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传统商超走上品质零售新路
具体而言,商品结构上保留一二线品牌和民生商品,融入地标品牌,引入时尚类商品丰富选择,扩大熟食和 烘焙加工区;服务上取消强制动线,增设便民服务区;员工的薪资福利也提升了不少,盈利门店员工都能参 与分红。 昨天,顾客在位于石景山区喜隆多购物中心二层的永辉超市选购商品。 本报记者 吴镝摄 "找工作时对比了3家超市,最后选择了这里,基本工资就挺高,月底还有分红,上个月拿到手9000多元 呢。"超市"00后"裱花师从老家来北京后就扎进这家超市,"在这工作挺好的。"她笑着说。 多项人性化设计也融入超市的各个角落,一些看似微小的改变,都显示出用心。记者注意到,生鲜区的连卷 袋旁加装了湿手器,顾客可以轻松撕开塑料袋;收银台备着放大镜,方便老年朋友清晰查看商品信息。超市 还有各种免费便民设施,共享充电宝可以免费使用半小时,超市出口处还有洗手池和免费的直饮水机。 去年10月19日,完成调改后的超市正式恢复营业,开业首日营业额达170万元,进店客流量近5万人次,结账 支付1.4万人次,客流、销售均迎来"开门红"。开业至今,日均销售额是调改前的近3倍,日均客流量同比增 长65%以上,超市变得更好逛,复购率和新顾客到店比例持续提升。 ...
丰台迎首家永辉版“胖东来”
Group 1 - The newly renovated Yonghui Supermarket at Qianxi Street has reopened, becoming the first store in Fengtai District to adopt the "Pang Donglai" model, attracting many residents [2] - The main aisle of the supermarket has been widened to 3 meters, shelf height reduced to 1.6 meters, and the number of cash registers increased to 24 [2] - The product structure has been comprehensively adjusted, with 47.1% of new products in the food and daily necessities category, nearly 20% of imported goods, and around 20% of freshly made products [2] Group 2 - The fresh food section offers more choices through direct supply from farms and seasonal products, with new offerings like freshly squeezed juice and cut fruits [2] - The supermarket implements "freshness management" for cut fruits, providing discounts based on the time since they were displayed, enhancing customer confidence in product freshness [2] - The "Pang reform" has shown positive results, with a 50% increase in customer traffic and an 85% increase in total sales during the Dragon Boat Festival compared to the previous year [3] Group 3 - The Qianxi Street store is the first of 68 chain supermarket locations in Fengtai District to complete the "Pang reform," with another store set to be renovated by the end of June [3] - Over ten other supermarkets have expressed interest in transitioning to quality retail, indicating a trend in the industry towards enhanced customer experience and product offerings [3]
永辉超市将完成第100家胖东来模式调改店
news flash· 2025-06-06 07:14
6月13日,永辉超市(601933)第100家胖东来模式调改店即南京江宁万达店将开业!100家调改门店的 完成标志着永辉超市的含胖量持续上升,也意味着胖东来化逐渐成为永辉全国门店的"标配"。据了解, 永辉的胖东来模式调改进入规模化、系统化的阶段。未来,永辉将全面对标胖东来的商品品质和价格, 坚定走品质零售路线。(36氪) ...
优化商品、提升服务 永辉喜隆多店打造零售升级新样本
Bei Jing Shang Bao· 2025-06-05 06:50
提升服务温度 调改过后的永辉喜隆多店焕然一新。北京商报记者走访看到,工作日的永辉喜隆多店仍然迎来了大量消费者。在烘焙区域,消费者端着的盘子上不约而同地 出现了同一款面包——此前火爆出圈的"核桃满满乳酪面包";而在热食区域,永辉的店员忙着为消费者提供试吃服务,有的店员则有条不紊地为顾客选取的 商品称重、打包,营造出烟火气十足的景象。 在门店环境上,永辉喜隆多店也进行了全方位改造,还引进了多种便民设施。自由的动线、调低的货架以及 柔和的灯光,为消费者的视觉体验带来提升;方便"捻开"塑料袋的湿手器、为老年顾客看清配料表设置的放大镜以及跟随季节调整的免费茶水等,直观地体 现出店内标语"做北京最具幸福感的品质超市"之涵义。 据了解,2024年5月以来,永辉向胖东来学习,在多个城市开启门店调改工作,位于石景山区的喜隆多店被选为永辉在全国的首批调改店。"过去我们在很多 方面没能很好地服务顾客,辜负了大家的期待。"谈及开启调改的原因,永辉北京大区调改组成员史立敏表示,"胖东来的品质零售模式给了我们方向,我们 希望通过学习胖东来给顾客提供好的消费环境和体验。" 零售转型的当下,永辉喜隆多店为超市企业升级塑造了"标杆"。近日,北 ...
济南首家“胖东来”式超市开业,都有啥亮点
Qi Lu Wan Bao Wang· 2025-05-30 07:02
Core Viewpoint - Yonghui Supermarket is undergoing a significant transformation by adopting the "Learning from Pang Dong Lai" model, focusing on enhancing product offerings, customer service, and employee welfare to improve overall shopping experience and operational efficiency [1][6]. Group 1: Store Transformation - The newly renovated Yonghui Supermarket in Jinan has reopened after 32 days of upgrades, bringing the total number of transformed stores nationwide to 93, with a target of reaching 150 by the end of July [1]. - The store has introduced over 4,000 new products, with the proportion of fresh food items increasing from 5% to over 20%, aligning closely with the product structure of Pang Dong Lai [2]. Group 2: Product Offerings - The supermarket features a dedicated brand area for Pang Dong Lai products, allowing customers to purchase high-quality goods at competitive prices without leaving Jinan [2]. - The fresh food section includes direct deliveries from local farms, ensuring a rapid supply chain from farm to shelf, and a strict freshness guarantee for perishable items [2]. Group 3: Customer Experience - The store layout has been optimized to enhance customer experience, with wider aisles and lower shelves for better visibility and freedom of movement [4]. - Various customer service enhancements have been implemented, including free amenities like blood pressure monitors, drinking water, and luggage storage for tourists [4]. Group 4: Employee Welfare - The transformation emphasizes employee welfare, with a doubling of staff numbers and a salary increase of over 20%, alongside improved benefits such as paid leave and employee lounges [5]. - The management believes that employee happiness is crucial for delivering quality service to customers, reinforcing the company's commitment to a positive work environment [5]. Group 5: Strategic Direction - Yonghui Supermarket aims to fully align with the Pang Dong Lai model, focusing on high-quality products, excellent service, and differentiated product development to better meet customer needs [6]. - The company is committed to becoming a national supermarket that caters to mainstream families by offering quality retail experiences [6].
胖东来基因+长安烟火气,永辉西安MOMOPARK调改店5月30日焕新亮相
Sou Hu Cai Jing· 2025-05-29 05:08
Core Viewpoint - Xi'an is enhancing its consumption through the "West Delight Shopping • Fun Chang'an" initiative, marking a new era in commerce as it becomes the first city in Northwest China to surpass 600 billion yuan in retail sales [1] Group 1: Consumption Promotion - Xi'an is implementing various consumption promotion policies, including the cultivation of new consumption scenarios through unique IPs like "International Food City" [1] - The MOMOPARK store by Yonghui Supermarket in Xi'an has been revamped, marking the second store of its kind in Yanta District and the seventh in the city, indicating a new phase of quality retail development [1][3] Group 2: Targeting Young Consumers - The MOMOPARK store is strategically located near three universities, focusing on young student consumers by emphasizing convenient food categories such as baked goods, ready-to-eat meals, and fruit cuts [3][4] - The store has undergone a significant product refresh, with a 65% SKU turnover aimed at addressing the consumption needs of students, introducing 5,531 new products, and aligning with the standards of popular local competitor, Pang Donglai [4] Group 3: Product Offerings - The bakery section features innovative products like the Black Gold Mario bread and various gourmet items, while the ready-to-eat section includes a range of seafood and local delicacies [5] - The fruit section offers fresh fruit cuts and juices, adhering to strict freshness guidelines to ensure quality [7] - The store has introduced a dedicated area for Pang Donglai products, allowing local consumers to access popular items without traveling far [8] Group 4: Service Enhancements - The store layout has been redesigned for a more open and comfortable shopping experience, with various customer service enhancements including free seasonal drinks and facilities for convenience [10][12] - Employee welfare has been improved, with a 50% salary increase and additional benefits to enhance service quality [12] Group 5: Expansion Plans - The scale of Yonghui's revamped stores is set to increase, with plans for additional locations in Xi'an, aiming to reach 150 revamped stores nationwide by the end of July 2023, and over 300 by early 2026 [13] - The MOMOPARK store serves as a local innovation model for quality retail, contributing to the vitality of the city's night economy [15]
武汉第四家山姆会员店开业 市民身边的超市越来越精致了
Chang Jiang Ri Bao· 2025-05-29 01:25
Group 1 - The opening of the Sam's Club Jiang'an store in Wuhan reflects the growing enthusiasm for retail experiences, with significant foot traffic despite adverse weather conditions [1] - Sam's Club has established four stores in Wuhan, with three opened in the past five years, indicating a rapid expansion in the region [3] - From 2016 to 2024, the number of Sam's Club stores in China is projected to increase from 15 to 53, with sales soaring to a scale of 100 billion [3] Group 2 - The new store provides a fresh shopping experience for tens of thousands of residents in the Hubei area, enhancing consumer activity in the northern part of Hankou [3] - The rise of quality retail brands like Sam's Club and Olé in Wuhan signifies a shift from traditional hypermarkets to a focus on personalized, experiential, and high-quality retail models [4] - Local retail giants are innovating their supermarket formats to meet changing consumer preferences, with initiatives like "Wushang Super Life Hall" and "Zhongbai Life Theater" [4][5] Group 3 - Wuhan is recognized as a critical battleground for retail, with its advantageous location and population contributing to its significant consumer potential [5] - The competition among retail brands in Wuhan is expected to intensify, driving innovation and enhancing market vitality [5]
广州商贸会展向绿色智慧转型
Jing Ji Ri Bao· 2025-05-23 22:10
Group 1: Retail and Exhibition Industry in Guangzhou - Guangzhou's total retail sales of social consumer goods reached 291.27 billion yuan, with a year-on-year growth of 3.5% [1] - The number of economic and trade exhibitions held in Guangzhou's professional exhibition venues reached 60, marking a year-on-year increase of 36.4%, with an exhibition area of 2.402 million square meters, up 14.2% [1] - The cumulative number of exhibitors and visitors reached 2.484 million, reflecting a year-on-year growth of 9.3% [1] Group 2: Miniso's Strategic Initiatives - Miniso is focusing on transforming into quality retail and enhancing interest consumption, with 2025 marking the second year of this transition [1] - The company has launched over 90 new IP events this year, including collaborations with major franchises like Harry Potter and "Black Myth: Wukong" [1] - Miniso has established a robust supply chain with over 1,400 quality suppliers globally, with approximately 50% of suppliers located in the Pearl River Delta [1] Group 3: SHEIN's Innovations in Fashion Industry - SHEIN's innovation research center in Panyu integrates cutting-edge technology exploration, quality testing, and supply chain training [2] - The company is promoting digital and green upgrades in the fashion industry, with nearly 80% of its green electricity usage coming from rooftop solar projects [2] - SHEIN is committed to driving carbon reduction through technology innovation and sustainable practices across the product lifecycle [2] Group 4: Exhibition Growth in Guangzhou - In 2024, Guangzhou's exhibition industry is expected to reach a new scale with 358 exhibitions and an exhibition area of 11.86 million square meters, reflecting an 8.9% growth [3] - The number of attendees for exhibitions is projected to reach 23.13 million, a significant increase of 30.7% [3] - Guangzhou's conference industry is also growing, with 6,406 meetings expected to be held, marking a 13.7% increase in participation [3]
南京首家“胖东来”版永辉,今日开业!
Sou Hu Cai Jing· 2025-05-23 11:28
Core Viewpoint - Yonghui Supermarket has adopted the "Fat Donglai" model for its transformation, focusing on quality retailing, with the newly renovated store in Nanjing reopening after 31 days of adjustments [1]. Product Structure Changes - The store has undergone a significant product overhaul, achieving a 55% product replacement rate, with 4010 new items added [10]. - The fresh food ratio has increased from 5% to over 20%, aligning the product structure closer to that of Fat Donglai, with imported goods now making up nearly 20% of the offerings [10]. - The bakery section features a variety of products, including the main product "Harvest Joy" European bread, made with various fruits and vegetables, and all items are free from certain additives [5][10]. Store Layout and Customer Experience - The store layout has been redesigned for better accessibility, allowing customers to move freely between sections without a forced path from entrance to checkout [11]. - New amenities include a convenience service area with health measurement tools, a pet storage area, and complimentary beverages [13][16]. - Additional customer-friendly features include magnifying glasses for older customers, gloves in the durian selection area, and seafood oxygenation services [16]. Employee Welfare and Service Quality - The number of employees has increased from around 100 to 165, with a 20% rise in overall employee compensation [17]. - Employee benefits have been enhanced, including paid vacation and improved working conditions, to ensure staff satisfaction translates into better customer service [17].
家家悦 2024 年报和 2025 年一季报点评:经营表现平稳,推进高质量转型
Changjiang Securities· 2025-05-20 07:25
Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Viewpoints - The company reported a revenue of 18.26 billion yuan in 2024, representing a year-on-year growth of 2.8%. The net profit attributable to the parent company was 130 million yuan, a decline of 3.3% year-on-year, while the net profit excluding non-recurring items was 120 million yuan, an increase of 17.2% [2][4] - In the first quarter of 2025, the company achieved a revenue of 4.94 billion yuan, a year-on-year decline of 4.8%, with a net profit attributable to the parent company of 140 million yuan, down 3.6% year-on-year, and a net profit excluding non-recurring items of 140 million yuan, an increase of 3.9% [2][4] - The company is focusing on high-quality transformation and optimizing its network layout and resource allocation, with a total of 1,095 stores as of the first quarter of 2025, including 945 direct-operated stores and 150 franchise stores [11] Summary by Relevant Sections Financial Performance - In 2024, the company achieved a gross profit margin of 23.3%, a decrease of 0.6 percentage points year-on-year, primarily due to operational optimization and product mix adjustments [11] - The company’s operating expenses for 2024 were 18.5% for sales, 2.0% for management, and 1.4% for financial expenses, reflecting a slight decrease in expense ratios due to improved operational efficiency [11] Strategic Initiatives - The company is actively enhancing its supply chain and has completed the second phase of the Huai Bei comprehensive industrial park project, which is expected to improve logistics efficiency [11] - The company is also focusing on product development, with self-owned and customized products accounting for 13.63% of total sales in 2024, showing a steady increase [11] Future Outlook - The company aims to transition from scale retail to quality retail, with plans to optimize store layouts and ensure high-quality openings for new stores [11] - Earnings per share (EPS) are projected to reach 0.32 yuan, 0.40 yuan, and 0.49 yuan for the years 2025, 2026, and 2027 respectively [11]