铭顺数字人系统通过AI克隆技术，可在1分钟内完成形象建模与语音复刻，支持同时生成多个差异化数字分身。铭顺合作的美业品牌案例显示，通过部署6 个风格各异的数字人矩阵，在抖音、快手、淘宝、视频号四大平台同步开播，触达用户量提升17.6倍。技术架构层面，系统采用分布式云控技术，实现多平 台账号的统一管理与内容分发。 三、流量裂变的底层逻辑 真人主播受限于生理极限，单场直播时长普遍不超过5小时，即便是头部主播也难以突破8小时连续作业的行业纪录。某头部MCN机构运营总监透露："培养 成熟主播需要6-8个月周期，人力成本占整体运营费用的40%以上。"更关键的是，单一主播的IP属性将流量池局限在特定平台，跨平台运营往往需要重新构 建用户认知。 在直播电商竞争白热化的今天，长沙某大型MCN机构通过部署铭顺数字人系统，仅用三个月时间实现GMV增长237%，这一数据正在颠覆传统直播运营的认 知边界。当行业还在为真人主播的体力极限和流量焦虑困扰时，数字人技术已悄然开启直播电商的二次进化。 一、传统直播模式的效率天花板 二、数字人技术的降维突破 四、产业变革的蝴蝶效应 数字人技术正在重构直播电商的价值链：运营成本结构中技术投入占比提 ...

消费日报网（记者 汪宏胜）从服装门店销售员转为电商主播一年多后，马思雨在前不久的直播中完成了一场"爆 单"，当日直播销售额超百万元。来自安徽淮南市的她，初次从"柜台后"走到"镜头前"时，"试镜"的效果并不理 想。后来，她参加了江苏常熟直播电商服务中心的直播培训，逐渐摸索到了技巧。"刚开始到常熟，我对电商这个 行当完全不懂，通过培训和交流，我的业务水平明显提升了。"现在的每场直播，全程都能维持2000多在线观看人 数。 目前，常熟已集聚1.5万名主播，培育出1700多个新势力品牌，逐渐形成以抖音电商为主，快手、淘宝、腾讯视频 号等多平台多元化发展的新格局。 数据显示，2024年，常熟直播电商线上店铺达7万家，网络交易额突破1152.87亿元，同比增长4.8%；其中，抖音 平台表现尤为亮眼，直播电商交易额达772.3亿元，同比增长17.73%。 常熟直播电商产业强劲的发展势头，得益于其肥沃的"成长土壤"。一直以来，常熟坚持深耕产业链、打造供应链 优势，持续加强政策支持、做优配套服务、深化平台合作，全面优化直播电商产业生态，推动直播电商产业提质 增效，探索出一条"政府引导+经营主体+国资赋能+多方参与"的特色化电商 ...

Core Viewpoint - The article analyzes the characteristics and landscape of the Japanese e-commerce industry through a comparative lens with China, highlighting the low penetration rate, consumption upgrades, and limited impact of live commerce in Japan [1] Group 1: Characteristics of the Japanese E-commerce Industry - Japan's e-commerce penetration rate is approximately 9.4% in 2023, significantly lower than China's 27.6% and the US's 15.8% [2][4] - Factors contributing to the low penetration include an aging population, small household sizes, strong offline consumption, high logistics costs, and low mobile payment adoption [2][7] - Japanese e-commerce is experiencing a consumption upgrade, with consumers prioritizing quality over price, as evidenced by the increase in nominal average transaction prices from 1,648 yen in 2013 to 2,931 yen in 2023 [15][19] - The interest and participation rates in live commerce among Japanese consumers are significantly lower than in China, with only 2.8% having purchased through live streams [20][21] Group 2: Competitive Landscape - The top players in Japan's e-commerce market are Amazon Japan, Rakuten Group, and LINE Yahoo, with market shares increasing post-pandemic [3][26] - Amazon Japan leads in GMV and user numbers, successfully replicating its logistics and membership systems in Japan [36][41] - Rakuten Group has over 100 million members, leveraging a robust points system to enhance user loyalty [44][48] - LINE Yahoo, while having a large platform, still needs to improve efficiency and user engagement [50][53] Group 3: Impact of Cross-Border E-commerce - Chinese cross-border e-commerce platforms like SHEIN and Temu are rapidly gaining market share in Japan, leveraging cost advantages and localized operations [29][33] - Amazon Japan has responded to this competition by reducing commission rates and delivery fees for small items, indicating a competitive response to the "catfish effect" brought by cross-border e-commerce [33][34] - TikTok Shop is expected to enter the Japanese market, potentially reshaping consumer habits and intensifying competition [30] Group 4: Future Trends and Challenges - The Japanese e-commerce market is seen as a high-potential market with relatively mild competition, but it faces challenges such as inflation risks, regulatory scrutiny on cross-border e-commerce, and the need for adaptation to AI-driven changes [4][58] - The logistics costs in Japan remain high due to elevated labor costs and a concentrated logistics industry, which may hinder e-commerce growth [14][24] - The potential adjustment of tax policies regarding small imports could impact the cross-border e-commerce landscape [34]

Core Insights - The company reported significant revenue growth and profit release in 2024, with total revenue, net profit attributable to shareholders, and net profit excluding non-recurring items reaching 3.676 billion, 260 million, and 235 million yuan respectively, all showing year-on-year increases of 30% and 17% [2] - The company is expanding its product offerings and exploring new sales channels, particularly in the e-commerce sector, which is expected to drive future growth [3] - The company has a robust online sales service system that meets the current demands of the liquor industry, with a positive earnings forecast for 2025-2027 [4] Financial Performance - In 2024, the company's total revenue and net profit for Q4 were 901 million and 70 million yuan respectively, with year-on-year growth of 5% and 68% [2] - The gross margin and net margin for 2024 were 25% and 7%, showing slight declines compared to the previous year, while Q4 margins improved slightly [2] - Operating cash flow was negative at -235 million yuan for the year, despite a 19% increase in sales collection [2] Product and Channel Development - Internet sales and services generated 362.9 million and 4.7 million yuan in 2024, with internet sales growing by 32.1% [3] - The company is collaborating with well-known brands to develop new products, including limited edition offerings, which are expected to enhance growth [3] - The company is establishing a strong presence in live-streaming e-commerce, with nearly 4,000 square meters of space dedicated to live-streaming bases in key cities [3] Earnings Forecast - The company is projected to have earnings per share (EPS) of 0.48, 0.60, and 0.74 yuan for 2025-2027, with corresponding price-to-earnings (PE) ratios of 13, 10, and 8 times [4]

3月28日，2025纳雍农村电商高质量发展大会在贵州省纳雍县举行。民革中央副主席兼秘书长李惠东出席开幕式并讲话。农业农村部原国家首席兽医师 （官）、中国乡村发展协会执行副会长兼秘书长李金祥，原国家旅游局党组副书记、副局长王志发，民革贵州省委会主委王世杰出席并讲话。中共纳雍县 委书记敖登雪致辞。民革吉林省委会主委郭乃硕主持开幕式。 李惠东出席开幕式并讲话 李金祥出席开幕式并讲话 大会现场 本次大会以"电商新动能、青年新活力"为主题，由民革中央社会服务部指导，民革贵州省委会、民革吉林省委会主办，团结报社协办，中共纳雍县委、纳 雍县人民政府承办。 为推动纳雍农村电商产业迈向新高度，李惠东强调，一是要提升认知，深刻理解农村电商对纳雍发展的重要意义；二是要明确目标，通过强化政策支持、 推动产业融合、加强人才培养和完善基础设施构建纳雍农村电商发展新格局；三是要凝聚合力，共促纳雍农村电商高质量发展。 王志发出席开幕式并讲话 王世杰出席开幕式并讲话 郭乃硕主持开幕式 敖登雪 致辞 李惠东在讲话中指出，直播电商、网红经济等新业态已成为当下经济发展的重要力量，在释放消费潜力、拓展就业创业空间、赋能产业转型升级等方面发 挥了积极作 ...

Core Insights - The rise of rural e-commerce, particularly through live streaming and digital platforms, is significantly contributing to the revitalization of rural economies in China, with notable success stories emerging from various regions [1][2][3] Group 1: Rural E-commerce Growth - In Gansu Province, the annual sales of local specialties through e-commerce have surged from 60,000 yuan to 6 million yuan, benefiting over 300 households [1] - The rural online retail sales in China are projected to reach 26,493.6 billion yuan in 2024, marking a 6.4% year-on-year increase, with agricultural product online retail sales growing by 15.8% [1][2] - The Ministry of Commerce aims to establish around 1,000 county-level live streaming e-commerce bases over the next five years to enhance rural e-commerce [2] Group 2: Technological Innovations - The integration of generative artificial intelligence in live streaming e-commerce is enhancing content production efficiency, product promotion accuracy, and user experience personalization [2] - The use of digital personas and AI models is driving the smart and personalized evolution of rural e-commerce, improving operational management and innovation [2] Group 3: Talent Development and Employment - Gansu's rural e-commerce talent development strategy includes training over 10,000 individuals annually, with 320,000 people engaged in e-commerce-related employment [3] - Live streaming e-commerce is creating numerous job opportunities and facilitating the sales of local agricultural products [3] Group 4: Challenges and Recommendations - The e-commerce sector faces intense competition characterized by price wars and product homogenization, which could threaten sustainable development [4] - Experts recommend a "chain development" approach to extend the agricultural product supply chain and enhance value, advocating for collaboration between e-commerce and traditional sectors [4]

Core Insights - The 2025 Na Yong Rural E-commerce High-Quality Development Conference was held in Na Yong County, Guizhou, focusing on "New E-commerce Momentum, New Youth Vitality" with a total of 6 cooperative projects signed, amounting to 3.76 billion yuan [1][3] Group 1: Conference Highlights - The conference featured speeches from notable figures including Li Huidong, who emphasized the importance of rural e-commerce in driving economic development and leveraging local agricultural products [3] - A roundtable discussion titled "Agricultural Specialty Products Going Out, Young People Staying in the Countryside" was held, focusing on branding agricultural products and creating platforms for youth entrepreneurship [5] - A live-streaming sales event was conducted, generating sales of 2.3 million yuan over three days, showcasing the potential of e-commerce in rural areas [5] Group 2: Strategic Initiatives - Li Huidong highlighted the need for policy support, infrastructure improvement, and talent cultivation to foster a conducive environment for rural e-commerce development [3] - The conference aimed to create a new development pattern for rural e-commerce in Na Yong, aligning with national trends and contributing to rural revitalization [3][5] - A total of 32 enterprise representatives participated in discussions to explore collaboration opportunities in Na Yong's unique industries [5]

Investment Rating - The report maintains a "Buy" rating for the media industry [7][23]. Core Views - In Q1 2025, the increase in AI applications is driving online marketing, while the empowerment of offline applications is a new focus for existing businesses. Key areas of interest include cinema chains and digital exhibitions as representative scenarios for AI application [6][20]. - The report highlights three investment dimensions: 1. Focus on large companies' AI capital expenditures and their impact on the supply chain (e.g., Alibaba, ByteDance, Tencent) 2. Attention to offline application scenarios empowered by AI, such as cinema chains and digital exhibitions 3. Investment in media sectors expected to recover in 2025 [6][7]. Summary by Sections Industry Overview and Dynamics - The media industry has shown varied performance, with the media sector down by 3.3% over the past month, while the Shanghai Composite Index increased by 1.7% [3][15]. - The report notes significant movements in the market, with top gainers including Jin Yi Film and Hubei Broadcasting, while Bilibili saw a notable decline [15][16]. Key Recommendations - Specific stocks recommended include: - Fengyu Zhu (603466) for its collaboration with the "Three-Body" sci-fi IP - Yaoyi Technology (002605) benefiting from AI-enabled marketing - Mango Super Media (300413) for its AI customer service initiatives [7][12]. - Other notable mentions include Wanda Film (002739) and Huace Film (300133) for their potential in the cinema and content sectors [7][12]. Market Performance - The report indicates that the cinema sector is in a recovery phase, with companies like Wanda Film and Hengdian Film expected to benefit from this trend [20][28]. - The digital marketing sector is also highlighted, with companies like BlueFocus (300058) and Zhejiang Wenlian (600986) positioned to gain from increased AI-driven marketing efforts [20][19]. Game Industry Progress - The report discusses the performance of mobile games in overseas markets, with notable titles achieving significant revenue milestones [22].

行业研究 市场研究部 2025 年 3 月 11 日 交运行业周报（2025/3/3-3/9） 行情综述 上周沪深 300 指数上涨 1.39%，申万交运行业指数小幅小幅小涨 0.15%，落后大盘 1.24 个百分点，在 31 个申万一级行业中排名第 26。上周二级细分行业中，物流板块（+0.70%）、航空机场板块 （+0.48%）和航运港口板块（+0.45%）实现上涨，铁路公路板块 （-1.00%）出现回落。上周三级行业中，涨幅最大的三个板块为公 路货运（+6.53%）、仓储物流（+1.09%）和航运（+1.05%）；跌 幅最大的三个板块为高速公路（-2.56%）、港口（-0.61%）和原材 料供应链服务（-0.19%）。 个股：上周交运板块 132 家上市公司中，71 家实现上涨，涨幅前三 为华光源海(+15.14%)、传化智联（+9.52%)和怡亚通(+8.21%)；跌 幅前三为皖通高速（-8.70%)、粤高速 A（-8.35%)和普路通(-5.76%)。 估值方面：截至 2025 年 3 月 9 日，申万交运板块 PE（TTM） 16.35 倍，位于近 5 年的 66.06%分位点。 投资建议 根据 ...

2025 年，TikTok 电商将进入德国、法国、意大利、巴西、日本。 文丨高洪浩 编辑丨黄俊杰 TikTok 在刚进入 2025 年便遭遇了下架危机 ，但这并没有影响它在业务上的加速扩张。 我们独家了解到，TikTok 电商在 2024 年完成了超 400 亿美元的销售额，其中东南亚市场份额提升，但美 国表现不及预期。据媒体报道，拼多多旗下的海外电商平台 Temu 去年的销售额超 520 亿美元。 新的一年，TikTok 电商团队制定了近 100% 的增长目标。其中，美国市场被寄予了最多的期待，增速目标 接近 200%。 一位 TikTok 电商人士称，该目标有一个核心前提，即 TikTok 未来还能在美国继续运营。他分析，如果 TikTok 最终不得不撤离美国，电商团队的重心将会转移至东南亚，这里是 TikTok 电商除美国之外最重要的 市场，目前为 TikTok 电商创造了最多的销售额。 2025 年，TikTok 电商也开始未雨绸缪，加速进入更多的国家以对冲丢掉美国市场的风险。据我们了解， TikTok 今年将在意大利、德国、法国三个欧洲国家上线电商业务，此外还会进入巴西和日本。 不过一个现实是，这些 ...