Core Viewpoint - Zhejiang province is transforming from a "manufacturing powerhouse" to a "brand stronghold" through the establishment of the "Pinzi" brand system, which has nurtured 5,328 enterprises and issued 7,268 certifications since its inception [1][2]. Group 1: Brand Development - The "Pinzi" brand system was created to address the challenges faced by Zhejiang's manufacturing sector, which was often labeled as "cheap" in the international market [1]. - Zhejiang has developed a brand standard system that combines "domestic first-class and international advanced" standards, resulting in the creation of 3,923 "Zhejiang Manufacturing" standards [2]. Group 2: Certification and Internationalization - A brand recognition system has been established that includes "market certification and self-declaration," with the formation of the "Zhejiang Manufacturing International Certification Alliance" involving 14 domestic and international certification bodies [2]. - As of now, 649 international "Pinzi" certificates have been issued, covering 46 countries and regions, which has facilitated nearly $150 billion in exports [2]. Group 3: Future Directions - Zhejiang aims to implement quality enhancement initiatives and elevate the "Pinzi" brand's cultural and innovative attributes, focusing on building a credit-based "Zhejiang Boutique" cultivation system [3]. - The province is committed to transitioning from "Chinese manufacturing to Chinese creation" and enhancing the quality and standard leadership of brand construction [3].

Group 1 - The 2025 World Brand Moganshan Conference is being held in Deqing County, Zhejiang, focusing on the theme "Brand Makes the World Better" [1] - Companies are leveraging technological innovation to break into high-end markets and enhance brand value, as highlighted by the president of Zhejiang Hars Vacuum Vessel Co., Ltd. [1] - The conference emphasizes the importance of brand construction and high-quality development in the context of a new round of technological revolution and industrial transformation [1][2] Group 2 - Traditional industries are utilizing AI and big data to diversify products, as seen in the case of Haitian Flavoring & Food Co., which has developed over 1,600 varieties of sauces while maintaining flavor consistency [2] - The automotive sector, particularly in electric vehicles, showcases China's leading position, driven by continuous innovation and unique product offerings [2] - Cultural integration is essential for enhancing brand influence, with companies like Pop Mart using trendy toys to express and preserve traditional culture [3] Group 3 - Chinese brands are evolving from followers to creators of new models and standards, gaining global recognition and value [3] - The conference highlights the role of culture as the soul of a brand, emphasizing the need for brands to connect with cultural narratives to enhance their appeal [3]

新华通讯社总编辑吕岩松在致辞中表示，品牌是企业乃至国家竞争力的综合体现，是高质量发展的重要 象征。习近平总书记关于品牌建设的重要论述为品牌强国建设指明了前进方向、提供了根本遵循。新华 社将强化思想引领，持续深入阐释习近平总书记关于品牌建设的重要论述；讲好品牌故事，为中国品牌 发展提供有力舆论支持；加强高端智库调研，为中国和世界品牌建设提供决策参考；发挥平台优势，为 中国和世界品牌建设提供优质专业服务。 （文章来源：新华社） 浙江省副省长张振丰在致辞中表示，浙江作为品牌建设的创新沃土，统筹推进质量强省、标准强省、品 牌强省建设，已连续8年获得国家质量工作考核A级。浙江将持续把品牌建设作为推进共同富裕示范先 行和中国式现代化省域先行的重要内容，加快完善以"区域品牌、先进标准、市场认证、国际认同"为核 心的"浙江制造"品牌体系，全力打造具有国际影响力的品牌经济发展新高地。 新华社杭州5月10日电（记者黄筱）2025世界品牌莫干山大会5月10日在浙江德清开幕。本次大会以"品 牌，让世界更美好"为主题，搭建品牌交流对话平台，汇聚相关政府部门、中外企业、高等院校、行业 协会等深入探讨品牌建设，发出全球品牌声音。 本次大会 ...

Group 1 - Technological innovation is a core driving force for corporate survival and development, as well as a strong engine for brand consumption and market trends [1] - The 2025 World Brand Moganshan Conference highlighted the integration of brand building and technological innovation [1] Group 2 - Brand cultivation is viewed as a long-term battle, with technological innovation being the soul of brand building [3] - Sailun Group, a private tire company, emphasizes the importance of foundational research and has developed a world-first liquid gold tire that enhances overall tire performance [3] - The chairman of Sailun Group stated that the company has consistently adhered to a long-term approach in cultivating its brand through technological innovation [3] Group 3 - Zhejiang Hars Vacuum Vessel Co., Ltd. has successfully implemented a "technology + brand" dual-drive model, focusing on innovation in smart and health-oriented products [4] - Hars has developed the world's first pure titanium smart tea brewing cup, integrating multiple high-tech elements to enhance consumer experience [4] - The company has also won the 2024 International CMF Design Award for its innovative titanium cup technology [4] Group 4 - Changan Automobile has significantly increased its market share by investing over 110 billion yuan in R&D over the past decade, focusing on new energy and intelligent technology [5] - The company has mastered over 2,200 key technologies in the fields of electric power and intelligence, positioning itself as a leading player in the automotive industry [5] Group 5 - AI is recognized not only as a tool for improving production efficiency but also as a driving force for societal advancement [6] - Companies like Hars and Haitian have integrated AI into their operations, enhancing product development and marketing strategies [6] - Changan plans to launch 45 new intelligent products in the next five years, leveraging AI for product design and innovation [6] Group 6 - The dialogue at the conference illustrated a clear connection between technological innovation and brand building, with Chinese brands leveraging technological strength to achieve global recognition [7]

转自：新华社 5月9日，由新华社品牌工作办公室主办、新华出版社与新华社快看承办的2025世界品牌莫干山大会"草坪故事会"在浙江德清成功举办。本次活 动以"故事见匠心，品牌恒久远"为主题，汇聚知名品牌代表、行业领袖及专家学者，共话品牌故事的时代内涵与全球化表达。 活动现场 多元主体共启品牌叙事篇章 德清县委书记王波在致辞中从县域的视角分享践行全球发展倡议的德清实践和故事。王波指出，作为一个全球性的品牌盛会，世界品牌莫干山 大会已经连续第三届在德清举行，在这个国际化的大舞台上，德清见证了许多品牌在这里竞相绽放，也见证了许多的中国观点、中国主张成为 世界的主流声音。 德清县委书记王波致辞 作为活动首席合作伙伴，贵州茅台酒股份有限公司党委委员、副总经理张旭在致辞中表示，中华文化是一个巨大的"宝库"，作为中国品牌要溯 源历史，将文化融入产品内核，创新产品的文化表达，满足消费者更高的文化追求，讲好中国品牌文化故事。而中国品牌的全球化，不应止步 于产品出口，更需构建包容共生的价值叙事，以国际化、时尚化的语言，在全球化进程中筑牢文化根基。 贵州茅台酒股份有限公司党委委员、副总经理张旭致辞 多维视角解读品牌成长密码 来自消费品 ...

文 | 周涛 从海尔智家的卡奥斯工业互联网平台跻身千亿品牌行列，到潍柴动力柴油机热效率多次刷新世界纪录； 从烟台苹果、章丘铁锅等老字号焕发新生，到山东临工工程机械产品远销全球130个国家和地区，山东 品牌正在崛起。 在第九个"中国品牌日"到来之际，山东正以"好品山东"为引领，奏响品牌强省的冲锋号。无论是黄河三 角洲的生态农业、胶东半岛的高端制造，还是泰山脚下的文化传承、到黄海之滨的开放创新，山东以品 牌建设为支点，撬动经济高质量发展的全局，生动诠释着"品牌即竞争力"的深刻内涵。 一场关乎全局的"强省突围" 全球经济格局正处于深度调整阶段，国际贸易体系的剧烈动荡正在成为山东经济发展的掣肘。作为全国 唯一拥有全部41个工业大类的省份，山东2024年规模以上工业营业收入已接近12万亿元，但长期形成 的"大象经济"模式也面临转型升级压力。在此背景下，山东将品牌建设上升为战略工程，这既是应对产 业变革的主动选择，更是建设现代化强省的必然路径。 片来源：摄图网 从田间到车间的品牌锻造术 于山东而言，品牌建设既是突破"微笑曲线"底端锁定、提升产业附加值的突破口，也是整合创新资源、 培育新质生产力的重要抓手，更是塑造区域竞争 ...

Core Viewpoint - The article discusses the enduring success and evolution of "Yue" agricultural brands in Guangdong, highlighting their significance in promoting local agricultural products and enhancing market competitiveness over the years [2][10][132]. Group 1: Brand Development and Recognition - In 2014, Guangdong initiated a campaign to promote agricultural brand construction, leading to the selection of regional agricultural brands with distinct characteristics [4][6]. - By 2015, there were 14 agricultural enterprises in China with brand values exceeding 5 billion yuan, and the total value of the top 100 regional public brands reached 322.8 billion yuan [8]. - The establishment of May 10 as "China Brand Day" by the State Council further emphasizes the importance of brand agriculture [10]. Group 2: Market Impact and Sales Performance - At the 137th Canton Fair, "Yue" agricultural products attracted significant interest from international buyers, with local enterprises reporting potential orders worth hundreds of thousands of dollars [13][15]. - The "geographical indication + old brand" strategy has been pivotal in ensuring product quality and uniqueness, with products like "Maoming Lychee" gaining global recognition [16][18]. - The "12221" market marketing system has effectively addressed supply and demand mismatches, significantly improving the market prices of products like Xuwen pineapples, which rose from 0.25 yuan per jin to between 1.8 and 2.5 yuan per jin [43][49]. Group 3: Brand Strategy and Innovation - Guangdong's agricultural brand development emphasizes top-level design and planning, creating a replicable and promotable market system that combines government guidance with media platform services [59][61]. - The shift from "product brand" to "industry brand" is evident, with companies like Tian Nong Group focusing on sustainable development and brand integration across various market channels [80][90]. - The article highlights the need for continuous innovation in branding strategies, including the use of digital marketing and cultural engagement to enhance brand visibility and consumer connection [96][127]. Group 4: Comparative Analysis and Future Directions - The article compares Guangdong's agricultural branding efforts with those of other regions, such as Jiangsu, which has successfully integrated brand cultivation with market mechanisms [112][118]. - The success of brands like "Wuchang Rice" and "Luzhou Vegetables" illustrates the potential for regional brands to achieve national prominence through effective branding strategies [72][108]. - The article concludes that a comprehensive approach to branding, encompassing product optimization, quality enhancement, and operational strategies, is essential for transforming Guangdong's agriculture from a raw material focus to a value-driven model [128][130].

Core Viewpoint - The article highlights the successful development and branding of the mango industry in Tianyang, Baise, Guangxi, coinciding with the ninth China Brand Day, showcasing the region's unique geographical advantages and collaborative efforts with Guangdong to enhance the mango supply chain and market reach [3][10][25]. Industry Overview - Tianyang is recognized as the "first mango hometown" in China, with a unique geographical location at 24 degrees north latitude, favorable climate conditions, and abundant sunlight contributing to high-quality mango production [3][6][8]. - The region has established itself as the largest mango production and processing area in China, with 418,000 acres of mango orchards yielding an annual output of 384,000 tons and generating a production value of 1.8 billion yuan [10][12]. Collaborative Efforts - Since 2024, Tianyang has partnered with Shenzhen's Guangming District to promote the mango industry through a collaborative model, investing 5.4 million yuan to build an agricultural training base and introducing new mango varieties to extend the harvest period [15][16][18]. - The collaboration has led to the establishment of a modern agricultural industrial park, enhancing the entire mango supply chain from planting to processing and sales [20][21]. Market Expansion - The partnership has resulted in the creation of four "Zhenpin" mango bases and the certification of seven mango products for high-end markets in the Greater Bay Area, facilitating direct supply to major cities [25][26][27]. - In 2024, over 30 enterprises from Tianyang participated in promotional events in major cities, resulting in contracts exceeding 100 million yuan with eastern merchants [28][30]. E-commerce and Sales Growth - The mango brand's success is reflected in e-commerce data, with 150 logistics points established and over 200 e-commerce and micro-businesses contributing to an annual sales volume of approximately 120 million yuan [32][34]. - The sales of agricultural products from Tianyang have surpassed 200 million yuan, indicating a significant increase in brand value and market demand [34][35].

【深圳商报讯】（记者 李佳佳）5月9日，第九届"深圳（湾区）国际品牌周"暨2025年中国品牌日·深圳 地方特色活动开幕大会在深圳举行。 记者获悉，为充分展示品牌建设成果，推广品牌成功经验，由深圳知名品牌评价委员会、深圳工业总 会、深圳市企业品牌建设促进会、前瞻产业研究院联合编撰的《深圳经济特区建立45周年品牌发展白皮 书》同时启动，并将于今年8月在"深圳（湾区）国际品牌产品暨产业链交易博览会"上重磅发布。 随着开幕大会的举行，第九届"深圳（湾区）国际品牌周"正式拉开序幕。自5月9日起，本届品牌周将陆 续推出11个分会场特色主题活动、9场品牌建设专场活动、5项系列活动以及一场大型品牌博览会等近30 场精彩活动。通过线上线下同步直播互动，构建全方位、多维度的品牌传播矩阵。 作为第九届"深圳（湾区）国际品牌周"主场活动之一的2025粤港澳大湾区质量品牌峰会，特别邀请了科 特勒咨询集团全球合伙人、大中华及新加坡CEO曹虎，变革及战略专家、百思特管理咨询集团董事、总 裁陈浩分别发表主题演讲，探索科技革命和产业变革时代品牌发展新路径。 深圳作为全国首个系统性开展品牌建设的城市，持续20多年开展品牌建设工作。深圳工业总会开 ...

Core Insights - The event "Charming Tianfu Brand Night" in Chengdu marks the ninth China Brand Day, focusing on the theme "Charming Tianfu · Brand Power" and launching the "Sichuan Brand Development Report 2025" [1][3] - The report aims to provide a comprehensive overview of Sichuan's brand development, highlighting emerging "new force" brands in various sectors such as humanoid robots, manned aircraft, smart connected vehicles, satellite networks, and innovative pharmaceuticals [1][3] Sichuan Brand Development Report 2025 - The report includes sections on Sichuan's rooted industrial cluster brands, the new strength of Tianfu brands, a comprehensive survey of Sichuan enterprises, and a focus on supporting characteristic brands [1][3] - It emphasizes the importance of brand building for enterprises of all sizes, aiming to create a brand innovation ecosystem that supports large enterprises, small and medium-sized enterprises, and micro-enterprises [1][3] Technological Innovations - Sichuan is accelerating the development of key industries, showcasing high-profile technological innovations such as humanoid robots, rehabilitation robots, hydrogen drones, electric vertical take-off and landing aircraft, remote sensing satellites, and LED roll screens at the "Sichuan-made Technology Zone" [3] - Longzhong Zhongjiu Flash Medical Technology Co., Ltd. introduced the e-Flash radiotherapy device, which significantly reduces treatment time and side effects, currently in clinical trial [3] Support for Underdeveloped Areas - The "bottom-line support" initiative aims to assist 39 underdeveloped counties in Sichuan, showcasing over 1,100 characteristic products from these areas at the "39 Market" [3][4] - The agricultural sector in areas like Abuluoha Village has seen significant growth, with orange planting expanding from 60 acres in 2020 to 370 acres, projecting a yield of over 550,000 pounds by 2028 [4][5] Tianfu Brand Recognition - The event also announced 31 products that received the "Tianfu Famous Brand" certification, which represents the highest quality standards in Sichuan [5]