Core Insights - The sponsorship market for the "Su Super" league has significantly increased, indicating its growing popularity and commercial value [1][2][3] - Major companies such as JD.com and Yili have joined as official strategic partners and sponsors, enhancing the league's marketability [1][2] - The league's structure now includes a total of 7 strategic partners, 5 sponsors, and an increase in suppliers and partners, reflecting a robust sponsorship ecosystem [2][3] Sponsorship Growth - The number of official strategic partners has risen from 1 to 7, with new additions including JD.com and Li Xiang [1][2] - Official sponsors increased from 1 to 5, with new entrants like Nubia and Yili [1][2] - The total number of sponsors has expanded, including the addition of a public support unit and various regional sponsors [2] Commercial Value and Community Engagement - The increased sponsorship is expected to enhance the league's operational capabilities and improve the overall spectator experience [3][4] - Ticket prices remain affordable, promoting higher attendance and community involvement [4] - The league aims to balance commercial interests with its core values, emphasizing community engagement and the essence of football [4][5] Future Outlook - The influx of sponsors is anticipated to create a positive feedback loop, improving facilities and training conditions, which could attract even more sponsors [3] - Experts suggest that while commercial value is important, the league should maintain its grassroots appeal and community focus [4][5] - The league's connection to local culture and community is seen as a vital aspect of its growth and sustainability [5]

Core Viewpoint - The "Su Chao" (Jiangsu Provincial Urban Football League) has gained unexpected popularity, showcasing intense competition among teams from 13 cities in Jiangsu, and has sparked economic benefits across various sectors including sports, culture, and tourism [14][15][20]. Economic Impact - The league has attracted over 180,000 spectators in just three rounds of matches, indicating a strong public interest and engagement [20]. - Local businesses have reported increased commercial activity, with sponsorships and merchandise sales seeing significant growth due to the league's popularity [17][19]. - The league is expected to generate over 300 million yuan in comprehensive economic benefits throughout the season, driven by tourism and local consumption [21][20]. Cultural and Social Engagement - The league has fostered a sense of local pride and cultural identity among fans, with many participating in related activities and discussions online [26][28]. - The "Su Chao" has become a platform for local cultural expression, with various humorous and competitive narratives emerging from the matches, enhancing community engagement [21][22]. Tourism and Local Business Development - The league has stimulated intercity tourism, with fans traveling to matches and exploring local attractions, leading to a 305% increase in bookings for local scenic spots [21][23]. - Local governments and businesses have created promotional packages and events to attract visitors, integrating sports with local culture and cuisine [24][23]. Future Prospects and Challenges - The sustainability of the league's popularity will depend on effective management and the ability to maintain public interest beyond the initial excitement [31][34]. - There are concerns about the potential for negative publicity and the need for careful handling of public relations as the league continues to grow [32][33]. - The success of "Su Chao" may inspire similar initiatives in other regions, but it is crucial for these to be tailored to local cultural and economic contexts rather than simply replicating the model [26][29].

中经记者张漫游北京报道 新一轮江苏省城市足球联赛（以下简称"苏超"）比赛将于6月14日举行，该赛事热度持续升温，成为体 育界乃至社会瞩目的焦点。作为赛事总冠名商，江苏银行为"苏超"赛事注入动力。 尽管前景广阔，体育产业发展仍面临诸多挑战。曾圣钧举例道，体育产业商业化不足，多数体育俱乐部 营利模式单一，过度依赖门票、少量赞助与政府补贴，品牌价值开发薄弱，运营管理效率低，亏损现象 普遍；且体育消费习惯有待培养，居民消费观念滞后，服务消费场景较单一，新兴业态培育还不成熟， 产品服务质量参差不齐，导致人均体育消费低于西方发达国家。 以路跑赛事为例，哈尔滨银行在多次赞助马拉松后观察到，虽然马拉松等路跑赛事火爆，对城市有着多 种多样的作用，但仍面临着许多现实问题。比如马拉松赛事产业化不完善，马拉松赛事可以带动运动培 训、赛事服务、体育用品制造、智能穿戴制造、旅游餐饮等行业的发展，但目前马拉松赛事热度持续时 间较短，无法形成季节性、全年性效应。马拉松赛事配套文化活动较少，未来可通过开设马拉松历史文 化展览、马拉松数字博物馆等，做好赛事文化积淀，也可通过剧集、文章等形式对外讲好中国马拉松故 事。 曾圣钧亦认为，目前体育产业链 ...

Core Insights - The article emphasizes the importance of the cultural tourism industry as a pillar for economic development, highlighting the need for integration across various sectors such as culture, sports, tourism, and commerce [1][2] - The focus is on enhancing product offerings and capturing new market opportunities to drive high-quality development through cultural and economic synergy [1] Group 1: Industry Development - The cultural tourism market is evolving rapidly, necessitating a keen awareness of new trends and opportunities to innovate and expand the industry [1][2] - The integration of "culture + sports + tourism + commerce" is essential to transform visitor engagement into economic benefits, fostering emotional connections and cultural identity [2] Group 2: Strategic Initiatives - There is a call to improve the overall visitor experience by enhancing infrastructure and services, ensuring that tourists feel compelled to stay longer [2] - The article stresses the importance of preserving and utilizing historical sites and cultural heritage to create a unique urban identity for Zhenjiang [2] Group 3: Community Engagement - The article highlights the need for collective responsibility in promoting Zhenjiang's image as a cultural tourism destination, emphasizing both quality service and infrastructure improvements [2] - It mentions ongoing efforts to enhance event management, such as the Jiangsu Province City Football League, to maintain enthusiasm among fans and promote the city's image [2]

Core Viewpoint - The success of the "Su Super" (Jiangsu Province Urban Football League) has sparked interest in similar leagues such as "Chuan Super" (Sichuan) and "Yue Super" (Guangdong), with plans for their establishment and development being discussed [1][2][3] Group 1: Event Impact and Development - The "Su Super" has gained significant popularity since its launch on May 10, with some matches exceeding attendance levels of the Chinese Super League [2] - The league consists of 85 matches over 7 months, with ticket prices around 10 yuan, leading to nearly sold-out games [2] - Average attendance for the first 12 matches was 8,798, surpassing the average of 6,467 for the current China League One [2] - The success of "Su Super" has led to a 210% increase in hotel bookings in surrounding areas [2] - The Sichuan "Chuan Super" is set to take place from June 21 to July 6, 2025, with a final scheduled for September 5 to 27 [2] Group 2: Economic and Market Response - The "Su Super" has positively influenced related industries, including dining, accommodation, tourism, and sports goods, creating a comprehensive consumption chain [2][4] - The stock prices of companies in the sports industry have seen significant increases, with Jiangsu Gongchuang Artificial Turf Co., Ltd. doubling its stock price since the league's start [4] - The overall market sentiment towards the sports economy is optimistic, with a projected growth in the total output value of sports events from 30.9 billion yuan in 2019 to 75.2 billion yuan by 2024, reflecting a compound annual growth rate of approximately 23% [4] Group 3: Policy and Financial Support - The People's Bank of China and other departments have issued guidelines to support the high-quality development of the sports industry, emphasizing financial backing for sports infrastructure and services [5][6] - The growth of the sports economy is driven by rising income levels and a deepening health-conscious consumer mindset, leading to an expanding population participating in sports [6]

6月12日，广州市商务局发布关于公开征求《广州市提振消费专项行动实施方案（征求意见稿）》意见 的通知。其中提到，计划大力发展体育消费，包括全力抓好十五运会和残特奥会筹办工作，开展体育嘉 年华、体育消费季、全民健身活动等体育促消费活动，推动冰雪运动和赛马运动消费发展。 南方财经记者从广州融创热雪奇迹相关负责人处了解到，在五一期间，热雪奇迹五一期间整体客流同比 增加近30%，其中游客最为青睐在滑雪体验，五一期间滑雪占比近60%。 该征求意见稿指出，全力抓好十五运会和残特奥会广州赛区筹办工作，高水平办好世界田联接力赛、广 州马拉松赛等重大赛事。 在体育嘉年华的持续推进下，广州的全民健身活动体系将进一步完善，全民迎全运的氛围也将愈发浓 厚，促进赛事流量向消费增量转化。 当前，十五运会和残特奥会筹备工作正在有序推进。6月10日，十五运会足球项目女子16岁以下组比赛 在广州落幕，这是广州赛区的首赛，同时也是十五运会竞体项目的首赛，广州赛区组建多个保障团队， 在接待酒店、出行、餐饮等方面，为本次比赛提供全方位的服务。同时，本次比赛在经过全新升级改造 的4个场馆中举行，专业、智能、低碳的场馆受到全国各地的运动员、教练和观众称 ...

Core Viewpoint - The Shanghai Municipal Education Commission has released measures to enhance the quality of physical education in primary and secondary schools, mandating that students engage in at least 2 hours of physical activity daily while at school [1][6][9]. Group 1: Implementation of Physical Education Measures - The new measures specify that schools are responsible for ensuring students achieve the required 2 hours of physical activity each day [1][9]. - Shanghai's East Experimental School has implemented a "Happy Sports Activity Half Day" program, allowing students to participate in diverse sports activities [2][6]. - The school's schedule includes fixed times for morning exercises, breaks, physical education classes, and indoor exercises, totaling over 2 hours of physical activity each week [6][27]. Group 2: Infrastructure and Space Utilization - Schools are encouraged to optimize space by utilizing rooftops, basements, and other areas to create "micro playgrounds" and "micro sports fields" [10][15]. - The concept of a "15-minute sports circle" is being developed to ensure students have access to various sports facilities within a short walking distance [10][17]. Group 3: Teacher Training and AI Integration - Over the past five years, Shanghai has equipped 3,000 physical education teachers to meet the demand for specialized physical education courses [20]. - The measures include establishing a training and certification system for teachers to enhance their capabilities in conducting physical activities [20][21]. - AI technology is being integrated to provide personalized training programs for students, ensuring quality and safety in physical education [20][25]. Group 4: Sports Events and Safety Measures - A monthly "Active Competition Day" will be organized to enhance student participation in sports and improve their skills [29][31]. - Schools will be equipped with AED devices to ensure quick response to sports-related injuries, enhancing safety during physical activities [29].

夏天与啤酒烤串是绝配,也与绿茵场上激情的呐喊血脉相连。四年磨一剑的FIFA世俱杯战鼓即将擂响,全 球亿万球迷的炽热目光再度聚焦。即使无法亲临纽约赛场,只需在24℃清凉客厅中点亮海信100吋大 屏,100%的赛场震撼即刻呈现。毕竟,客厅里的海信100吋,不仅是100吋大屏世界销量第一,也是已进驻 FIFA国际转播中心的"官方认证"! 在2025FIFA世俱杯赛事期间,海信电视作为2025世俱杯全球官方合作伙伴,其100吋旗舰大屏以及多款产 品入驻FIFA迈阿密总部国际转播中心,支撑赛事筹备。这不仅是海信显示技术实力的又一次高水平国际 认证,更标志着中国科技力量在全球体育产业核心地带的又一次高光突破。 而AI体育智能体的助攻,则让看球体验"开外挂"。只需轻松语音交互,其就能专业解答赛事规则、智能推 荐赛程、实时分析赛事、预测比赛结果等,甚至可以一键识别场上巨星,带孩子恶补球员知识。就像有个 专业足球解说员在旁陪看,家庭客厅宛如专业观赛直播间。 对球迷而言,最极致的幸福莫过于亲自目睹赛场风云。作为100吋大屏市场销量世界第一的海信,其100吋 大屏则能以颠覆性的画质体验,让家庭客厅一秒升级为球场前排VIP席位。 拿 ...

有业内人士分析指出，赛事热度催生的相关足球训练热潮，或将直接拉动品牌相关产品线销售增长，舒 华体育推出相关解决方案，其 "场地 + 设备" 的全链条服务模式，有望成为体育产业细分赛道的新增 长。 在无锡棒球运动基地的体能训练房里，无锡队球员们正借助舒华体育赞助的专业器材加练。"这些专业 体能训练器材，能很好地帮助我们提升足球所需的力量和核心稳定性。"一位无锡队球员说道。 近年来，随着全民健身国家战略深入实施，舒华体育也深入布局全民健身市场，以物联网、云计算、大 数据、AI技术等新兴技术为支撑，以科技赋能打造智慧体育公园、百姓健身房，积极努力推广科学运 动方式，让越来越多老百姓参与体育运功，爱上体育运动，推动全民健身事业的发展和体育强国梦的实 现。 近日，江苏省城市足球联赛(以下简称"苏超")热度空前，本周日(6月15日)无锡主场对阵常州也吸引了众 多球迷期待，舒华体育也正式成为2025"苏超"联赛无锡队赞助商，与无锡队一起"踢"燃这个球场。 "'苏超'球队以城市命名，球员则来自各行各业，包括教师、学生、快递员、程序员等，其火热背后其 实是全民参与，是将体育融入日常生活的理念体现。"舒华体育相关负责人表示，这和 ...

Core Viewpoint - The Guangzhou government's draft plan aims to boost consumption by significantly developing sports-related activities and events [1] Group 1: Sports Consumption Development - The plan emphasizes the importance of hosting major sporting events such as the 15th National Games and the Special Olympics in Guangzhou [1] - It includes initiatives like sports carnivals, sports consumption seasons, and nationwide fitness activities to promote sports consumption [1] - The strategy involves integrating sports competitions into tourist attractions, urban areas, and commercial districts to enhance visibility and participation [1] Group 2: Infrastructure and Venue Upgrades - Support is provided for the quality enhancement of ice and snow venues, such as those in Huadu, to facilitate sports consumption [1] - The plan accelerates the construction and operation of the Hong Kong Jockey Club's racecourse in Conghua, promoting both ice sports and horse racing consumption [1]