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让赛事流量不断转化为体育产业发展增量 提升观赛体验 拉动体育消费(建设体育强国)
Ren Min Ri Bao· 2025-05-19 21:50
Core Insights - The increasing attendance at domestic sports events indicates a growing interest in sports consumption and experience enhancement, contributing to the sports industry's growth [2][5][10] Group 1: Attendance and Economic Impact - The Dalian Yingbo team's home matches during the May Day holiday attracted over 60,000 spectators, setting a record for the second-highest attendance in the history of the Chinese Super League [1] - The 2026 World Cup qualifiers in Hangzhou drew 70,588 fans, creating a new record for the national football team's home matches, and generating approximately 308 million yuan in direct economic impact from tourism-related consumption [4] - The Diamond League events in Xiamen and Shaoxing saw around 40,000 attendees, with merchandise sales significantly boosted by the high-profile performances [3] Group 2: Policy and Market Trends - The Zhejiang provincial government aims to host over 1,000 local sports events by 2025, reflecting a strategic push to enhance sports consumption and economic growth [4] - The sports consumption landscape is evolving, with a focus on integrated experiences that combine events with tourism, as seen in the "event + tourism" products launched during the Diamond League [3][8] - The central government has emphasized the importance of increasing ticket availability and enhancing the spectator experience to stimulate sports consumption [9][10] Group 3: Infrastructure and Experience Enhancement - The Shenzhen New Pengcheng Club reported a 460% increase in average attendance and a 160% rise in ticket revenue compared to the previous season, attributed to upgraded facilities and enhanced fan experiences [6][7] - The Dalian Yingbo Club's ticket revenue nearly doubled this season, with surrounding businesses extending hours to accommodate increased foot traffic on match days [7] - The integration of digital technology and improved service offerings is expected to further enhance the spectator experience and drive revenue growth in the sports sector [9][10]
大市场 大活力丨“体育+”消费潜力被激活 你的假期有哪些体育元素?
Core Viewpoint - The "May Day" holiday has seen a significant increase in sports consumption, driven by improved facilities, diverse activities, and innovative equipment, enhancing the overall experience for participants [2][6][11]. Group 1: Sports Participation and Facilities - In Jinan, a community commercial center has become a hub for youth sports, with activities like ice hockey and figure skating gaining popularity [2]. - Indoor sports venues, such as climbing walls, have seen a noticeable increase in visitor numbers during the holiday, attracting a wide age range of participants [4][6]. - Jinan currently has nearly 30 comprehensive sports service complexes and 85 sports consumption scenarios, promoting local engagement in physical activities [6]. Group 2: Community and Accessibility - The province of Shandong has established a "15-minute" fitness circle in urban communities, allowing residents of all ages to access sports facilities conveniently [6]. - Local initiatives like the "Spring City Purchase" 2025 Jinan Consumption Season aim to invigorate the market by hosting over 500 events [6]. Group 3: Integration of Sports and Tourism - The integration of sports with cultural and tourism sectors is creating larger market opportunities, as seen with the introduction of "mountain climbing assist robots" at Mount Tai, which help reduce physical exertion by 30% to 50% [9]. - Upgraded sports equipment and the fusion of sports with tourism are revitalizing the economy, enhancing the vibrancy of event and commercial districts [11].
从“赛事主场”到“消费主场” 大众体育热情燃动为假日经济注入强劲动能
Yang Shi Wang· 2025-05-04 08:26
Core Insights - Sports events are evolving from mere competitive activities to significant drivers of urban economic growth, with "event venues" becoming "consumption hubs" and "cultural tourism integration" emerging as a new highlight [1] Group 1: Event and Tourism Integration - In Chengdu, a city sports event creatively integrates running, frisbee, and fitness activities with local landmarks, offering participants a travel experience while competing [4] - The event features various themed routes and interactive games, allowing participants to earn vouchers for dining, entertainment, and shopping [4] - The introduction of unique tourism routes and themed dining accommodations during events aims to attract participants' friends and families, enhancing the travel experience [6] Group 2: Economic Impact of Sports Events - The surge in sports events is stimulating public enthusiasm for sports, leading to a continuous rise in the sports consumption market [10] - There is a notable increase in the production and sales of sports and outdoor equipment, driven by heightened consumer demand [10] - Manufacturing facilities in Zhejiang are experiencing increased activity, with a growing demand for personalized and customized outdoor gear [11]
直击力盛体育一季报:营收与毛利率同增,实际业务向好发展
Xin Lang Cai Jing· 2025-04-29 12:13
Financial Performance - In 2024, the company achieved an operating revenue of 441 million yuan, a year-on-year increase of 8.77% [1] - The net profit attributable to shareholders and the net profit after deducting non-recurring gains and losses significantly narrowed compared to the previous year [1] - The gross profit margin was 23.12%, an increase of 1.23 percentage points from 2023 [1] - The net cash flow from operating activities surged by 1168.76% to 105 million yuan [1] - In Q1 2025, the company reported an operating revenue of 108 million yuan, a year-on-year growth of 3.27%, with a gross profit margin rising to 30.08% [1] Strategic Development - The company is focusing on the "bringing in" and "going out" strategy to strengthen its market position in event IP operations [2] - It has successfully introduced and operated several international events, including the FE Shanghai Station and TCR Asia [2] - The company operated a total of 112 events at various levels throughout the year, adding 8 new events, including the "FIA Australian Formula 4 Championship" [2] - The company's self-owned event IP, GTSC, has been upgraded to "China GT" with official authorization, expanding its automotive event matrix [2] Technological Innovation - The company is advancing sustainable development through technological empowerment, showcasing innovations in electric racing and autonomous driving systems [3] - The electric racing car, Dongfeng Yipai eπ007, successfully completed its first track test, demonstrating excellent performance [3] - The company is also developing a new energy vehicle experience center and plans to launch the E-TCR electric racing championship in 2025 [3] Industry Outlook - The sports industry in China is projected to reach a total scale of 5 trillion yuan by 2025, supported by government policies promoting sports development [4] - Recent government initiatives encourage the integration of sports with tourism and the hosting of various sports events to stimulate consumption [4] - The company is well-positioned to leverage industry trends and enhance its competitive edge through strategic partnerships and resource integration [5] Future Prospects - With top-level policy support and the company's strategic initiatives, there is potential for significant market opportunities and performance growth [6]
江苏:研究制定支持首发经济发展的政策意见
news flash· 2025-04-29 02:12
Core Viewpoint - Jiangsu Province is implementing policies to support the development of the "first launch economy," aiming to enhance service supply and consumer experiences in various sectors [1] Group 1: Policy Initiatives - The government plans to cultivate 50 night-time consumption hubs throughout the year, focusing on pedestrian streets and diverse consumption scenarios such as night entertainment, dining, and shopping [1] - There is an emphasis on expanding service consumption in health, elderly care, childcare, home services, and sports, while promoting the construction of convenient living circles within a 15-minute reach [1] Group 2: Urban Development - The initiative includes urban renewal actions to upgrade old neighborhoods, factories, and commercial areas [1] - The government aims to achieve a public service quality satisfaction score of over 83 points across the province [1] Group 3: Cultural and Sports Promotion - The plan includes organizing cultural tourism promotional seasons and rural tourism festivals to optimize cultural and tourism product offerings [1] - There is a focus on applying for pilot projects to promote sports consumption and event economies, with efforts to attract high-quality domestic and international sports events [1]
2024年上海人均体育消费金额创新高
Xin Hua She· 2025-04-28 16:58
新华财经上海4月28日电(记者许东远)28日,2025年上海体育消费节新闻发布会在上海体育大厦举 行。会上发布的《2024年度上海居民体育消费调查报告》显示,2024年上海人均体育消费达4362.7元, 消费总规模约为1082亿元。 这份来自上海市体育局的报告显示,2024年上海市居民人均体育消费达4362.7元,相较2023年增加 6.4%。2024年上海人均体育消费支出占当年人均可支配收入的4.9%,占当年人均消费支出的8.3%,这 两项占比数据与2023年基本持平。消费总规模由2023年的1020亿元升至2024年的约1082亿元。服务型消 费占比首次突破50%,女性、亲子及青年群体成为消费主力,户外运动成为各方新宠。 本届体育消费节将联动多项体育赛事活动:2025中国坐标·上海城市定向户外挑战赛将于5月24日启动, 上海市徐汇区"燃GO徐汇"体育消费嘉年华将提供前沿运动科技与互动体验,2025上海浪琴环球马术冠 军赛将于5月2日至4日在久事国际马术中心举行,ISPO SHANGHAI 2025亚洲(夏季)运动用品与时尚 展将于7月4日开幕……这些赛事活动将联动体育消费节为市民打造更优质的运动体验,创造 ...
“千人共武”耀蓉城 成都市第十二届全民健身运动会启幕
Mei Ri Jing Ji Xin Wen· 2025-04-26 02:17
Core Viewpoint - The Chengdu 12th National Fitness Games has officially launched, emphasizing the integration of traditional martial arts with modern sports, aiming to promote public participation in fitness activities across the city [1][2][5]. Group 1: Event Overview - The event is organized by multiple local authorities and supported by China Mobile Chengdu Branch, showcasing a collaborative effort to promote fitness [1]. - The theme "Chinese Style World Tour" highlights the fusion of traditional martial arts and modern sports, with a grand opening ceremony featuring martial arts performances [2]. - The games will run from April to November, covering all districts in Chengdu and expecting over 2 million participants [7]. Group 2: Historical Context and Development - The National Fitness initiative became a national strategy in 2014, leading to the establishment of the first National Fitness Games in Chengdu, which has since evolved into the largest and longest-running fitness event in the city [5]. - The event has developed a four-tier competition model involving city-level coordination, grassroots selection, citizen participation, and corporate support, maintaining a zero-threshold participation policy [5]. Group 3: Community Engagement and Cultural Integration - The event features ten major competition categories, including over a hundred sports, promoting widespread community engagement [7]. - Special interactive zones like the "Martial Arts Market" and "World Games Experience Zone" are designed to enhance cultural consumption and community interaction, stimulating the local economy ahead of the May Day holiday [9]. - The event aims to create a fitness ecosystem in Chengdu, encouraging participation across all age groups and promoting a healthy lifestyle [8][10]. Group 4: Future Aspirations - Chengdu aims to leverage martial arts as a cultural link between citizens' health and urban development, with over 2.8 million residents practicing martial arts [10]. - The city plans to continue enhancing its sports brand and preparing for the 2025 World Games by integrating top-tier events and promoting fitness among all citizens [11].
16条金融措施,盘活体育产业新“钱途”
3 6 Ke· 2025-04-24 12:13
Core Viewpoint - The issuance of the "Guiding Opinions on Financial Support for the High-Quality Development of the Sports Industry" marks a significant policy boost for the integration of finance and sports, aiming to enhance financial support and services for the sports sector [2][22]. Group 1: Financial Support Measures - The "Opinions" propose 16 specific measures to increase financial support in key areas of the sports industry, enhance the professional capabilities of financial services, and strengthen implementation guarantees [2][5]. - The document emphasizes the need for financial services tailored to the lifecycle of sports consumption, including credit support and the development of new financial products [5][11]. Group 2: Addressing Financing Challenges - The primary focus of the "Opinions" is to address the financing difficulties faced by sports enterprises, particularly small and medium-sized enterprises (SMEs) that require stable funding for healthy operations [3][6]. - The document encourages the establishment of a diversified financing system for professional sports clubs, which have historically struggled with single-channel financing and credit assessment challenges [13][14]. Group 3: Development of Sports Insurance - The "Opinions" highlight the need to enhance the development of sports insurance, encouraging the insurance industry to innovate and offer more tailored products for the sports sector [17][18]. - The document outlines the importance of risk compensation and protection for sports events and participants, aiming to improve the insurance coverage for athletes and sports enthusiasts [20][21]. Group 4: Future Prospects - The implementation of the "Opinions" is expected to stimulate the capital market, allowing more sports enterprises to accelerate their capitalization processes and explore innovative financial products [12][22]. - The document suggests that the integration of finance and sports could lead to the development of a more robust sports financial ecosystem, drawing on successful international models for reference [22].
探寻消费新动能
Bei Jing Shang Bao· 2025-03-25 10:56
北京市商务局:寻找更多新亮点,促进北京消费增长 自北京培育建设国际消费中心城市以来,已取得不少成绩。具体来看,北京旅游总收入等十余项指标领 跑全国,并有12项示范案例入选商务部创新培育举措。自2021年以来,全市累计新建商业面积超500万 平方米,其中2024年新增150万平方米,今年预期新增100万平方米。例如,即将投入运营的湾里项目是 北京首个TOD项目,不仅包含奥特莱斯,还将容纳酒店民宿、livehouse演出、汤泉水乐园、儿童游乐、 科技体验等,成为一站式商业、文化、旅游、娱乐综合体。自培育建设国际消费中心城市以来,北京累 计建成"一刻钟"便民生活圈693个,覆盖率达81%。消费品牌矩阵日趋完善,自2019年推出首店政策以 来,北京已累计吸引4600家首店落地,2023年和2024年每年均有超过900家首店入驻。 探寻消费新动能 北京市正加快推进国际消费中心城市建设,消费市场呈现多元化、数字化和绿色化新趋势,通过创新消 费供给、优化政策支持、深化商圈升级,推动服务消费、数字消费和绿色消费成为经济增长核心动力。 为进一步落实国家扩内需、促消费决策部署,北京市即将出台提振消费专项行动方案,推出近30项举 ...