情绪消费

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36万人加购,泡泡玛特新品开卖秒空,最高溢价近10倍
21世纪经济报道· 2025-09-29 23:50
Core Viewpoint - The article highlights the successful launch of the "Star People Delicious Moments Series" by Pop Mart, which has generated significant consumer interest and high resale prices on secondary markets, indicating strong demand and potential for the brand to diversify beyond its reliance on the Labubu series [1][4][8]. Group 1: Product Launch and Market Response - The "Star People Delicious Moments Series" blind boxes were set to launch on September 29, and even before the official sale, products were being pre-ordered on second-hand platforms [1]. - Upon official release, the products sold out within minutes, with over 360,000 people adding the plush cookie keychain to their carts, while only 20,000 units were available on Tmall [1]. - The resale prices on second-hand platforms have surged, with the original price of 69 yuan for the figurine rising to 119 yuan, and the hidden variant "Little Bear Cookie" reaching a peak price of 689 yuan, reflecting a nearly 10-fold premium [4]. Group 2: Financial Performance and IP Diversification - Concerns had previously been raised about Pop Mart's heavy reliance on the Labubu series, which accounted for 34.7% of the company's total revenue of 138.76 billion yuan in the first half of 2025 [8]. - The introduction of the Star People series has shown promising results, generating over 100 million yuan in its first year and 390 million yuan in the first half of 2025, making it one of the fastest-growing new IPs for Pop Mart [8]. - The Star People series emphasizes themes of warmth and healing, resonating with the emotional consumption trends among younger consumers [8]. Group 3: Market Position and Stock Performance - As of September 29, Pop Mart's stock closed at 261.8 HKD per share, with a total market capitalization of 351.6 billion HKD, reflecting a 19.3% decline over the past month [8].
未发售就引发抢购潮 星星人能“接棒”Labubu吗?
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-29 14:28
1 + 继Labubu之后,泡泡玛特星星人系列再次引发抢购潮。 计划于9月29日晚上10点上架的"星星人美味时刻系列盲盒"还未正式发售,在二手电商平台上,该系列包括隐藏款在内的所有产 品已有商家挂出链接,且已有不少买家出手预订。 相比发售价格,二手平台上原价69元的手办产品最高涨至119元,系列产品内原价59元的毛绒挂件则更受欢迎,隐藏款"小熊饼 干"最高成交价从59元上涨至689元,溢价率近10倍,是近期溢价最高的产品;单个随机盲盒成交价从59元上涨至182元,整盒成 交价从354元上涨至769元,溢价率均超2倍,溢价幅度与此前爆火的迷你版Labubu(心底密码系列)不相上下。 泡泡玛特新品上新星星人美味时刻系 ... ¥89.99 官方正品 (13) | 随机款盲盒 ¥89.99 | | 招吉布丁 ¥119.99 | | --- | --- | --- | | 马卡龙时刻 ¥109.99 | | 星星糖 ¥99.99 | | 橘子果酱 | 499.99 | 票子奶油 ¥99.99 | | 幸福蝴蝶酥 ¥99.99 | | 499.99 咖啡奶油浴 | | 饼干屋 | ¥79.99 | 强壮面包 ¥75.9 ...
未发售就引发抢购潮,星星人能“接棒”Labubu吗?
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-29 14:23
21世纪经济报道记者 刘婧汐 相比于Labubu,星星人系列IP"温暖""治愈"的核心更为凸显。在其作者插画师大欣与阿力的设定里,其 使命就是散发温暖和光芒,治愈他人,或许正是这一设定契合了当下年轻人"情绪消费"的痛点。 截至发稿,泡泡玛特(09992.HK)报收261.8港元/股,总市值3516亿港元,近一个月内跌幅达19.3%。 相比发售价格,二手平台上原价69元的手办产品最高涨至119元,系列产品内原价59元的毛绒挂件则更 受欢迎,隐藏款"小熊饼干"最高成交价从59元上涨至689元,溢价率近10倍,是近期溢价最高的产品; 单个随机盲盒成交价从59元上涨至182元,整盒成交价从354元上涨至769元,溢价率均超2倍,溢价幅度 与此前爆火的迷你版Labubu(心底密码系列)不相上下。 此前,市场认为泡泡玛特过度依赖Labubu系列,担忧公司会出现热门IP的断代。根据泡泡玛特 2025 年 上半年财报,Labubu所属的艺术家 IP THE MONSTERS 收入达到 48.14 亿元,泡泡玛特同期实现营收 138.76 亿元,Labubu IP 收入占总收入的比重为 34.7%。 星星人的推出或许有潜质改变 ...
红杉资本投了,AI玩具界的“泡泡玛特”|融资动态
Sou Hu Cai Jing· 2025-09-29 04:09
Core Insights - The AI emotional companionship sector, previously labeled as "pseudo-demand," is potentially nurturing its first blockbuster product with the launch of "Fuzai" by Luobo Intelligent, achieving monthly sales of 20,000 units and pre-orders exceeding 100,000 units [2] - The founder, Sun Zhaozhi, identifies "emotional consumption" as a global trend, particularly among young people, where emotional issues drive them to pay for emotional value [2][3] - The target demographic for "Fuzai" primarily consists of Gen Z women, indicating a shift from emotional support as a luxury to a necessity [2] Company Overview - Luobo Intelligent was founded by Sun Zhaozhi, who has a background in industrial design and artificial intelligence, previously working at XPeng Motors and XPeng Robotics [3] - The product "Fuzai" differentiates itself through unique design and innovative technology, including the Multi-Modal Emotion Model (MEM) and EchoChain bionic memory system [3][5] Product Features - "Fuzai" establishes long-term emotional bonds with users through deep emotional interaction, setting it apart from other AI products [4] - The MEM technology allows "Fuzai" to accurately recognize users' emotional fluctuations by analyzing voice, expressions, and actions, creating a unique "emotional personality" [5] - The EchoChain system enables "Fuzai" to retain long-term memories of user interactions, enhancing the personalization of responses [5] Market Trends - The AI toy market in China is projected to reach 29 billion yuan by 2025, with an annual growth rate of 28%, potentially reaching 85 billion yuan by 2030 [4] - The rise of emotional consumption among young people, driven by social isolation and emotional voids, is creating a dependency on AI companionship products [4] - Investment in the AI toy sector is increasing, with 96 investment institutions involved, including major players like Sequoia and ByteDance [4][6] Competitive Landscape - The AI toy market is attracting numerous startups and established internet companies, with major players like Baidu and JD.com accelerating their investments [6] - AI toys are categorized into two types: native IP products and AI versions of existing IPs, expanding the market from children to all age groups [6] Future Developments - Luobo Intelligent is developing the "Fuzai ecosystem," which aims to integrate psychological assessments, parent-child companionship, and virtual social interactions into a comprehensive emotional service matrix [7] - The market for AI toys is increasingly focusing on the keyword "companionship," with a significant percentage of consumers willing to pay for emotional support services [7]
谁在视频号上,为短剧“买单”?
3 6 Ke· 2025-09-29 02:55
短剧的风这下是真的吹到了视频号。 "00后帅气多金董事长爱上干保洁40岁离异的我";"和自己闪婚的黄昏恋老伴,竟然是豪门。"……最近小编一打开手机随便刷一刷视频号,便能邂逅许多 爆款"雷人"短剧。 前几天,就连金融反腐题材的《K线成长记》都火了,证券时报发的全集转发就突破1万+。 首先,微信作为一款综合性的全民应用,内容生态丰富多样,且覆盖了从00后到70后的全年龄段用户,这为各种类型的短剧提供了潜在的观众基础。 据DT商业观察的调研显示,目前视频号在短剧观众的选择中占有一席之地,而且从00后到70后,年龄越大,选择视频号的比例越高。 图片源自DT商业观察 "我妈最近做饭看、打扫卫生看,连睡前都要抱着手机在视频号看短剧。"相信很多人身边的长辈都有着这样的情况。就连小编的同事也现身说法:"我爸 天天看短剧,什么猫猫狗狗AI的短剧都看,每天还微信转发给我。" 图片源自视频号 它们剧情够爽、反转够快,即便有的剧情夸张、逻辑欠缺,依旧赢得网友喜爱,直呼:"真上头啊,甚至想求后续""脑子一扔就是看"。 为什么如今这些短剧在视频号上开始火了?谁在为这些短剧买单?短剧和品牌方又该怎么抓住这波红利? 01 视频号为何成为短剧 ...
商贸零售行业周报:吉宏股份预告高增长,关注三季度高景气赛道公司-20250928
KAIYUAN SECURITIES· 2025-09-28 14:36
Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Views - The retail industry index decreased by 4.32% in the week of September 22-26, 2025, underperforming the Shanghai Composite Index, which increased by 0.21% [6][13] - The report highlights the strong performance of certain companies, such as Jihong Co., which is expected to achieve a net profit of 209-222 million yuan for Q3 2025, representing a year-on-year increase of 55-65% [4][26] - The report emphasizes the importance of emotional consumption themes and recommends focusing on high-quality companies in high-growth sectors [7][31] Summary by Sections Retail Market Review - The retail industry index closed at 2281.69 points, ranking 29th among 31 primary industries [6][13] - The brand cosmetics sector experienced the smallest decline of 1.31% during the week, while the watch and jewelry sector led with a year-to-date increase of 26.87% [18][20] Company Performance Highlights - Jihong Co. is expected to achieve a net profit of 209-222 million yuan for Q3 2025, driven by its dual business model of cross-border e-commerce and packaging [4][26] - Old Puhuang reported a revenue of 12.354 billion yuan for H1 2025, a year-on-year increase of 250.9%, with a net profit of 2.268 billion yuan, up 285.8% [36][37] - Chao Hong Ji achieved a revenue of 4.102 billion yuan in H1 2025, with a net profit increase of 44.3% [39] Investment Recommendations - Focus on high-quality companies in the gold and jewelry sector, such as Old Puhuang and Chao Hong Ji, which are expected to benefit from emotional consumption trends [7][31] - Emphasize the importance of offline retail companies that adapt to consumer trends, recommending companies like Yonghui Supermarket and Aiying Room [31][32] - Highlight the potential of domestic beauty brands, recommending companies like Mao Ge Ping and Po Lai Ya, which are positioned well in the high-end market [32][33]
习近平总书记关切事丨释放潜力,增强经济发展的基本动力——扩内需、促消费观察(上篇)
Xin Hua She· 2025-09-28 03:21
新华社北京9月28日电 题:释放潜力,增强经济发展的基本动力——扩内需、促消费观察(上篇) 新华社记者翟伟、孟含琪、金津秀 消费作为内需的重要组成部分,是驱动经济增长的关键引擎。 习近平总书记强调,"内需是中国经济发展的基本动力,也是满足人民日益增长的美好生活需要的 必然要求""要增强消费能力,改善消费条件,创新消费场景,使消费潜力充分释放出来"。 技术驱动拓展消费场景,创新业态挖掘消费需求,推动消费升级促进产业升级……纵观全国,消费 市场呈现从"量的扩张"向"质的提升"深度转型。各地创新消费供给的新故事,不断彰显我国经济的韧性 与活力。 一条游船"划"出文旅新活力 "以为只是坐船游江,没想到戴上眼镜不仅能看到盛唐锦官城的巍峨城楼,还能看到优雅的仙鹤与 火红的凤凰在天空翱翔……太神奇了!"刚体验完成都"夜游锦江"MR(混合现实技术)数字游船项目, 游客陈龙赞不绝口。 "MR数字游船项目是科技赋能文旅的又一力作。"成都文旅集团"夜游锦江"项目营销负责人杨苛介 绍,游客戴上特制眼镜,就能"穿越"时空,"亲临"盛唐,与"市集"上的人物互动,沉浸式体验千年以前 的繁华市井。 对新项目的探索,缘于传统文旅项目的发展陷入 ...
习近平总书记关切事|释放潜力,增强经济发展的基本动力——扩内需、促消费观察(上篇)
Xin Hua She· 2025-09-28 03:05
消费作为内需的重要组成部分,是驱动经济增长的关键引擎。 习近平总书记强调,"内需是中国经济发展的基本动力,也是满足人民日益增长的美好生活需要的必然要求""要增强消费能力,改善消费条 件,创新消费场景,使消费潜力充分释放出来"。 技术驱动拓展消费场景,创新业态挖掘消费需求,推动消费升级促进产业升级……纵观全国,消费市场呈现从"量的扩张"向"质的提升"深度转 型。各地创新消费供给的新故事,不断彰显我国经济的韧性与活力。 为进一步推动城市特色夜间经济与生态文化深度融合,2018年,成都着手启动了"夜游锦江"项目。该项目力求实现生态、经济、美学三重价值 统一,既展现成都历史风貌,又凸显现代都市的生态魅力与人文活力。 "我们推陈出新打造'游船+科技'体验产品,推出MR数字游船项目,运用'空间定位+追踪技术',让游客实现了虚拟'穿越'。""夜游锦江"项目副 总经理代晖说。 这是"夜游锦江"河畔的东门码头市集。(成都文旅集团供图) 如今,MR数字游船项目已成为"夜游锦江"的亮点项目之一,吸引了大量游客前来体验。2025年上半年,项目接待游客约200万人次,实现收入 约1980万元。 一条游船"划"出文旅新活力 "以为只是坐 ...
开始“为猫设计”,多家企业可定制宠物别墅,家居产业瞄准情绪消费
Hua Xia Shi Bao· 2025-09-27 11:17
本报记者 李凯旋 北京报道 近年来,家居行业规模收缩,软体家居依靠出海寻找新增长点,而定制家居依旧在"价格战"中挣扎。从 数据上来看,今年上半年,多数定制家居营收和利润下降,仅南京我乐家居(维权)股份有限公司 (603326.SH)(下称"我乐家居")一家实现了双增长。从我乐家居的布局策略可以看出,提供高端设 计、紧抓情绪消费风口是一条新路。 9月19日,我乐家居CEO汪春俊直言,退出低价竞争,选择高端是公司最正确的战略之一。而近期, 《华夏时报》记者注意到,全屋定制家居企业的"高端"已经从为人设计转向为"人与宠物"同步设计,多 家家居企业推出宠物定制家居产品,让家居不仅仅只有功能性,更有情绪性。 为宠物定制家居兴起 从一个手掌大的毛绒玩具被炒到千元,再到一杯奶茶新品引发百人排队,"情绪价值"正在成为一个商品 最值钱的标签。目前,这种消费体验模式已经蔓延到了家居行业。"这周碰到了两个客户,都提到了要 在家中定制猫别墅,问我们是否有相关的产品。"9月23日,北京一家全屋定制门店的销售人员对《华夏 时报》记者表示。 上述门店的设计师同样对《华夏时报》记者说:"最近两年,很多客户要求在设计中加入猫屋或者猫爬 架,而 ...
“科技+文旅”重塑“诗和远方” “情绪消费”成为景区“破圈”密码
Yang Shi Wang· 2025-09-27 07:24
Group 1 - The core viewpoint highlights the significant growth of China's tourism market, with domestic travel reaching 3.285 billion trips in the first half of the year, representing a year-on-year increase of 20.6% [1] - The integration of new technologies such as AI, virtual reality, and 3D displays is enhancing the tourism experience, making it more interactive and engaging for visitors [3][5] - The trend towards "smart tourism" is expected to account for over one-third of the tourism economy by the end of the year, indicating a shift in consumer preferences towards more immersive and emotionally fulfilling travel experiences [7] Group 2 - There is a growing preference among tourists for slow-paced vacations that emphasize emotional value, such as enjoying nature and relaxation, which is becoming a new choice for travelers [7][9] - The popularity of "emotion + tourism" products, such as scenic coffee shops and unique leisure activities, reflects a shift in consumer behavior towards experiences that promote relaxation and well-being [9][11] - The demand for composite tourism products that combine scenery, culture, and experience is rising, with searches for unique experiences like watching the sunrise from a hotel bed or enjoying stargazing from a hot spring significantly increasing [11][13]