Group 1: Company Overview - Kudi Coffee has rapidly expanded its store count, aiming for 50,000 stores by the end of 2025, with approximately 15,000 stores currently operational, indicating a need to open about 8,750 stores per month in the remaining four months of the year [2][10][13] - The company has faced multiple food safety complaints, including incidents where consumers found foreign objects in their drinks, raising concerns about its food safety standards [1][3][4][6] Group 2: Business Strategy - Kudi Coffee has launched a "Touch Accessible" plan to enter the convenience store sector, aiming to leverage its brand and product offerings to enhance revenue [2][7][10] - The company has attempted to diversify its product offerings by introducing ready-to-eat meals and snacks in its stores, aiming to attract more customers [10][12] Group 3: Market Challenges - The convenience store business has faced significant challenges, including high operational costs and competition, leading to some franchisees reporting losses [8][9][12] - The rapid expansion strategy has led to market saturation in certain areas, with reports of multiple Kudi Coffee stores opening within close proximity to each other, negatively impacting sales [13] Group 4: Competitive Landscape - Kudi Coffee is competing with established brands like Luckin Coffee, which has over 26,206 stores, and other emerging brands like Lucky Coffee, which aims to surpass 10,000 stores by early 2025 [13] - The coffee market in China is highly competitive, with many players vying for market share, making Kudi Coffee's ambitious expansion plans challenging to execute successfully [9][13]

Core Viewpoint - Luckin Coffee, a subsidiary of Mixue Ice Cream, is aggressively expanding in the coffee market with a low-price strategy, aiming to surpass Starbucks China in store count by 2025, targeting over 10,000 stores [5][9][24]. Expansion Strategy - As of early July, Luckin Coffee had 6,140 stores nationwide and plans to open over 3,860 more by the end of the year, averaging more than 600 new stores per month [5][10]. - The brand's expansion is supported by a robust supply chain and franchise model, allowing for rapid growth similar to Mixue Ice Cream's strategy [6][12]. Market Positioning - Luckin Coffee's pricing strategy includes offering American coffee at 5.9 yuan, with a gross margin of 48%, making it competitive against other brands like Luckin and Kudi [5][14]. - The brand is focusing on first and second-tier cities, where it faces intense competition from established players like Luckin and Kudi, who have already captured significant market share [21][22]. Franchise Model - The franchise model of Luckin Coffee is designed to be more accessible, with lower entry costs and no revenue sharing, which contrasts with competitors that often take a percentage of sales [11][12]. - The company has implemented promotional strategies to attract franchisees, including significant fee reductions and subsidies [11][12]. Supply Chain Advantages - Luckin Coffee benefits from Mixue's established supply chain, allowing for lower procurement costs for raw materials, which enhances profitability despite low pricing [14][15]. - The company utilizes Mixue's logistics and production facilities, which helps maintain cost efficiency and product consistency [17][19]. Competitive Challenges - The coffee market has become increasingly competitive, with established brands having already secured prime locations, making it challenging for Luckin Coffee to find profitable spots [22][24]. - Consumer expectations in first and second-tier cities are high, requiring Luckin Coffee to invest in brand recognition and product quality to compete effectively [23][24]. Future Outlook - While replicating the success of Mixue Ice Cream in the coffee sector is possible, the time frame for Luckin Coffee to achieve this is limited due to the evolving market landscape [25].

Core Viewpoint - The competition in the takeaway coffee market is significantly driven by external subsidies, reshaping the market landscape and boosting sales for various brands [1][3][7]. Group 1: Company Performance - Luckin Coffee reported a revenue increase of 47.1% year-on-year to 12.36 billion yuan in Q2, with adjusted net profit rising 44.0% to 1.4 billion yuan [2]. - Self-operated store revenue for Luckin grew by 44.9% to 9.49 billion yuan, with a 30% increase in store count and same-store sales growth of 13.4% [2]. - Franchise store revenue reached 2.87 billion yuan, up 55% year-on-year, benefiting from a 34% increase in franchise store numbers and higher revenue from store sharing and delivery fees [2]. Group 2: Market Dynamics - The sales growth is attributed to takeaway subsidies, with brands like Luckin, Kudi, and Mixue Ice City achieving significant sales milestones [3]. - Mixue's coffee brand, Lucky Coffee, experienced a sales peak, with average daily revenue per store reaching 5,732 yuan and a 258% increase in takeaway orders on July 12 [3]. - Lucky Coffee signed 164% more new stores year-on-year in Q2, with a 300% increase in franchise inquiries since July, particularly from first-tier cities [3]. Group 3: Brand Strategies - Kudi Coffee announced Yang Mi as its global brand ambassador and launched a "Milk Tea Season" marketing campaign, reducing drink prices from 9.9 yuan to 6.9 yuan after 3 PM [5]. - Kudi has over 15,000 stores and has achieved profitability since May 2024, indicating strong cash flow [5]. - Brands like Lucky Coffee maintain a cautious approach to takeaway subsidies, emphasizing the importance of store profitability and the need to protect franchisees [6].

Core Viewpoint - The article highlights the rapid expansion of the coffee brand Lucky Coffee under the Mixue Group, aiming to surpass 10,000 stores by the end of 2025, with significant growth in franchise inquiries and store openings [1][3]. Group 1: Business Expansion - Lucky Coffee's store count has exceeded 7,000, covering over 300 cities in China, making it the fourth largest fresh coffee brand in the country [1]. - In Q2 of this year, Lucky Coffee signed new franchise agreements with a year-on-year growth of 164% [1]. - The average daily revenue per store reached 5,732 yuan on July 12, with a 258% increase in takeaway orders [1]. Group 2: Franchise Strategy - The brand is selective in its franchisee recruitment, preferring those who can actively participate in store operations rather than purely investment-type franchisees [1][2]. - To facilitate expansion, Lucky Coffee has lowered its franchise investment requirement from 350,000 yuan to 250,000 yuan and adjusted the age requirement for franchisees [7]. - The company has implemented a franchise support policy that includes a total reduction of 34,000 yuan in specific cities [7]. Group 3: Supply Chain and Profitability - Lucky Coffee benefits from Mixue's supply chain, with coffee bean supply prices below 70 yuan per kilogram, compared to the industry average of over 100 yuan [8]. - The gross profit margin for products like the 5.9 yuan Americano exceeds 50% [9]. - Recent sales figures indicate that the sales of the Coconut Latte exceeded 200 million yuan, with several new products also surpassing 100 million yuan in sales [9]. Group 4: Market Context - The coffee market in China is maturing, with per capita coffee consumption increasing from 9 cups in 2016 to 16.74 cups in 2023 [13]. - The competitive landscape is evolving, with brands like Luckin Coffee and Kudi Coffee driving market growth through aggressive marketing strategies [14][15]. - The coffee market's chain store concentration is still low compared to tea, indicating significant room for growth [18]. Group 5: Brand Positioning - Lucky Coffee aims for a "high-quality, low-price" positioning, avoiding a deliberate shift towards high-end branding [20]. - The brand's strategy of expanding from lower-tier cities to higher-tier ones contrasts with competitors who typically expand from high-tier to lower-tier markets [20]. - If successful, Lucky Coffee's approach may signify a redefinition of coffee's market positioning in China [21].

Core Insights - The company aims to expand its coffee brand, Lucky Coffee, to over 10,000 stores by early 2025, with a significant increase in new store openings and franchise inquiries in 2023 [1][4][5] Company Performance - Lucky Coffee's store count has surpassed 7,000, covering over 300 cities in China, making it the fourth-largest fresh coffee brand in the country [1] - In Q2 2023, Lucky Coffee experienced a 164% year-on-year increase in new store openings, and franchise inquiries surged over 300% since July [1][2] - The average daily revenue per store reached 5,732 yuan on July 12, with a 258% increase in takeaway orders [2] Marketing and Sales Strategy - The sales surge is attributed to aggressive marketing strategies and cautious use of takeaway subsidies, ensuring profitability for franchisees [3][19] - Lucky Coffee is focusing on high-potential cities and has optimized store sizes to reduce operational costs for franchisees [3][21] - The company has lowered franchise investment requirements from 35 million yuan to 25 million yuan and adjusted age requirements for franchisees [7][21] Supply Chain and Production - Recent investments in supply chain capabilities include a new coffee bean roasting facility with an annual capacity exceeding 20,000 tons [6] - The company has signed a 4 billion yuan procurement agreement with Brazil for coffee beans, indicating a commitment to scaling operations [9][10] Market Trends - The coffee market in China is maturing, with per capita coffee consumption increasing from 9 cups in 2016 to 16.74 cups in 2023 [12] - The market still has significant growth potential, with a low concentration of coffee chains compared to tea [17] - Competitors like Luckin Coffee and Kudi are also expanding rapidly, indicating a growing market [18][14] Brand Positioning - Lucky Coffee aims for a "high-quality, affordable" positioning, contrasting with competitors that target high-end markets [21] - The brand's strategy of expanding from lower-tier cities to higher-tier ones reflects a unique market approach [20]

Core Viewpoint - Lucky Coffee, a sub-brand of Mixue Group, is aggressively expanding into first- and second-tier cities with a target of opening over 10,000 stores by the end of the year, having already reached nearly 7,000 stores in just four months [1][3][4] Expansion Strategy - Lucky Coffee was established in 2017 and offers products priced between 6 to 8 yuan, including fruit coffee, milk coffee, fruit tea, and light milk tea [3] - The brand initially focused on lower-tier cities and is now shifting towards higher-tier cities, with approximately 70% of its stores located in third-tier cities or below [3][4] - The new head of Lucky Coffee in China has extensive experience from Mixue Ice City, indicating a strategic push into first- and second-tier markets [3] Market Analysis - The company identified that coffee consumption frequency is higher in first- and second-tier cities, with per capita coffee consumption in China increasing from 7 cups five years ago to 22 cups currently, indicating significant market potential [4] - There is still a considerable gap in coffee shop density in cities like Beijing, Guangzhou, and Shenzhen, suggesting ample opportunity for new store openings [5] Operational Support - Lucky Coffee has established a dedicated market team of 400 members and a training team of 100 members to support franchisees in operations and marketing [5] - The company has implemented specific support policies for franchisees in major cities, waiving fees totaling 34,000 yuan for two years [3] Competitive Landscape - The coffee market is becoming increasingly competitive, with brands like Luckin Coffee and Kudi lowering prices to attract consumers [6] - Lucky Coffee positions itself as a high-quality yet affordable option, with prices starting at 5.9 yuan for an Americano, supported by Mixue Group's extensive supply chain [6][7] Supply Chain Advantages - Mixue Group has signed a procurement agreement worth 4 billion yuan with Brazil for coffee beans, enhancing Lucky Coffee's supply chain capabilities [7] - The company has recently launched a new roasting line in Hainan with an annual capacity exceeding 20,000 tons, significantly increasing its production capabilities [7] Consumer Trends - The shift in consumer behavior towards valuing quality over brand prestige is benefiting Lucky Coffee, as consumers increasingly view coffee as a high-frequency necessity [7]

低廉的单价在前，即便单量再大，也并不足以给库迪"脱胎换骨"。 文 ｜ 边程 编辑 ｜ 董雨晴 来源｜ 凤凰网科技《风暴眼》 （ID：ifeng_tech） 封面来源 ｜ unsplash 在库迪咖啡工作的小余，最近很忙。 "库迪的员工们你们还好吗？" 进入5月以来，社交媒体上有关库迪爆单的控诉多了起来，"史无前例的爆单"，一位库迪员工如此形容。 但让库迪员工感到棘手的不是做不完的单子，而是"沟通"。"每天都要在骑手和顾客之间斡旋"。一位库迪员工表示，每天可能面临的窘迫包括骑手打架、顾 客催命，以及一大批沟通无果的退单。 "以前最害怕周末班进行周盘点，现在害怕每一个工作日早晨"。 门店营业的时间是9点40，她至少要提前半个小时进行开店准备。待到接单外卖的机器开始运作，小余便开始了一天的工作。 3月份开始，京东掀起了一场外卖大战，单杯冰美式价格降至1.68元，小余门店里的单量直接上升至日均500杯的水准。对于同时段只有两个人的店中店来 说，500杯的日单量确实"忙不过来"。 小余还记得最忙的那天，早上是两个人在岗，晚上闲时留了一个人，但仍旧没能顶住一天700杯的单量。"我从9点40开始吭哧吭哧，直到外卖小哥问了我 ...

Core Viewpoint - The article discusses the surge in sales for Kudi Coffee due to aggressive pricing strategies and external subsidies, while highlighting the operational challenges faced by employees and the potential risks associated with low profit margins and reliance on subsidies [2][12][22]. Group 1: Sales Surge and Operational Challenges - Kudi Coffee has seen a significant increase in daily orders, with some stores reporting up to 700 orders in a single day, leading to overwhelming workloads for staff [2][5][11]. - Despite the increase in sales volume, employees report that their working conditions and earnings have not improved significantly, with many only receiving minimal bonuses or hourly wages that do not correlate with the increased workload [7][12][17]. - The operational intensity has led to employee burnout, particularly during peak hours, with reports of staff working long hours without breaks [11][12]. Group 2: Profitability and Cost Structure - The cost of materials for a cup of Kudi Coffee is approximately 5-6 yuan, while the selling price on platforms like JD is around 6.9 yuan, indicating low profit margins [13][16]. - The average annual cost of operating a Kudi store ranges from 510,000 to 660,000 yuan, with a typical payback period of 1 to 1.5 years under current subsidy conditions [14][16]. - The reliance on external subsidies from platforms like JD, estimated at around 200 million yuan per month, raises concerns about long-term sustainability once these subsidies are reduced or eliminated [22][23]. Group 3: Competitive Landscape - Kudi Coffee operates in a highly competitive environment, closely following the strategies of Luckin Coffee, which has established a strong market presence with significant revenue growth [19][20]. - The article notes that while Kudi has expanded its store count, many stores may be closing, indicating challenges in maintaining profitability and operational efficiency [20][22]. - The future success of Kudi Coffee may depend on its ability to enhance its supply chain, product offerings, and overall profitability model beyond the current subsidy-driven growth [23].

以下文章来源于凤凰网科技 ，作者凤凰网科技 凤凰网科技 . 凤凰科技频道官方账号，带你直击真相。 在库迪咖啡工作的小余，最近很忙。 门店营业的时间是9点40，她至少要提前半个小时进行开店准备。待到接单外卖的机器开始运 作，小余便开始了一天的工作。 摘要： 低至 2.9 元一杯的咖啡，让库迪在外卖平台爆单。对库迪而言，这当然是一件喜事。但对 于经销商和店员而言，日子就没那么好过了。有咖啡师称，猛干一天，人已麻木。 凤凰网《风暴眼》 出品 作者｜边程 编辑｜ 董雨晴 3月份开始，京东掀起了一场外卖大战，单杯冰美式价格降至1.68元，小余门店里的单量直接上 升至日均500杯的水准。对于同时段只有两个人的店中店来说，500杯的日单量确实"忙不过 来"。 小余还记得最忙的那天，早上是两个人在岗，晚上闲时留了一个人，但仍旧没能顶住一天700 杯的单量。"我从9点40开始吭哧吭哧，直到外卖小哥问了我一句吃饭了吗，我才发现天居然都 黑了。" 即便连续三个小时没离开柜台，小余的外卖面单还是铺满了整个桌面，"没时间去厕所"。 截至目前，库迪在京东上的累计销量已突破4000万单，5000万预计只是时间问题。随着暴涨的 单量，京东平 ...

有网友发文称，下单时发现瑞幸咖啡迈入了"6块9"时代，"以前一般是9块9最低，今天发现6块9可以买 店内多款饮品"。新京报记者在瑞幸咖啡小程序看到，瑞幸咖啡目前显示价格最低的产品为鲜萃轻轻茉 莉，为11.02元。 新京报讯（记者王子扬）5月30日，针对降价一事，咖啡品牌瑞幸咖啡方面回应称，价格的变动是为消 费者推出端午节和儿童节的双节特惠福利，随机发放6.9元优惠券，并非降价。 今年2月的业绩说明会上，瑞幸咖啡首席执行官郭谨一对于市场中关于瑞幸放弃"9块9"咖啡的传闻进行 了回应，他表示目前没有提价的计划和打算，9块9的咖啡的活动也会持续开展下去，"我们会努力培养 咖啡消费习惯。"郭谨一称，咖啡期货持续走高，维持在历史高位，确实给其带来了一些成本的压力。 但瑞幸通过前期的全产业链投入，构建起了从原产地的种植、采购，到进出口贸易，到加工烘焙，再到 门店制作的咖啡全链布局。公司可以利用规模和效率优势，在一定程度上对冲、消化了咖啡豆成本端的 影响，"咖啡豆的价格影响总体是可控的。" 编辑 唐峥 有分析称，瑞幸此次的降价是为应对外卖平台价格战的冲击，但瑞幸否认了降价的目的。据了解，外卖 平台如美团、京东、阿里等竞争日 ...