Core Viewpoint - The company anticipates a challenging consumption environment during the upcoming Spring Festival, which is expected to be the "coldest Spring Festival in history" due to a delayed holiday and ongoing market uncertainties [1] Group 1: Market Outlook - The Spring Festival this year is delayed by 19 days compared to last year, leading to a cautious market sentiment among distributors and retailers [1] - There is an expectation that overall consumption will continue the slow recovery trend observed since the fourth quarter of last year [1] Group 2: Company Preparations - The company is actively preparing for the Spring Festival, with smooth progress in signing agreements with channel partners and ongoing online and offline promotional activities [1] - Inventory has been managed carefully to maintain a balance between volume and price, aiming to meet the company's sales expectations for the holiday season [1]

中央宣传部、中央网信办、商务部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总 局、中央广电总台、中国民航局、中国国家铁路集团有限公司，各省、自治区、直辖市及计划单列市、 新疆生产建设兵团党委宣传部门，网信、商务、文化和旅游、广播电视、体育主管部门，中国人民银行 上海总部，各省、自治区、直辖市及计划单列市分行，金融监管总局各监管局，民航各地区管理局，各 铁路局集团公司： 根据方案，活动涵盖"好吃""好住""好行""好游""好购""好玩"六方面内容。结合开展中华美食荟、老字 号嘉年华活动，组织餐饮名店、老字号餐饮企业、地方特色小吃等，推出年夜饭套餐、新春团圆宴；联 动家居卖场、家电品牌、家装企业，推出"新春焕新家"惠民促销；民航、铁路部门增加运力，优化空铁 联运产品；开展全国春节文化和旅游消费月活动；指导重点商圈（步行街）、品牌门店、离境退税商店 等线下实体备足优质货源，联动开展惠民促销；鼓励各地推出春节档观影优惠，开展"跟着电影品美 食"等新春福利活动等。 方案提出，指导有奖发票试点城市精心设计方案，在春节期间加大奖金投放力度；鼓励其他地区整合各 方资源，因地制宜组织开展购物抽奖、消费补贴、消费返 ...

央视网消息：在山东德州，家电、数码产品换新需求集中释放，卖场人气明显提升，政策红利正转化为实实在在的消费动力。 在当地的一家家电卖场，前来选购和咨询的市民络绎不绝。不少消费者对比产品性能、查看能效标识，销售人员现场为顾客核算补贴金额，帮 助制定换新方案。 据了解，此轮以旧换新补贴覆盖家电和3C数码产品两大类。家电包括冰箱、洗衣机、电视、空调、热水器、电脑等，数码产品涵盖手机、平 板、智能手表（手环）和智能眼镜等。补贴比例为最终销售价格的15%，并设有单件补贴上限。 这个街区2026年的新春市集筹划了300多个摊位，为了尽快完成选品任务，选品会一场接着一场开。 在郑州一家戏剧主题园区内的非遗体验馆，也在抢抓新春文旅消费旺季。围绕马年主题对文创产品全面创新升级，结合唐三彩、非遗泥咕咕、 民间布艺等传统技艺打造特色单品，造型或憨态可掬，或气势昂扬，尤其多款马元素文创一经推出便成为爆款。负责人介绍，目前，文创产品 达6000余款，春节的备货量要比平时多2到3倍，总计达到十余万件。 抢抓春节消费契机 打造多元消费场景 最近，河南郑州张灯结彩迎新春，各景区抢抓消费契机，全方位打造多元消费场景，让市民和游客充分感受别样年味 ...

Core Viewpoint - The "2026 'Happy Shopping Spring Festival' Special Activity Plan" aims to stimulate consumer spending during the Spring Festival from February 15 to 23, creating a vibrant consumption atmosphere that integrates cultural elements and policy support to boost economic growth [1][3]. Group 1: Consumer Engagement - The plan focuses on enhancing consumer experiences through various dimensions such as food, accommodation, transportation, tourism, shopping, and entertainment, providing diverse consumption scenarios like family reunion dinners and promotional events [3][4]. - Financial incentives such as consumption subsidies and vouchers, along with exclusive offers from financial institutions, are designed to attract consumers and enhance their festive experience [3]. Group 2: Innovative Integration - The initiative promotes cross-industry collaboration among commerce, travel, culture, sports, and health to unlock consumption potential, creating a "one consumption, multiple benefits" ecosystem that enhances consumer experience [3][4]. - Activities like the Non-Heritage New Year Goods Shopping Month and online New Year Goods Festival aim to blend traditional culture with modern consumption, enriching the festive atmosphere [3]. Group 3: Regional and Global Outreach - The plan emphasizes the importance of activating both urban and rural consumption, ensuring that promotional activities are well-distributed across various markets, including international consumers [4]. - Efforts to enhance inbound consumption include the release of multilingual maps of Spring Festival customs and improvements in payment environments, aiming to provide international travelers with a unique experience of Chinese culture during the festival [4].

Group 1 - The bustling atmosphere in Hohhot's Meitong Food Wholesale Market indicates a significant increase in consumer activity as the Spring Festival approaches, with shoppers actively selecting various goods [2] - The market features a wide variety of products, including colorful candies, abundant nuts, and fresh fruits and vegetables, reflecting the festive spirit [2] - Vendors are preparing for the peak consumption period by increasing their inventory, particularly with seasonal fruits and gift boxes for the holiday [10][11] Group 2 - The Hohhot Market Supervision Administration is closely monitoring price trends of essential goods such as rice, oil, meat, and vegetables to ensure price stability and prevent price gouging [17] - The administration is also conducting inspections to ensure compliance with pricing regulations and to maintain the quality and freshness of products available to consumers [17] - The overall sentiment in the market reflects a strong desire for family gatherings and celebrations, with consumers expressing their hopes for a prosperous new year through their purchases [19]

Group 1 - The company will invest over 1.3 billion yuan during the Spring Festival to provide enhanced welfare subsidies and various guarantees for frontline employees, including delivery personnel and customer service staff [1] - A series of cultural care initiatives have been launched across various locations, including activities such as distributing lucky characters, making dumplings, and providing winter gift packages to create a festive atmosphere [1] - The company has established "Xiao Ge's Home" in cities like Beijing and Wuhan, allowing delivery personnel to reunite with their families during the holiday [1] Group 2 - This Spring Festival marks the first for full-time delivery riders at the company, who will receive triple overtime pay and additional subsidies, with some riders potentially earning over 6,000 yuan during the holiday [3] - The company offers a child reunion subsidy, enabling employees to bring their children to their work locations, enhancing family togetherness during the holiday [3] - Flexible scheduling allows employees to balance work and family time, enabling them to earn extra income while spending time with their children [3] Group 3 - The company emphasizes the importance of community and family during the holiday, with employees planning to celebrate together and share meals, reinforcing a sense of belonging [5] - Service providers, such as housekeepers, have developed strong relationships with clients, highlighting the personal connections formed through their work [5] - The company's New Year shopping festival has commenced, ensuring reliable and quality service for consumers during the festive season [7]

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Core Viewpoint - The "2026 Spring Festival Special Activity Plan" aims to stimulate consumer spending and enhance cultural experiences during the longest Spring Festival in history, which will feature a 9-day holiday from February 15 to 23, 2026 [1] Group 1: Activity Overview - The plan includes six key areas: food, accommodation, transportation, tourism, shopping, and entertainment, with various promotional activities such as traditional food events and home renovation sales [1] - Increased transportation capacity will be provided by civil aviation and railway departments to facilitate travel during the holiday [1] Group 2: Consumer Incentives - The plan encourages cities with trial programs for prize invoices to enhance prize offerings during the Spring Festival, promoting consumer participation through shopping lotteries and subsidies [2][3] - There will be an emphasis on increasing the number of trade-in subsidies for consumer goods during the holiday, particularly for automobiles and home appliances [3] Group 3: Financial Support - Financial institutions are encouraged to collaborate with key merchants to create exclusive Spring Festival promotions, including cash discounts and digital currency incentives [3] - Measures will be implemented to ensure adequate cash services and operational bank branches to meet consumer financial needs during the holiday [3] Group 4: Cross-Industry Collaboration - The plan promotes collaboration among various sectors, including dining, tourism, and entertainment, to offer bundled benefits such as hotel stays with complimentary attraction tickets [4] - Online platforms will be leveraged to drive consumer engagement, encouraging online reservations followed by offline experiences [4] Group 5: Enhancing Inbound Tourism - The initiative includes the creation of multilingual maps to guide international travelers in experiencing Chinese cultural heritage and customs [4] - Additional flight capacity will be allocated on international routes to support inbound tourism, combining air travel with cultural tourism products [4]

Group 1 - The core objective of the "2026 'Happy Shopping Spring Festival' Special Activity Plan" is to stimulate holiday consumption, enrich cultural life, and create a festive shopping atmosphere from February 15 to 23, 2026 [1] - The plan emphasizes increasing subsidies for trade-in programs during the Spring Festival, encouraging offline retail support, and promoting experiential marketing for products like automobiles and electronics [1] - Financial support measures include collaboration between financial institutions and key merchants to offer exclusive promotions, such as consumption red envelopes and discounts, to enhance consumer engagement [1] Group 2 - The plan encourages cross-industry collaboration among sectors like dining, tourism, and entertainment to create bundled offers, enhancing the overall consumer experience during the festival [2] - It aims to facilitate inbound tourism by providing multilingual cultural maps and increasing flight capacity on international routes, thereby improving payment options for international visitors [2]

根据方案，活动涵盖"好吃""好住""好行""好游""好购""好玩"六方面内容。结合开展中华美食荟、老字 号嘉年华活动，组织餐饮名店、老字号餐饮企业、地方特色小吃等，推出年夜饭套餐、新春团圆宴；联 动家居卖场、家电品牌、家装企业，推出"新春焕新家"惠民促销；民航、铁路部门增加运力，优化空铁 联运产品；开展全国春节文化和旅游消费月活动；指导重点商圈（步行街）、品牌门店、离境退税商店 等线下实体备足优质货源，联动开展惠民促销；鼓励各地推出春节档观影优惠，开展"跟着电影品美 食"等新春福利活动等。 方案提出，指导有奖发票试点城市精心设计方案，在春节期间加大奖金投放力度；鼓励其他地区整合各 方资源，因地制宜组织开展购物抽奖、消费补贴、消费返券等活动。鼓励各地增加春节期间消费品以旧 换新补贴数量，加大线下实体零售支持力度。聚焦重点场景，持续完善银行卡、移动支付、现金服务等 支付环境，便利入境游客支付。 本报北京2月2日电商务部等9单位日前印发《2026"乐购新春"春节特别活动方案》，活动时间为2月15日 至23日春节9天假期，旨在繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联动、全 民乐享的春节消费盛宴。 ...