Core Viewpoint - The A-share market is experiencing increased volatility and stock differentiation as year-end approaches, with certain thematic sectors like commercial aerospace, controllable nuclear fusion, and AI gaining significant attention and even reaching historical highs, contrasting sharply with the overall index performance [1][2] Market Dynamics - The current market is characterized by a structural divergence, where some sectors are thriving while others are under pressure, driven by a combination of funding adjustments and industry events [1][2] - Private equity firms are observing a shift in capital from overvalued sectors like AI computing to those with strong policy catalysts and lower valuations, indicating a defensive thematic investment approach [2][3] - The market's liquidity remains abundant, actively seeking opportunities in sectors that combine technological innovation with strong event catalysts, such as advancements in nuclear fusion and commercial aerospace [2][3] Investment Strategies - Different private equity firms are adopting varied strategies in response to the thematic market, with some focusing on trend-following while others emphasize value preservation [3][4] - A cautious approach is being taken by firms that prioritize deep research into industry trends and policy directions, aiming to invest in quality stocks that will benefit from industry developments [3][4] - The investment community is wary of pure speculative plays, recognizing the potential for rapid shifts in market sentiment as year-end approaches [4][5] Focus on AI and Emerging Industries - AI is recognized as a central investment theme, with firms planning to explore both upstream and downstream opportunities within the AI ecosystem, including critical applications and foundational technologies [5][6] - Other emerging sectors such as technology, scarce resources, and new consumption patterns are also gaining traction among private equity firms, reflecting a diversified investment approach [5][6] - The construction of industrial ecosystems, particularly in new industries like controllable nuclear fusion, is highlighted as a key area for investment opportunities [6]

证券研究报告 传媒 | 广告营销 港股|首次覆盖报告 hyzqdatemark 2025 年 12 月 24 日 投资评级： 增持（首次） 证券分析师 陈良栋 SAC：S1350524100003 chenliangdong@huayuanstock.com 联系人 魏桢 市场表现： | 基本数据 | 2025 | 年 | 12 | 月 24 | | 日 | | --- | --- | --- | --- | --- | --- | --- | | 收盘价（港元） | | | | | 6.00 | | | 一年内最高/最低（港 | | | | 17.64/3.37 | | | | 元） | | | | | | | | 总市值（百万港元） | | | | | 5,710.43 | | | 流通市值（百万港元） | | | | | 5,710.43 | | | 资产负债率（%） | | | | | 23.32 | | | 资料来源：聚源数据 | | | | | | | 巨星传奇(06683.HK) ——下一站，巨星 投资要点： 请务必仔细阅读正文之后的评级说明和重要声明 weizhen@huayuanstock. ...

摘要：2023年，泰安烟草认真领会党中央关于乡村振兴和文旅深度融合发展的指示精神，主动融入地方 文旅发展大局，以泰山文化为纽带，以卷烟零售终端为载体，创新"烟草+文旅"融合模式，通过打造旅 游消费新场景、开发文化融合产品、构建线上线下（300959）联动体系，建成一批特色旅游终端，推动 鲁产烟品牌影响力和市场销量显著提升，实现"文旅引流、终端增收、品牌增值"的多重效益，为烟草行 业文旅融合发展探索了新路径。 关键词：文旅融合；新零售；旅游终端；泰山文化 一、工作成效 1、突破景区"禁区"，打造旅游消费新场景 泰安作为旅游城市，拥有泰山这一核心旅游资源，每年吸引大量游客前来观光游览。游客在游览过程中 的休闲社交场景，为卷烟消费和品牌推广提供了良好契机。泰安烟草精准把握这一市场机遇，精耕旅游 市场，全力争取泰安市委、市政府支持，联合山东中烟与泰山景区管委，成功突破5A级景区"禁区"限 制，将"泰山尊客"体验中心建在中天门，将智能吸烟舱搬上南天门，实现了历史性突破，为游客提供了 便捷、舒适的消费和休憩场所。在此基础上，大力开展"十百千"特色终端建设，根据不同景区景点的文 化特色和消费特点，打造个性化旅游终端。例如， ...

Group 1 - The core viewpoint of the news is that Qianlongde's stock has experienced fluctuations, with a recent decline of 2.08% and a total market value of 3.609 billion yuan [1] - As of December 24, Qianlongde's stock price is 11.76 yuan per share, with a trading volume of 31.0718 million yuan and a turnover rate of 0.85% [1] - The company has seen a year-to-date stock price increase of 1.38%, but a decline of 3.69% over the last five trading days [1] Group 2 - For the period ending September 30, Qianlongde reported a revenue of 958 million yuan, a year-on-year decrease of 11.62%, and a net profit of 26.1739 million yuan, down 62.85% year-on-year [2] - The number of shareholders increased to 37,000, up 18.19% from the previous period, while the average circulating shares per person decreased by 15.39% to 8,281 shares [2] - Since its A-share listing, Qianlongde has distributed a total of 830 million yuan in dividends, but has not paid any dividends in the last three years [3]

Core Insights - Hema's journey over the past decade has been marked by both applause and skepticism, evolving from a "new retail" experiment to a critical survival and breakthrough challenge [2] - The company has faced significant strategic inconsistencies, leading to a lack of coherent direction in its business model [3][11] Business Model Exploration - Hema has explored over twelve different business formats since its inception, including high-end Hema Fresh, Hema X membership stores, community-focused Hema MINI, and discount-oriented Hema Outlet [5] - The "scattergun" approach to multiple business formats has consumed substantial resources and hindered the establishment of competitive barriers in any single format [5][12] Strategic Challenges - The closure of Hema X membership stores, which aimed to compete with Sam's Club and Costco, highlights the company's misalignment in understanding different business models [6][9] - Hema's operational costs have remained high due to its initial "new retail" model, which contrasts sharply with the cost-control focus of warehouse membership stores [8][9] Supply Chain Issues - Hema's attempt to use a unified supply chain for diverse business formats has led to product homogenization and pricing inconsistencies, undermining the perceived value of its membership offerings [12][13] - The company has struggled to develop a strong proprietary product line and supply chain barriers, unlike established competitors like Sam's Club [13] Strategic Shift - The new CEO, Yan Xiaolei, has initiated a strategic pivot towards focusing on Hema Fresh and Hema NB, targeting the lower-tier market [18][19] - This shift aims to leverage existing supply chain efficiencies and enhance market penetration in second to fourth-tier cities, with plans to open nearly 100 new stores by 2025 [18][19] Future Outlook - Hema's transition to the lower-tier market represents a critical recalibration of its strategy, emphasizing supply chain efficiency and ecological collaboration [21] - The success of this transformation will depend on Hema's ability to balance quality, reputation, and profitability while navigating a competitive landscape [21]

12月23日，水羊股份盘中下跌2.01%，截至13:58，报21.45元/股，成交2.10亿元，换手率2.70%，总市值 83.66亿元。 资金流向方面，主力资金净流出2662.74万元，特大单买入810.84万元，占比3.87%，卖出1518.57万元， 占比7.25%；大单买入4286.97万元，占比20.46%，卖出6241.99万元，占比29.79%。 分红方面，水羊股份A股上市后累计派现1.42亿元。近三年，累计派现7781.42万元。 机构持仓方面，截止2025年9月30日，水羊股份十大流通股东中，香港中央结算有限公司位居第六大流 通股东，持股818.33万股，相比上期增加565.94万股。华夏内需驱动混合A（011278）位居第八大流通 股东，持股162.08万股，为新进股东。财通资管消费升级一年持有期混合A（010715）位居第十大流通 股东，持股107.99万股，为新进股东。贝莱德中国新视野混合A（013426）退出十大流通股东之列。 责任编辑：小浪快报 今年以来水羊股份已经1次登上龙虎榜，最近一次登上龙虎榜为5月28日，当日龙虎榜净买入2448.89万 元；买入总计2.08亿元 ，占总成交 ...

Core Insights - The article highlights the increasing consumer demand for snacks as a source of emotional satisfaction, particularly during the winter season and holiday gatherings [1] - JD Seven Fresh is launching a "Super Snack Day" event from December 22 to December 25, featuring over 300 brands and nearly 1,000 products with significant discounts [1][7] Group 1: Promotions and Discounts - The "Super Snack Day" offers promotions such as "69 off 10" and buy-one-get-one-free deals, catering to the emotional consumption needs of consumers during winter [1][7] - Popular chocolate brands are seeing price reductions, with items like the Swiss Lotus soft heart chocolate reduced to 119 yuan and various gift boxes priced under 100 yuan, making them attractive for gifting [3] Group 2: Consumer Trends - There is a notable increase in sales of snacks like chocolate and nuts during the year-end, reflecting a dual growth in "self-reward" and "gift-giving" consumption [7] - The instant delivery service, promising delivery within 30 minutes, enhances the consumer experience by allowing immediate gratification for snack purchases [7] Group 3: Product Offerings - During the promotional period, over 20 popular snacks are available with buy-one-get-one-free offers, such as pumpkin seeds priced as low as 6.25 yuan per bag and walnut-flavored seeds at 4.95 yuan [5] - The "Super Snack Day" is part of a broader strategy to offer various categories like baking, beverages, and fruits, with weekly specific discounts [7]

12月23日，妙可蓝多盘中上涨2.03%，截至10:50，报29.11元/股，成交2.87亿元，换手率1.96%，总市值 148.48亿元。 资金流向方面，主力资金净流出1756.60万元，特大单买入2224.65万元，占比7.75%，卖出3482.29万 元，占比12.13%；大单买入5694.01万元，占比19.84%，卖出6192.96万元，占比21.58%。 资料显示，上海妙可蓝多食品科技股份有限公司位于上海市浦东新区金桥路1398号金台大厦10楼，成立 日期1988年11月29日，上市日期1995年12月6日，公司主营业务涉及以奶酪为核心的特色乳制品的研 发、生产和销售，其中奶酪产品可以进一步细分为即食营养系列、家庭餐桌系列和餐饮工业系列。同时 公司也从事液态奶的研发、生产和销售，以及乳制品贸易业务。主营业务收入构成为：奶酪83.20%， 贸易8.94%，液奶7.29%，其他0.57%。 妙可蓝多所属申万行业为：食品饮料-饮料乳品-乳品。所属概念板块包括：社区团购、新零售、国产乳 业、融资融券、中盘等。 妙可蓝多今年以来股价涨62.63%，近5个交易日涨8.18%，近20日涨11.83%，近60日涨 ...

Core Viewpoint - Dashiang Co., Ltd. has experienced a decline in stock price and financial performance, with a notable drop in revenue and net profit year-on-year, indicating potential challenges in the retail sector [2][3]. Financial Performance - Dashiang's stock price has decreased by 19.83% year-to-date and by 2.38% over the last five trading days, while it has increased by 6.08% over the last 20 days and by 1.43% over the last 60 days [2]. - For the period from January to September 2025, Dashiang reported a revenue of 4.831 billion yuan, a year-on-year decrease of 8.63%, and a net profit attributable to shareholders of 445 million yuan, down 16.22% year-on-year [2]. Shareholder Information - As of November 30, 2025, Dashiang had 28,000 shareholders, a decrease of 0.42% from the previous period, with an average of 12,312 circulating shares per shareholder, an increase of 0.43% [2]. - The company has distributed a total of 3.942 billion yuan in dividends since its A-share listing, with 743 million yuan distributed over the last three years [3]. Stockholder Composition - As of September 30, 2025, the third-largest circulating shareholder is Hong Kong Central Clearing Limited, holding 11.6735 million shares, a decrease of 3.9646 million shares from the previous period [3]. - New entrants among the top ten circulating shareholders include E Fund CSI Dividend ETF and China Merchants CSI Dividend ETF, holding 2.373 million shares and 1.9895 million shares, respectively [3].

机构持仓方面，截止2025年9月30日，三江购物十大流通股东中，香港中央结算有限公司位居第五大流 通股东，持股381.67万股，相比上期减少87.82万股。 三江购物今年以来股价涨37.36%，近5个交易日跌5.35%，近20日跌7.74%，近60日跌0.54%。 12月23日，三江购物盘中下跌2.00%，截至10:06，报14.67元/股，成交1.20亿元，换手率1.47%，总市值 80.34亿元。 今年以来三江购物已经8次登上龙虎榜，最近一次登上龙虎榜为11月26日。 资金流向方面，主力资金净流出285.12万元，特大单买入107.30万元，占比0.90%，卖出228.96万元，占 比1.91%；大单买入1783.67万元，占比14.91%，卖出1947.13万元，占比16.27%。 资料显示，三江购物俱乐部股份有限公司位于浙江省宁波市海曙区环城西路北段197号，成立日期1995 年9月22日，上市日期2011年3月2日，公司主营业务涉及社区生鲜超市。主营业务收入构成为：食品 53.56%，生鲜34.99%，日用百货8.90%，其他(补充)2.03%，针纺0.53%。 三江购物所属申万行业为：商贸零售-一 ...