][5]. - The company has initiated a subsidy program of 50 million for merchants to cover hardware and installation costs, significantly reducing their operational expenses [3][5]. - Meituan's "Million Bright Kitchen" plan encourages small merchants to showcase their kitchen environments, providing special support and subsidies for those who engage in live broadcasting [3][6]. Group 2: Technological and Collaborative Efforts - Meituan has developed a "Food Safety Co-Governance Big Data System" to monitor food safety progress across various regions, allowing real-time access to merchant kitchen broadcasts and safety rankings [6][7]. - The company collaborates with regulatory bodies to enhance verification capabilities and has conducted offline inspections of over 500,000 merchants to ensure compliance with safety standards [6][7]. - Meituan aims to integrate its food safety scoring system into the merchant evaluation framework, enhancing consumer awareness of food safety risks [6][7]. Group 3: Future Plans and Industry Impact - By the end of 2024, Meituan plans to establish 1,200 "Raccoon Kitchens" to support thousands of restaurants in upgrading their food quality and safety practices [5][6]. - The company emphasizes the importance of multi-party collaboration in food safety management, continuously exploring technological innovations and data applications to ensure consumer trust [7][8].

Core Insights - The "Shanghai Safe Takeaway" white paper was released, highlighting the importance of food safety in the takeaway industry and consumer trust [1][3] - The paper indicates that "no dine-in" does not necessarily correlate with "ghost kitchens," and nearly a quarter of respondents are open to "independent takeaway specialty stores" [1][7] Consumer Behavior Trends - Takeaway consumption in Shanghai shows a "high-frequency necessity," with 54.58% of respondents ordering more than three times a week, and 19.85% ordering daily [3] - 66.49% of respondents order takeaway on weekends or holidays [3] Trust Factors in Food Safety - Consumer trust in food safety is primarily derived from safety benchmarks, transparency, and brand endorsement [3] - 64.81% of consumers believe that "real-time kitchen live streaming and visualized operations" significantly enhance trust [5] - Other trust-enhancing factors include "no food safety negative reviews" (63.28%) and "using food safety seals" [3][5] Industry Developments - Since February, 117,000 merchants have activated "real-time kitchen live streaming" on Meituan, with expectations of over 200,000 by the end of 2025 [3][5] - Meituan plans to invest in 1,200 "Raccoon Canteens" across the country over the next three years, aiming for 100% transparency in food safety [5] Misconceptions Clarified - The white paper clarifies misconceptions about "ghost kitchens" and "no dine-in" establishments, stating that the latter has low investment and operational costs, catering to various consumer needs [7] - The actual proportion of ghost kitchens is minimal, with strict qualification checks for merchants on takeaway platforms [7] Food Safety Monitoring Initiatives - The overall food safety in Shanghai is reported to be stable, with a 99.4% compliance rate in food monitoring last year [8] - The initiative encourages a collaborative approach to food safety, involving government, businesses, and public supervision [8] - Meituan has implemented a "rider food safety supervisor" program, allowing delivery personnel to report food safety issues, with over 500,000 stores covered by safety inspections [8]