在需求端，持续松绑的政策减轻了购房者的负担，降低了购房门槛。例如，取消了首套房贷利率下限，多个城市 大幅下降首付比例，西安等地更是统一将商贷首付比例降至15%。同时，政策中还包括了契税下调、个人所得税 免征门槛提高、土地增值税预征率下降等"四个减免"措施，购房者的交易成本进一步减少。央行"白名单"专项借 款扩容至8.5万亿元，有效降低了房企融资成本，同时推动了存量房贷利率降至3.09%。 "好房子"标准引领市场新竞争 2025年，中国房地产市场迎来深刻变革，站在历史性转折的关键节点。自6月1日起，一系列新的政策落地实施， 彻底改变了市场格局。这些变化不仅会影响房地产行业的未来走向，也与每一个购房者的利益息息相关。 政策暖风频吹，楼市格局重塑 在2025年发布的《政府工作报告》中，明确提出了"稳住楼市"的总要求，并强调"更大力度促进楼市健康发展"。 与以往相比，这一表述更加细致和具体，显示出稳楼市工作的核心地位。政策的指向明确，将房地产风险防范放 在了重点领域，并强调其对地方财政稳定、居民生活质量以及社会经济增长的重要性，从而坚定了政府推动市场 稳定的决心。 央行行长潘功胜宣布将降准0.5个百分点，向市场注入约 ...

Core Viewpoint - The first housing exhibition in Beijing's urban sub-center aims to showcase the ecological value and real estate opportunities in the area, providing a platform for immersive experiences and online media dissemination [1] Group 1: Event Overview - The housing exhibition, organized by the Tongzhou District Real Estate Association, took place from May 31 to June 2, featuring 12 well-known real estate developers showcasing various housing types to meet diverse buyer needs [4] - The exhibition included exclusive purchasing policies from participating companies, such as discounts, travel experience vouchers, and significant financial incentives for early buyers [4] Group 2: Market Development - This year marks the beginning of the second decade of the Beijing-Tianjin-Hebei coordinated development strategy and the ninth anniversary of the urban sub-center's planning, with significant infrastructure improvements and a better business environment attracting quality enterprises and talent [7] - As of now, Tongzhou District plans to supply over 1,600 new residential units by 2025, with a total area of nearly 190,000 square meters, catering to both first-time and upgrading homebuyers [7] - The introduction of the "Good House" national standard has stimulated market demand, with recent land acquisitions by major developers showing premium rates of 16.28% and 21.94% [7] Group 3: Quality Standards and Services - The "Good House" standard, effective from May 1, emphasizes quality enhancement throughout the entire lifecycle of residential properties, urging developers to adhere to high standards in design, construction, and property management [8] - Since 2021, new residential buildings in the urban sub-center have met at least a two-star green building standard, with many projects aiming for three-star standards or ultra-low energy consumption [11] - The district is focused on ensuring high-quality property services in newly delivered residential areas, including training for property management staff and encouraging online service platforms for better interaction with residents [11]

Core Viewpoint - The first housing exhibition in Beijing's urban sub-center is attracting significant public interest, showcasing various real estate projects and promotional offers from developers, indicating a revitalization of the housing market in the region [1][2][4]. Group 1: Exhibition Overview - The housing exhibition is held at D.P.ONE Yuanxin Square, organized by the Tongzhou District Housing and Urban-Rural Development Committee and the Tongzhou District Real Estate Association, lasting from May 31 to June 2 [1][2]. - The exhibition features 12 well-known real estate developers presenting a range of housing options, including affordable and high-end properties, catering to diverse buyer needs [2][4]. Group 2: Developer Offers and Market Sentiment - Developers are providing exclusive offers such as additional discounts, travel experience vouchers, and long-term parking rights to attract buyers [2][3]. - The sentiment among developers is optimistic, with many expressing renewed confidence in the market, citing increased buyer inquiries and a return to a more active housing market [2][4]. Group 3: Market Dynamics and Performance - The Tongzhou real estate market is experiencing strong demand, with a reported 1,800 new residential units planned for 2025, and 1,327 units already sold [4][5]. - The average transaction price for new residential properties in Tongzhou is 53,000 yuan per square meter, reflecting a year-on-year increase of 1.2%, outperforming the city average by 4 percentage points [5][6]. Group 4: Policy and Standards - The implementation of the "Good House" national standard is enhancing market vitality, with developers increasingly meeting or exceeding quality benchmarks [5][6]. - The Tongzhou Real Estate Association is advocating for strict adherence to the "Good House" standards among developers to ensure high-quality residential offerings [6][7].

Group 1 - The first housing exhibition in Beijing's urban sub-center was held, showcasing ecological value and real estate opportunities [1] - The exhibition featured 12 well-known real estate developers, offering various housing types to meet different buyer needs [3] - Special purchasing policies were introduced by participating companies, including discounts, travel experience vouchers, and significant purchase incentives [3] Group 2 - As of now, over 1,800 new residential units have been supplied in Tongzhou District, totaling approximately 215,000 square meters [4] - The market has seen strong demand, with significant premium rates on land acquisitions and high transaction rates for new projects [4] - New residential buildings in the urban sub-center have met green building standards, indicating a trend towards high-quality development [4]

Core Viewpoint - Poly Development Beijing Company launched the "Poly Chaoguan Tianjun" project, emphasizing quality living standards and urban development in Beijing, showcasing its commitment to creating ideal living spaces for residents [1][19]. Group 1: Company Development and Strategy - Since its establishment in Beijing in 2002, Poly Development Beijing has evolved from a land developer to a comprehensive urban service provider, implementing a dual-engine strategy of "real estate development + asset operation" [3]. - The company has successfully developed over 70 premium projects, covering all 12 districts of Beijing and providing comprehensive quality living services to more than 200,000 homeowners [3]. Group 2: Project Launch and Quality Commitment - The launch event featured insights from company executives, highlighting the brand's commitment to quality and the meticulous development process of the "Poly Chaoguan Tianjun" project, which included 102 planning iterations and 36 entrance design revisions [11]. - The project integrates "world aesthetics" with local characteristics, reflecting Chinese cultural heritage and a new humanistic spirit, aiming to create a comfortable living environment for residents [11]. Group 3: Community and Service Initiatives - The project emphasizes a multi-layered security system and a community culture framework that connects various resources, enhancing the living experience for residents [13]. - The community initiatives include a focus on seasonal celebrations and a commitment to providing a warm community atmosphere, as demonstrated in the resident short film "Beautiful Smiles" [13]. Group 4: Industry Perspective and Future Directions - The event featured discussions on the standards of a "good house," emphasizing that it should not only meet basic functional requirements but also embody high construction standards and quality living [15]. - The launch of "Poly Chaoguan Tianjun" sets a new benchmark for the Beijing housing market and provides a replicable model for the industry during a period of deep adjustment [19].

Group 1 - The "May Day" holiday marks a significant marketing opportunity for real estate companies, with various promotional activities launched to attract buyers, including gold giveaways and travel reimbursements [2][3][4] - Major developers such as Poly Developments, Vanke, and China Overseas are actively engaging in marketing campaigns to boost sales during this critical period [2][5] - The introduction of the "Good House" standard by the Ministry of Housing and Urban-Rural Development is seen as a pivotal shift towards quality living, impacting supply and demand dynamics in the real estate market [6][7] Group 2 - Real estate companies are implementing comprehensive marketing strategies, with teams mobilized to maximize customer engagement and sales during the holiday [4][5] - The market is witnessing a record number of new project launches, indicating a proactive approach by developers to secure sales ahead of the holiday [7] - The focus on quality housing is expected to reshape the industry landscape, with a consensus emerging that only high-quality projects will succeed in the evolving market [7]

Core Points - The new national standard "Residential Project Specification" will be implemented starting May 1, 2025, aiming to enhance the quality of new residential buildings, referred to as "good houses" [1][3][14] - Key indicators for "good houses" include a minimum ceiling height of 3 meters, mandatory elevators for buildings with four or more floors, and improved sound insulation standards [4][10][9] Group 1: Ceiling Height and Sound Insulation - The new regulation increases the minimum ceiling height from 2.8 meters to 3 meters, enhancing natural light and ventilation, and accommodating various living needs [4][8] - The specification mandates that the interior height of bedrooms and living rooms should not be less than 2.6 meters, while kitchens and bathrooms should not be less than 2.2 meters [4] - Sound insulation requirements have been tightened, with the maximum sound level between adjacent rooms reduced from 75 decibels to 65 decibels [9] Group 2: Elevator Requirements - From May 1, 2025, all new residential buildings with four or more floors must include at least one elevator, a significant reduction from the previous requirement of seven floors [10][12] - The inclusion of elevators is expected to improve the quality of life for elderly residents and enhance accessibility for all [10][12] - The new standard also requires that public mobile communication signals cover public spaces and elevator cabins, improving safety and convenience [13] Group 3: Overall Quality of Housing - The concept of "good houses" encompasses both physical attributes and management quality, emphasizing the importance of property management in maintaining living standards [14][16] - Effective community governance and management practices are essential for ensuring the long-term quality and comfort of residential properties [16][17]

5月1日起，住房城乡建设部发布的《住宅项目规范》(以下简称《规范》)将正式实施，《规范》以住宅 项目整体为对象，以安全、舒适、绿色、智慧为目标，在规模、布局、功能、性能和关键技术措施等方 面予以规范，被视为"好房子"的标准。业内人士普遍认为，在"好房子"标准之下，房地产市场格局将被 重塑，住宅产品品质和物业服务水平将全面提升，市场供需格局将加速重构。那么，购房者又有哪些新 的期待？ 从"面积内卷" 到"居住体验升级" 随着《规范》实施进入倒计时阶段，多个城市的"好房子"项目开始推出市场，也成为购房者关注的焦 点。在北上广深等一线城市，记者发现越来越多打着高得房率的"好房子"入市，的确吸引了不少购房 者。以深圳为例，自去年下半年以来，深圳市场出现"日光"的新房项目，几乎都用同一个标签：较高的 得房率。记者在深圳龙华区一处新房营销中心看到，看样板间的购房者络绎不绝，不少在咨询"好房 子"相关问题。不过，有购房者却表示，尽管这些新房的得房率越来越高，一些项目的得房率甚至达到 了100%，但诸如电梯等公共配套却显得有些"缩水"。 "接近35层的超高层住宅，梯户比为两梯5户，而且电梯容量还很小，小区容积率也很高。"有购 ...

5月1日起，住建部发布的《住宅项目规范》（业内俗称"好房子"国家标准）将正式施行。 随着"好房子"新国标实施进入倒计时阶段，北京楼市异常热闹，"好房子"项目扎堆上市。按照相关房企 的计划，"五一"节前这段时期，北京中海丽金府、北京隅·西颂等多个"好房子"项目将正式开盘，而被 称为亦庄首个"好房子"项目的招商序，还在4月24日做了产品发布。 记者注意到，从市场反馈来看，北京有些"好房子"项目周末看房需要排队，"好房子"也逐渐成为购房者 关注的高频词汇。 "我们是超越'好房子'标准的好房子。"4月24日，有央企开发商人士通过微信向《每日经济新闻》记者 如是表示。 4月底，北京中海丽金府、北京隅·西颂等多个"好房子"项目将正式开盘。图为北京中海丽金府营销中 心。每经记者陈梦妤摄 购房者关注层高和得房率 记者在中海丽金府售楼处现场看到，即使是工作日中午，依然有大批看房者到访，看样板间的客户络绎 不绝，很多客户在咨询"好房子"、阳台、得房率等问题。 在中海丽金府售楼现场，购房者张喜（化名）向记者表示，比较关注"好房子"新规中的层高和得房率， 现在看房基本都会问这两个问题。 "暂时只有自住需求，所以对得房率指标还是比较敏 ...

Core Viewpoint - The newly released national standard "Residential Project Specification" aims to ensure safety, comfort, sustainability, and intelligence in residential construction, effective from May 1, 2023 [1][2]. Group 1: Construction Requirements - Residential projects must adhere to principles of economic rationality, safety, human-centered design, green low-carbon practices, and technological empowerment [2]. - The specification mandates that residential buildings meet accessibility design principles and performance requirements for ventilation, daylighting, sound insulation, waterproofing, moisture-proofing, thermal insulation, and heat preservation [2]. - New residential buildings must have a minimum floor height of 3.00m, with specific room height requirements for bedrooms, living rooms, kitchens, and bathrooms [2]. Group 2: Public Space and Facilities - For residential buildings with four or more stories, at least one elevator must be provided per unit; for buildings with twelve or more stories, at least two elevators are required [2]. - The specification also requires that public mobile communication signals cover public spaces and elevator cabins [2]. Group 3: Indoor Environment - The standard enhances sound insulation performance between units and sets noise limits for structural noise and drainage noise affecting living spaces [3]. - Basic performance requirements for winter insulation, summer heat insulation, and building ventilation are also outlined [4]. Group 4: Overall Impact - The new specification is a mandatory engineering construction standard aimed at safeguarding basic housing conditions and living environments for residents [4]. - Compared to previous standards from 2005 and 2011, the new specification emphasizes a systematic approach to residential projects, addressing height, density, aging requirements, noise control, and thermal environment improvements, which are significant for the long-term high-quality development of residential construction [4].