近期，已经持续四年半亏损的 永辉超市 连续减持 红旗连锁 股份。 8月4日晚间，成都红旗连锁股份有限公司（证券简称：红旗连锁）发布公告称，持股9.99%的股东永辉超市因自身资金需求，计划15个交易日后的3个月 内，通过集中竞价方式减持所持公司股份不超过1360万股，占公司总股本比例不超过1%。 红旗连锁创建于2000年6月22日，是"便利连锁超市第一股"。据官网显示，红旗连锁是四川省及成都市"重要生活必需品应急保供重点联系企业"，年进店 消费人次超4亿，年上缴税收和社保超6亿元，现已发展成为"商品＋服务＋金融"的现代科技连锁企业。 连续减持红旗连锁股份"回血" 此前同样因永辉超市自身资金需求，3月28日，红旗连锁公告称，永辉超市拟通过集中竞价减持所持公司股份不超过1360万股，占公司总股本比例不超过 1%。拟通过大宗交易方式减持所持有的公司股份不超过2720万股，占公司总股本比例不超过2%。 7月21日，红旗连锁披露股东永辉超市减持计划期限届满暨减持结果。公告显示，2025年4月21日-2025年7月18日，永辉超市合计减持持有的红旗连锁股份 1377.05万股，占上市公司总股本比例的1.01%。本次权益变动 ...

Core Insights - The first special edition Yonghui Supermarket store in Guangzhou's city center is set to open in late September, generating excitement among local residents [1] - This store will adopt the "Fat Donglai" model, with over 80% of its product structure inspired by this model, marking it as the third Yonghui store in the Guangzhou area [3] Product Offering - The store will feature a comprehensive range of essential goods, including fresh produce and staple foods, with highlights such as direct-supply seasonal fruits from regions like Xinjiang and high-quality organic vegetables [3] - An upgrade to the seafood section will include live catch and processing services, catering to the demand for fresh products [3] - The store aims to attract younger consumers by offering a selection of well-known domestic and international brands, along with expanded areas for baked goods, ready-to-eat meals, and snacks [3] Store Design and Services - The store will implement a "daily fresh" policy for certain categories to ensure product freshness and safety, similar to the practices of Fat Donglai [3] - The shopping environment will be enhanced with low shelves and wide aisles, creating a spacious and bright atmosphere, along with an expanded checkout area to improve transaction efficiency [3] - Over 30 convenience services will be provided, including customer rest areas, free tea, and handwashing stations, along with thoughtful amenities like hand dryers and thermal bags [3] Strategic Goals - Yonghui Supermarket aims to align product quality and pricing with the Fat Donglai model, focusing on high-quality, cost-effective products suitable for mainstream Chinese families and young consumers [5] - As of now, Yonghui has completed adjustments for over 150 stores under the Fat Donglai model, with plans to exceed 208 stores by the end of September and reach 300 by the Lunar New Year in 2026 [5]

（文/朱道义 编辑/张广凯） 为了继续推进"学习胖东来"调改，缺钱的永辉准备向市场"要钱"。 具体而言，永辉超市计划将其中的32.1亿元用于门店升级改造项目，3.09亿元用于物流仓储升级改造项目，4.7亿元用于补充流动资金或偿还银行贷款。 | 序号 | 项目名称 | 投资总金额 | 募集资金投资金额 | | --- | --- | --- | --- | | | 门店升级改造项目 | 559,707.27 | 321,307.2 | | 2 | 物流仓储升级改造项目 | 30,900.72 | 30.900.7 | | 3 | 补充流动资金或偿还银行贷款 | 47,000.00 | 47,000.0 | | | 合计 | 637,607.99 | 399.207.9 | 永辉超市表示，近年来随着零售行业竞争的持续加剧以及消费者对于场景体验、产品品质要求的不断提升，品质消费正逐步重构零售生态。2024年公司主动 寻求变革，以"品质零售"为核心启动战略转型，全面学习胖东来模式，调改门店及组织转型。 "拟通过本项目的建设，进一步对298家门店进行'胖东来模式'调改升级，在商品结构、购物体验、组织架构及薪酬等多个方面 ...

Core Viewpoint - Yonghui Supermarket is attempting a comprehensive transformation to regain vitality after four consecutive years of losses and the closure of half its stores, with a significant capital raise aimed at store upgrades and operational efficiency [1][2]. Financial Performance - In 2024, Yonghui Supermarket reported total revenue of 67.574 billion yuan, a year-on-year decrease of 14.07%, and a net loss attributable to shareholders of 1.465 billion yuan, accumulating losses of approximately 9.501 billion yuan over four years [5][9]. - The company's aggressive store closure strategy led to the shutdown of 232 underperforming stores in 2024, resulting in a 2.08 billion yuan impairment provision for related assets [7][9]. Capital Raising and Utilization - Yonghui plans to raise up to 3.992 billion yuan through a private placement to no more than 35 specific investors, with funds allocated primarily for store upgrades (3.213 billion yuan), logistics and warehousing improvements (309 million yuan), and working capital replenishment (470 million yuan) [2][10]. - This capital raise follows the acquisition of a 29.40% stake by Miniso Group, marking a strategic shift towards a "quality retail" development route [11]. Store Transformation Strategy - The store upgrade initiative, referred to as the "Fat Donglai model," aims to enhance various aspects of the shopping experience, including product selection, store layout, and customer service [10][12]. - As part of this transformation, Yonghui has already opened 23 newly remodeled stores by July 2025, with plans to complete 200 store upgrades by September 30 [12].

Core Viewpoint - Yonghui Supermarket plans to raise up to 3.992 billion yuan through a private placement to enhance its store and logistics capabilities, improve financial stability, and support sustainable development [1][3]. Group 1: Fundraising and Project Allocation - The company intends to issue shares to no more than 35 specific investors, with total fundraising not exceeding 3.992 billion yuan [1]. - The funds will be allocated to store upgrades (32.13 billion yuan), logistics improvements (3.09 billion yuan), and working capital or bank loan repayment (470 million yuan) [1][3]. Group 2: Store Upgrade Project - The store upgrade project aims to transform 298 stores using the "Fat Donglai model," enhancing market image, service quality, and consumer experience [1]. - The total investment for the store upgrade project is 5.597 billion yuan, with the company planning to use the raised funds for a significant portion of this investment [1]. Group 3: Logistics Upgrade Project - The logistics upgrade project will expand and modernize existing logistics centers, adding cold storage facilities and advanced automation systems [2]. - This project aims to improve the efficiency and timeliness of logistics operations, supporting multi-temperature retail capabilities [2]. Group 4: Strategic Transformation - The company is undergoing a strategic transformation focused on "quality retail," responding to increasing competition and consumer demands for better experiences and product quality [3]. - As of the end of 2024, the company has completed adjustments in product structure and service upgrades for 31 stores [3]. Group 5: Shareholder Structure - As of the announcement date, Jun Cai International holds 2.668 billion shares, accounting for 29.40% of the total shares, making it the largest shareholder [3]. - The issuance is expected to change the shareholder structure but will not alter the company's status of having no controlling shareholder or actual controller [4].

Group 1 - The core purpose of the issuance is to raise funds for store upgrades and logistics improvements, aligning with the company's strategic transformation towards "quality retail" [9][10][18] - The total amount to be raised from the issuance is capped at 399,207.99 million RMB, with the total investment for the projects being 637,607.99 million RMB [15][18] - The company plans to upgrade 298 stores using the "Pang Donglai model," enhancing market image and service quality, which is expected to improve competitiveness and profitability [18][20][21] Group 2 - The issuance will involve no more than 35 specific investors, including various financial institutions and qualified investors, who will subscribe to the shares in cash [10][12][14] - The final issuance price will be determined based on the average trading price of the company's shares over the 20 trading days prior to the pricing date, with a minimum price set at 80% of that average [12][13][14] - The shares issued will have a lock-up period of six months post-issuance, during which they cannot be transferred [14][16] Group 3 - The logistics and warehousing upgrade project aims to enhance the company's supply chain capabilities by introducing advanced automation and improving storage efficiency [25][27][28] - The company has established a strong market presence with over 775 stores across 29 provinces, which supports its strategic initiatives [23][24] - The project is expected to significantly improve the company's operational efficiency and reduce costs, thereby enhancing overall profitability [27][28]

Group 1 - The core viewpoint of the article emphasizes the necessity and feasibility of the company's issuance of A-shares to specific investors, aimed at enhancing its capital structure and supporting strategic transformation towards quality retail [1][17] - The company has initiated a strategic transformation centered on "quality retail," learning from the "胖东来" model, and has completed adjustments in 31 stores by the end of December 2024 [1][3] - The funds raised from this issuance will primarily be used for store upgrades and logistics improvements, aligning with national policies to boost consumption and promote high-quality development in the retail sector [2][3] Group 2 - The issuance will involve up to 35 specific investors, including various financial institutions and qualified individual investors, ensuring compliance with legal regulations [4][5] - The pricing of the shares will be determined through a competitive bidding process, with a minimum price set at 80% of the average trading price over the previous 20 trading days [6][13] - The company plans to upgrade 298 unmodified stores to enhance market image and service quality, aiming to improve overall competitiveness and financial performance [3][16] Group 3 - The issuance process has been approved by the company's board and will require further approval from the shareholders and regulatory bodies, ensuring legal compliance [15][16] - The company has committed to measures to mitigate the dilution of immediate returns for existing shareholders, in line with regulatory guidelines [17] - The overall strategy and issuance plan are deemed fair and reasonable, benefiting the company and all shareholders [16][17]

7月30日晚，永辉超市（601933）定增草案显示，公司拟向特定对象发行股票募集资金总金额不超过 39.92亿元(含本数)，本次募集资金总额在扣除发行费用后的净额将用于门店升级改造项目、物流仓储升 级改造项目、补充流动资金或偿还银行贷款。 近日，永辉超市公告，经财务部门初步测算，预计2025年上半年实现净利润-2.4亿元，与上年同期相 比，将出现亏损，预计2025年上半年实现扣非净利润-8.3亿元。 谈及上半年预亏原因，永辉超市表示，公司于2024年下半年开启整体战略与经营的深度转型工作。2025 年是公司转型的深水期和持续阵痛期，2025年上半年，公司于报告期内共调改开业93家门店(截至2025 年6月30日调改门店总数达124家)。门店调改需经历歇业装修、新设备投入、旧资产报废、重开业支 出、人员技能爬坡等大量必要过程。 永辉超市表示，近年来随着零售行业竞争的持续加剧以及消费者对于场景体验、产品品质要求的不断提 升，品质消费正逐步重构零售生态。2024年公司主动寻求变革，以"品质零售"为核心启动战略转型，全 面学习胖东来模式调改门店及组织转型，截至2024年12月末已完成31家门店商品结构调整与服务升级。 ...

Investment Rating - The report maintains an investment rating of "Synchronize with the market" for the textile and apparel industry [1]. Core Views - The textile and apparel industry has shown a steady performance with a year-on-year revenue growth of 2.9% for Q2 2025, driven by the collaboration between Ciele Athletics and Tabo [2][5]. - The overall retail sales in June 2025 increased by 4.8% year-on-year, indicating a stable demand in the market, although growth rates for major consumer categories have slowed down [2][44]. - The report highlights the resilience of the luxury goods sector, with Richemont's sales growing by 3% year-on-year, driven by strong performance in the jewelry segment [63]. Summary by Sections Company Performance - In Q2 2025, the company reported an unaudited revenue of $444 million, a 2.9% increase year-on-year, with the footwear manufacturing segment contributing $433 million, also up by 2.5% [15]. - The total revenue for the first half of 2025 reached $775 million, reflecting a 0.7% year-on-year growth [15]. Market Dynamics - The SW textile and apparel sector saw a slight increase of 0.24% in the week from July 14 to July 18, 2025, while the SW light industry manufacturing sector rose by 0.08% [16]. - The textile manufacturing sub-sector increased by 2.43%, while the apparel and home textile sub-sector rose by 0.29% [16]. Industry Data Tracking - In the first half of 2025, China's textile and apparel exports amounted to $705.19 billion and $734.59 billion, showing a year-on-year growth of 1.8% and a slight decline of 0.2%, respectively [37]. - The retail sales of gold and silver jewelry grew by 6.1% year-on-year in June 2025, indicating robust demand in the jewelry market [44]. Consumer Behavior - The report notes that online retail channels performed slightly better than the overall retail market, with a 6.0% year-on-year growth in online sales of physical goods in the first half of 2025 [43]. - The demand for sports and entertainment products remains strong, with a year-on-year growth of 22.2% in the first half of 2025 [44].

Core Viewpoint - The article discusses the transformation of Yonghui Supermarket, focusing on its adaptation of the "Fat Donglai" model, which has been a significant influence on its operational strategy and performance recovery [5][6][9]. Group 1: Transformation and Performance - Yonghui Supermarket has completed the transformation of 100 stores under the "Fat Donglai" model, with 41 of these stores achieving a cumulative net profit of 14.7 million yuan and a total profit of 74.72 million yuan in the first quarter [6]. - The company aims to accelerate its transformation, targeting the completion of 200 stores by September 30, with an average of one new transformed store opening daily [6]. - The transformation has led to a significant increase in customer traffic and interest, which was a key factor in the acquisition decision by Ye Guofu [12]. Group 2: Strategic Changes and Challenges - Yonghui's revenue and profit have declined in the first quarter due to its strategic shift and operational model transformation [15]. - The company has established a Chief Product Officer position to enhance its supply chain management and product quality, indicating a focus on improving procurement and supplier relationships [16][17]. - The transition period is described as challenging, with significant product turnover and cost implications as the company seeks to optimize its offerings [38][39]. Group 3: Product Development and Brand Strategy - Yonghui plans to develop its private label products using the supply chain established by Fat Donglai, with an expectation to launch at least 60 new private label products this year [20]. - The company emphasizes quality over low pricing in its private label strategy, aiming to build trust and a strong brand image [26][24]. - The goal is to shift from a purchasing role to a product design focus within the team, ensuring that product development aligns with consumer preferences and market trends [22][28]. Group 4: Long-term Vision and Market Position - Yonghui aims to transition from traditional retail profit models to a focus on product sales, similar to successful players like Fat Donglai and Sam's Club [28]. - The company recognizes the need to learn from Fat Donglai's product selection and supply chain strategies, rather than merely replicating its model [34][32]. - The management believes that within one to two quarters, the financial performance of Yonghui will show significant improvement as the transformation takes effect [43].