实际上，就在这场论坛开幕前的一周内，中国汽车工业协会（以下简称"中汽协"）、工业和信息化部、 全国工商联汽车经销商商会、商务部等部门和行业商协会也曾先后就"反对汽车行业'内卷式'竞争"发表 倡议或发声。同时，过去的这一周，不少车企负责人也纷纷在各种场合表态要抵制"内卷式"竞争。 当下，"反内卷"已经成为我国汽车行业发展面临的一个关键命题。 —————————— 6月8日，不少市民在重庆国际博览中心逛车展，选购汽车。2025（第二十七届）重庆国际汽车展览会6 月7日-15日在重庆国际博览中心举行。中新社记者 陈超/摄 "面对产业发展新趋势和面临的新形势，汽车行业企业应该抛弃低水平、低效率的'内卷式'竞争，将企 业发展理念转到创新驱动、价值驱动、效率驱动上来，实现向价值竞争转变。"追求高质量、高水平的 价值竞争才是汽车产业发展的根本出路。 我国汽车行业从上到下正齐声喊出三个字："反内卷"。 在6月6日开幕的"2025中国汽车重庆论坛"上，包括中国贸促会汽车行业委员会会长王侠，商务部原副部 长陈健，长安汽车董事长、党委书记朱华荣在内的多位产业界人士和专家围绕整治汽车行业"内卷式"竞 争频频发声，他们明确反对"无序内 ...

中国汽车工业协会日前发布《关于维护公平竞争秩序促进行业健康发展的倡议》，明确反对车企之间的 无序"价格战"。工业和信息化部也明确表示，无序"价格战"没有赢家，更没有未来，将加大汽车行 业"内卷式"竞争整治力度。 无序"价格战"没有赢家 中汽协公布的最新数据显示，今年前4个月，我国汽车产销量分别完成1017.5万辆和1006万辆，同比分 别增长12.9%和10.8%。这是我国汽车历史上同期产销量首次双双突破1000万辆。 不过，行业增收不增利。国家统计局数据表明，今年前4个月，我国汽车行业收入32552亿元，同比增长 7%；成本28636亿元，同比增长8%；利润1326亿元，同比下降5.1%；汽车行业利润率降至4.1%。 "一段时间以来，行业盈利水平下降。以无序'价格战'为主要表现形式的'内卷式'竞争，是行业效益下降 的重要因素。"中汽协在倡议中称，产品售后服务保障、企业创新发展需要持续加大投入，而无序"价格 战"将进一步挤压企业利润空间，严重影响企业正常经营，冲击产业链供应链安全，把产业发展带入恶 性循环。同时，也会影响产品质量和售后服务保障，不仅阻碍行业自身健康发展，也将危害消费者权 益，带来安全隐患。 当 ...

已完成车辆登记手续，名义上属于"二手车"，实际行驶里程极低甚至为零；在二手车交易平台上很常 见，价格普遍比新车指导价低数万元，部分车型的上牌时间仅一个月左右……近期，"零公里二手车"现 象引发关注热议。 "零公里二手车"久已有之，为何于今为烈？某车企负责人在接受采访时表示，有些车企为了冲销量，将 车辆大量售卖给第三方，上牌注册后即可算作业绩，但实际上还是新车。这种变相降价手段，扰乱正常 市场秩序，成为汽车行业"内卷"的突出表现。 看似诱人的"准新车"，背后隐藏着复杂的利益链条。随着市场竞争日趋白热化，部分车企为完成销售目 标，通过激励政策导致经销商积压一定库存；经销商为了完成销售任务、快速回笼资金，将库存时间较 久的新车注册为二手车，再进行售卖。更有甚者，直接将新车伪装成已售状态，粉饰销量数据。凡此种 种，形成一条从生产端到消费端的灰色流通链条。 "零公里二手车"乱象丛生，负面影响不可小视。对车企而言，这种销售模式在一定程度上有助于去库 存，但也压缩了利润空间，甚至加剧了亏损，不利于提高产品质量、加大创新资源投入。这对企业可持 续发展弊大于利。对消费者来说，购买"零公里二手车"看似在价格上得实惠，实则面临诸多 ...

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show achieved over 10 billion yuan in pre-order sales, indicating a strong market response amidst a competitive environment [2][3][4] - The auto industry is facing intensified price wars and "involution," prompting calls from industry leaders and associations to halt such practices to protect profit margins and product quality [6][10][11] Group 1: Event Highlights - The auto show featured 112 vehicle brands and 1,039 models, attracting approximately 890,000 visitors and resulting in pre-orders for over 42,800 vehicles, totaling around 10.07 billion yuan [3][4] - Major brands like Audi and BYD showcased new models, with Audi's Q6L e-tron family and BYD's various electric vehicles drawing significant attention [4][5] Group 2: Industry Challenges - The ongoing price wars have led to a decline in profit margins, with the average price of passenger cars dropping by 21,000 yuan year-on-year as of April [10][11] - Industry experts noted that while sales volumes are increasing, profit levels are deteriorating, with a reported 5.1% year-on-year decline in industry profits for the first four months of the year [10][11] Group 3: Responses to Involution - Industry leaders, including executives from NIO and GAC Group, emphasized the need to compete on technology and service rather than price, highlighting the detrimental effects of price wars on long-term sustainability [6][7] - Various industry associations have issued statements against "involution," warning that it could harm consumer rights and overall industry health [11][12]

Core Viewpoint - Starbucks has announced a significant price reduction on its non-coffee beverages, aiming to enhance its market competitiveness in response to aggressive pricing strategies from competitors like Luckin Coffee and Kudi [2][15][32] Group 1: Price Reduction Details - Starting June 10, Starbucks will reduce prices on several non-coffee products, including Frappuccinos, iced teas, and tea lattes, with an average price drop of 5 yuan [2][3] - For example, the price of a large Matcha Frappuccino will decrease from 33 yuan to 28 yuan, iced raspberry blackcurrant tea from 31 yuan to 26 yuan, and red tea latte from 35 yuan to 30 yuan [10][11] - This marks Starbucks' first large-scale direct price adjustment for non-coffee categories in recent years [3][9] Group 2: Strategic Intent - The price reduction is part of Starbucks' strategy to create an "all-day service scenario" with a focus on "morning coffee, afternoon non-coffee" offerings [4][28] - Starbucks aims to meet diverse customer needs across different times and scenarios by enhancing its product matrix in the non-coffee segment [6][7] - The company will evaluate customer feedback to determine future promotional activities, indicating a flexible approach to pricing based on market response [12] Group 3: Market Context - The coffee and tea market in China has become increasingly competitive, with brands like Luckin Coffee and Kudi employing aggressive low-price strategies [15][17] - Historical data shows that Starbucks' average transaction value has declined for eight consecutive quarters, prompting the need for a price adjustment [18][19] - The introduction of low-priced products by competitors has pressured Starbucks to respond with its own pricing strategies to maintain market share [15][30] Group 4: Financial Performance - In its Q2 2025 financial results, Starbucks China reported approximately $740 million in revenue, a 5% year-over-year increase, with comparable store transactions rising by 4% [22][23] - As of the end of Q2, Starbucks had 7,758 stores in China, covering over 1,000 county-level markets, indicating a strong market presence [25]

新华财经上海6月9日电（葛佳明） 饮品市场正迎来盛夏高温 "战场"，星巴克正式加入夏日茶饮"价格战"。9日上午，星巴克中国宣布，6月10日起星冰 乐、冰摇茶、茶拿铁三大品类共计数十款产品将集体迎来调价，以大杯为例，平均价格降幅为5元左右，最低降至约23元。 尽管此次星巴克在中国区域的降价范围集中在非咖啡类产品，但业内人士普遍认为，星巴克在这一时点降价颇有试水的意味，后续的价格调整很可能会 覆盖到咖啡类产品。 星巴克中国降价"救市" 近年来，星巴克在中国市场的发展陷入增长困境。面对咖啡消费者代际变化以及瑞幸、库迪等本土市场的强力竞争者，星巴克整体盈利能力受挫，市场 占有率持续下滑已是不争的事实。 许多消费者发现，其实最近两年星巴克早已开始"变相降价"，美团、饿了么等第三方平台上的促销价最低仅需19.9元／杯；而在双杯卡、多次卡等常态化 活动套餐下，单杯饮品价格大多不超过25元，将单杯原价近40元的咖啡压至20元-25元之间。 星巴克中国2024财年营业收入为29.58亿美元（约合210亿元人民币），同比下降1.4%，同店销售额连续8个季度下跌，2024财年同店销售同比下降8%。 据《2025中国城市咖啡发展报告 ...

多位行业专家表示，要杜绝内卷，也要警惕"内卷外溢" 这一轮讨论和5月下旬头部车企进行的新一轮大规模降价有关。当时该公司对旗下共计22款智驾版车型 进行降价，降幅高达34%。 这也引起了行业内其他车企的跟进效仿。中国国际贸易促进委员会汽车行业分会会长王侠在论坛上公布 了一组令人忧心的数据：2024年国内车市降价车型超过200款，2025年前4个月已有60多款车型降价，而 5月份在头部车企的带动下，降价车型激增至百余款，部分车型降幅甚至超过5万元，3万元级别的低价 车重现市场。 降价虽然短期内刺激了销量，但行业整体利润却持续下滑，目前已降至4%以下的极低水平。全国政协 参政议政人才库特聘专家、商务部原副部长陈健直言，"核心技术创新不足，却大搞内耗，这是慢性自 杀。" 赛力斯（601127）集团创始人兼董事长张兴海，同样关注到了价格战背后的隐患。他认为行业内卷式的 竞争，尤其是低价竞争，会导致整车企业自身盈利能力减弱。企业没钱，就会减少创新投入，进而损害 产品质量和安全。当前的车市竞争，还影响到了产业链的协同，削弱了产业韧性和内生动力，不利于产 业的可持续发展。 以价格战为主要体现方式的行业内卷牵动着全行业的神经。 ...

Group 1: Industry Challenges - The automotive industry is facing intense "price wars," leading to increased pressure on suppliers to lower prices and extend payment terms, resulting in a challenging financial environment for suppliers [2][3] - In 2024, the loss ratio for automotive dealers is projected to be 41.7%, with a significant reduction in the number of 4S dealerships, marking the first negative growth since 2021 [2] - The average accounts payable turnover days for major automotive companies have been rising, with Haima Automotive at approximately 206 days and BYD at about 146 days as of Q3 2024 [5] Group 2: Supplier Financial Strain - Suppliers are experiencing extended payment cycles, with some reporting payment terms ranging from 30 to 120 days, which is exacerbated by the competitive landscape [3][4] - Financial platforms promoted by automakers, such as BYD's DiChain, have extended payment cycles to six months, further straining supplier cash flow [4] - The new regulations effective June 1, 2023, aim to protect small and medium enterprises from forced acceptance of non-cash payment methods that could extend payment terms [6] Group 3: Dealer Dynamics - Dealers are facing high inventory levels and liquidity risks, with a reported increase in overall inventory by 12,000 vehicles in early 2025, breaking a five-year trend of inventory reduction [7][9] - The financial struggles of dealers are highlighted by the bankruptcy of several dealerships, including the Qiancheng Group, due to cash flow management issues exacerbated by manufacturer policies [7][8] - Only 35% of 4S stores met or exceeded their sales targets in the first half of the year, indicating significant pressure on dealer operations [9] Group 4: Market Response and Future Outlook - There is a growing consensus among industry leaders to move away from destructive price wars, with calls for a healthier competitive environment to stabilize the industry [11][13] - In Q1 2025, the number of models experiencing price reductions decreased significantly compared to the previous year, indicating a potential shift in market strategy [11] - Major brands are implementing substantial price cuts, with some models seeing reductions exceeding 100,000 yuan, reflecting the ongoing competitive pressures in the market [12]

Core Viewpoint - A "fee price war" led by bank wealth management companies is emerging in a continuously declining interest rate environment, with many firms reducing management and service fees for their products to enhance competitiveness and adapt to market pressures [1][3]. Group 1: Fee Reductions - Several wealth management companies, including Bank of China Wealth Management and Everbright Wealth Management, have significantly lowered management fees for various products, with reductions such as Bank of China's fixed management fee dropping from 0.30% to 0.05% [2]. - According to data from Puyi Standard, the average management fee rate for bank wealth management products is expected to decrease by approximately 8% year-on-year in Q1 2025, with fixed income and mixed products seeing declines of 7.82% and 11.65%, respectively [2][3]. Group 2: Market Dynamics - The reduction in fees is attributed to intensified market competition and a return to the essence of asset management, as firms seek to attract customers amid increasing pressure from new entrants and product homogenization [3][4]. - The trend reflects a shift from extensive growth to refined operations within the wealth management industry, driven by market forces, competitive pressures, and regulatory guidance [3][5]. Group 3: Long-term Implications - While larger institutions can more easily absorb the pressure of fee reductions, smaller firms may face greater profitability challenges, leading to increased industry differentiation [5]. - The long-term strategy for wealth management firms should focus on evolving their fee structures and fostering customer loyalty, potentially through enhanced advisory services [5][6]. Group 4: International Insights - Drawing from international experiences, high fees for equity asset management products have become unsustainable, with U.S. equity product fees dropping from over 100 basis points to 50 basis points over the past 20 years [6]. - The introduction of investment advisory models, which emphasize long-term client relationships and a composite fee structure, is becoming increasingly relevant in the context of declining interest rates and the need for innovative asset management solutions [6].

以下文章来源于和讯商业 ，作者徐帅 和讯商业 . 商业世界的故事、逻辑、认知。由"和讯商业"团队出品。 6 月 6 日，比亚迪全球总部的股东大会现场，一位股东动情讲述清仓其他股票、全仓押注比亚迪的 抉择时，素来克制冷静的比亚迪 董事长 王传福 也一度 声音哽咽： " 比亚迪是我的生命，我只有这 一家企业。 " 面对近期汹涌的舆论压力，他回应： " 不管承受多大委屈，我们从不拉踩别人，只专 注做好自己。 " 从呼吁同行携手并进，到独自扛起风雨专注前行，两年时间，比亚迪的处境转换背后，是中国新能源 汽车产业逐渐从做大蛋糕的拓荒时代，步入了暗流涌动的存量 市场 。 当下这片深水区，正上演着前所未有的较量。从 "车圈恒大"的警示预言，到席卷全行业的价格战争 论，再到重庆论坛上毫不避讳的点名互怼，车企间的攻讦愈发赤裸。 但不得不提的是，能在舆论场上发声的，恰恰是暂无生存之忧的 "幸存者们"，那些真正被淘汰出局 的，早已失去了表达的机会。同样，如今高喊"反内卷"口号的，往往正是上一轮残酷竞赛中胜出的赢 家，而真正选择或被迫躺平的，早已湮没在滚滚车轮之下。 更值得玩味的是，这些赢家一边在舆论场上疾呼反内卷，另一边却不同程度 ...