Core Viewpoint - The Chinese liquor industry is increasingly focusing on international markets as domestic competition intensifies, with a significant number of companies expanding overseas to seek new growth opportunities [1][7]. Group 1: Market Expansion - As of December 25, 2023, 63.9% of Chinese liquor companies are either expanding or have already established a presence in overseas markets [1]. - Major brands like Kweichow Moutai, Wuliangye, and Luzhou Laojiao are actively entering international markets, alongside traditional yellow wine brands like Guyue Longshan and Kuaijishan [1][2]. Group 2: Product Strategy - Companies are adopting two distinct strategies for internationalization: "cultural integration" with tailored products for foreign markets and "value output" by exporting established domestic products [2]. - Kweichow Moutai has launched a series of new products specifically designed for overseas markets, marking a significant expansion after six years [2]. - Luzhou Laojiao is innovating with products like ready-to-drink cocktails and oak barrel liquor to cater to international consumer preferences [3]. Group 3: Cultural Integration - The liquor industry recognizes that cultural storytelling is essential for successful international expansion, with many companies engaging in high-profile cultural activities to promote Chinese liquor [4][5]. - Initiatives like Wuliangye's "He Mei Global Tour" and the opening of tasting houses by Guyue Longshan in Paris highlight the industry's focus on cultural exchange [5][6]. Group 4: Market Challenges - Despite the enthusiasm for international markets, challenges remain, including a reliance on Chinese consumers abroad and the need for deeper localization to appeal to diverse international tastes [7][8]. - The Southeast Asian market is identified as a primary target for expansion, supported by a significant Chinese diaspora that influences local consumption patterns [7]. Group 5: Future Directions - Industry experts suggest that to penetrate mainstream markets, liquor companies must innovate and adapt products to local tastes, potentially developing lower-alcohol or pre-mixed beverages [8]. - There is a call for greater integration of liquor with Chinese cuisine to enhance market appeal and consumer acceptance [8].

人民网上海12月25日电 在12月25日举办的第七届人民网内容科技论坛上，一项旨在服务国家文化 数字化战略、推动中华文化高质量出海的"文化出海大模型普惠倡议"正式面向社会发布。 发起方在倡议中强调，文化出海是一项系统工程，需要凝聚广泛社会力量与行业智慧。开展普惠支 持是贯彻落实国家文化数字化战略的具体举措，也是推动中华文化创造性转化、创新性发展的有益尝 试。 人民网相关负责人表示，未来将以此次倡议发布为起点，携手各界深化合作，持续优化服务能力， 真正让技术赋能文化传播，助力提升中华文化国际影响力，向世界展现真实、立体、全面的当代中国形 象。 人民网计划联合中国新闻出版传媒集团、中国动漫集团、上海模速空间、游族网络等单位共同发起 该倡议，邀请更多合作伙伴，构建智能化、普惠型的文化出海公共服务平台，助力中国故事在国际舞台 上实现更好传播。 据悉，该倡议重点面向网络文学、网络游戏、网络视听等领域的文化科技企业，号召各方以主流价 值语料库为基础，依托人工智能技术，整合行业优质资源与技术支持，共同建设集内容智能生产、价值 观引导与国际传播于一体的开放赋能平台。同时，通过降低技术使用门槛、提升内容适配性与传播精准 度，为 ...

Core Viewpoint - The article emphasizes the global expansion and cultural integration of Chinese liquor, particularly Moutai, as it seeks to connect with international markets and consumers through cultural experiences and innovative marketing strategies [1][10][22]. Group 1: Events and Forums - The first Chishui River Forum was held on October 28, 2025, in Maotai Town, where various international and Chinese liquor brands united to issue the "International Famous Liquor Chishui River Declaration," promoting ecological protection and cultural heritage [1]. - The 18th World Chinese Business Conference showcased Moutai cocktails, enhancing Moutai's influence among overseas Chinese and in Southeast Asian markets [3]. Group 2: Internationalization Strategy - Since 2023, Moutai has been exploring deeper international markets, transitioning from mere product exports to a comprehensive approach that includes cultural exchange and innovative marketing [3][12]. - Moutai's international revenue is projected to exceed 5 billion yuan in 2024, marking a 19.27% increase year-on-year, with significant growth in the European and Southeast Asian markets [17]. Group 3: Cultural Integration - The article highlights the importance of cultural narratives in liquor consumption, with Moutai aiming to connect with consumers through storytelling and cultural experiences [4][5]. - Moutai has developed brand IPs like "Moutai Night" and "Moutai Cultural Festival" to provide unique cultural experiences to global consumers [13]. Group 4: Market Adaptation - Moutai's marketing strategies emphasize local adaptation, such as pairing Moutai with local cuisines in markets like Macau and Brazil to enhance acceptance [20][22]. - The company is focusing on training professionals to improve service quality and cultural understanding among consumers [15]. Group 5: Future Outlook - Moutai's internationalization is seen as a model for other Chinese brands, emphasizing quality and cultural integrity while navigating global market challenges [22].

专题：为中国经济点赞——企业家之夜2025 "为中国经济点赞——企业家之夜"已于12月17日正式启动，目前点赞活动正在火热进行中。 专题：为中国经济点赞——企业家之夜2025 "为中国经济点赞——企业家之夜"已于12月17日正式启动，目前点赞活动正在火热进行中。 在全球时尚产业的版图中，中国服装行业正以独特的姿态崛起，成为推动世界时尚变革的重要力量。海 澜集团董事长周立宸，七匹狼董事长，波司登集团董事局主席兼总裁高德康，鄂尔多斯投资控股集团总 裁王臻，谁能乘着国潮复兴、文化出海的东风，带领中国服饰走向世界？点击链接为TA点赞！ 周立宸凭借对市场的敏锐洞察力和创新的管理理念，带领海澜之家不断拓展市场版图，将品牌推向全国 乃至全球消费者。2025年三季度，海澜之家营收156亿创新高，以创造有生命力的服饰为核心，通过国 潮大秀、火箭冠名等跨界布局，实现品牌力与业绩双增长。全品类战略覆盖多元场景，线上销售占比突 破20%，展现强劲增长动能。 周少雄以独特的品牌文化和设计风格，让七匹狼成为中国男装品牌的佼佼者，在国际市场上崭露头角。 同时，他带领七匹狼以 "非遗文化 + 商务男装" 破圈，2025 年推出的 "狼图腾 ...

Group 1 - The core viewpoint of the articles highlights the successful transformation of Yunhe County's economy through cultural industries, particularly focusing on the development and internationalization of wooden toys and cultural products [1][2][3] - Yunhe County has introduced over 500 cultural and creative products by integrating well-known cultural IP resources, showcasing a shift from merely selling products to conveying culture [1][2] - The county has invested over 30 million in special funds to support more than 30 industry projects in the past three years, with cultural and related industries contributing 1.48 billion to the GDP, accounting for 13.3%, which is 6.1 percentage points higher than the provincial average [2][3] Group 2 - The "Yun Rabbit" city IP, launched in 2023, has evolved into a cultural brand with a complete product system and sustainable business model, emphasizing the importance of cultural innovation [2][3] - The "Wooden Toys+" cross-industry integration has led to the development of 20 specialized courses for kindergartens and the introduction of elderly-friendly wooden toys in over 400 nursing homes, expanding the market reach to countries like Japan and Belgium [3] - Yunhe County aims to deepen the integration of wooden toys with digital economy and cultural tourism, while also focusing on nurturing high-end talent to enhance the storytelling and cultural dissemination of Yunhe's new fairy tales [4]

更深层的"减法"，是消解消费的心理距离。以往免税品困于机场隔离区，被视为高消费符号。如今市内 店走进日常生活，国货上热搜、线上预订成常态，免税购物正回归消费本质。政策支持国货进店，清晰 表明：免税不是特权消费，而是普惠服务；不是税收洼地，而是开放高地。当老字号、非遗产品通过此 渠道走向世界，消费回流便不仅是购买行为，更是情感认同的回归。这一"减法"，减的是阶层区隔与消 费门槛，拉近了本土品牌与公众的距离。 免税新政的"加减法"，本质是高水平的开放实践。它通过制度设计促进国内外市场联通，推动供需匹 配。广州引入全运特许商品，成都结合川酒与三星堆文化销售，都是立足本土、全球竞争的体现。"加 减"之间，我们看到中国经济发展逻辑从规模扩张转向质量提升，从要素开放转向制度优化。 据《人民日报》报道，财政部等部门印发的《关于完善免税店政策 支持提振消费的通知》实施一个月 以来，通过扩大品类、放宽审批、支持"网上预订+线下提货"等举措，使免税店成为拉动旅游消费的重 要力量。新政的精妙之处在于，它不仅做对了提振消费的"加减法"，更推动免税店从单向的"购物通 道"转变为双向的"文化桥梁"。 以往，免税店主要服务于国人出境采购奢 ...

Core Insights - The Chinese gaming industry is transitioning from rapid growth to a focus on "high-quality development," with projected sales revenue reaching 350.79 billion yuan in 2025, reflecting a year-on-year growth rate of 7.68% [1][2] - The industry is evolving towards a "game economy" with a market size exceeding 1.2 trillion yuan, driven by technological innovations like artificial intelligence and a deepening of traditional cultural content [1][2] - The gaming sector is at a pivotal point, shifting from "product export" to "cultural export," emphasizing long-term value creation in response to new challenges [1][2] Industry Growth and Structure - The gaming market in China is expected to achieve historical highs, with actual sales revenue surpassing 350 billion yuan and a user base reaching 683 million by 2025 [2] - Client games are experiencing significant growth, with a year-on-year revenue increase of 14.97%, while the console gaming market is seeing explosive growth at 86.33% [2] - The esports sector is becoming a vital industry engine, with market revenue exceeding 170 billion yuan, reflecting a nearly 19% increase [2] Economic Impact - The gaming economy is structured into three layers: the core economic layer generating over 480 billion yuan, the associated economic layer contributing approximately 554.8 billion yuan, and the radiating economic layer adding over 173 billion yuan [3] - Examples of successful integration of gaming with cultural and urban development include the "Metaverse" districts in Shanghai and major events like the "Honor of Kings" finals attracting 60,000 global spectators [3] Regional Development - Shanghai's gaming industry is projected to generate 170.7 billion yuan in sales by 2025, with a growth rate of 9.57%, supported by initiatives like the "Game Ten Measures" [4] Technological and Cultural Drivers - Artificial intelligence is becoming a core productivity tool in game development, enhancing efficiency by over 80% in art asset production and achieving a 95% accuracy rate in localization [7] - The gaming industry is increasingly viewed as a vehicle for cultural transmission, with traditional elements being integrated into popular games, enhancing their global appeal [8] International Expansion and Responsibility - By 2025, China's self-developed games are expected to generate 20.455 billion USD in overseas sales, with mobile games contributing over 90% of this revenue [10] - The industry is recognizing the importance of social responsibility, with over 70% of minors' gaming time being controlled to within three hours, although challenges remain regarding account misuse [11] - Companies are exploring the social value of gaming beyond commercial returns, with initiatives aimed at integrating cultural heritage into educational programs [11]

（来源：湖州日报） 在面向企业员工的宣讲中，宣讲员方可媛用一首原创歌曲《我们这样走过》拉开本次理论宣讲的序幕， 歌声将宏大叙事融入青春旋律，娓娓道来"十四五"的奋斗足迹与"十五五"的奋进展望，迅速点燃了全 场。随后，宣讲员季誉恒以《横店变竖店，竖是哪个"术"》为题，探讨了影视产业发展背后所蕴含的技 术之"术"与创新之"道"；宣讲员郑德镇用轻松活泼的"开放麦"形式，让"相信"成为企业发展的信念。 在庾村兴头上未来工作空间的乡村专场，宣讲员王哲身穿戏服上台，深情讲述了艺术学子肩负传承与创 新的使命感，其间穿插的越剧表演赢得了阵阵叫好声；宣讲员张博文直面当代青年的思想困惑，在《一 撇一捺中的投资心法》里鼓励青年在新时代的浪潮中书写无悔华章……大家与乡村创客、基层干部等围 坐共话，让理论在泥土气息中生根。 据悉，此次巡讲活动覆盖干部职工、党员群众近300人次，全面展示了新时代理论宣讲工作的蓬勃生机 和创新活力，不仅搭建了交流互鉴的平台，也进一步激发了青年学习贯彻党的创新理论、投身湖州高质 量发展的热情。 转自：湖州日报 记者 张志炜 本报讯 由省委宣传部主办，潮新闻、市委宣传部承办的"党的创新理论青年说——学习贯彻党 ...

Core Insights - The Chinese gaming industry is transitioning from a phase of rapid growth to a new stage focused on "high-quality development" amid an improving policy environment and sufficient supply of game licenses [1] - The 2025 China Gaming Industry Report forecasts that the domestic gaming market will achieve actual sales revenue of 350.79 billion yuan, with a year-on-year growth rate of 7.68% [1] - The industry is experiencing a structural transformation, with the "gaming economy" showcasing a vast ecosystem exceeding 1.2 trillion yuan, driven by technological innovations like artificial intelligence and a deepening of traditional cultural content [1][2] Industry Growth - By 2025, the domestic gaming market is expected to reach a historical high with actual sales revenue surpassing 350 billion yuan and a user base of 683 million [1] - The client game segment is projected to see a significant revenue increase of 14.97% due to the simultaneous release of high-quality mobile and PC games, while the console gaming market is expected to grow by 86.33% [1] - The esports sector is becoming a crucial industry engine, with market revenue exceeding 170 billion yuan, reflecting a nearly 19% year-on-year growth [1] Economic Impact - The gaming industry is evolving beyond mere entertainment, becoming a new economic force that integrates culture and technology, contributing over 1.2 trillion yuan to the economy by 2025 [2] - The core economic layer of the gaming economy generates over 480 billion yuan, while the associated economic layer, including hardware and esports, is valued at approximately 554.8 billion yuan [2] - The outer radiation economic layer contributes over 173 billion yuan, showcasing the deep integration of gaming with sectors like cultural tourism and education [2] Technological and Cultural Drivers - The gaming industry is experiencing a qualitative leap driven by technological innovations and cultural depth, with AI becoming a core productivity tool in game development [4] - AI is enhancing production efficiency by over 80% in art asset creation and is widely adopted across the game development process, with 62% of studios utilizing AI technology [4] - Games are increasingly serving as digital vessels for the transmission and innovation of traditional Chinese culture, enhancing their global appeal [5][6] Global Expansion and Responsibility - By 2025, China's self-developed games are expected to generate overseas sales revenue of 20.455 billion USD, with mobile games contributing over 90% of this revenue [6] - Successful overseas strategies emphasize localization and community engagement, with companies establishing local teams to maintain user connections [7] - The industry is also addressing social responsibilities, with over 70% of minors' gaming time controlled within three hours, although challenges remain regarding account misuse [7][8] Social Value Exploration - The "gaming+" initiative is exploring the social significance of gaming beyond commercial returns, with companies integrating cultural education into their offerings [8] - This approach reflects a mature development perspective in the gaming industry, aiming to unify commercial and social values for sustainable growth [8]

新华社杭州12月20日电 在浙江婺剧艺术研究院（以下简称"浙婺"）的办公室墙上，一张世界地图格外 引人注目，上面的大半陆地面积都已标红。这些密集的标记，记录着这个源自浙江金华的地方剧种跨越 山海、走向世界的坚实足迹。 浙江婺剧艺术研究院副院长谢玲慧翻看2026年的演出计划说，"明年二月，我们团就要兵分两路，一路 赴英国、爱尔兰、荷兰等欧洲国家；一路则在缅甸、不丹、尼泊尔等亚洲地区巡演。"谢玲慧说，越来 越多的海外商演，意味着婺剧真正走进了当地主流的剧场。 共鸣是基础，而要让这份古老的魅力真正"落地"，离不开现代化创编与国际化表达。为此，浙婺展开了 一系列创新实践。在《三打白骨精》中，"白骨精"借鉴川剧变脸技巧快速变装，无人机则"化身"小蜜蜂 点缀舞台；在巴西演出谢幕时，演员们以当地名曲《兰巴达》与观众互动，收获了热烈反响，让中华文 化的传播更加深入、温暖、有力。 台上所有令人惊喜的呈现，背后也是"台下十年功"的扎实支撑。这支撑，来自一支"十八般武艺样样精 通"的硬核团队。 走进浙江婺剧团一楼的排演厅，一场《昆仑女》的排演正在进行。"地方戏剧要传承弘扬，必须人才辈 出，关键就在于刻苦训练和频繁演出。"被称为浙婺 ...