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年内超20家银行高管“变阵”,“70后”已成主流,“80后”加速补位
Jin Rong Shi Bao· 2025-07-04 06:11
Group 1 - The banking industry is experiencing a significant adjustment in management, with numerous high-level executive changes across various banks, including state-owned, joint-stock, and city commercial banks [1][2] - Over 20 commercial banks have seen new appointments for vice presidents and above this year, indicating a trend towards a more dynamic leadership structure [1] - The approval of new executives by the financial regulatory authority has been a common theme, with several banks announcing new appointments and awaiting regulatory approval [1][2] Group 2 - There is a noticeable trend towards younger executives in the banking sector, with a majority of new appointments being individuals born in the 1970s and 1980s, reflecting a shift in management demographics [3] - The push for younger leadership is driven by the need for digital transformation and strategic shifts within banks, as well as policy encouragement for management iteration [3] - The frequency of executive changes in the banking industry has increased, suggesting a growing density of talent exchange, which is linked to the acceleration of digital transformation and internal operational changes [3] Group 3 - The executive appointment mechanism in banks is undergoing profound changes, with a diversification in recruitment methods, including market-based selection for many small and medium-sized banks [4] - Market-based recruitment is seen as a way to enrich the talent pool and enhance management effectiveness, which is crucial for high-quality development in the competitive banking landscape [4] - Several small and medium-sized banks have made leadership changes this year, indicating a strategic move to seek new growth momentum through personnel adjustments [4]
泸州老窖:2024营收312亿,发力低度与下沉市场
He Xun Wang· 2025-07-04 04:24
Core Insights - The liquor industry is experiencing a deep adjustment and transformation in the consumer market, with a decline in production among large-scale enterprises in 2024, yet leading companies are still seeing growth in revenue and profit, indicating an increase in industry concentration [1] - Luzhou Laojiao is leveraging its dual-brand matrix of "Guojiao" (over 20 billion) and "Luzhou Laojiao" (over 10 billion) to navigate market fluctuations [1] - The company plans to enhance shareholder returns by increasing dividend rates over the next 5-10 years, while focusing on strategies such as "lower alcohol content, youth-oriented, scenario-based, and digitalization" [1] Financial Performance - In 2024, Luzhou Laojiao reported revenue of 31.196 billion, a year-on-year increase of 3.19%, and a net profit of 13.473 billion, up 1.71% year-on-year [1] - The "Guojiao" brand exceeded 20 billion, while "Luzhou Laojiao" surpassed 10 billion, supported by a strategy of "dual brands, three product lines, and major single products" [1] Market Strategy - The company is focusing on the "lower alcohol content" innovation as a strategic priority, with plans to launch a 28-degree product and consider even lower alcohol content options [1] - The 38-degree Guojiao 1573 has gained market acceptance, with sales accounting for approximately 50% and nearing 10 billion in scale [1] - Luzhou Laojiao is expanding into lower-tier markets and has doubled its online network system in the first four months, with expectations to further expand market reach over the next five years [1] Competitive Advantage - The company emphasizes a strategy of "opening bottles as king," aiming to deepen its presence in grassroots markets and optimize its channel system to enhance its ability to respond to market changes [1] - Luzhou Laojiao is committed to a "culture + technology" strategy, focusing on innovation and quality to write a new chapter in the development of the liquor industry [1]
年轻化迫在眉睫!古越龙山用破亿金额“杀入”威士忌领域
Nan Fang Du Shi Bao· 2025-07-03 14:07
继年初酱香威士忌之后,国产威士忌又迎来一个酒业跨界的"玩家"。 7月3日,南都湾财社-酒水新消费指数课题组记者注意到,黄酒龙头古越龙山在其微信公众号宣布,该 公司在7月2日已与浙江穿岩十九威士忌酒业有限公司签订协议,古越龙山将提前锁定穿岩十九生产的超 4000桶糯米威士忌入桶熟成订单,订单金额破亿元。 据了解,古越龙山此次"斥巨资"杀入威士忌这一酒业新赛道,主要与其品牌年轻化相关,在业绩增长乏 力,同时被对手会稽山时刻赶超的压力下,拓展年轻人市场成为古越龙山迫在眉睫的任务。 布局业务6年,古越龙山要靠威士忌打开年轻化? 古越龙山对威士忌已经布局了近6年时间。 公开资料显示,穿岩十九威士忌源于2019年古越龙山与江南大学研究团队合作研发黄酒蒸馏酒,随后该 公司与香港凤凰集团(远东)投资有限公司进行合作,并在2023年11月宣布产品正式对外发布。而据天 眼查数据显示,浙江穿岩十九威士忌酒业有限公司成立于2024年1月,控股人为马梓健,该公司与香港 凤凰集团(远东)投资有限公司存在关联关系。 对于上述糯米威士忌产品,古越龙山方面在产品对外发布之时是"寄予厚望",除了布局产品研发和生产 酿造外,该公司还在2023年带 ...
复兴上海家化,林小海行不行?
Sou Hu Cai Jing· 2025-07-03 08:34
复兴上海家化,林小海行不行? 6月25日,上海家化联合股份有限公司(以下简称"上海家化")召开2024年年度股东大会。在长达两个半小时的会议中,上海家化董事长兼首席执行官林小 海回顾了过去一年的主要工作。对于过去一年的表现,林小海自评"基本上达到了期望":"目前我们的战略方向被验证是正确的,接下来是考验整个组织的 运营能力。"那么,回顾上海家化过去一年的业绩,新帅林小海到底能不能带领上海家化复兴? 新帅林小海 收缩战线:逐步淘汰销量低迷的子品牌,集中资源扶持六神、佰草集、玉泽、启初等主力品牌。 高端化尝试:推动佰草集升级,推出抗衰系列"太极丹",对标国际大牌。 玉泽加速:借势"皮肤学级护肤"风口,加大玉泽的医研背书和线上营销。 2. 渠道优化:线下止损,线上发力 作为中国历史最悠久的日化企业之一,上海家化曾拥有六神、佰草集、美加净、玉泽等国民品牌,但近年来在国际品牌(宝洁、欧莱雅)和新兴国货(珀莱 雅、薇诺娜)的双重夹击下,增长乏力。2024年6月,公司迎来新任CEO林小海。 林小海曾在宝洁工作超25年,负责过SK-II、Olay等品牌的运营,具备丰富的快消品经验。 上任后,他迅速推动了一系列改革: 1. 品 ...
“方老华”之一华帝:以短、轻、酷、趣的传播方式俘获年轻人
Zhong Jin Zai Xian· 2025-07-02 09:26
在当今数字化时代,年轻人的消费观念和喜好正在重塑市场格局。对于品牌而言,能否精准触达年轻群 体,成为了在激烈竞争中脱颖而出的关键。 什么样的传播方式最能吸引年轻人?答案是:短、轻、酷、趣。 据QuestMobile发布的《2025泛年轻人群营销洞察报告》,驱动高线城市00后消费的关键因素已从单纯 的功能满足,转向兴趣需求、社交货币、情感符号、社会价值认同及沉浸体验等多维度层面。由此形成 线上以短视频、音乐、游戏为主,线下以旅游、演出为主的娱乐偏好。 不难看出,当下的年轻人更倾向于通过轻松、互动的方式参与其中——他们不爱听生硬的说教,却会 因"波段同频"的传播形式迅速产生共鸣,喜欢"短、轻"的内容,热爱"酷、趣"的话题与活动。在与年轻 人"同频共振"方面,"方老华"中的华帝堪称行业典范。 "新潮"线下打造多元体验空间 除了快闪活动外,华帝还携手京东MALL、京东电器,联手实力唱将戴羽彤、汪小敏举办"天声干净 当 燃好听"美肌浴热水器发布音乐节。三场音乐节现场气氛热烈,彩带与绚烂的泡泡齐飞,乐队拨弦,歌 手演唱,音乐与产品的结合,不仅在视听盛宴中深化了品牌与消费者的连接,更让年轻人在享受音乐的 同时,自然而然地接 ...
茅台批价企稳,市场情绪好转?消费ETF(159928)逆市收红,资金再度净流入!下半年展望:食饮需求企稳改善,龙头基本面回升!
Sou Hu Cai Jing· 2025-07-02 09:12
今日(7.2)A股集体调整,大消费逆市收红。消费ETF(159928)收涨0.13%,全天成交额超1.5亿元!资金面上,消费ETF (159928)今日再获净流入,近5日有3日"吸金",最新规模超121亿元,同类遥遥领先! 截至收盘,消费ETF(159928)标的指数成分股多数飘红:牧原股份涨超1%,贵州茅台、五粮液、伊利股份、山西汾酒、 泸州老窖、温氏股份微涨。下跌方面,东鹏饮料跌超3%,青岛啤酒跌超1%。 【茅台批价企稳,市场情绪稳定】 (来源:中金公司20250630《食品饮料2025下半年展望》) 【白酒龙头分红信息一览!哪家分红已经到账?】 西部证券表示,近期官方先后发文,对违规吃喝专项整治中"层层加码"的行为进行纠偏,根据今日酒价,茅台批价在前期急 跌之后,上周价格企稳回升,2025年飞天原箱批价回升到1900元以上。酒水正积极探索新方向,劲酒通过长期坚持投入新媒 体营销,劲酒混饮成功实现年轻化破圈,并借助养生概念吸引女性消费群体。汾酒依托清香型的柔顺口感,也频繁出现在年 轻人的餐桌和聚会等场景,并提出"年轻化1.0"战略。百润崃州威士忌近期上市,百利得继续加大流通渠道陈列和推广。会 稽山一日一熏 ...
青岛啤酒第二届“象有新声”民谣歌手大赛圆满收官
Chang Jiang Shang Bao· 2025-07-02 03:48
近年来,青岛啤酒积极推动品牌年轻化转型,通过"啤酒+"模式持续破圈。从赞助音乐节、体育赛事到 联合民谣品牌打造定制化活动,品牌不断拓展消费场景,强化与Z世代的情感共鸣。 在产品端,青岛啤酒纯生系列亦紧跟市场趋势,以"鲜爽口感"为核心,优化酿造工艺并推出轻量化包 装,满足年轻消费者对品质与便捷的双重需求。数据显示,青岛啤酒纯生系列在 25-35 岁消费群体中的 渗透率连续数年持续增长,场景化营销成为驱动品牌年轻化的核心引擎。 6月28日,由青岛啤酒与大象民谣联合举办的第二届"象有新声"民谣歌手大赛决赛在武汉天地壹方南馆 落下帷幕。15组音乐人同台竞技,用民谣唱响青春与远方,为武汉的夏夜注入活力。本次大赛不仅展现 了青岛啤酒在音乐跨界领域的持续深耕,更彰显了品牌通过场景共创与年轻消费者深度链接的战略布 局。 多元舞台点燃城市夜经济 决赛现场,选手阵容兼具专业性与多样性。既有纯粹的音乐爱好者以原创作品传递真挚情感,也有专业 乐队歌手用经典翻唱点燃全场热情,更有外国面孔的亮相为赛事增添"国际范",在融合地域文化与现代 音乐的碰撞中引发观众共鸣。本地知名民谣歌手冯翔与评委姜胜楠、朱文婷组成的评委团,从音乐性、 舞台表现 ...
一颗杨梅里的汾酒年轻化突围
Qi Lu Wan Bao· 2025-07-02 02:16
齐鲁晚报·齐鲁壹点 孟广鑫 这个夏天,千年汾酒与酸甜的杨梅又将碰撞出怎样的舌尖盛宴? 6月12日,2025"青花汾酒 梅好相汾"杨梅节开幕暨杨梅汾酒封藏仪式在"中国陶都"宜兴盛大举办。 当传统白酒的高度数、强社交属性与Z世代追求的轻社交、微醺感、悦己消费形成鲜明对比。汾酒以一场杨梅节,拉开"产品+文化+体验"的生态重构,为 行业提供年轻化破局样本。 汾酒杨梅节:一场与Z世代深度对话 2020年,汾酒杨梅节首次举办,如今已经走过6个年头。汾酒杨梅节也在不断升级与完善中,成为汾酒破圈的一大文化载体。 此次活动现场,两个萌态可掬的IP形象——"青花汾酒宝宝"与"杨梅宝宝"成为焦点。海报、钥匙扣、帆布包等周边产品,一度引起现场年轻群体与亲子家 庭的打卡热潮。 这一萌系设计打破了白酒厚重历史感的刻板印象,让百年品牌以"可亲近"姿态进入Z世代的社交语境。 在封藏仪式上,来自德国、摩洛哥、白俄罗斯等近十国的国际嘉宾成为活动的另一道风景线。 白俄罗斯博主苏小小与"德国的包子"等达人沉浸式体验杨梅采摘与汾酒浸酿全过程,他们通过短视频向全球展示这一东方酿艺,其在海外平台发布的视频 累计触达超200万国际用户。 "洋面孔讲中国酒" ...
中年旺旺,还在拼
36氪· 2025-07-01 10:22
Core Viewpoint - China Wangwang has reported a decline in revenue for the 2024 fiscal year, primarily due to adverse weather conditions affecting its snack food categories, while its dairy and beverage segment shows only slight growth amidst increasing market competition [3][4][7]. Revenue Performance - For the 2024 fiscal year, China Wangwang achieved a revenue of approximately 23.511 billion yuan, reflecting a slight decrease of 0.3% year-on-year, while the profit attributable to equity holders increased by 8.6% to 4.336 billion yuan [7][8]. - The decline in revenue is attributed to the ice cream and rice snacks categories, which experienced low double-digit and high single-digit declines, respectively, due to extreme weather and market conditions [8][15]. Business Segments - The dairy and beverage segment, which constitutes a significant portion of the company's revenue, saw a minor increase of 1.28% to 12.109 billion yuan, while other product categories like rice snacks and leisure foods experienced declines of 1.22%, 2.60%, and 8.55% respectively [15][19]. - The company has initiated internal restructuring and product-focused divisions to enhance channel collaboration and overall operational efficiency, resulting in a low single-digit revenue growth in the second half of the fiscal year [8][9]. Profitability - The gross profit margin for the 2024 fiscal year reached 47.6%, an increase of 1 percentage point year-on-year, driven by a decrease in the unit cost of raw materials and packaging [9][10]. - The net profit margin attributable to equity holders rose to 18.4%, reflecting a 1.5 percentage point increase year-on-year, aided by effective cost control and reduced financing costs [10]. Brand Challenges - The iconic Wangzai milk product faces challenges in connecting with younger consumers, as the brand has not significantly evolved to meet the preferences of the Z generation [16][21]. - The market share of Wangzai milk has been eroded due to increased competition from fresh and low-temperature dairy products, with the flavored milk market size declining from 102.6 billion yuan in 2014 to 60.4 billion yuan in 2020 [21][22]. Brand Revitalization Efforts - The company is focusing on brand rejuvenation through IP modernization and product innovation to engage younger consumers and combat brand aging [26][35]. - Initiatives include enhancing the Wangzai character's image and expanding into creative industries, such as merchandise and themed stores, to resonate with the younger demographic [31][34].
茅台的拐点还是来了
Sou Hu Cai Jing· 2025-07-01 08:20
在中国,茅台是门大学问。 近来茅台价格动荡,6月12日散瓶批发价首次跌破2000元(1980元/瓶),引发市场恐慌。随后价格继续下探,叠加电商平台618大促,美团、拼多多等以 1499元/瓶低价放量,进一步拉低终端成交价。 6月23日,"今日酒价"显示2025年散瓶飞天茅台批发参考价为1870元/瓶,2025年原箱飞天茅台批发参考价为 1935元/瓶。早前已有消息称,在广州的多家 餐饮门店,大家已经能喝到1499元的飞天茅台。 | 茅台飞天 | | | 2025年6月23日 (公众号: 今日酒价) | | --- | --- | --- | --- | | 品名 | 规格 | 昨日行情 | 今日行情 | | ② 25年で天(原) | 53度/500ml | 1935 | 1935 | | の 25年で天(散) | 53度/500ml | 1870 | 1870 | | 24年飞天(原) | 53度/500ml | 1950 | 1950 | | 24年飞天(散) | 53度/500ml | 1900 | 1900 | | 23年飞天(原) | 53度/500ml | 2100 | 2100 | | 23年飞天 ...