Core Viewpoint - The disparity between the high costs associated with influencer marketing and the actual sales results highlights the deceptive practices within the live-streaming e-commerce industry, raising concerns about the integrity of data presented by influencers and the potential exploitation of small businesses [2][3]. Group 1: Influencer Marketing Issues - A businessman in Heilongjiang paid 50,000 yuan as a "placement fee" to a popular influencer with millions of followers, expecting significant sales, but only one order was completed [2]. - Another case involved a businessman from Henan who was promised a minimum sale of 20,000 pairs of shoes but ended up selling only 58 pairs, which is less than 0.3% of the promised amount [2][3]. - Influencers often evade accountability by claiming that contracts do not guarantee sales, leading to frustration among businesses seeking refunds [3]. Group 2: Data Integrity Concerns - Complaints regarding live-streaming sales have surged, with 402,000 reports received in 2024, marking a 19.3% increase from the previous year, and complaints related to short video platforms rising by 48.8% [3]. - Many small businesses lack the ability to discern the reliability of the data presented by influencers, which can include purchased followers and manipulated view counts [3][5]. - The discrepancy between the impressive data shown before signing contracts and the actual sales results raises questions about the authenticity of the influencers' claims [3]. Group 3: Regulatory and Ethical Considerations - China's e-commerce law prohibits false advertising and data manipulation, emphasizing the need for truthful marketing practices [4]. - The live-streaming industry is urged to enhance data verification processes to ensure that displayed metrics are accurate and reflective of market realities [5]. - Regulatory bodies are called to implement targeted management measures to address industry irregularities and enforce stricter oversight against false advertising and data fraud [6].

多名消费者向大象新闻记者表达了对此案进展的关注。在柴氏珠宝花费6666元购买和田玉手镯的张女士说："希望当地相关部门公正处理。"消费金额达9.4 万元的何女士称，目前她仍有5375元未退款。因为肖某曾在直播间公开声称"有钱也不退"让她感到气愤，她得知"柴怼怼"及其妻子肖某被刑拘后"长出了一 口气"。 据媒体报道，近日，"柴怼怼"涉嫌生产、销售伪劣产品案有新进展，警方已完成对涉案首批玉石饰品的价格鉴定和真伪鉴定，结果显示，已鉴定的30多件玉 石产品中有15件玉石为"染色和田玉"；平阳县公安局鉴定意见通知书显示，柴怼怼直播间近4万玉石仅值3509元。柴怼怼与其妻子肖某分别于9月8日、9日被 刑拘。 | | 所有如此是一些地 | 平阳县小人类饮有限公司 | | --- | --- | --- | | 基本信息 | 行政处罚详情 | | | | 行政处罚相对人 | 平阳县小人类饮草赌公司 处罚单位 平阳县市场监督管理局 | | 字号 | | | | | 处罚金额(元) | 220,000.00 没收金额(元) | | | 外罚日期 | 2025-07-22 发布日期 | | | | 经查明,当事人平阳县小丫茶饮有限公 ...

抖音集团副总裁李亮9月15日发文称，过去一段时间，社交媒体平台出现了很多"字节离职员工"的帖 子，基本都是"月薪X万离开字节"这样的标题，再配上字节跳动的LOGO背景墙或者工卡照片。这些 帖子吸引了很多的流量，不知不觉似乎营造了一个社媒上的"字节离职赛道"。 做了一些调查后发 现，有很多类似的帖子，实际上作者从未在字节工作 ，背后是一些培训机构在借大厂名义引流卖 课。这当中，部分机构反复发布此类虚假帖子，无奈之下，公司起诉了其中比较猖獗的一家，最近获 得了法院的判决，认定这些行为属于引人误解的虚假宣传、构成不正当竞争。也提醒广大网友们，注 意对网上的信息加强鉴别，你看到的"大厂离职""大厂内幕"不一定是真的。 微信编辑 | 七三 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com 2025.09. 16 （注：我们会对线索进行核实。您的隐私将严格保密。） 本文字数：436，阅读时长大约1分钟 浦发银行 SPDBANK p 推荐阅读 ...

抖音集团副总裁李亮9月15日发文表示，过去一段时间，社交媒体平台出现了很多"字节离职员工"的帖 子，基本都是"月薪X万离开字节"这样的标题，再配上字节跳动的LOGO背景墙或者工卡照片。这些帖 子吸引了很多的流量，不知不觉似乎营造了一个社媒上的"字节离职赛道"。做了一些调查后发现，有很 多类似的帖子，实际上作者从未在字节工作，背后是一些培训机构在借大厂名义引流卖课。这当中，部 分机构反复发布此类虚假帖子，无奈之下，公司起诉了其中比较猖獗的一家，最近获得了法院的判决， 认定这些行为属于引人误解的虚假宣传、构成不正当竞争。也提醒广大网友们，注意对网上的信息加强 鉴别，你看到的"大厂离职""大厂内幕"不一定是真的。 责任编辑：李思阳 ...

Core Viewpoint - The State Council's notice aims to strengthen comprehensive regulation of the tourism market, focusing on protecting consumer rights and promoting healthy competition among online travel platforms [1] Group 1: Consumer Protection - Online travel platforms and operators are urged to enhance personal information protection and refrain from practices such as "big data killing familiarity," false advertising, and bundled sales that harm tourist rights [1] - The notice emphasizes the need for shopping venues and tourist attractions to ensure price and quality alignment, and to consciously resist commercial bribery [1] Group 2: Market Regulation - The notice promotes healthy competition among online travel platforms and aims to legally safeguard the rights of operators within these platforms [1] - It stresses the importance of holding tourist charter companies accountable for safety production responsibilities [1]

Core Viewpoint - Ulike, a prominent hair removal device brand, has intensified its anti-corruption efforts, revealing significant internal actions against misconduct while facing ongoing controversies related to marketing practices and product quality issues [1][5][9]. Group 1: Anti-Corruption Measures - Ulike announced its anti-corruption achievements, reporting nine cases of violations and twelve individuals suspected of criminal activities referred to law enforcement [1]. - The company has established a comprehensive risk management system, ensuring immediate termination for any violations of corporate policies and active cooperation with judicial investigations for criminal offenses [1]. Group 2: Company Background - Founded in 2013, Ulike is a global brand under Hangzhou Youlai Technology Co., Ltd., focusing on optical skincare and hair removal devices [4]. - Ulike has achieved significant sales success, leading the hair removal device category from 2016 to 2023 with over 7 million units sold across 28 countries [4]. Group 3: Marketing Controversies - Ulike has faced backlash for marketing practices, including a controversial promotional event involving a cat giveaway that was criticized for ethical concerns [5][7]. - The company has a history of administrative penalties due to misleading advertising, including fines for content deemed vulgar or disrespectful to women [8]. Group 4: Product Quality Issues - Ulike has received numerous complaints regarding product quality, with a total of 1,838 complaints reported, primarily related to false advertising and poor customer service [11]. - Customers have reported adverse skin reactions after using Ulike products, leading to disputes over refunds and accountability [11].

Core Insights - Ulike, a well-known hair removal device brand, has publicly announced its internal anti-corruption achievements, revealing that it has dealt with nine cases of violations and transferred twelve individuals suspected of criminal activities to law enforcement [1] - The company has established a comprehensive risk management system, ensuring immediate termination for any violations of its internal policies and active cooperation with judicial investigations for any illegal activities [1] Company Overview - Ulike was founded in 2013 and is a global brand under Hangzhou Youlai Technology Co., Ltd, focusing on optical skincare, particularly in the hair removal sector [4] - The brand launched its first home-use hair removal device in 2016 and has since maintained a leading position in sales, with cumulative sales exceeding 7 million units across 28 countries and regions from 2016 to 2023 [4] Marketing Controversies - Ulike has faced significant public backlash due to controversial marketing practices, including a recent promotion involving a cat giveaway that was criticized for being disrespectful to animals [5][7] - The company has previously been penalized for misleading advertising, including fines totaling 30 million yuan for various violations related to its promotional content [8] - Complaints regarding Ulike's products are prevalent, with a total of 1,838 complaints recorded, primarily concerning false advertising and poor customer service [11]

Group 1 - The internet celebrity "Chai Dui Dui" (real name Chai Xiangqian) and others are under investigation by the Pingyang County Public Security Bureau for allegedly producing and selling counterfeit products [1] - Chai Xiangqian is associated with over 20 companies, of which 7 have been canceled or revoked, including Wenzhou Chai's Liquor Co., Ltd. and Wuhan Chai's Jewelry Co., Ltd. [1] - In July of this year, a company associated with Chai's wife, Pingyang Xiaoya Tea Co., Ltd., was fined 220,000 yuan for false advertising regarding its health benefits [1] Group 2 - Wenzhou Chai's Liquor Co., Ltd. was fined 6,000 yuan for publishing advertisements containing false information about its products [4] - The company was found to have violated the Advertising Law of the People's Republic of China by making false claims about the health benefits of its liquor [4] - The administrative penalties imposed on the companies highlight issues related to product safety and advertising integrity within the industry [4][5]

Group 1 - The influencer "Chai Dui Dui" (real name Chai Xiangqian) and associates are under investigation by the Pingyang County Public Security Bureau for allegedly producing and selling counterfeit products [1] - Multiple consumers have reported issues, leading to the police investigation, confirming the situation [1] - A consumer named Ms. Zhang is involved in two civil lawsuits against companies associated with "Chai Dui Dui," with hearings scheduled for September 11 [2] Group 2 - Ms. Zhang claims to have spent 3,596 yuan on "Qi Shi Tea" based on false health claims, leading to health complications and hospitalization [2] - She also alleges that after paying 8,000 yuan to join a wine sales program, she faced issues with refunds and product delivery [2] - Ms. Zhang is seeking triple compensation and 3,000 yuan for emotional distress in her lawsuits [3] Group 3 - The Pingyang County Market Supervision Administration previously fined the company associated with "Chai Dui Dui" 220,000 yuan for false advertising and selling unlabelled products [3] - The company has faced multiple legal challenges, including a defamation lawsuit from a competitor, "Pang Dong Lai," for disparaging remarks made by "Chai Dui Dui" [3][5] - The company has been penalized for advertising containing false content, resulting in fines totaling 6,000 yuan [7]

Core Viewpoint - The Jilin Provincial Market Supervision Administration is actively conducting the "Guarding Consumption" and "Thunder 2025" enforcement actions to address violations related to consumer safety and rights protection, focusing on key products and industries. Group 1: Enforcement Actions - The Longcheng District Market Supervision Bureau in Changchun investigated a clothing studio for selling goods that infringed on trademark rights, resulting in the confiscation of infringing products and a fine [2] - The Nanguan District Market Supervision Bureau in Changchun also took action against a clothing store for selling goods that violated trademark rights, leading to similar penalties [3] - The Longtan District Market Supervision Bureau in Jilin City found a liquor store selling goods that infringed on trademark rights, resulting in confiscation and fines [4] - The Lishu County Market Supervision Bureau investigated an electric bicycle shop for selling products that did not meet national standards, leading to penalties [5] - The Yalu River City Market Supervision Bureau found a company using misleading packaging and branding that closely resembled a well-known brand, resulting in penalties for unfair competition [6][7] - The Baishan City Market Supervision Bureau penalized a trading company for false advertising regarding health benefits of a product, which was found to be a regular food item [8] - The Songyuan City Market Supervision Bureau penalized an electric bicycle shop for selling non-compliant products, including discrepancies in vehicle coding [9] - The Meihekou City Market Supervision Bureau investigated an automotive maintenance center for selling goods that infringed on trademark rights, resulting in confiscation and fines [10] Group 2: Future Actions - The provincial market supervision departments will continue to conduct special enforcement actions against various illegal activities in the consumer sector, maintaining a high-pressure stance to protect consumer and business rights [10]