游戏出海
Search documents
海南产经新观察:“全国百强县”澄迈深耕“五大出海场景”
Zhong Guo Xin Wen Wang· 2026-02-04 08:05
海南产经新观察:"全国百强县"澄迈深耕"五大出海场景" 中新网海南澄迈2月4日电 (陈英清)海南省澄迈县县长徐涛4日在澄迈县两会上作政府工作报告时说, 2026年澄迈将深耕出海赛道,拓展"五大出海场景",擦亮"要出海、来澄迈"城市标签。 "十四五"时期,澄迈地区生产总值从348.36亿元增加到559.92亿元,连续跨越两个百亿级台阶,经济总 量稳居海南省县级行政辖区之首,连续三年入选全国综合实力百强县。 徐涛说,2025年,澄迈推出"五大出海场景",构建全链条出海服务体系,取得显著成效。 数字文化出海拉开帷幕。海南自贸港数字文化出海产业园、研究院、出海联盟相继揭牌成立,首批10家 企业已完成签约入园。虚幻引擎创新中心建设加快推进。 展望"十五五",徐涛说,澄迈将聚焦"五大出海"领域,打造"出海场景创新区",高质量建设"企业出海 的渡口"。2026年是"十五五"开局之年,也是海南自由贸易港全面实施封关运作开局之年,澄迈将深耕 出海赛道,拓展"五大出海场景",擦亮"要出海、来澄迈"城市标签。 ——扩大"游戏出海"商业化规模。迭代升级游戏出海公共服务平台。推动游戏音频制作基地、海南游戏 直播与产业孵化中心建设。支持 ...
对话AppsFlyer大中华区总经理王玮:2026年休闲品类游戏的中小厂商仍有机会
Mei Ri Jing Ji Xin Wen· 2026-02-02 12:56
若论2025年中国游戏厂商出海的最热门赛道,休闲游戏无疑稳居榜首。其中,世纪华通旗下的 《Whiteout Survival》表现尤为亮眼,已连续24个月蝉联中国出海手游收入榜首位,成为该赛道的标杆 之作。在头部产品强势领跑的行业格局下,其他游戏企业是否仍存在突围与发展的机会? "2026年休闲品类游戏的中小厂商仍有机会,现在做得最好的厂商基本都是创业公司,突围关键仍在于 反应速度。小厂尝试新创意的阻碍更小、落地更易、迭代更快,成功概率更高。游戏行业从未有企业能 垄断全局,即便腾讯这样的头部厂商也有自身品类偏好,无法覆盖所有赛道。"1月27日下午, AppsFlyer大中华区总经理王玮在《2026游戏App营销现状报告》媒体解读会上对《每日经济新闻》记者 如是说。 "红利时代中小厂商的机会更多,但即便在当前竞争激烈的环境下,中小厂商依然能凭借更快的动作、 更灵活的迭代,在产品形态、玩法或变现模式上实现创新。大厂虽然可以追赶,但很难垄断这一领 域。"王玮表示,看好游戏行业的持续创新活力,未来仍会有新玩家入局、老玩家转型,行业多样性将 持续保持。 多端布局成出海趋势 眼下,多端布局已成为游戏出海的重要趋势,但各端 ...
2026第一雷,中国游戏出海先失一城?
创业邦· 2026-01-31 03:12
以下文章来源于霞光社 ,作者乌塔 霞光社 . 2026 年游戏出海,首个 "致命级" 雷点猝然爆发。 1月22日,鹰角网络《明日方舟:终末地》全球公测首日,海外服支付接口出现随机扣费事件——玩 家充值时系统随机扣取其他已绑定账户的资金, 惊现"他人充值、你买单" 的奇幻乱象,单人最高被 扣 15264.19 欧元 (约合 12 万人民币) ,引发全球玩家社区爆炸式投诉与信任危机。 官方给出的处理方式是集体退费,但彼时有用户称,据加州《不公平竞争法》,大规模的 "错付 - 退 款" 循环被定性为 "系统性金融欺诈",也就是会被认定为洗钱行为。 赋能企业全球化 来源丨 霞光社(ID:Globalinsights) 作者丨 乌塔 编辑丨 李小天 图源丨Midjourney 多方压力之下,事故当天,鹰角的招聘页面,出现了"法务(合同)"这个岗位。 游戏出海的法律合规和支付安全的重要性再一次摆在了企业的面前。 在这种情况下,加州可以直接对鹰角子公司发起公诉,这类案件的最低赔偿金也高达 2 亿美金。 而 国际版鹰角也随即谋划应对之策——升级了用户协议,要求用户 "自愿" 放弃 "集体诉讼" 权。 《明日方舟:终末地》所带 ...
世纪华通(002602):经营趋势持续向上,多赛道表现突出
GF SECURITIES· 2026-01-30 03:50
Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 28.07 CNY per share based on a 23X PE valuation for 2026 [6]. Core Insights - The company is experiencing a continuous upward trend in operations, with significant performance across multiple segments, particularly in the SLG (Simulation Game) and casual gaming categories [6]. - The company’s revenue for 2025 is projected to be approximately 38 billion CNY, representing a year-on-year growth of 68.2% [2]. - The net profit attributable to shareholders is expected to reach between 55.5 billion CNY and 69.8 billion CNY in 2025, indicating a substantial growth range of 357% to 475% year-on-year [6]. Financial Projections - Revenue Forecast: - 2023A: 13,285 million CNY - 2024A: 22,620 million CNY - 2025E: 38,036 million CNY - 2026E: 49,425 million CNY - 2027E: 54,029 million CNY - Growth Rates: 15.8% (2023A), 70.3% (2024A), 68.2% (2025E), 29.9% (2026E), 9.3% (2027E) [2][6]. - EBITDA Forecast: - 2023A: 2,666 million CNY - 2024A: 4,805 million CNY - 2025E: 8,536 million CNY - 2026E: 11,552 million CNY - 2027E: 15,297 million CNY [2]. - Net Profit Forecast: - 2023A: 524 million CNY - 2024A: 1,213 million CNY - 2025E: 6,076 million CNY - 2026E: 8,996 million CNY - 2027E: 12,072 million CNY - Growth Rates: -107.8% (2023A), 131.5% (2024A), 400.8% (2025E), 48.1% (2026E), 34.2% (2027E) [2][6]. - EPS Forecast: - 2023A: 0.07 CNY - 2024A: 0.16 CNY - 2025E: 0.82 CNY - 2026E: 1.22 CNY - 2027E: 1.64 CNY [2]. Market Position and Product Performance - The company has maintained a leading position in the SLG segment, with its flagship product "Whiteout Survival" achieving record highs in the overseas mobile game rankings [6]. - The casual gaming segment has also seen breakthroughs, with products like "Tasty Travels: Merge Game" entering the top 15 of the overseas mobile game rankings [6].
世纪华通:2025年净利同比预增357.47%-475.34%
Xin Lang Cai Jing· 2026-01-29 09:45
Core Viewpoint - Century Huatong (002602.SZ) expects a net profit attributable to shareholders of 5.55 billion to 6.98 billion yuan for 2025, representing a year-on-year growth of 357.47% to 475.34% [1] Group 1: Performance Drivers - The significant increase in performance is attributed to the success of overseas products, particularly "Whiteout Survival" and "Kingshot," which have shown strong market performance [1] - The domestic SLG leader, "Endless Winter," continues to grow, contributing to overall revenue and profit increases [1] - Classic IP new products from Shengqu Games have revitalized their performance, leading to substantial growth in revenue, profit, and cash flow [1]
游戏界T0级事故? 鹰角网络大作陷支付漏洞,老外的钱包突然“瘪了” | BUG
Xin Lang Cai Jing· 2026-01-29 00:36
Core Viewpoint - The launch of the game "Arknights: Endfield" by Eagle Dynamics faced a significant operational crisis due to a severe payment bug, leading to unexpected charges for many overseas players, marking a rare failure in the Chinese gaming industry's global expansion efforts [2][3][18]. Group 1: Payment Bug Incident - The game had a pre-launch reservation of 35 million players, but on the first day of global release, a major payment bug caused numerous overseas players to be charged unexpectedly, with reports of charges as high as $1200 for a $10 subscription [2][19]. - The issue was confirmed by multiple overseas game influencers who live-streamed the problem, raising concerns about account security among players [3][19]. - Eagle Dynamics' overseas brand Gryphline responded by disabling all PayPal payment channels and initiating a refund process, claiming that most refunds would be completed within four hours, but the announcement lacked details on compensation and accountability [5][21]. Group 2: Technical Issues and Player Impact - The core issue of the payment bug was identified as a failure in the access control of the PayPal payment interface, which led to incorrect associations of payment credentials among different players [7][24]. - The incident caused significant player frustration, especially as it occurred at the end of the month, with some players reporting they could not pay their bills due to the unexpected charges, leading to the game being humorously referred to as one that could push players into financial distress [24]. Group 3: Cheating and Security Concerns - In addition to the payment bug, the game faced issues with rampant cheating, with numerous cheat products available on third-party platforms shortly after launch, indicating a lack of effective security measures [9][25]. - Despite prior commitments from Eagle Dynamics to combat cheating and ensure fair play, the actual enforcement appeared weak, negatively impacting the gaming experience for legitimate players [12][27]. Group 4: Company Background and Reputation - Eagle Dynamics, founded in 2017 and led by CEO Huang Yifeng, has been recognized for its commitment to originality and innovation, yet it has faced multiple plagiarism controversies over the past year, undermining its reputation [13][28]. - The company is part of the "Shanghai F4," a group of prominent gaming companies, and has been criticized for its failure to maintain high technical standards alongside its creative ambitions [29][31].
明日主题前瞻2028年将实现载人首飞,商业航天公司穿越者已预订首批20余位太空游客
Xin Lang Cai Jing· 2026-01-25 13:05
Group 1: Space Tourism and Commercial Space Industry - Beijing Chuanweizhe Space Technology Co., Ltd. has held a global launch event for space tourism, showcasing its first commercial manned spacecraft "Chuanweizhe No. 1 (CYZ1)" and has already booked over 20 space tourists across more than three spacecrafts, with a manned flight expected in 2028 [1] - The space economy is at a historic turning point, transitioning from a government-led exploration focus to a commercially driven, diversified ecosystem, driven by low-cost reusable rocket technology [1] - Analysts are optimistic about leading companies in the space exploration industry that possess core technological barriers and clear growth paths [1] Group 2: Sodium-Ion Battery Market - CATL has launched the first mass-produced sodium-ion battery, which is expected to adapt to various vehicle types and maintain over 92% usable capacity at -20°C [3] - The global sodium-ion battery market is projected to reach $5.11 billion by 2031, with significant growth potential due to its advantages in low-temperature performance and economic viability [3] - Companies like Huazi Technology and Jinyinhe are actively involved in the sodium-ion battery supply chain, with Huazi providing energy storage solutions and Jinyinhe leading in automated production lines for lithium and sodium-ion battery components [3] Group 3: Gaming Industry Developments - The gaming industry is experiencing a surge with new game releases, such as the collaboration between "Crossfire" mobile game and "The Wandering Earth," which quickly climbed to the top of the iOS sales charts [4] - The success of new games indicates that globalization and social experiences are key growth drivers in the gaming sector, with a strong focus on "evergreen games + globalization" strategies [4] - Companies like Kaiying Network are diversifying their business models by integrating digital assets with traditional tourism consumption, while 37 Interactive Entertainment is set to launch new titles in the upcoming quarter [5] Group 4: Energy Storage and Power Supply Solutions - The new energy storage capacity in China is expected to reach 144.7 GW by the end of 2025, marking an 85% year-on-year increase, and is crucial for building a new power system [6] - Energy storage is identified as a core solution for addressing power shortages in data centers, particularly in the U.S., where demand is surging due to the growth of data centers [6] - Companies like Penghui Energy and Jinrong Tianyu are expanding their production capabilities in energy storage products, with Penghui planning to introduce a new large-capacity battery by 2026 [7] Group 5: GPU Market and AI Demand - Shanghai Suiruan Technology's IPO has been accepted, aiming to raise 6 billion yuan, reflecting the growing interest in the domestic GPU market [8] - Domestic GPU manufacturers are improving performance and gaining advantages in localization, policy support, and cost control, with companies like Guangmai Technology actively pursuing opportunities in AI and computing power [8] - The demand for electricity is expected to increase by 30% globally by 2035, driven by the expansion of AI and data centers, with solar energy being highlighted as a key future energy source [9]
硬核技术铸“龙骨” 中国游戏出海按下“快进键”
Zhong Guo Jing Ji Wang· 2026-01-20 00:41
Core Insights - The Chinese cultural "new three" including online literature, online film and television, and online games have rapidly risen and gained popularity in overseas markets, with game exports becoming a new engine for China's service trade growth [1] - In the first half of 2025, the actual sales revenue of independently developed Chinese games in overseas markets reached $9.501 billion, a year-on-year increase of 11.07% [1] Group 1: Game Development and Technology - The first domestic 3A game "Black Myth: Wukong" showcases top-notch graphics and artistic expression, while "Yanyun Sixteen Sounds" utilizes nano-level detail rendering technology, achieving over 50 million views on overseas platforms [2] - Chinese game companies have developed a "premium R&D system" that enables them to produce high-quality mobile and cross-platform games, leveraging a deep understanding of the free-to-play model and refined operational capabilities [2][4] - The integration of AI-generated content (AIGC) is accelerating game exports, enhancing player experience through real-time NPC interactions and significantly improving production efficiency [3] Group 2: Cultural Integration and Global Appeal - The integration of traditional cultural IP with games is enhancing the global dissemination of Chinese culture, with games like "Black Myth: Wukong" and "Genshin Impact" incorporating cultural elements that resonate with international players [5][6] - The strategy of "core leading, shell universal" ensures that games maintain universally appealing core gameplay while integrating cultural elements as value-added content [6][7] Group 3: Policy Support and Market Strategy - The growth of Chinese games in overseas markets is supported by various government policies that provide institutional guarantees and promote systematic layouts for game exports [8] - Local governments, such as Guangdong and Beijing, are implementing policies to accelerate game exports and support the development of a collaborative ecosystem among game companies [8][9] Group 4: Future Growth Opportunities - Future growth in game exports will focus on refined operations in emerging markets, with an emphasis on deep customization based on local cultures and social habits [10] - The integration of AI technology is seen as a significant opportunity, with companies that embrace AI likely to gain a competitive edge [10] - Products that enable cross-platform data interoperability and create an ecosystem of "games + events + community" are identified as future growth points [10]
中国游戏出海按下“快进键”
Jing Ji Ri Bao· 2026-01-19 22:14
Core Insights - The Chinese cultural "new three" represented by online literature, online film and television, and online games has rapidly risen and gained popularity in overseas markets, with game exports becoming a new engine for the growth of China's service trade [1] - In the first half of 2025, the actual sales revenue of independently developed Chinese games in overseas markets reached $9.501 billion, a year-on-year increase of 11.07% [1] Group 1: Game Development and Technology - The first domestic 3A game "Black Myth: Wukong" showcases top-notch graphics technology and artistic expression, while "Yanyun Sixteen Sounds" utilizes nano-level detail rendering technology, achieving over 50 million views on overseas platforms [2] - Chinese game companies have developed a "premium R&D system" that enables them to produce high-quality mobile and cross-platform games, supported by a deep understanding of the free-to-play (F2P) model and refined operational capabilities [2][4] - The integration of artificial intelligence-generated content (AIGC) is accelerating game exports, enhancing player experience through real-time NPC interactions and significantly improving production efficiency [3] Group 2: Cultural Integration and Global Appeal - The integration of traditional cultural IP with games is enhancing the quality of the gaming industry and spreading Chinese culture to global players [5] - Games like "Black Myth: Wukong" and "Genshin Impact" incorporate elements of Chinese culture, such as using Pinyin for character names and designing events based on traditional festivals, which has sparked interest among international players [5][6] - The current trend in game exports has shifted from mere product output to cultural empowerment and systemic output, with major game companies actively participating in global competition [7] Group 3: Policy Support and Industry Growth - The growth of Chinese games in overseas markets is supported by various policies from national and local governments, which provide institutional guarantees for companies to expand internationally [8] - The Ministry of Commerce has outlined a comprehensive plan for the game export industry, covering everything from IP creation to overseas operations, with notable companies and games included in the national cultural export directory [8] - Local governments, such as Guangdong and Beijing, are implementing policies to accelerate the development of the gaming industry and support international market expansion [9] Group 4: Future Growth Opportunities - Future growth in game exports will focus on refined operations in emerging markets, with an emphasis on deep customization based on local cultures and social habits [10] - The integration of AI technology is seen as a significant opportunity that will transform game development and user experience, with companies that adopt AI early gaining a competitive edge [10] - Products that enable data interoperability across mobile, PC, and console platforms, as well as those that create an ecosystem of "games + events + community," are expected to drive future growth [10]
世纪华通荣膺上海市浙江商会第五届“金名片”奖
Xin Lang Cai Jing· 2026-01-19 13:15
Core Viewpoint - The 9th World Zhejiang Business Forum and the 2025 Shanghai Zhejiang Chamber of Commerce Annual Meeting highlighted the theme of "running forward," exploring new development paths amid global economic changes and technological revolutions. Century Huatong was awarded the "Flowing Global Award" for its outstanding performance in globalization, industrial innovation, and high-quality development [1][6]. Group 1: Award Significance - The "Golden Name Card" award aims to recognize member enterprises that excel in innovation, craftsmanship, quality leadership, and globalization, reflecting the spirit and responsibility of Zhejiang merchants [2][8]. - Century Huatong's focus on the core gaming industry and its active expansion into international markets have established a global distribution system, contributing to global industrial upgrades [2][8]. Group 2: Financial Performance - Century Huatong reported a revenue of 27.223 billion yuan and a net profit of 4.357 billion yuan for the first three quarters of 2025, marking a year-on-year increase of 141.65% [2][8]. - The company's net profit after deducting non-recurring items reached 4.294 billion yuan, also reflecting a year-on-year growth of 140.98%, with operating cash flow increasing by 81.33% to 6.278 billion yuan [2][8]. Group 3: Market Position - In the competitive global gaming market, Century Huatong's overseas gaming business has become a key growth driver, ranking second among Chinese mobile game publishers globally [5][10]. - The company's game "Whiteout Survival" topped the overseas mobile game revenue list, while "Kingshot" and "Tasty Travels: Merge Game" also achieved significant rankings [5][10]. - The "Flowing Global Award" acknowledges Century Huatong's commitment to global market development and its embodiment of the Zhejiang merchant spirit [5][10].