根据配送时长，有人会在中午赚几十块钱，有的几个人接力一天赚近千元。 国内有1000多万名外卖骑手，但从事送外卖工作的人不止这1000多万名骑手。 6月10日中午，记者在深圳华强北赛格大厦见到的每一个送餐阿姨都知道演员闫妮近期在华强北拍送外卖戏份的事。真实的戏份则发生在她们自己身上。 就在深圳达到一天中最高温34度的时候，记者在深圳华强北赛格大厦楼下看到一群戴着帽子、手提外卖袋子的阿姨来来回回。她们在从事一份工作——帮外 卖员跑"最后一百米"送外卖。 从上午11点到午后1点半，记者在赛格大厦楼下总能同时见到10个左右的阿姨。有阿姨向记者介绍，这里至少有几十个阿姨在送外卖。华强北不止赛格大厦 需要阿姨送外卖，在相隔100米左右的电子科技大厦，到了午后1点，记者在楼下也见到了5名阿姨同时在招揽生意。"这栋楼就差不多有30个人在送外 卖。"电子科技大厦楼下，一名阿姨表示，她认为在华强北送餐的阿姨不止100个。 记者看到，帮外卖员送外卖的群体以阿姨为主，看上去年纪在50岁左右，也有零星的几名男性，他们有些是阿姨的丈夫，与阿姨一起接力配送外卖。 阿姨帮外卖员送外卖的价格十分透明，每单2元。外卖员急匆匆地扫码付钱，阿姨急匆 ...

Core Insights - The Chinese food delivery market is undergoing a significant transformation driven by quality demand, with JD.com entering the market in February 2025, positioning itself as a key player alongside Meituan and Ele.me [1][5] - JD.com has rapidly gained market share, achieving over 25 million daily orders and capturing more than 31% of the overall food delivery market, with approximately 45% share in the quality delivery segment [1][3] Consumer Behavior - Consumer concerns regarding food safety are rising, with 70% of users expressing worries about hygiene, taste, and health when ordering food [3] - JD.com has effectively addressed these concerns by implementing a quality assurance system through store certifications and public qualifications, leading to significant market acceptance [3] Market Dynamics - The average daily order volume in the Chinese food delivery market ranges from 80 million to 90 million, with 60% to 70% of these orders belonging to the rapidly growing quality delivery segment [4] - JD.com has adopted a differentiated strategy combining "zero commission + 10 billion subsidies," benefiting both merchants and consumers by reducing operational costs and enhancing user experience [4] Competitive Landscape - The rise of JD.com signifies a shift in the food delivery market from scale expansion to quality enhancement, indicating that competition will increasingly focus on service quality and user experience [5] - As consumer demand for quality continues to rise, JD.com is leading a quality revolution that is reshaping the value standards and development paths of the entire food delivery industry [5]

Group 1 - The takeaway from the news is that the food delivery market in China is transitioning from a duopoly to a triopoly, with JD.com, Meituan, and Ele.me forming a new competitive landscape [1] - JD.com has surpassed 25 million daily orders, capturing over 31% of the national food delivery market and approximately 45% in the quality delivery segment [1] - The overall daily order volume in China's food delivery market is reported to be between 80 million and 90 million [1] Group 2 - By December 2024, the number of online food delivery users in China is expected to reach 592 million, an increase of 47.77 million from December 2023, representing 53% of the total internet users [2] - The Chinese food delivery market has experienced explosive growth, with the market size increasing from 125 billion yuan in 2015 to approximately 1.5 trillion yuan in 2024, reflecting a compound annual growth rate (CAGR) of 28% [2] - The penetration rate of food delivery in the overall restaurant industry has significantly increased from 4% in 2015 to 26% in 2024, indicating strong development momentum and vast market potential [2]

品质化、健康化外卖消费意愿占据主流 Z世代引领外卖江湖，下沉市场潜力爆发 外卖消费的核心人群已形成鲜明的代际特征与地域扩散趋势。调研数据显示，25-45岁人群占比达 82%，与90后&00后"数字原住民"高度重合，这一群体凭借对平台规则的熟稔成为外卖市场的绝对 主力。地域分布上，以一二线城市为圆心，外卖正在向下沉市场发力渗透。一二线城市的外卖消费 人群占比72%，他们的消费哲学展现出一定的矛盾性：愿意为30元网红奶茶支付溢价，同时对满20 减5的优惠券精打细算。这种看似矛盾的消费哲学，正推动外卖行业从单纯的"生存刚需"向兼具"生 活仪式感"的品质消费升级。 外卖消费从功能满足向日常化、品质化、健康化、情绪化转变 （一）外卖消费日常化：高频次点单成常态，外卖正在重塑生活节奏 据调研数据显示，消费者外卖消费频次在每天1次及以上的比例占43%，已近半数比例。同时45% 的消费者未来会增加外卖消费频次，外卖品类的日益丰富、平台的大力补贴以及消费者自身有限的 时间精力，共同推动了外卖消费频次的增长，促使外卖消费深度融入都市生活肌理。 （二）外卖消费品质化：从担忧乱象到追求品质的消费觉醒 在互联网信息的快速传播下，外卖行 ...

Core Insights - The survey indicates that 20% of consumers order food delivery four times or more daily, highlighting the growing reliance on food delivery services [1] - Quality food delivery has become a priority, with half of the respondents selecting JD.com as their preferred platform for quality options [1] - Consumers are increasingly viewing food delivery as a lifestyle choice, with 41% using it to regulate their daily emotions [1] Consumer Concerns - 72% of consumers express concerns about food safety, while 62% worry about taste and 51% about nutritional balance [1] - A unique selection logic has emerged, with 51% of consumers checking restaurant qualifications before ordering [1] Platform Differentiation - JD.com has established a strong reputation by requiring merchants to have high-rated physical restaurants, leading to 63% of consumers trusting its quality [3] - In the past 30 days, 50% of consumers primarily chose JD.com for their food delivery needs, significantly outpacing competitors [3] Delivery Expectations - 55% of consumers expect delivery times to be between 30 to 45 minutes, with nearly 70% preferring full-time professional riders for better safety and service [8] - JD.com stands out with its full-time rider team, as 57% of consumers believe it offers the best delivery service standards [9] Customer Experience - JD.com’s policy of free delivery for orders delayed by over 20 minutes, along with 24/7 customer support, has garnered over 60% consumer approval [9] - More than 50% of consumers plan to increase their usage of JD.com due to a combination of overall experience and competitive pricing [9] Market Trends - The consumer focus is shifting towards quality, especially in major cities like Beijing, Shanghai, and Guangzhou, where JD.com is the preferred choice for quality food delivery [9] - 65% of consumers consider discounts when choosing a platform, but 50% also prefer platforms with a higher proportion of quality restaurants, indicating a shift from price-driven to quality-driven decision-making [11] New Business Model - JD.com’s model combines quality restaurants, full-time riders, and robust customer service, redefining the core value of food delivery [11] - The competition has evolved from speed to trust, emphasizing the importance of consumer confidence in food delivery services [11]

以下文章来源于凤凰网科技 ，作者凤凰网科技 凤凰网科技 . 凤凰科技频道官方账号，带你直击真相。 在库迪咖啡工作的小余，最近很忙。 门店营业的时间是9点40，她至少要提前半个小时进行开店准备。待到接单外卖的机器开始运 作，小余便开始了一天的工作。 摘要： 低至 2.9 元一杯的咖啡，让库迪在外卖平台爆单。对库迪而言，这当然是一件喜事。但对 于经销商和店员而言，日子就没那么好过了。有咖啡师称，猛干一天，人已麻木。 凤凰网《风暴眼》 出品 作者｜边程 编辑｜ 董雨晴 3月份开始，京东掀起了一场外卖大战，单杯冰美式价格降至1.68元，小余门店里的单量直接上 升至日均500杯的水准。对于同时段只有两个人的店中店来说，500杯的日单量确实"忙不过 来"。 小余还记得最忙的那天，早上是两个人在岗，晚上闲时留了一个人，但仍旧没能顶住一天700 杯的单量。"我从9点40开始吭哧吭哧，直到外卖小哥问了我一句吃饭了吗，我才发现天居然都 黑了。" 即便连续三个小时没离开柜台，小余的外卖面单还是铺满了整个桌面，"没时间去厕所"。 截至目前，库迪在京东上的累计销量已突破4000万单，5000万预计只是时间问题。随着暴涨的 单量，京东平 ...

随着外卖市场的竞争愈演愈烈，一项涵盖6341份有效问卷的消费者调查揭示了新的消费趋势：外卖用户正从价格敏感转向追求"品质确定性"。在调查的77个 城市中，超过60%的消费者在选择高品质外卖时首选京东外卖。特别是在北京、上海、广州等十大重点城市，京东外卖已成为品质外卖的首选平台。这表 明，京东凭借其"确定性"体验承诺，在外卖市场中赢得了越来越多用户的青睐。 近年来，食品安全问题频发，让许多用户在点外卖时感到担忧。调查显示，72%的用户存在"品质焦虑"，其中卫生问题成为最大痛点。口感不佳和健康问 题，如调味过重、营养失衡等，也分别有62%和51%的用户表示关注。用户对于外卖品质的要求越来越高，卫生、口感和健康已成为他们下单前的重要考量 因素。 为了缓解品质焦虑，用户在点外卖前会进行多方考量。51%的用户会关注平台店铺是否有实体堂食门店、是否明厨亮灶、有无商家资质和实地图片。近五成 的用户更倾向于选择自己线下见过的店铺，44%的用户会优先选择用户评价好、店铺评分高的餐厅。同时，36%的用户会优先选择知名连锁品牌，以降 低"踩坑"的风险。在用餐体验与复购决策中，口感在内的"品质一致性"也成为消费者心中的重要指标。 对 ...

···~ 商业贸易行业研究 2025 年 06 月 07 日 买入（维持评级） 行业深度研究 证券研究报告 国金证券研究所 分析师：赵中平（执业 S1130524050003） zhaozhongping＠gjzq.com.cn 分析师：许孟婕（执业 S1130522080003） xumengjie＠gjzq.com.cn 投资建议 外卖出海空间广阔，Keeta 出海掘金进行时 基本结论 一、中东+巴西具备人口红利，外卖市场规模持续增长。 渗透率+ARPU 提升驱动中东巴西外卖市场规模稳步增长。根据 Statista，1）用户端及用户渗透率：2024 年沙特外卖 市场用户数达 2120 万人，同比增长 15.2%，2024 年沙特外卖市场用户渗透率达 62.4%（23 年 53.5%），ARPU 同比增 长 4.3%至 507.54 美元。2024 年海湾合作委员会（GCC）人口总量虽达到 5986 万人，外卖市场用户数为 3090 万人， 沙特市场占比 68.6%，GCC 国家外卖市场尚存广阔的增量发展机遇。2024 年巴西外卖市场用户数达 9770 万人，同比增 长 11.1%，位居拉丁美洲第一，外卖市 ...

Core Viewpoint - The article discusses the competitive landscape of the beverage industry, particularly focusing on the impact of delivery subsidies on companies like Mixue Ice City, which is positioned to benefit significantly from these market dynamics [4][5]. Group 1: Market Dynamics - The current delivery subsidy war initiated by JD.com has created a unique opportunity for Mixue Ice City to capitalize on the situation, as it can consume the most subsidies due to its extensive network of stores [4][5]. - The pricing strategy of Mixue Ice City, offering two cups for 3.9 yuan, is highlighted as a key factor in its ability to dominate the market, as it can leverage subsidies to maintain low prices [5][6]. Group 2: Competitive Advantage - Mixue Ice City operates primarily through franchise stores, allowing it to scale rapidly and efficiently consume subsidies compared to competitors who may not have the same operational scale [5][6]. - The article suggests that no other beverage brand can match Mixue Ice City's ability to absorb subsidies, as competitors with higher profit margins cannot sustain the same pricing strategy without risking their business [5][6]. Group 3: Global Implications - The competitive pressure created by the domestic delivery subsidy war is affecting the global beverage market, particularly in Southeast Asia, where other tea brands are struggling to compete with Mixue Ice City [6]. - The article posits that the scale and cost control of Mixue Ice City, combined with the aggressive subsidy strategy, positions it as a formidable player not just locally but also in international markets [6].

瑞幸咖啡及行业更新：饮茶 or 喝咖啡？20250605 摘要 瑞幸咖啡通过产品创新（如轻乳茶、柠檬茶）和短期促销活动（如五块 六、五块九）保持竞争力，新品对夏季门店销售有明显拉动作用，且不 影响咖啡交付效率。 瑞幸咖啡开店速度超预期，高线城市与低线城市的新开比例约为六四开， 表明高线城市用户教育和消费频次持续向上，预计全年开店数量将超过 年初指引。 外卖业务显著推动了瑞幸咖啡及整个餐饮行业的发展，尽管平台补贴减 少，但品牌通过增加自身补贴维持门店实收增长，瑞幸咖啡外卖订单占 比已接近 30%。 咖啡期货价格波动对成本端产生影响，但近期阿拉比卡咖啡期货价格回 落，且公司签订采购大单并推出高利润率新品，有助于缓解成本压力并 改善毛利。 茶饮品牌在外卖平台表现良好，普遍有较高的外卖占比，受益于外卖平 台补贴。蜜雪冰城和茶百道等品牌积极参与外卖活动，门店数量和同店 销售额均呈现增长趋势。 Q&A 请介绍一下瑞幸咖啡最近的经营状况和发展趋势。 根据我们的跟踪观察，瑞幸咖啡的同店数据和开店节奏均表现良好，超出预期。 具体来说，同店数据环比和同比均有所改善。虽然具体数据不便透露，但从第 三方数据和专家分析来看，这一趋势得 ...