潮玩市场的狂热：MOKOKO挂件未售先火，谁在推波助澜？ 2025年8月，泡泡玛特即将推出的MOKOKO搪胶毛绒挂件，还未正式上市，便已在二手交易平台掀起一股热潮。原价199元的玩偶，身价扶摇直上，被 炒至799元，溢价高达四倍，再次刷新了人们对潮玩市场的认知。 未发先火，黄牛"代抢"叫嚣 "799元包抢到，已经订出了6个！"在某二手平台上，一位"黄牛"卖家正卖力吆喝，目标直指泡泡玛特即将发售的新品挂件。8月21日，泡泡玛特计划推 出星星人好梦气象局系列和MOKOKO晒晒夏日系列新品。然而，在官方正式发售前夕，消费市场早已躁动不安，一场关于"稀缺"与"价值"的博弈悄然 上演。 价格飙升，疯狂的MOKOKO MOKOKO晒晒夏日系列搪胶毛绒挂件，官方定价199元，在二手市场上却被炒到了800元左右，个别平台甚至出现了1999元的离谱报价。与此同时，星 星人好梦气象局系列毛绒挂件盲盒，官方售价79元，也被炒至溢价1.5倍至2.5倍不等。不仅单个盲盒价格飞涨，整端（整盒）的价格也水涨船高。原价 474元的星星人好梦气象局系列盲盒，在二手平台上的价格已被炒至高位。 饥饿营销？供需失衡下的投机狂潮 此次泡泡玛特新品发售 ...

泡泡玛特股价飙升，创始人王宁身家直逼中国富豪榜前列 近日，泡泡玛特股价再度迎来显著增长，于8月20日成功突破310港元大关，公司市值随之攀升至4200亿港元以上新高。这 一轮涨势不仅让泡泡玛特在资本市场大放异彩，更将其创始人王宁的个人财富推向了新的高度。 根据泡泡玛特2024年财报显示，王宁持有公司48.73%的股份。以此计算，王宁的个人财富已接近2050亿港元，折合人民币 约为1886亿元。这一数字不仅令人瞩目，更使得他在胡润及福布斯富豪榜上的排名迅速攀升。 | Forbes | | | | | | | | ਰ | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | Filter list by: OLDEST | YOUNGEST | NOMEN INDUSTRY V | CHINA V | | | | | fieurity by mame, source, or location ਼ | | Firset Filters | | | | | | | | | | NAME | | fukuk | | RET WIERT's | DHAGE | ...

新品未售先"炒价" 海报新闻记者 秦文 报道 8月21日晚，泡泡玛特将推出星星人好梦气象局系列和MOKOKO晒晒夏日系列新品。然而，在正式发售之 前，消费市场已经为这些新品而疯狂。8月20日，记者在二手平台看到，一款尚未正式上市MOKOKO搪胶 毛绒挂件，在二手平台价格在700元至1000元，超过官方定价199元约5倍，潮玩市场的狂热再次刷新了外 界认知。 与此同时，8月19日，泡泡玛特国际集团发布2025年中期业绩报告，交出史上最亮眼成绩单。上半年营收 138.8亿元，同比增长204.4%；经调整净利润47.1亿元，激增362.8%，半年净利润已超2024年全年。 泡泡玛特预售新品二级市场价格近5倍 在二手平台上，一名"黄牛"对泡泡玛特尚未正式发售的新品挂件打出了这样的广告："全网最低，先到先 得，错过再等一年！" 随着泡泡玛特新品发售日期的临近，这样的广告越来越多，价格也越来越高。 据了解，此次泡泡玛特推出的新品中，"星星人好梦气象局系列-毛绒挂件盲盒"官方单个售价79元，整盒 （6个装）售价为474元，而在二手平台上单个已被炒至125元-469元，溢价1.5倍至6倍，整盒更是被炒至约 800元至1000 ...

Core Viewpoint - The article discusses the booming popularity of Pop Mart's products, particularly the LABUBU series, and the challenges the company faces regarding supply capacity, counterfeit products, and the secondary market driven by scalpers [2][12]. Group 1: Market Demand and Scalping - Pop Mart's LABUBU series has become a hot commodity, leading to a significant increase in foot traffic in stores during the summer, especially among students [4]. - Consumers report difficulties in purchasing products due to high demand and limited availability, often resorting to waiting in online queues for drops [5]. - The scarcity of products has led to a thriving scalper market, where individuals quickly buy up stock to resell at a premium [6]. Group 2: Counterfeit Products - The rise in popularity of LABUBU has resulted in a surge of counterfeit products, with some sellers openly advertising fake items at lower prices [9]. - Counterfeit goods can be categorized into two types: those that openly declare themselves as fakes and those that are designed to deceive consumers into believing they are genuine [9]. - Pop Mart has limited ability to authenticate products purchased through third-party channels, complicating the issue of counterfeit goods [10]. Group 3: Financial Performance and Valuation - Pop Mart's sales have skyrocketed, with a projected revenue growth of at least 200% and net profit growth of at least 350% for the first half of 2025 [13]. - The company's stock price has seen significant increases, reaching a historical high of 283.4 HKD, with a market capitalization exceeding 380 billion HKD [13]. - Analysts express optimism about Pop Mart's long-term prospects, citing its strong retail foundation and competitive advantages in the market [12][15]. Group 4: Future Challenges and Opportunities - While Pop Mart's growth is promising, the volatility of its stock price is a concern due to the unpredictable nature of popular IP products [14]. - The company is seen as having the potential to become a global leader in the IP industry, akin to Disney, if it can enhance its content production capabilities [14]. - The community engagement fostered by Pop Mart enhances brand loyalty and encourages secondary market activity, which could be beneficial for long-term growth [15].

Core Viewpoint - The article highlights the booming popularity of Pop Mart's products, particularly the LABUBU series, amidst challenges related to supply capacity and the rise of counterfeit goods in the market [1][9]. Group 1: Market Demand and Sales Dynamics - The summer season has seen a surge in customer traffic at Pop Mart stores, particularly among students, leading to increased spending by parents [2]. - LABUBU products are not available for direct purchase in stores; instead, customers must participate in online flash sales, which have proven to be highly competitive and difficult to navigate [2][3]. - The combination of high market demand and limited online purchasing opportunities has led to the emergence of scalpers, who quickly buy up stock and resell it at a premium [3][4]. Group 2: Counterfeit Goods and Market Challenges - The proliferation of counterfeit products has become a significant issue, with some sellers openly advertising fake items, while others create convincing replicas that are sold at high prices [6][8]. - Pop Mart has faced challenges in combating counterfeit goods due to the vast number of third-party sales channels and the rapid emergence of unauthorized sellers [8]. - The company has issued warnings about the risks associated with purchasing from unofficial channels, emphasizing the difficulty in verifying product authenticity [8]. Group 3: Financial Performance and Market Outlook - Pop Mart's strong sales performance has led to a dramatic increase in revenue and profit forecasts, with expected revenue growth of at least 200% and net profit growth of at least 350% for the first half of 2025 [9]. - The company's stock price has seen significant appreciation, reaching a historical high of 283.4 HKD, with a market capitalization that briefly surpassed 380 billion HKD [9]. - Analysts remain optimistic about Pop Mart's long-term growth potential, citing its robust retail business model and competitive advantages in the market [9][11].

Core Viewpoint - The article highlights the booming popularity of Pop Mart's products, particularly the LABUBU series, which has led to significant supply challenges and the emergence of a secondary market driven by scalpers and counterfeit goods [2][3][4][5]. Group 1: Market Demand and Sales Dynamics - The summer season has seen a surge in foot traffic at Pop Mart stores, particularly among students, with parents willing to spend significantly on trendy toys [3]. - LABUBU products are not directly available for purchase in stores; instead, customers must participate in online flash sales, which have proven extremely competitive, often selling out in seconds [3][4]. - The combination of high demand and limited online availability has facilitated the rise of scalpers, who quickly buy up stock and resell it at a premium [4][5]. Group 2: Scalper and Counterfeit Issues - The scalper market has become a significant issue, with dedicated groups on social media facilitating the rapid resale of Pop Mart products, often within minutes of restocking [4][5]. - A new gray market has emerged, where individuals charge fees for real-time restock notifications, exploiting the high demand for limited-edition items [4]. - Counterfeit products have proliferated, with some sellers openly advertising fake items at lower prices, while others misrepresent counterfeit goods as authentic [6][8]. Group 3: Company Performance and Valuation - Pop Mart's strong sales performance has led to explosive growth in revenue and profit, with a projected revenue increase of at least 200% and net profit growth of at least 350% for the first half of 2025 [10]. - The company's stock price has seen significant appreciation, reaching a historical high of 283.4 HKD, with a market capitalization exceeding 380 billion HKD [10]. - Analysts remain optimistic about Pop Mart's long-term prospects, citing its robust retail business model and competitive advantages in the market [10][12]. Group 4: Future Challenges and Opportunities - Despite the positive outlook, the volatility of Pop Mart's stock price is a concern, driven by the unpredictable nature of popular IP products and their limited lifecycles [11]. - The company is seen as a potential leader in the global IP market, with opportunities to enhance its content production capabilities and expand its brand internationally [11]. - Ongoing efforts to combat counterfeit goods and improve consumer trust are critical for maintaining brand integrity and market position [6][8].

Core Insights - LABUBU's global popularity has positioned PopMart in the spotlight, with the IP expected to reach phenomenal popularity by 2025, becoming a sought-after collectible among fans [1] - The founder of PopMart, Wang Ning, shared insights on the core themes of the trendy toy industry during a deep interview with CCTV News, highlighting the transformation of Chinese cultural consumer brands in the global market [2][4] Company Development - Wang Ning's journey reflects the spirit of PopMart, showcasing his dual role as an industry observer and pioneer, revealing the challenges and opportunities faced by Chinese brands in the global landscape [4][5] - Wang Ning's early experiences in his family's small business laid the foundation for his understanding of commerce, which he later applied to his entrepreneurial ventures [8][9] - After facing initial struggles with PopMart's concept of trendy toys, Wang Ning pivoted to create a platform called Taohuo.com to connect manufacturers and retailers, which eventually led to securing angel investment [13][14] IP Strategy - In 2014, Wang Ning recognized the importance of exclusive IP and successfully acquired the rights to the popular Sonny Angel toy in China, which significantly contributed to PopMart's revenue [16][20] - The introduction of the Molly IP marked a turning point for PopMart, allowing the company to transition from a simple retailer to a brand operator with core IP assets [20][21] Market Expansion - PopMart's successful launch of the Molly zodiac series blind boxes in 2016 attracted a female consumer base, leading to rapid growth in the trendy toy market [21][24] - The company went public on the Hong Kong Stock Exchange in December 2020, achieving a market valuation exceeding HKD 100 billion on its first trading day [24] Globalization Efforts - PopMart has expanded its presence in Southeast Asia, with significant revenue growth of 375.2% year-on-year in 2024, driven by localized marketing strategies and collaborations with local artists [28] - In the European and American markets, PopMart has successfully opened pop-up stores and collaborated with local influencers to enhance brand visibility and consumer engagement [29] Challenges and Future Outlook - Despite rapid growth, PopMart faces supply chain challenges and market saturation, with Wang Ning emphasizing the need for strict quality control and supply chain optimization [32][34] - The company is navigating the complexities of the blind box model, which has raised concerns about consumer trust and market speculation [34][35] - Wang Ning's vision for PopMart is to create a lasting emotional connection with consumers while addressing the challenges of maintaining brand value and cultural depth [35][36]

Group 1 - The core viewpoint of the articles highlights the impressive growth of Pop Mart, with a projected revenue increase of no less than 200% and an adjusted profit growth of no less than 350% for the first half of 2025, compared to the previous year [1] - The overseas market has become a key driver for Pop Mart's growth, with expectations that overseas revenue will surpass domestic revenue for the first time in 2025 [2] - The company has expanded its global footprint significantly, with over 180 stores in China, Hong Kong, Macau, Taiwan, and overseas regions by June 2025, marking a net increase of nearly 50 stores since the end of 2024 [2] Group 2 - The launch of the Labubu IP has driven significant engagement, leading to Pop Mart's app reaching the top of the shopping charts in the US App Store and the company being included in TIME's list of the 100 most influential companies [3] - Online sales have surged, with a record-breaking single-day GMV of over $5 million during a mid-year promotion on TikTok Shop in the US [3] - Despite the impressive performance, challenges such as product quality issues and the potential bubble in blind box economics pose risks to the company's growth trajectory [4] Group 3 - The company is expected to achieve net profits of 9.4 billion, 14.9 billion, and 20.5 billion yuan from 2025 to 2027, indicating strong future profitability [5] - The establishment of Pop Mart's film studio and the upcoming project "LABUBU and Friends" aim to expand the brand into the content industry, enhancing its IP value [5] - Seasonal events and the company's 15th-anniversary celebrations are anticipated to further boost growth in the latter half of the year, reflecting a shift towards emotional consumption [5]

Core Viewpoint - The article discusses the phenomenon of the LABUBU blind box craze in China, highlighting the intense consumer demand, the role of social media influencers, and the complexities of the secondary market for these collectibles [3][6][12]. Group 1: Consumer Behavior - Consumers are actively participating in the purchase of LABUBU blind boxes, often queuing early to secure limited editions, indicating a strong demand for these products [3][4]. - The motivations for purchasing LABUBU vary among consumers, including genuine affection for the product, social comparison, and the potential for profit through resale [7][12]. - The popularity of LABUBU has been significantly influenced by endorsements from celebrities, leading to a surge in online searches and social media discussions [6][12]. Group 2: Market Dynamics - LABUBU has seen a dramatic increase in revenue, with projections of 13 billion yuan in 2024 and a 1.6 times year-on-year growth in Q1 2025, alongside a nearly fivefold increase in overseas market revenue [6][12]. - The blind box market operates on a dual-channel sales model, with both online and offline purchasing options, but the tactile experience of in-store shopping remains crucial for serious collectors [10][11]. - The secondary market for LABUBU collectibles is thriving, with resellers often marking up prices significantly, although the market can be volatile and subject to rapid changes in consumer interest [15][17]. Group 3: Brand and Product Strategy - The success of LABUBU is attributed to its unique design and the effective marketing strategies employed by Pop Mart, which include collaborations with artists and leveraging social media for brand visibility [6][12]. - Pop Mart's business model focuses on acquiring IP rights and creating a community around its products, which has fostered a dedicated fan base [12][15]. - The company has introduced various product lines and limited editions, which keeps consumer interest high and encourages repeat purchases [6][12].

Group 1 - The article discusses the unique and humorous nature of Japanese gacha machines, particularly the "wanted criminal gacha" that dispenses figurines of fictional criminals, which has gained popularity online [1][3][5] - The developer of the gacha machine, Hiroki Terai, revealed that the criminals depicted are fictional and based on acquaintances, leading to a lighthearted reception from consumers [5][7] - The gacha machine has expanded in Japan, selling over 30,000 capsules and generating approximately 9 million yen in revenue, showcasing the commercial success of this novelty [9][49] Group 2 - Japan's gacha market is extensive, with over 500 billion yen (approximately 3.2 billion USD) in market size, having doubled since 2010, indicating a strong growth trend [49][63] - The gacha machines are prevalent across various locations, with an estimated 500,000 machines in Japan, selling nearly 300 million capsules annually [47][49] - Despite the popularity of gacha machines, the market size is significantly smaller than that of the Chinese blind box company Pop Mart, which is projected to exceed 13 billion yuan in sales in 2024 [63][72] Group 3 - The article highlights the creativity and diversity of gacha products, ranging from food items to absurd concepts, reflecting a culture of innovation in Japan [11][25][27] - Gacha machines have evolved from simple toy dispensers to complex marketing tools for popular IPs, with major companies like Bandai dominating the market [45][68] - The competitive landscape for smaller gacha manufacturers has become challenging, with many struggling to achieve significant sales volumes, indicating a saturated market [70][72]