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一张票根,激发更多消费可能
Core Insights - The concept of "ticket economy" is emerging as a new way to drive urban consumption, transforming tickets from single-use items into valuable tools for enhancing consumer experiences and stimulating spending [1][5][9] Group 1: Ticket as a Consumption Driver - Tickets are evolving into "invitation cards" that connect various aspects of urban life, including dining, accommodation, transportation, and entertainment [2][4] - In cities like Shanghai, a single exhibition ticket can generate over 10 billion yuan in consumer spending by linking to local shopping and dining experiences [4][5] - The ticket economy is gaining traction across multiple cities, with initiatives allowing consumers to unlock discounts and benefits through their tickets, enhancing the overall experience [5][9] Group 2: Collaborative Efforts and Business Engagement - Businesses are increasingly participating in the ticket economy by offering discounts and promotions linked to ticket purchases, creating a win-win situation for both consumers and merchants [6][7] - Successful ticket-linked promotions require careful planning and coordination among various stakeholders, including merchants and event organizers, to ensure a seamless consumer experience [6][8] - The integration of ticket promotions into broader marketing strategies is becoming a key focus for businesses looking to enhance customer engagement and drive sales [7][8] Group 3: Impact on Service Consumption - The ticket economy is contributing to a shift in consumer spending from goods to services, reflecting a broader trend in urban consumption patterns [10][11] - Events like concerts and sports games are not only driving immediate sales but also fostering ongoing consumer engagement and repeat spending [10][11] - The evolution of the ticket economy is prompting businesses to improve service quality and urban management, as they seek to enhance the overall consumer experience [11]
服贸会45项配套活动,激发消费新活力
Core Points - The 2025 Service Trade Fair (STF) features a vibrant "Jiangxi Small Fry Food Culture Market," showcasing local cuisine and promoting Jiangxi's food culture [1][2] - The event includes 45 diverse activities, consumer vouchers, and 11 business inspection routes to enhance the integration of the fair with the consumer market [1][7] - The "Camping & Arts Life Fair" organized by Beijing's Cultural and Tourism Bureau highlights the growing trend of camping as a new tourism experience [2][3] Group 1: Food and Culture Promotion - The "Jiangxi Small Fry Food Culture Market" attracts significant attention, featuring 16 renowned food and beverage brands from Jiangxi [2] - A large thematic photo area at the market draws numerous attendees, enhancing engagement and visibility for local brands [2] Group 2: Consumer Engagement and Discounts - The "Ticket Root Economy" initiative allows attendees to enjoy discounts at various shopping and dining establishments by presenting their fair tickets [6] - Over 200 merchants in key shopping districts participate in the "Ticket Root Economy" program, stimulating service consumption [6] Group 3: Business and Tourism Integration - The STF includes business inspection routes that cover multiple districts, showcasing new landmarks and consumption scenes in the service trade [8] - Activities like the "Beijing Color Run" and "Chaoyang Food Sightseeing Bus" are part of the fair's efforts to promote local tourism and business [7]
2025篮球“苏超”在宜兴揭幕
Xin Hua Ri Bao· 2025-09-16 23:30
9月16日,2025年江苏省城市篮球男子超级联赛(篮球"苏超")在宜兴市体育中心体育馆揭幕。在 数千名球迷的助威声中,东道主宜兴队与劲旅靖江江苏宇田队联袂奉献一场扣人心弦的揭幕大战,为新 赛季吹响号角。 来自徐州的赵梓涵是2019年篮球"苏超"的得分王,也是徐州人胡卫东的中学学弟。谈起前辈们的辉 煌战绩,这位年轻球员激动地表示,"他们不仅开创了江苏篮球的'黄金时代',更用永不言弃的精神点 燃无数人的梦想。" 省篮协相关负责人表示,江苏男篮"黄金一代"的回归不仅是怀旧之旅,更是精神的 接力与传承,将江苏篮球的深厚底蕴和竞技精神注入蓬勃发展的民间赛事。 随着足球"苏超"和篮球"苏超"两大全民体育品牌交相辉映,江苏基层体育运动正掀起前所未有的热 潮。在赛事经济的强劲带动下,宜兴、灌南等赛区城市迎来发展新机遇。目前,宜兴依托赛事流量,激 发消费热情。聚焦"票根经济",围绕"吃住行游购娱"消费全链条,提供餐饮住宿特惠优待、旅游景区门 票减免、购物娱乐折扣优惠等优厚礼遇,实现赛事与消费的"协同共振"。 创办于2019年的篮球"苏超",历经6年深耕发展,已成为江苏群众篮球的标杆品牌赛事。本届联赛 由省体育局、省体育总会共同 ...
多地票根经济火热 小票根“链”结大经济
Yang Guang Wang· 2025-09-16 01:22
央广网北京9月16日消息(记者韩萌)据中央广播电视总台中国之声《新闻和报纸摘要》报道,从 西安演唱会的"票根+商圈"联动,到南昌"登机牌变消费券"的"航空+文旅"创新,多地"票根经济"火热, 串联起餐饮、住宿、交通、零售等万亿级消费市场。 在江西南昌昌北国际机场航站楼,从上海来的旅客刘女士凭登机牌现场扫码激活了电子优惠券包。 李婷:我们这次还联系到了周边10家文旅单位和我们一起去互动,到酒店住、吃、出行、快递,还 有周边玩乐,都可以享受到相应的礼遇和折扣。 连日来,2025莆田市足球联赛热度持续攀升,火热的背后,"票根经济"也为当地消费市场注入新活 力。某香港品牌酒店是此次"票根经济"联盟商家之一,消费者手持"莆超"联赛门票票根到店消费,就可 以享受3.9折广式茶点优惠。 酒店行政总监陈少翔:莆超的票根给我们的大酒店带来了相应的客流,同时也带动了我们的销售。 中国社会科学院财经战略研究院研究员李勇坚指出,"票根经济"能够凭借一张票根撬动整座城市的 消费活力,做到"离场不离消费",为消费者带来全新体验。未来将朝着多元融合的方向蓬勃发展,实现 城市多元化布局,吸引不同年龄段的消费者参与。 刘女士:出行6折,酒店房 ...
MXGP上海站收官
Jie Fang Ri Bao· 2025-09-15 01:44
Core Points - The 2025 World Motocross Championship (MXGP) Shanghai event officially commenced in Fengxian District, showcasing the competitive spirit with Dutch rider Jeffrey Herlings winning the championship [1] - This event is the only Asian round of the season and the second to last on the event calendar, featuring enhanced scale and professional levels with categories including MXGP, MX2, 85CC youth, and a new 250CC domestic group, attracting over 90 top riders from more than 20 countries and regions [1] - The organizers leveraged the "ticket root economy" to enhance the consumer experience in Fengxian District, integrating various activities such as the first Fengxian Outdoor Sports Lifestyle Festival, which includes elements of pop culture, gaming collaborations, high-tech robot displays, intangible cultural heritage experiences, and trendy music performances [1] Event Details - The MXGP Shanghai event is part of a broader strategy to promote local tourism and economic activity through sports [1] - The event aims to provide a comprehensive viewing experience for spectators by combining sports with cultural and entertainment activities [1]
体育嘉年华燃动金秋京城
Core Viewpoint - The upcoming 2025 China Open and WTT China Grand Slam are set to invigorate Beijing's economy and consumer activity through a series of sports events, creating a city-wide sports carnival during the National Day holiday [1][7]. Group 1: Event Details and Economic Impact - The China Open and WTT China Grand Slam will take place from September 14 to October 5, 2025, featuring top players and significant ticket sales, with last year's ticket revenues reaching approximately 80 million yuan and 57 million yuan respectively [1][2]. - As of September 8, ticket sales for the China Open have reached 1.5 times last year's figures, with some popular matches sold out, indicating strong consumer interest [2]. - The events are expected to generate substantial economic activity, with last year's China Open contributing over 25 million yuan in comprehensive consumption and the WTT event driving over 29 million yuan in sales during the holiday period [3]. Group 2: Consumer Engagement and Activities - The events will feature various consumer engagement activities, including pop-up stores and themed events across multiple districts in Beijing, enhancing the overall spectator experience [2][3]. - The "ticket root economy" initiative allows attendees to enjoy discounts and promotions at various venues, further stimulating local commerce [4][5]. Group 3: Cultural Integration and City Promotion - The events will integrate cultural tourism with sports, offering players and visitors unique experiences, such as tours of Beijing's landmarks and cultural performances [6]. - The introduction of new licensed merchandise, with the number of items increasing to 240, aims to enhance the city's image and provide additional revenue streams [6].
“小票根”串起“大文旅”
Group 1 - The article highlights the increasing integration of sports and tourism, which is driving economic growth in various regions as multiple events are held during the peak season of September and October [2][4] - The 2025 sports events, such as the cross-border marathon and the Jiangsu Super League, have significantly boosted local tourism and consumption, with a notable increase in visitor numbers and hotel occupancy rates [3][4] - The Chinese government is promoting the development of the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of sports events in enhancing local economies [4][6] Group 2 - Various regions are creating themed tourism routes and experiences around sports events, transforming spectator engagement into extended tourism activities [5][6] - The concept of "one-day viewing, multiple-day stays" is being leveraged to enhance the visitor experience, encouraging tourists to explore local attractions beyond the events [4][7] - Local governments are implementing initiatives to combine sports with cultural and agricultural experiences, enriching the overall visitor experience and driving economic benefits [6][8]
上海乐高乐园带火周边酒店,亲子游新地标引流效应显现 |活力中国调研行
Xin Lang Cai Jing· 2025-09-13 09:29
Core Insights - Shanghai Legoland has shown strong performance during its first summer season, with significant visitor engagement and operational metrics indicating robust market demand [1][2] Visitor Metrics - The park's popular attractions, such as the "Driving School," graduated nearly 86,000 young "drivers" during the summer [1] - Roller coaster rides accumulated over 18,000 kilometers, while the must-ride "Legoland Flying Coaster" completed more than 14,000 laps [1] - The park hosted over 4,800 performances and interactive shows throughout the summer [1] Attendance and Hotel Performance - On August 25, the resort achieved a record single-day attendance, selling out tickets for three consecutive days, reflecting strong market demand [2] - The theme hotel experienced high occupancy rates, with many rooms fully booked during the summer [2] - Approximately 80% of visitors came from the Jiangsu, Zhejiang, and Shanghai regions, with family visitors from other areas increasing to 30% by late August [2] Economic Impact - The opening of Legoland has positively impacted local hospitality, with hotels in nearby areas reporting significant increases in occupancy rates compared to the previous year [2] - For instance, the Sheraton hotel in Fengjing achieved over 80% occupancy during the summer [2] Transportation and Accessibility - The nearby Jinshan North Station saw a 2-3 times increase in passenger flow in August compared to July, indicating a rise in visitors from the Yangtze River Delta region [2] Commercial Performance - The Aegean Sea·Colorful Street, which opened simultaneously with Legoland, reported sales exceeding 90 million yuan and over 5 million visitors from July to August [4] Collaborative Initiatives - Jinshan District is exploring cross-industry collaborations to enhance the tourism experience, including partnerships with travel agencies and media to develop "Legoland + accommodation" packages [5] - Six themed travel routes have been designed to connect Legoland with local attractions, aiming to extend visitor stay and increase return rates [5] Upcoming Events - Legoland has planned a series of activities for the Shanghai Tourism Festival and the upcoming National Day holiday, including a half-price ticket promotion and special themed events [6]
票根经济”撬动更多消费:美团旅行联合200家景区上线“周末门票真免单
Yang Zi Wan Bao Wang· 2025-09-12 13:32
Core Viewpoint - Meituan Travel is launching a "Saturday Free Ticket" event starting September 13, aimed at boosting local tourism and consumption during the upcoming National Day holiday [1][7] Group 1: Event Details - The "Saturday Free Ticket" event will cover nearly 200 popular scenic spots across approximately 20 provinces and cities in China [1] - Members with Meituan's black diamond, black gold, and platinum memberships can enjoy one free entry per week [1] - The maximum ticket value for the participating scenic spots is nearly 300 yuan [1] Group 2: Impact on Local Economy - The initiative is expected to stimulate local consumption by encouraging visitors to stay longer and spend more on accommodation, dining, and entertainment [7] - Meituan's platform has seen a 99% growth in "accommodation + entertainment" over the past year, highlighting its cross-marketing advantages [7] - Scenic area representatives believe that offering free tickets to high-net-worth members will attract more visitors and enhance overall spending in the area [7] Group 3: Strategic Goals - The event aims to strengthen the connection between scenic spots and users, enhancing user engagement and loyalty [7] - Meituan Travel's strategy includes expanding hotel travel benefits for members, reinforcing the concept of a "lifestyle membership card" [7]
佛山禅城“Show Plus”计划入选广东促文旅消费优秀案例
这是继2023年"Hi足禅城25H 夜消费让城市'粤夜粤美'"夜经济优秀案例上榜后,禅城又一次摘得该项省 级荣誉。近年来,禅城区以音乐演艺为引擎,通过生态化布局、精细化服务与跨界融合,成功将短期流 量转化为长期产业动能,全面塑造"千年佛山 烟火岭南"城市文旅新IP。 南方财经记者赵晓晨 佛山报道 9月12日,2025年度广东省促文旅消费优秀案例揭晓,佛山市禅城区"'Show Plus'计划打造音乐演艺产业 全域生态圈,塑造旅游流量入口"案例成功入选。 紧扣"音悦之城"定位,禅城区近年来持续举办大型音乐节活动,实现音乐演艺产业从"单一活动"向"产 业生态"转型。2025年"五一"期间,佛山银河左岸音乐节吸引8万乐迷参与,带动禅城接待游客99.90万 人次,同比增长21.37%;过夜游客15.53万人次,同比增长14.92%。2025年上半年,全区规上文体娱营 收5.03亿元,增速20.8%,排名全市第一;禅城A级景区共接待游客1613.30万人次,同比增长11.69%, 2025年蝉联全国市辖区旅游发展潜力百佳区榜首。 (原标题:佛山禅城"Show Plus"计划入选广东促文旅消费优秀案例) 在产业链招商与企业 ...