本地化

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“长沙机甲”组团出海秀实力
Chang Sha Wan Bao· 2025-04-05 23:20
Core Viewpoint - The upcoming BAUMA 2025 exhibition in Munich, Germany, will showcase the strength and innovation of the global engineering machinery industry, with a significant representation from Changsha's engineering machinery sector [1][11]. Group 1: Participation and Historical Context - Major companies from Changsha, including SANY Group, Zoomlion, CRCC, Sunward Intelligent, and XCMG, will participate in BAUMA 2025, marking their continued presence on the global stage [3][12]. - Sunward Intelligent made a remarkable debut at the BAUMA exhibition in 2007, showcasing a 1,000 square meter booth and introducing the world's first excavator loader, which highlighted China's innovative potential in engineering machinery [3][12]. - In 2016, Zoomlion presented 23 types of equipment, receiving significant attention for its CE-certified products, which enhanced Changsha's global reputation in the engineering machinery sector [4][14]. Group 2: Innovations and Product Offerings - The 2025 exhibition will feature over 50% new products from participating companies, including excavators, concrete machinery, and lithium battery forklifts, tailored to meet European market standards [16]. - Zoomlion will showcase nearly 70 high-end products, including a 32-meter concrete mixing pump truck with advanced smart support features [16][19]. - Sunward Intelligent will present 25 cutting-edge devices, with a focus on electric excavators and a new series of rotary drilling rigs developed for the European market [18]. Group 3: Industry Development and Ecosystem - The Changsha engineering machinery industry has evolved significantly since the 1960s, becoming a prominent manufacturing cluster recognized as a national advanced manufacturing industry cluster [21][22]. - Currently, the Changsha engineering machinery supply chain consists of 516 upstream and downstream enterprises, covering 85% of the national engineering machinery product varieties [23]. - The local ecosystem supports both leading enterprises and numerous small and medium-sized enterprises, fostering collaboration and innovation within the industry [24][25].
Shein 怎么做第二条增长曲线?
晚点LatePost· 2025-01-24 15:02
Shein 正快速学习如何建立好一套规则,让平台商家也赚到钱。 文丨陈晶 如果只通过跨境卖衣服,Shein 的增长潜力无法充分释放:小单快反下,大件重货受限、消费者更多元的 需求没法满足、商家的多样化需求同样需要满足。 2020 年开始,多品类、本地化成了 Shein 的核心战略,Shein 在过去 4 年摸索出了三种平台化模式:代运 营赋能模式,由平台协助定价、营销、履约等环节;自主运营模式,商家自主定价并在海外本土履约,平 台仅协助运营;半托管模式,由平台协助定价,但商家可自主选品上架与海外本土履约。目前,前两种模 式占平台销售额的大部分,接下来,半托管模式将是 Shein 在平台化的重点发力方向。 我们了解到,平台业务在 2024 年底的大促期间,一些重点品类同比去年销售额增幅超 160%,去年下半 年,平台半托管业务在内部受到的关注度和重要性提升,据悉,在 2024 年黑五期间,在服饰、鞋类、家 居、美妆等多个品类中,数千家半托管店铺销售额翻倍。 Shein 也许可以像发展自营品牌一样,慢慢搭建供应商体系,但竞争加剧加快了 Shein 的平台化进程, 2022 年非服饰品类在 Shein 总营收中占比 ...