这已是他今年第九次面对面为用户交车。在2024年，他就十余次将新车亲手交到用户手中。对张兴海而言，这不只是仪式，而是品牌与用户建立关系的关 键点——不仅交付产品，更交付信任。 9月的重庆，秋意初起。在赛力斯超级工厂的全新问界M7交付仪式上，一位身着黑色polo短袖的行业老兵正将新车钥匙递送给车主。他不是一线交付员 工，而是赛力斯集团董事长（创始人）张兴海。 在问界，交付远不只是把车开出工厂那么简单。今年3月，问界首创"用户认可才提车"模式。车主走进工厂，参与终检流程，从动态路试到AEB测试，亲 自验收车辆性能。M9车主谷先生回忆："在试车道亲自验收新车，让我既激动又放心，对品牌信心倍增。" 在激烈的行业竞争中脱颖而出，问界靠的不仅是先进的智能体验和过硬的质量，还有对"用户至上"的极致追求。这背后是一个朴素又真诚的理念：用户想 不到的，要提前想到；用户想到的，要做到更好。 用户声音全盘接收，不仅听劝还做"附加题" 张兴海常说："从用户中来，到研发中去，再回到用户手中。"张兴海与用户的交流，不止于握手与合影。过去两年，他走遍黑龙江、湖南、宁夏、云南等 地，举办"与用户共话新豪华"活动，面对面收集意见。这些声音成为 ...

Core Viewpoint - The company emphasizes long-term value creation over short-term marketing gimmicks, focusing on quality and health as its dual engines for growth [1][3][10] Internal Development - The concept of health at the company transcends product safety, evolving into a comprehensive "health view" that encompasses mindset, strategy, and channels, reflecting a commitment to long-termism [3][5] - Initiatives like the "World Health Guardian Day" encourage employee engagement in health-related activities, fostering team cohesion and extending the health philosophy to product development and manufacturing [3][5] External Growth - The company believes that healthy channels are vital for external growth, advocating for deep collaboration between manufacturers and distributors rather than mere control or dependency [5][7] - The chairman highlights the importance of a symbiotic relationship with distributors, focusing on shared growth and overcoming challenges together [7][9] Market Positioning - The company is committed to maintaining high quality rather than competing on price, using its established "World Health Guardian Day" as a platform to reinforce its brand identity [9][10] - By shifting from selling products to providing solutions, the company aims to enhance user experience and build trust among consumers [7][10]

Core Insights - The Chinese automotive industry is positioned to reshape the global market, with a significant market share and technological advancements driving this transformation [2] - In 2024, China's total automotive sales are projected to reach 31.436 million units, accounting for 34.7% of the global market share, while the share of new energy passenger vehicles is expected to be 70.4% [2] - The industry is focusing on value creation rather than just price competition, emphasizing technological innovation, user-centric branding, and quality upgrades as key strategies for sustainable growth [2] Market Position - China is becoming a major player in the global automotive market, with its sales growth being a crucial driver for global automotive volume [2] - The country is not only exporting products but also establishing manufacturing facilities abroad, contributing to a broader cultural and technological influence [2] Technological Leadership - Chinese automotive companies are leading in technology, particularly in hybrid technology and battery advantages, which are setting new global industry standards [2] - The focus on emotional value research is seen as a competitive edge over many international brands [2] Future Challenges - The transition from a large automotive market to a strong one presents challenges, with a call for companies to prioritize value and quality over mere price competition [2] - The industry is encouraged to innovate and share technology globally while enhancing user experience and brand reputation [2]

Core Insights - Xiaomi's SU7 L, an extended version of its first electric sedan, has been spotted undergoing road tests, generating significant online buzz. The vehicle features a notably lengthened wheelbase, addressing user concerns about rear space, thus reinforcing Xiaomi's commitment to a "user-first" brand philosophy [1][3][5]. Design and User Feedback - The new design of the SU7 L includes a longer silhouette and extended rear doors, improving visual flow and internal space. This change reflects Xiaomi's responsiveness to user feedback, particularly regarding the practicality of the current SU7 model, which has been criticized for its rear space limitations [3][5]. - The rear legroom in the SU7 L has reportedly reached a level comparable to mid-to-large sedans like the BMW 5 Series or NIO ET7, significantly enhancing comfort for taller passengers. Adjustments to the second-row seatback angle further improve seating posture, reducing fatigue during long journeys [5]. Market Positioning and Strategy - The SU7 L is expected to officially debut by the end of the year, with rear space being a key selling point. Xiaomi is accelerating its entry into the mid-to-high-end electric vehicle market, with the extended wheelbase potentially indicating larger battery capacity and improved range, positioning it against competitors like XPeng P7 [7]. - This upgrade reflects Xiaomi's pragmatic approach in a highly homogeneous electric vehicle market, where comfort is becoming a crucial differentiator. If priced competitively, the SU7 L could attract family users and help Xiaomi transition from a "tech enthusiast" brand to a "mainstream comfort choice," revitalizing the electric vehicle market by 2025 [7].

Core Insights - Haitai Foods has been recognized as one of China's top ten consumer brands, ranking fourth overall and maintaining its position as the leading brand in the condiment industry for 11 consecutive years [1] - The company's consumer reach has grown to 754 million, an increase of 21.6 million from the previous year, with a high penetration rate of over 80% for three consecutive years, significantly surpassing the industry average [1] Group 1: Product Innovation and Market Trends - Haitai Foods has introduced over 1,200 health-oriented products, including organic, reduced salt and sugar, iron-fortified, and gluten-free options, aligning with modern health trends while preserving traditional flavors [3] - The company has expanded its product offerings in convenient cooking and flavor segments, launching various specialty condiments to meet diverse culinary needs [3] Group 2: Brand Development and Consumer Engagement - Haitai Foods is focused on building a brand that combines deep heritage with modern appeal, emphasizing the core value of "inheriting authentic Chinese flavors" [4] - The company has engaged in innovative marketing strategies, including collaborations with popular entertainment figures and interactive consumer events, to enhance brand connection and visibility [4] - Industry observers note that Haitai's success is attributed to its ability to adapt to evolving kitchen needs while maintaining quality through traditional craftsmanship [4]

另外，他也坦承，吉利汽车在品牌建设、出口销量和单车平均售价上存在不足。 在品牌建设方面，核心是用户至上，汽车的价值体验以及用户购买汽车之后的心理感受都非常重要，价 值体验是由产品和技术决定的，要达到良好的心理感受非常难，需要全面细致的工作。比如在智能化快 速发展之下，如果不把产品未来的规划告诉大家，客观上就剥夺了用户的知情权和选择权。这种情况一 旦出现，用户就会有背刺的感觉。"在这方面我们有深刻的经验教训，我代表吉利汽车，向所有吉利旗 下品牌曾经有背刺感觉的用户表达真诚的歉意，对自己的不足要勇于承担，这方面我们已经在多个方面 开始改进。"他举例，8月初，极氪提前预告产品改款和升级计划，并公布了在售车型的限时权益政策。 据统计，这一公告得到了新老用户普遍好评，用户都是通情达理的，只要我们充分把知情权与选择权交 给用户，把用户的感受置于短期利益之上，才能令品牌深入人心，对品牌建设具有重要意义。 新浪科技讯 8月14日晚间消息，在今日的吉利汽车2025年中期业绩发布会上，吉利汽车控股有限公司行 政总裁及执行董事桂生悦分享了吉利汽车上半年取得的成绩和不足。 成绩方面，上半年公司实现营业收入1503亿元，同比增长27% ...

Core Viewpoint - The article emphasizes that Haier's innovation is driven by understanding and addressing user pain points rather than merely upgrading technical specifications. This user-centric approach has been a fundamental principle for Haier over the past 40 years [2][12][21]. Group 1: User-Centric Innovation - Haier's CEO, Zhou Yunjie, actively engages with user feedback on social media, viewing suggestions as valuable sources of innovation [2][3]. - The recent launch of Haier's washing machine products at the 2025 event exemplifies the company's commitment to a user-first philosophy [3][4]. - The historical evolution of washing machines shows a trend where technological advancements often overlooked actual user needs, leading to a disconnect [5][6]. Group 2: Redefining Product Functionality - Haier's new washing machines are designed to address specific user pain points, such as space constraints and the need for specialized care for different fabrics [6][8]. - The "Haier Fusion Washing and Drying Home" model offers four independent washing and drying zones in a compact design of only 0.36 square meters, catering to diverse family needs [8][10]. - The introduction of the V-rotor washing machine eliminates the traditional agitator, addressing long-standing cleanliness issues associated with conventional designs [8][10]. Group 3: Technological Advancements - Haier's AI-driven washing technology enhances cleaning efficiency, allowing for a significant reduction in wash time while maintaining high cleaning standards [10][12]. - The integration of smart features, such as voice recognition and proximity sensors, reflects Haier's commitment to understanding and meeting user needs [10][12]. Group 4: Global Leadership and Standards - Haier has maintained its position as the world's leading washing machine brand for 16 consecutive years, with a strong presence in over 20 countries [14][16]. - The company has played a pivotal role in establishing international standards for multi-tub washing machines, showcasing its leadership in the industry [14][16]. - Over the past decade, Haier has led the development of 120 international standards, significantly influencing global manufacturing practices [16]. Group 5: Strategic Shift in Innovation - Haier's approach to innovation has shifted from a technology-driven mindset to a demand-driven one, focusing on what users truly need [18][19]. - The company's open innovation system connects 250,000 experts globally, facilitating rapid transformation of user pain points into technological advancements [18][19]. - The adoption of Haier's standards by numerous countries marks a significant transition for Chinese manufacturing from merely exporting to leading global standards [19][21].

Group 1 - The core viewpoint is that AITO Wenjie has gained significant market attention due to its impressive performance, with the Wenjie M9 2025 model achieving over 30,000 deliveries in just 74 days, setting a new record for vehicles in the 500,000 delivery category [1] - A report by Jielanlu highlights that Wenjie ranks first in the "maintenance parts burden rate" among 32 key components across 24 mainstream automotive brands and 153 popular models, indicating its competitive edge in maintenance costs [1] - The affordability of regular maintenance prices significantly reduces ownership costs for users, showcasing the brand's commitment to responding to user needs and enhancing service quality [1] Group 2 - The company emphasizes a "user-first" philosophy, with the founder of Seres Group, Zhang Xinghai, reiterating the importance of creating products that meet user demands [2] - Wenjie has continuously upgraded its "Smart Enjoy Service" system, adding multiple service commitments and expanding worry-free vehicle services to ensure users have a seamless experience throughout vehicle delivery, usage, and maintenance [2] - New service offerings include extended warranties for first owners, such as up to 8 years or 160,000 kilometers for the entire vehicle and up to 15 years or 300,000 kilometers for the battery, along with various other user-centric services [2] Group 3 - The company translates its commitment to user service into tangible details, such as providing free vehicle storage for users who travel frequently, ensuring regular maintenance and updates on vehicle status [3] - A specific case illustrates the company's responsiveness, where a user received personalized service during a business trip, including vehicle maintenance and airport transfer arrangements [3] - Such attentive service exemplifies Wenjie's dedication to prioritizing user needs and enhancing the overall customer experience [3] Group 4 - Through meticulous care and innovative service models, Wenjie is building a reputation for "new luxury service," demonstrating strong industry leadership amid the electric and intelligent transformation of the automotive sector [4] - While many brands focus on hardware specifications, Wenjie has established a differentiated competitive advantage through superior service, increasing user loyalty and setting new service standards in the industry [4]

Core Viewpoint - The article discusses the rapid response of White Elephant Food Co., Ltd. to consumer concerns regarding the renaming and discontinuation of its "Duoban" and "Duoyiban" product lines, highlighting the company's commitment to consumer sovereignty and transparency in the digital economy [2][10][20]. Group 1: Company Actions - On June 6, White Elephant announced the renaming of its "Duoban" series to "Noodle Cake 120g" and "Duoyiban" to "Noodle Cake 110g," and will cease production of the original packaging within the month [2][9]. - The decision to change the product names and packaging was made within 48 hours, showcasing the company's ability to respond quickly to consumer feedback and market dynamics [5][9][10]. - The company acknowledged that the "Duoban" trademark was intended to differentiate larger portion products from standard sizes, but consumer perception led to significant backlash [8][12]. Group 2: Industry Context - The controversy surrounding the "Duoban" trademark reflects broader challenges within the convenience food industry, where similar naming conventions are prevalent [11][12]. - The convenience food sector has experienced fluctuating growth, with a reported industry size of 102.2 billion yuan in 2020, followed by a decline in 2021 and a rebound in 2022, indicating ongoing market volatility [12][13]. - Many brands in the industry are resorting to marketing tactics focused on weight and packaging to attract price-sensitive consumers, highlighting a lack of innovation and differentiation [13][15]. Group 3: Consumer Trust and Transparency - The article emphasizes the importance of transparency in the digital economy, where consumers demand clear and honest communication regarding product specifications [10][20]. - White Elephant's decision to clearly label the weight of its products is seen as a direct response to consumer expectations for transparency and integrity [10][15]. - The company's proactive approach to gathering consumer feedback and incorporating it into product development is a key strategy for maintaining trust and relevance in a competitive market [20].

Group 1 - The core message of the brand film "Soaring from the Heart" is to convey the idea that Kia aims to be a life companion for consumers, transforming from a car manufacturer to a partner in their lives [1][2] - The film highlights ordinary people's stories, emphasizing emotional connections and the importance of understanding consumer needs, aligning with Kia's brand philosophy of "user-centric" [1][2] - Kia recognizes the increasing emotional demands of consumers in the rapidly growing Chinese automotive market and aims to address this challenge through storytelling and relatable narratives [1][2] Group 2 - The film illustrates the evolution of Kia's role from a traditional car manufacturer to a co-builder of life experiences, showcasing various models from traditional fuel vehicles to the new EV5 electric vehicle [2] - Kia adopts a long-term development strategy, viewing brand management as a marathon, focusing on creating high-value experiences based on user needs to remain competitive in the intensifying market [2] - The release of "Soaring from the Heart" serves as a catalyst for Kia to reshape its brand image in China, adhering to the strategy of "in China, for China" to provide warmer and more sincere diversified experiences for users [2]