我国保健食品行业"长坡厚雪"，稳健成长 东吴证券发布研报称，新消费浪潮下，关注保健品板块估值切换的可能。传统大类保健食品奠基，新消 费贡献增量，传统的审美体系及估值视角不再适配新周期的研究。重审保健食品行业，建议关注板块估 值切换的可能、以及适配渠道转型、迎合新圈层、发力新品类的优质公司。 东吴证券主要观点如下： 保健食品是一门强品牌、重渠道和高毛利的生意 保健食品从定义而言，介于食品与药品之间，适用于特定人群食用，能调节人体的机能，但不以治疗疾 病为目的。保健食品毛利率较其他细分赛道更高(品牌端毛利率维持在60%-70%)，该行认为归因于其2C 的强品牌属性，以及相对分散的上下游格局。通过正文的分析，该行认为构建品牌及渠道优势是关键， 具备品类优势、品牌价值，把握渠道风向的企业方能源远流长。 (1)新渠道：我国保健食品销售向线上转型已成大势，2010-2024年线上电商零售额占比由3.1%提升至 58%。其中，兴趣电商、跨境电商及私域逐步成为重要的增量渠道：2022/2023/2024年抖音渠道保健品 销售额同比增速分别达227.47%/87.11%/52.54%;2018-2023年保健品进口额CAGR达 ...

这是新消费智库第 2 6 1 9 期文章 2. 水獭吨吨官宣上新春季限定冻干龙井茶 近日，水獭吨吨官宣上新春季限定冻干龙井茶，新品选用杭州龙井茶，采用鲜萃冻干 5.0 技术，低温冻住茶色香味， 0 糖 0 脂 0 卡，最大 程度保留茶叶原本味道，支持热泡冷泡。 （ TOPBRAND ） 3. 空刻冲泡意面口味上新 近日，空刻官宣其冲泡意面系列上新四种新口味。 上新的口味分别是：经典番茄肉酱、黑椒菌菇鸡肉、辣火鸡风味和金枪鱼柠香风味，该款 冲泡意面采用了 2 分钟免煮新技术，冲泡即可食用。 （ FBIF 食品饮料创新） 新消费导读 1.水獭吨吨官宣上新春季限定冻干龙井茶 2.空刻冲泡意面口味上新 3.达美乐中国今年Q1新开门店97家 4.三只羊上线小杨臻选APP 5.雀巢咖啡即饮系列官宣代言人虞书欣 6.凯乐石FUGA新门店或将落户上海新天地 7.王老吉将进入马来西亚市场 8.美国烧酒品牌Hello Soju完成680万美元融资 9.椰子水品牌if拟赴香港上市 10.杭州团家完成3000万元A轮融资 11.LYS美妆完成A轮融资 12.资生堂集团推出首个高端医美品牌 13.橘朵推出首个高性能彩妆副牌 . . . ...

文 | 任早羽 编辑 | 宝珠 视觉 | 顾芗 在关税战扑朔迷离的此刻，经济内循环的重要性更被提到了最前列。如何拉动内需，激活国内庞大消费 市场成为人人都需要关注的话题。 广东省政府参事室特约研究员、广东省社科院原院长王珺，赵媛媛，蒙牛鲜奶事业部销售管理中心总经 理陈江春，莅临现场，与盐财经一起，围绕着消费变迁40年的主题，共同探讨了消费市场一路走来的发 展轨迹。 新消费时代 会上，南风窗杂志社社长、总编辑翁晓鹏作为主办方致辞，他提到，新消费昭示着时代的转折，消费的 蜕变也正倒逼着整个产业链的深度重构，而南风窗作为媒体，理应是时代的记录者、参与者、推动者， 理应要在时代的大潮中发挥作用，通过新消费，记录中国社会结构的深层变迁。 主办方致辞后，经济学家、华夏新供给经济学研究院创始院长贾康，中国商业文明研究中心、秦朔朋友 圈创始人秦朔，小红书商业市场营销总经理又思，依次发表主题演讲。 经济学家、华夏新供给经济学研究院创始院长贾康指出："新消费时代（的）本质，是中国人生活方式 现代化的集中呈现。它的发展将遵循着技术突破、场景创新、习惯养成、制度适应的螺旋上升路径。" 中国商业文明研究中心、秦朔朋友圈创始人秦朔提到需 ...

Group 1 - The Fourth Greater Bay Area Youth Entrepreneurs Conference will be held in Shenzhen on April 24-25, focusing on cutting-edge fields such as AI robotics, low-altitude economy, cross-border e-commerce, new media, and new consumption [1][2] - The event aims to create a platform for young entrepreneurs to exchange ideas, stimulate innovation, and promote high-quality development in the Greater Bay Area [1] - A special activity will honor 45 outstanding young entrepreneurs in recognition of the 45th anniversary of the Shenzhen Special Economic Zone, showcasing leaders from specialized small giant enterprises, unicorn companies, and listed firms [1] Group 2 - The conference will feature industry experts as mentors for young entrepreneurs, providing guidance and support for their growth [2] - Keynote speeches will include topics such as "New Productive Forces and the Mission of Bay Area Youth" and an analysis of the US-China trade war, addressing opportunities and challenges for young entrepreneurs in a complex international economic environment [2] - An innovation and entrepreneurship product showcase will highlight innovative products in AI, smart manufacturing, new energy, biotechnology, and cultural creativity, demonstrating the appeal of Shenzhen's innovative brands [2]

这是新消费智库第 2 6 1 7 期文章 1. 卫岗牛奶上新 " 赴山海 " 轻乳茶 近日，卫岗牛奶官宣推出 " 赴山海 " 轻乳茶。该系列新品 0 反式脂肪酸、 0 植脂末，选用 100% 自由牧场奶源生牛乳，搭配核心 产地好茶， 21 天低温短保，锁住自然清香。（食业头条） 2. 蜜雪冰城新品上市 近 日，蜜雪冰城官微宣布上新香柠百香果、龙井轻乳，同时上新春日周边雪王春日奇遇系列水杯。 （ 小食代 ） 3. 三得利革新推出柠檬皮酸味低度酒新品 近 日，三得利宣布推出全新即饮酒（ RTD ）新品 THE PEEL ，主打 " 果皮 100% 、果汁 0%" 的独特配方，旨在吸引平日不饮 用即饮低度酒的用户。 （ Foodai l y 每日食品） 4. 李子园上新玉米汁 新消费导读 1. 卫岗牛奶上新 " 赴山海 " 轻乳茶 2. 蜜雪冰城新品上市 3. 三得利革新推出柠檬皮酸味低度酒新品 4. 李子园上新玉米汁 5. 果子熟了联合全家推新品 6. 保尔力在全国股转系统挂牌公开转让 7. Cel s ius Holdings 完成对 Alani Nutrition 收购 8. 北京华联或将出售 SKP 商场 ...

Summary of Conference Call Notes Industry Overview - The conference call focused on the consumer sector, particularly in the areas of healthcare, food and beverage, and retail, following the recent government policies aimed at stimulating consumption after the Two Sessions [1][2]. Key Points and Arguments Consumer Sector Insights - The consumer sector is experiencing a notable recovery, with significant growth observed in healthcare, beauty, and food and beverage sectors post-policy implementation [1]. - The overall strategy for the consumer sector is categorized into three directions: Strong, Change, and New [2][3]. Strong Segments - **Consumer Export**: Key players include Xiaogoods City, Miniso, and Anker Innovations, leveraging China's strong manufacturing supply chain for global branding [3][4]. - **Gold and Jewelry**: The sector is expected to benefit from rising gold prices, with companies like Lao Fengxiang and Chow Tai Fook identified as strong performers. The anticipated recovery in demand is expected to materialize by Q2 2025 [6][8]. Change Segments - Companies undergoing significant transformations, such as Shanghai Jahwa and Xiyu Tourism, are highlighted as potential investment opportunities [10][14]. - The beauty sector is also seen as having a significant opportunity for growth, particularly with the decline in advertising costs on platforms like Douyin [9][10]. New Consumption Trends - New consumption habits are emerging, with brands like Lao Pu Gold and Mi Xue Group being recognized for their innovative approaches and market positioning [11][12][13]. - The tea beverage market is highlighted, with Mi Xue Group being a standout performer due to its strong brand and profitability [13]. Healthcare Sector Insights - The healthcare segment, particularly in ophthalmology, is showing strong recovery, with companies like Purui Eye Hospital and Aier Eye Hospital expected to see revenue growth of 15-20% in Q1 [32][33][34]. - The overall trend in consumer healthcare is positive, with a notable increase in patient flow and service demand [33][36]. OTC and Pharmacy Recommendations - The OTC market, particularly in pediatric medicine, is expected to recover, with companies like Jianmin Group and Huate Dain being recommended for their growth potential [38][41][42]. - The pharmacy sector is also showing signs of recovery, with leading companies achieving positive growth despite previous challenges [38][39]. Additional Important Insights - The overall sentiment is optimistic regarding the consumer sector's recovery, with expectations of policy support and market improvements in the coming quarters [22][23]. - The conference emphasized the importance of identifying companies that have already shown signs of recovery and are positioned for growth as the market stabilizes [16][21][24]. Conclusion - The conference call provided a comprehensive overview of the consumer sector's current state and future potential, highlighting key companies and trends that investors should monitor for opportunities in the coming year [43].

这是新消费智库第 2 6 1 6 期文章 新消费导读 1.Crocs携手Marimek ko推出首款合作系列 2.怡宝魔力运动饮料1L装新品全国上市 3. Inner Brightnes s推出Ak kermans ia益生菌补充剂 4.必胜客披萨有蛇出没 5.承德露露跨界推出露露草本「养生饮」 6.圣农发展拟11.26亿元收购太阳谷剩余54%股权 7.达能拟在德国爱他美工厂进行重大投资 8.美国拟成立Ti kTok美国独立公司，亚马逊等多方竞购 9.联合利华宣布收购Wi ld 10.Safi lo收购眼镜品牌Blender s多数股权 11.真维斯关闭澳洲所有门店 12.ZITA TAN发布2025秋冬系列 13.上美股份AI智能化妆品无人车间已正式投产 14.GymNation打造全球首个于健身房中的酒店 15.AUTEUR发布「星际漫游」系列 新消费 1.Crocs携手Marimek ko推出首款合作系列 怡宝官宣魔力运动饮料1L装新品全国上市。新品特别添加电解质、氨基酸、GLU葡萄糖和维生素B6，助力身体代谢、提供能量，1L大容量， 为不同流汗场景提供补充。（食业头条） 3. Inner Bright ...

Group 1 - The fifth China International Consumer Products Expo opened in Hainan on April 13, featuring over 1,700 consumer enterprises and more than 4,100 brands from over 71 countries and regions, showcasing emerging consumption trends in fashion, technology, health, and services [2][4] - A new consumption technology exhibition area was established at the expo, highlighting innovative products that enhance consumer experiences through advanced technology [4] - Canadian company Aina's Nutri Sleep 6S sleep machine utilizes charged particle flow technology to improve sleep quality, aligning with new consumption trends focused on health and wellness [6] Group 2 - EHang's EH216 series of unmanned aerial vehicles were showcased, with the EH216-S set to become the world's first eVTOL to receive all three necessary certifications for commercial operation, indicating a significant advancement in low-altitude economy [7] - Pizhou Huang's booth featured traditional Chinese medicine products and health supplements, emphasizing the integration of cultural elements and innovation to meet market health demands [8] - The Honey Snow Ice City booth in the domestic specialty products area highlighted the brand's efforts to enhance product offerings and engage consumers through cultural elements, demonstrating the effectiveness of the expo in connecting brands with customers [10] Group 3 - The Singapore exhibition group showcased various health management products, marking their first participation in the expo, and expressed intentions to leverage the platform to expand into the Chinese market [13]

Group 1: Semiconductor Industry Recovery - The military electronics sector has shown signs of a bottom reversal trend, with delayed orders expected to be released in the final year of the 14th Five-Year Plan, accompanied by new equipment procurement leading to a stocking cycle [3] - At the recent GTC conference, NVIDIA announced its future technology roadmap, highlighting a surge in AI computing demand, developments in silicon photonics technology, and advancements in the robotics field [3] Group 2: Rare Earth Industry Transformation - The industrialization of humanoid robots is accelerating, with large-scale applications expected to open new growth curves for the rare earth magnetic materials market starting in 2025 [4] - According to EVTank data, global sales of new energy vehicles are projected to reach 18.236 million units in 2024, continuing to drive demand for rare earth magnetic materials [4] - Each megawatt of permanent magnet direct-drive motors requires 0.8-1 ton of rare earth magnetic materials, and the increasing capacity of wind power installations will continue to boost demand [4] - The Chinese government has strengthened the optimization of rare earth resources and market order through new regulations, which will enhance industry transparency and promote sustainable utilization of rare earth resources [4] - The rapid development of humanoid robots, low-altitude economy, new energy vehicles, and wind power, along with policy-driven supply-side reforms, will create new growth opportunities for the rare earth industry [4] Group 3: Pharmaceutical Industry Performance - The innovative drug segment of the company has shown strong revenue growth, with a decrease in sales expense ratio (29.79%, down 3.41 percentage points year-on-year), enhancing overall profitability [5] - Existing products like Camrelizumab, Pyrotinib, Apatinib, and Remimazolam continue to expand their market through new indications [5] - GLP-1 class innovative drugs (HRS-7535, HRS-9531, HRS-4729) have been licensed to Kailera in the U.S., with expected maximum revenue of $6.035 billion (including an upfront payment of $110 million) [5] - DLL3ADC innovative drug (SHR-4849) has been licensed to IDEAYA in the U.S., with expected maximum revenue of $1.045 billion (including an upfront payment of $75 million) [5] Group 4: New Consumption Trends - In 2024, consumer shopping motivations for self-satisfaction and personal expression have increased by 9% and 1% respectively, driving the growth of emotion-driven consumption markets such as the millet economy (market size of 168.9 billion yuan, up 40.6% year-on-year) and temple economy [6] - The smart home and digital cultural tourism markets continue to grow, with a rapid shift towards online consumption reflected in the fast development of live e-commerce and instant retail [6] - The consumption tendencies of younger demographics reflect generational influences and higher life and work pressures, leading them to fulfill emotional needs through consumption [6] - Government policies are continuously promoting the rise of new consumption, particularly through the integration of "artificial intelligence + consumption" to foster innovative development in consumption scenarios, especially in emerging fields like health and elderly care, and cultural tourism [6] - The experiences of developed economies like the U.S. and Japan indicate significant changes in consumption structure following economic advancement, a trend expected to gradually manifest in China [6] - With declining birth and marriage rates, smaller family sizes are driving consumption demand from single households and younger groups, particularly in personal care and jewelry sectors [6] Group 5: eVTOL Industry Progress - Since 2023, companies like EHang have successfully obtained the world's first type certificate (TC), standard airworthiness certificate (AC), and production certificate (PC) for eVTOL, marking the entry into mass production [5] - Government policy support and the gradual improvement of regulations indicate that airworthiness certification for eVTOL will accelerate, providing assurance for rapid industry development [5]

而在过去两年，宏观经济的关键变量在于内需。 2023年，消费对于经济增长的贡献率达到了82.5%，2024年虽然降至44.5%，但依然是最大的贡献力 量。在今年两会期间，"扩大内需"更是上升至今年政府工作报告十大重点任务之首。 刺激内需不仅成为了政策端发力的重点，在资本市场中也成为了率先受益于经济复苏的方向。换句话来 说，找到内需增长的β也就意味着找到了消费行业的下一个机会。 距离消费板块2020年的辉煌已经过去了四年多的时间，资本市场对其的关注度却从未减少过。 2025年3月13日，呼和浩特推出了全国力度最强的育儿补贴政策，唤醒了人们沉睡许久的消费投资热 情：次日消费板块迎来了全面爆发，食品饮料ETF（515170）的涨幅也一度高达5.09%。 事实上， 消费作为一个顺周期的行业，板块性行情往往会同步于宏观经济拐点的出现 。根据信达证券 研究报告，在经济见底后的半年内以及经济回升期中，与经济增速较为敏感的行业会有超额收益；最具 有代表性的便是消费板块，在这两个阶段消费板块的胜率和月度超额收益都好于其他板块[1]。 结构性的增长 自 2024年 以 来，老铺黄金、泡泡玛特等公司的巨大涨幅让 资本市场再一次感受 ...