Core Viewpoint - Alibaba Group has announced the merger of Ele.me and Fliggy into its China e-commerce business group, aiming to enhance resource integration and optimize internal operations [2] Group 1: Business Strategy and Integration - The merger reflects Alibaba's emphasis on internal resource integration and optimization, which will improve decision-making efficiency and execution capabilities [2] - Ele.me and Fliggy will maintain a corporate management model, allowing for flexibility and autonomy in business decisions to adapt to different business characteristics and development needs [2] - The integration aims to create a more complete consumer service system, particularly enhancing collaboration between Taobao Flash Purchase and Ele.me in the instant retail sector [2] Group 2: Market Potential and Growth - Since its launch in May, Taobao Flash Purchase has seen daily order volumes exceed 80 million, maintaining a high order fulfillment rate of 97% [2] - The collaboration between Ele.me's instant delivery capabilities and Taobao's e-commerce traffic and brand resources is expected to generate significant synergies, expanding user base and market share for both platforms [3] - Fliggy's integration into the e-commerce group will leverage Taobao's vast user base and operational experience to enhance the sales channels for travel products, enriching the service ecosystem [4]

证券时报记者周春媚 "满25减21"、"满18减18"，"0元购"奶茶、汉堡外卖红包券……近日，一场由淘宝闪购500亿计划点燃 的"史诗级"外卖大战爆发，再度点燃了消费者"薅羊毛"的热情。 巨头之间的竞争，自有其商业逻辑。无论是此前京东"攻擂"，还是此次淘宝闪购入局，指向的都是对即 时零售市场的争夺。当传统电商陷入增长瓶颈，而"即需即得"从餐饮逐渐向数码3C、美妆、服饰等品 类拓展时，即时零售既是平台巩固用户黏性的"必争之地"，也是面向未来消费终局的生态卡位战。 从效果上来说，同质化的低价补贴或许可以在短期内抢占市场，但一定是不可持续的。不少消费者表 示，哪个平台的补贴力度更大就用哪个，一旦补贴减少，就会丧失购买热情。这表明，靠高额补贴驱动 的低价竞争难以培养真正的用户黏性。更深远的影响是，当消费者习惯了"3.9元一杯咖啡""2.9元一个汉 堡套餐"，形成了低价消费预期，这种非常态化的价格补贴最终侵蚀的是长期的、正常的行业生态。 外卖大战升级的同时，最近的"充电宝召回"风波也与之形成了一种"互文"，为所有行业敲响了警钟。在 白热化的价格战中，厂商为压缩成本采购劣质电芯，导致大量存在安全隐患的充电宝流入市场，行 ...

海澜之家 20250707 摘要 海澜之家二季度线下流水保持单位数增长，受益于高性价比定位和品类 扩张，同时线下渠道革新和线上扩品类带来积极影响。主业盈利随收入 增长呈正向成长，但去年同期斯博兹收购带来的一次性收益可能导致二 季度规模利润小幅波动，主业收入和扣非利润预计保持增长。 京东奥莱业务二季度拓展速度放缓，受零售淡季和单店模型打磨影响。 截至目前，已签约待开门店超 17 家，预计三季度起进入加速开店期， 下半年开店数量将增加，冬季产品单价和毛利率较高，新业务有望贡献 更多收入和利润。 海澜之家估值回调至 2025 年约 14 倍市盈率水平，过去两年分红率超 60%，当前股息率超 6%。作为行业龙头，在主业领跑和新业务加速发 展背景下，当前估值具备吸引力。 海澜之家自 2017 年起进行多品牌矩阵尝试，但受宏观环境影响，子品 牌收入贡献接近 20 亿，利润贡献有限。公司近年来将重心转向零售新 业态，包括思博兹和京东奥莱项目。 思博兹并表后，通过线上平台销售运动品牌尾货，并与阿迪达斯合作推 出 FGC 项目，截至 24 年底已开出 433 家店，计划 25 年继续扩张。 2024 年 5-12 月，思博兹实 ...

专家解读"外卖大战"20250707 摘要 淘宝闪购通过淘宝 APP 导流，DAU 增加约 1.1 亿，用户平均停留时长 增加 5 分钟，购买频次提高约 1.5 次，显著拉动主站电商 GMV，6 月为 电商带来 5,200 万订单和 86 亿元 GMV。 饿了么在上海市占率超 50%，杭州约 45%，江浙沪优势明显。一线城 市市占率约 40%，二线城市 35%-45%，三四五线城市较低，多在 20%-30%，低线城市市场拓展是重点。 平台计划未来 12 个月投入 500 亿元补贴，主要用于骑手端（约 50 亿）、商户和代理商端（约 50 亿）以及用户端（约 400 亿），用户端 补贴 7-8 月预计花费 160 亿元以稳定日均单量。 淘宝闪购增长最快的品类是奶茶咖啡及快餐，非餐饮类别中，商超、生 鲜水果、服饰百货增长较快，3C 家电、母婴美妆及酒水食品等类别也表 现出显著增长潜力。 2025 年 7 月初饿了么单均亏损 4.6 元，补贴力度加大后亏损增至 6 元。 计划通过调整补贴分摊比例，逐步减少平台承担比例，降低亏损，目标 年底单均亏损降至 2 元多，明年 6 月实现单月盈利。 Q&A 近日淘宝闪购和饿了 ...

2025.07. 08 本文字数：2409，阅读时长大约4分钟 作者 | 第一财经 乐琰 曾经被誉为"民营超市第一股"的人人乐（002336.SZ）退市了。日前，人人乐公告称，公司股票已被 深交所决定终止上市，在7月4日摘牌。 人人乐的退市并不让人意外，多年连续亏损，已经让人人乐关店止损，但显然此举也并未使得人人乐 的业绩有明显改善，最终只得退市。而人人乐的退市也让更多投资者的目光聚焦到了零售企业，第一 财经记者采访了解到，这几年整体零售市场承压，不少零售商都在缩水或转型，即时零售、会员店、 折扣店等新业态的崛起更是分流了传统实体零售商的生意，有不少业者估测，明年应该会有更多传统 零售商关店或转型新业态。 加速扩张不一定是好事 无奈之下，人人乐只能关店止损。公告显示，截至2024年年末，人人乐拥有门店32家，全部为直营 门店。2024年，公司新开门店1家、关闭45家门店、转让15家门店。 尽管已经在关店，但整体情况仍不容乐观。公开信息显示，2025年以来，人人乐的收盘总市值不曾 超过30亿元。7月3日收盘，人人乐的股价为每股0.36元，总市值约为1.58亿元，相比鼎盛时期的百 亿元总市值，严重缩水。 从会员店 ...

以下文章来源于灵兽 ，作者十里 灵兽 . 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 一、禁酒令后的生意 "白酒销售额同比下滑普遍超过80%，九成以上的门店都受到了重创。"李丽 （化名） 这样概括了"禁 酒令"下发后烟酒零售终端的现状。作为某一线城市的一名烟酒店主，她也正在经历这一轮行业危 机。 此次危机的核心在于， 政策直接击穿了烟酒店赖以生存的商业模式。 "烟酒店的生意从来不仅仅是做零售。"一位资深行业观察人士对"灵兽"分析道，"实际上，一家烟酒 店的销售结构中，来自企事业单位的团购订单通常占比高达50%至70%，而真正面向个人消费者的零 售业务反而只占两到三成。" 这种"关系型"商业的本质在于客户资源，而不是传统零售所强调的坪效和日常经营能力。 政策出台后，这一业态的根基被彻底打破。当占比高达七成的核心业务一夜之间消失，剩下的零售业 务很难支撑租金和库存等成本。城市"毛细血管"末端的烟酒店，被迫从"服务商"转变为单纯的"零售 店"。 "禁令对高端和次高端白酒的影响尤其大， ...

7月7日，淘宝闪购、饿了么联合宣布，淘宝闪购日订单数超8000万，日活跃用户超过2亿。与此同时，就在前一天，美团餐饮日订单更是突破了1亿单。短短 一个周末，电商巨头以大额补贴掀起了一场单日破2亿单量的超级外卖大战。不少商家、骑手猝不及防泼天的订单和福利。 电商巨头大打外卖流量战，首拿奶茶品类撬动年轻人。但其更深层的目的，则指向外卖流量对非餐类业务的连带效应。进入暑期出游季，酒旅、订票、即时 零售等业务更是电商兵家必争之地。 日订单! 超4 口:工用版 平台补贴上演"0元购" 持续数年的外卖大战，依然是同样的"配方"。外卖平台出手撒补贴，消费者奶茶"薅"到手软。与此同时，"外卖发优惠券有商家称1小时接300单""外卖大战 有骑手称一晚跑36单挣1000"相关话题在社交平台引发热议。 种种讨论都源于最近的一场补贴大战。7月5日晚间，淘宝、美团两大平台放出了大量且大额的外卖红包券，其中，包括"满25减24""满15减15""满22减18"等 多张无门槛外卖券，甚至部分外卖还能"0元购"。例如淘宝闪购平台推出了"满18减18"的新人专享红包，美团也联合不同奶茶饮品品牌推出了"0元喝奶茶"的 平台福利活动。 而平台的动 ...

Core Viewpoint - The delisting of Renrenle reflects the severe challenges faced by the traditional retail industry and the competitive pressure brought by the rise of new business models [1] Group 1: Company Overview - Renrenle, once known as the "first private supermarket stock," has been delisted from the Shenzhen Stock Exchange, with its stock being terminated on July 4 [1] - The company has experienced continuous losses over the years, leading to store closures as a damage control measure, but this has not significantly improved its performance, ultimately resulting in its delisting [1][4] - As of the end of 2024, Renrenle had 32 stores, all of which were direct-operated, having opened 1 new store, closed 45, and transferred 15 stores [5] Group 2: Financial Performance - Renrenle's financial reports indicate a continuous decline, with net profits being negative for three consecutive fiscal years from 2021 to 2023, and a significant drop in revenue of 49.86% in 2024, amounting to 1.43 billion yuan [4] - The company's market capitalization has severely decreased, with its stock price at 0.36 yuan per share as of July 3, 2023, leading to a total market value of approximately 158 million yuan, a stark contrast to its peak market value of over 10 billion yuan [5] Group 3: Industry Challenges - The traditional retail sector is under significant pressure due to the rise of e-commerce and new retail formats such as membership stores and discount stores, which have diverted business from traditional retailers [3][6] - Competitors like Carrefour have also faced challenges, with many of their stores closing in the Chinese market, indicating a broader trend of decline in traditional retail [6] - The emergence of instant retail has intensified competition, with companies like Meituan and Alibaba engaging in aggressive pricing strategies, making it difficult for traditional retailers to compete [8] Group 4: Future Outlook - Industry experts predict that more traditional retailers may face store closures or the need to transform their business models in the coming year, as the competitive landscape continues to evolve [8] - The pressure on traditional retailers to adapt to new market conditions is increasing, with suggestions for them to learn from successful models in service, delivery, and supply chain management [8]

进入7月，猝不及防地，外卖"补贴大战"骤然升级。 安静已久的美团，终于在7月5日吹响反击号角，出手发放了大量的免单券和大额优惠券。当日晚间，美团宣布其即时零售日订 单量突破1.2亿单大关。 而就在三天前，7月2日，淘宝闪购宣布将在12个月内直补消费者及商家共500亿元。此举被业界解读为阿里在即时零售领域对美 团发起的"强势防守"，避免重蹈在社区团购等新兴市场被对手甩开的覆辙。 值得注意的是，阿里巴巴在7月3日发布公告，计划发行本金总额约120亿港元、2032年到期的零票息可交换债券，交换标的为旗 下阿里健康的股份。此举无疑将增强阿里巴巴在AI、电商出海及即时零售战场的资金储备。 从高频的外卖市场切入，平台都希望借此推动那些低频、高客单价的商品销售，从而带来整体盈亏的平衡。 对于即时零售的行业大战，银河证券研究院研究所副所长、消费组组长何伟在接受21世纪经济报道记者采访时认为，即时零售 的本质是履约能力包括快递、外卖等形态，而不是真正的电商交易。它满足的是消费者希望有人帮忙跑腿购物的需求，其本质 类似于快递服务。消费者通过平台下单，快递员根据需求在本地购买商品并送达，因此这类商品覆盖的品类还是有限的。"以家 电 ...

Core Insights - Instant retail in China has seen a significant surge, with Meituan reporting over 120 million orders on July 5, surpassing last year's peak of 90 million orders, indicating a highly competitive landscape among major platforms [1] - The competition among JD, Alibaba, and Meituan has intensified, with each platform implementing aggressive strategies to capture market share [2] Group 1: Market Dynamics - Instant retail is defined as the ability for consumers to receive goods or services shortly after placing an order online, with food delivery being a major component [1] - The market is expanding into various categories such as fresh produce, pharmaceuticals, and groceries, making instant retail a critical strategic area for e-commerce giants [1] - The competition is characterized by high intensity, as evidenced by JD's entry into the food delivery market and the subsequent strategic adjustments made by Alibaba and Meituan [2] Group 2: Short-term Strategies - Platforms are leveraging substantial subsidies to attract users, with JD offering high-quality restaurant options and significant incentives for full-time delivery personnel [2] - Alibaba has launched a substantial subsidy program totaling 50 billion yuan to enhance user engagement on its platforms [2] - Meituan's recent promotional activities have resulted in record order volumes, showcasing the market's potential [2] Group 3: Sustainability Concerns - The current state of high subsidies is not sustainable, as profitability is essential for long-term operations [3] - The surge in orders has led to resource wastage and operational strain on businesses, highlighting the challenges of maintaining service quality under high demand [3] - Historical patterns indicate that subsidy wars typically do not result in lasting competitive advantages, often leading to market consolidation [3] Group 4: Long-term Outlook - Instant retail is viewed as a long-term endeavor, with the impact of subsidy wars on market structure being limited [4] - A significant portion of recent orders remains concentrated in the food sector, suggesting that the effectiveness of subsidies may be restricted to existing market segments rather than expanding into new ones [4] - Moving forward, platforms need to focus on building a sustainable ecosystem that empowers merchants and delivery personnel to ensure a consistent supply of quality services [4]