存量竞争
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泸州老窖(000568) - 000568泸州老窖投资者关系管理信息20250325
2025-03-25 12:02
Group 1: Sales Performance and Planning - During the Spring Festival, the company's main products achieved positive year-on-year growth in sales and opening rates, with inventory well-controlled [1] - The annual business plan has been disclosed after board approval [1] - The company utilizes digital tools for accurate monitoring of sales and inventory across regions, transitioning from distributor quota to terminal quota based on consumer data [2] Group 2: Digital Transformation - The company is implementing a comprehensive digital transformation across management, production, and marketing systems to reduce costs and improve efficiency [1] - Current overall product scanning rate stands at 40%, with a focus on consumer data modeling to enhance consumer engagement [1] Group 3: Market Strategy and Product Development - The company aims to enhance product quality, cultural significance, brand promotion, and talent acquisition to stand out in an increasingly concentrated industry [1] - Low-alcohol products are expected to become a trend, with the company leveraging its technical advantages in this area and adapting product offerings based on local consumer habits [1][2] - The company plans to maintain its position as one of China's top three high-end liquor brands while expanding its product matrix to cover all price ranges and exploring innovative product lines [2] Group 4: Consumer Engagement and Future Growth - Consumer cultivation is a long-term process, with a focus on understanding the needs of new-generation consumers while enhancing public relations in emerging industries [2]
QuestMobile2025 APP流量竞争新观察:存量市场深度博弈下,跨周期精析流量路径,全链路优化留存成为解题思路
QuestMobile· 2025-03-25 01:59
各位童鞋搭嘎猴啊,上周 "多终端流量报告"看的怎么样?有童鞋在后台留言:"上周六郊游 下大雪冻成狗,这周六郊游30°狂飙晒成狗,还能不能让人好好玩耍了……"淡定淡 定,往好的方面想,大雪弥补了冬天的遗憾、30°提前了夏天的热情,多好,毕竟,不知不 觉间,2025年马上要过去三分之一了O(∩_∩)O 言归正传,今天就给大家分享一下APP流量洞察报告。Qu e s tMobi l e数据显示,截止到 2025年1月,全网用户月人均APP使用数量、使用时长、使用次数分别为28.7个、171.4小 时、2487.9次,其中,数量、时长同比均微增,但是次数同比出现了罕见的下降,这背后意 味着存量争夺更加激烈,尤其是在人工智能出现突破的情况下,"用户需求一站式满足度"正 在抢夺更多用户时间,降低了打开次数! 这些变化,带来"APP服务效率"的微妙分化:电商、金融、办公等场景的流量增长,逐步转 向了AIGC、智能家居、用车服务等领域。2025年1月,月活跃用户增长榜单中,AIGC、智 能家居、用车服务等领域同比分别增长了244.7%、16.7%、20.8%;相比之下,两年前的 2023年1月,月活跃用户增长较快的领域分别为 ...