有投资者在互动平台向新华都提问："商务部发文要在北京等50个城市开展消费新业态新模式新场景试 点，公司作为电子商务服务商和经销商准备如何抓住这难得的商机参与这个活动，以增加公司的知名度 和美誉度？请讲述参与的具体领域和内容。" 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 来源：市场资讯 针对上述提问，新华都回应称："尊敬的投资者，您好！公司高度关注国家发展改革委等部门印发《关 于打造消费新场景培育消费新增长点的措施》的通知，将依托全渠道电商运营经验及技术能力，积极响 应政策导向。公司现已布局抖音小时达、京东秒送、美团歪马、淘宝闪购业务，依托全国5大主仓、22 个城市零售协同仓，充分满足消费者即时性消费需求；通过数字化工具推动新兴技术特别是 AI 在服务 客户的创新应用，持续投入AI技术研发，赋能智能选品、精准营销及客户服务，提升消费体验；公司 深度合作酒水、个护、母婴、水饮头部品牌，通过短视频电商、兴趣电商等新兴渠道构建多元化消费场 景。公司将持续关注试点城市的具体实施方案，积极把握国家及各地出台的促消费政策。感谢您对公司 的关注！" ...

12月22日至23日召开的中央企业负责人会议提出，要抢抓市场拓展发展空间，密切关注宏观形势，加强 行业运行结构性、趋势性分析，加大滚动监测力度，提升产供储销各环节的反应灵敏度。要探索运用各 种大数据模型和行业模型，精准捕捉潜在市场需求，创新提升商品和服务品质，培育壮大文旅、数字、 健康等消费新场景，努力形成新的增长点。（上证报） ...

Core Viewpoint - The Central Economic Work Conference emphasizes the importance of expanding the supply of quality goods and services, highlighting the role of new consumption scenarios in integrating new business formats, models, and products [1] Group 1: Consumption Scenarios and Integration - The State Council's implementation opinion stresses the need to enhance cross-industry integration in consumption, including commerce, culture, tourism, sports, health, and transportation, to create impactful new consumption scenarios [1] - In Jiangxi's Yingtan, the "Longhushan Chestnut" geographical brand has been developed, leading to an annual sales revenue exceeding 1.2 billion yuan through the integration of agriculture and tourism [2] - The establishment of a smart cold storage system has extended the sales period of chestnuts from 3 months to 9 months, addressing preservation challenges in the chestnut industry [2] Group 2: Economic Impact and Community Development - The chestnut industry expansion has increased the planting area from 3,000 acres to over 5,000 acres, benefiting over 1,200 farmers with an average income increase of 3,000 yuan [2] - The integration of the chestnut industry with tourism has led to the development of unique culinary offerings, enhancing market demand and visitor numbers [2] Group 3: Urban Consumption and Brand Development - In Xinjiang's Yining, the opening of the Xingyue Mall attracted over 120,000 visitors on its first day, showcasing strong consumer interest in new brands and shopping experiences [4] - The mall features 240 brands, including 57 that are entering the Yining market for the first time, indicating a shift in consumer behavior towards local shopping options [4][5] Group 4: Digital Transformation in County-Level Markets - In Shandong's Leling, the opening of a new fruit market equipped with a big data system has transformed local fruit sales, allowing for real-time market analysis and improved inventory management [7] - The introduction of diverse packaging options for apples has resulted in a 60% increase in sales within the first month, demonstrating the effectiveness of data-driven decision-making [8] - The promotion of digital rural initiatives aims to enhance the quality of county-level commerce, encouraging the integration of digital technologies in local markets [9]

当天发布的两大创新消费场景，让商圈更具温度与包容性。平江街道携手99家重点商户，共同推 出"福在平江 佳'耦'天成"甜蜜经济消费大礼包。同时，平江街道发布了宠物友好场景，通过推动跨业 态联名，引入宠物友好设施与服务，为古城发展注入新活力。 昨天（12月23日），"场景再构 商圈破局"平江历史街区招商推介会暨"临顿一步漫古今"企业家主 题沙龙在美罗小奢中心举行。活动由姑苏区数据局指导，姑苏区平江街道办事处、苏州历史文化名城建 设集团有限公司主办，聚焦观前街—平江路商圈升级与古城保护更新，通过载体推介、场景发布、项目 签约、沙龙研讨，凝聚多方力量构建消费新场景。 现场集中展示了观前街—平江路商圈三类特色载体资源，呈现"历史+现代""单一+综合"的多元发展 格局。苏州历史文化名城建设集团有限公司推介的特色老宅空间，为文商旅融合项目提供优质承载；无 界美罗小奢中心以"精致+全面"为核心，打造古城墙畔小奢消费地标；CFS中央假日广场年底即将焕新 亮相，聚焦休闲、娱乐、社交一体化需求，勾勒都市假日生活全景。三类载体从传统焕新到时尚消费再 到综合体验，全方位释放商圈层次化发展潜力。同时，两组共8个重点项目成功签约，为商圈发 ...

Core Points - The event "2025 Guizhou Time-honored Brands into Business Circles (Communities) Carnival" was launched on December 19, aiming to create a new consumption scene that integrates brand display, cultural experience, consumer benefits, and convenient services [1][2] - The theme of the event is "Inheriting Classic Time-honored Brands, Enjoying Guizhou Cuisine, and Embracing a New Convenient Life" [1] - The event is organized by the Provincial Department of Commerce and involves multiple local entities, with activities taking place both offline and online [1] Event Details - The offline activities are held at the main venue in Guanshanhu District and several sub-venues, featuring creative park activities, food tastings, skill demonstrations, and music festivals from December 19 to 21 [1] - Online activities include special sections for time-honored products and convenient services on the "Yima Guizhou" platform, allowing consumers to enjoy discounts while shopping [1] - Future activities will include additional sub-venues and partnerships with supermarkets like Walmart to enhance the festive shopping experience [1][2] Agreements and Plans - During the launch ceremony, the "Guizhou Time-honored Brand Specialty Product Directory" was released along with the 2026 Multicolored Guizhou Happy Shopping main activity plan [2] - Several agreements were signed between local brands and major retailers, including partnerships with Walmart and other time-honored enterprises [2]

央视网消息：美好的一天，从早餐开始。这里弥漫着美食的香气，也氤氲着城市的烟火气。如今更催生了新的消费场景，成为文旅融合的纽 带。眼下，第二十七届哈尔滨冰雪大世界已正式开园，哈尔滨这座冰雪之城迎来了旅游旺季。而体验地道的东北早餐，逛一逛烟火缭绕的早 市，更是游客们解锁哈尔滨的"必打卡"选项。 这里是哈尔滨市的红专街早市，现在是刚过早上6时，天都还没亮，而且气温已经达到将近零下20摄氏度。即使这么冷的天气，锅在冒着热气 儿、人在吆喝，而且队都已经排上了。 几百米长的街道上，摊主们地道的东北话吆喝格外有穿透力，和着南腔北调的游客询价声、欢笑声，汇成了冰城清晨最热闹的交响曲。 油锅里，金黄的油炸糕嗞啦作响；蒸笼里，软糯的粘豆包热气腾腾；大锅里，醇厚的大碴粥咕嘟翻滚；羊杂汤的香气，更是顺着风飘出老远。 这热气腾腾的市井烟火，是冰城最香甜的晨间序曲。 从街头逛到街尾，走一路、看一路、吃一路。天色渐渐由暗转亮，游客们手里的袋子也越来越鼓。一顿看似寻常的早餐，却成了连接五湖四海 游客与这座城市的温暖纽带。它让冒着严寒赶早的人们暖了胃，更让远道而来的朋友，瞬间触摸到了哈尔滨的鲜活脉搏。 从红专街早市的热气中走出，身上的寒意消散 ...

在世界第一高桥塔尖喝冠军咖啡、在古村老宅中参与非遗手作工坊……近年来，一批批消费场景"上新"，成为激活消费的重要引擎。 消费新场景是消费新业态、新模式、新产品的系统集成。随着人们物质条件的日益富足，消费不仅是单纯的商品购置，还叠加了对情绪价值与身心愉悦的 追求。 场景之核，在于创造意义体验。真正优质的消费场景在于提供独特意义与深度体验，贵阳竞逐国家消费新业态试点，精品咖啡、新茶饮、精酿啤酒等新业 态升温，正是对年轻消费群体个性化、品质化需求的回应。 消费之争是场景之争，体验之争，价值认同之争。以场景为载体，让产品融入风土、技艺与情感，出售一片风景、一种情怀、一段值得珍藏的记忆，更能 有效激发消费潜力。 三审 马刚 编辑 金妮 二审 伍少安 贵州日报天眼新闻评论员 朱登芳 贵州加快消费场景的接续打造，目前已建成18个美酒美食街区、打造21个酒旅融合景区；"村BA""村超"商文旅体融合成效初显；上月，贵阳作为拟入选 消费新业态新模式新场景试点城市名单予以公示…… 场景之网，在于激活全域消费。消费活力贵在流动与接续，美酒美食街区汇聚人气、商气、烟火气；酒旅融合景区、白酒体验酒店将"过客"变为"留客"， 让消费从单一 ...

央视网消息：各地利用新技术新创意，解锁更多消费新场景，让消费者的个性化需求不断得到满足。 ...

Group 1 - The Qin Du Service Area officially opened on November 28, featuring a new immersive consumption service model that includes shopping streets, intangible cultural heritage displays, and local cuisine [1][4][14] - The service area is located approximately 30 kilometers from Xi'an and covers an area of 180 acres, with 484 parking spaces and smart guidance equipment [4][13] - It is the first demonstration area in Shaanxi for the integration of cultural tourism, showcasing traditional architecture and local cultural elements [4][6][10] Group 2 - The service area features a symmetrical layout with two themed boats representing historical maritime culture, enhancing the cultural experience for visitors [6] - Visitors can engage in hands-on experiences with intangible cultural heritage, such as paper-cutting and fabric tiger-making workshops [10][8] - A variety of local delicacies are offered, including Qin Town rice noodles and meat sandwiches, catering to diverse culinary preferences [11][13] Group 3 - The Qin Du Service Area aims to transform from a mere transportation hub into a cultural space, contributing to local employment by creating over a hundred jobs [13] - The development reflects the diversification of China's consumer market, where new supply and demand are continuously generating fresh consumption vitality [14] - The service area is part of a broader trend of creating new consumption scenarios across the country, indicating strong growth potential in various consumer sectors [20]

Group 1 - The Qin Du Service Area officially opened on November 28, featuring a new immersive consumption service model that includes shopping streets, intangible cultural heritage displays, and local cuisine [1][3][12] - Located approximately 30 kilometers from Xi'an, the service area covers 180 acres and offers 484 parking spaces, equipped with smart guidance devices [3][12] - The service area is designed as a cultural hub, showcasing traditional architecture and local cultural elements, creating an atmosphere reminiscent of a Guanzhong-style town [3][5] Group 2 - The service area features interactive experiences with intangible cultural heritage, including workshops for paper-cutting and fabric tiger-making, allowing visitors to engage in traditional crafts [7][9] - A variety of local delicacies are available, such as Qin Town rice noodles and meat sandwiches, enhancing the culinary experience for travelers [10][12] - The establishment of the service area is expected to create over a hundred local jobs and contribute to rural revitalization, reflecting the transformation of transportation hubs into cultural spaces [12] Group 3 - The rise of new consumption scenarios in China highlights the diversification of the consumer market, where new supply and demand continuously generate fresh vitality in the consumption sector [12][19] - The integration of cultural and travel experiences in service areas represents a broader trend in the industry, emphasizing the importance of creating unique consumer experiences [12][19]