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把消费者当小偷防,优衣库惹怒年轻人
虎嗅APP· 2025-12-23 00:14
以下文章来源于凤凰网财经 ,作者凤凰网财经 凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢 迎访问:http://finance.ifeng.com/ 本文来自微信公众号: 凤凰网财经 ,作者:凤凰网财经,题图来自:视觉中国 逛个优衣库,本来是想轻松挑件衣服,结果全程被店员像防小偷一样盯着。 这种让人膈应的经历,成了不少消费者的吐槽焦点。 有人只是背了个帆布袋进店,就被保安用对讲机通报外貌特征,全程跟着"监视"。 还有宝妈推着婴儿车逛店,却无意间却听见店员对着对讲机说"注意一下这位,防止是小偷",瞬间又 委屈又愤怒。 根据媒体报道,多位不同区域的优衣库离职及在职员工证实,部分门店确实存在"偷拍可疑顾客"的行 为。 从他们曝光的内部消息能看出来,优衣库一些门店里,把看着"行为不正常"的顾客统一叫做"11号"。 就这么一个代号,硬生生给普通顾客扣上了"可能是小偷"的帽子。 具体怎么操作呢? 店员会在区域经理的要求下,要么用门店监控截图,要么直接拿自己的手机偷拍,把这些"11号"顾客 的照片拍下来,然后发到几百人的内部工作群里。 更过分的是,只要被标成"1 ...
“宜游镇江·骏来福至” 2026迎两新文旅消费季启动
Zhen Jiang Ri Bao· 2025-12-22 23:33
Core Insights - The "2026 'Yiyou Zhenjiang·Junlai Fuzhi' New Year and Spring Festival Cultural Tourism Consumption Season" has been officially launched to enhance tourism and cultural consumption in Zhenjiang [1] Group 1: Event Overview - The consumption season will run from now until March 8, 2026, lasting nearly three months, focusing on renewing scenes, introducing new products, and creating innovative activities to enrich the cultural tourism experience [1] - The event is organized by multiple local government departments, including the Cultural and Tourism Bureau, Finance Bureau, and Commerce Bureau [1] Group 2: New Tourism Scenes - A new list of cultural tourism consumption scenes has been released, featuring diverse offerings such as the "Five+" model at Gexian Lake, which combines watching sports, enjoying night views, tasting local cuisine, visiting night markets, and experiencing intangible cultural heritage [1] - Other notable new scenes include the Air Eagle Aerospace Research Base, a coffee camping base, and the "Jingjiang Huayue Ye" concert, among others [1] Group 3: Consumer Engagement and Discounts - The "Yiyou Zhenjiang" platform will issue 500,000 free and discount coupons during the consumption season, allowing visitors to enjoy discounts of 10%-30% from over 100 merchants, with government subsidies adding an additional 10%-20% [2] - New experiential activities include tea tasting, soy sauce making, online blessings for the New Year, and themed markets, enhancing both online and offline engagement [2] Group 4: Targeted Promotions - Special promotions will be offered to "Super League" fans, couples, families, and students from Zhenjiang studying outside the city, with various themed packages available [3] - The consumption season will also feature financial services integrated with cultural tourism, providing additional discounts for users who make purchases through the "Yiyou Zhenjiang" platform [3]
把消费者当小偷防,优衣库惹怒年轻人
凤凰网财经· 2025-12-22 13:42
逛个优衣库,本来是想轻松挑件衣服,结果全程被店员像防小偷一样盯着。 这种让人膈应的经历,成了不少消费者的吐槽焦点。 有人只是背了个帆布袋进店,就被保安用对讲机通报外貌特征,全程跟着 "监视" 。 还有宝妈推着婴儿车逛店,却无意间却听见店员对着对讲机说 "注意一下这位,防止是小偷",瞬间又委屈又愤怒。 最让人无法接受的是,据媒体报道,这些让人不舒服的行为,根本不是个别店员的自作主张,而是某些区域经理直接下达的指令。 也就是说,这种 "盯人"、"防小偷式"的服务,是部分门店的"规定动作"。 01 被标上"11号"的顾客 根据媒体报道,多位不同区域的优衣库离职及在职员工证实,部分门店确实存在 "偷拍可疑顾客"的行为。 从他们曝光的内部消息能看出来,优衣库一些门店里,把看着 "行为不正常"的顾客统一叫做" 11号"。 就这么一个代号,硬生生给普通顾客扣上了 "可能是小偷"的帽子。 具体怎么操作呢? 店员会在区域经理的要求下,要么用门店监控截图,要么直接拿自己的手机偷拍,把这些 "11号"顾客的 照片拍下来 ,然后发到几百人的内部工作群 里 。 更过分的是,只要被标成 "11号",店员就 可能 全程跟着你。 有些门店甚 ...
北京多家商业项目冲刺开业:发力年末消费
Bei Jing Ri Bao Ke Hu Duan· 2025-12-21 16:36
转自:北京日报客户端 位于海淀区核心地带的中关村大融城东区已正式开业。该项目东区引入超过60家首店。此外,项目东区 还引入COACH概念店、gaga旗舰店、西西弗城市定制店等。 中关村大融城也注重场景营造,东区开业当天布置"线条小狗"主题美陈布置,接下来还将开展户外灯光 展、戏剧节等活动,增加项目的社交属性。 不仅是海淀区,北京商报记者了解到,通州区莲花荟、湾里也将于年底前开业。其中,湾里已经开始试 营业,并将于12月26日正式开业。湾里主力业态项目——王府井WellTown聚焦文化艺术、运动体验、 环球美食、亲子娱乐四大板块,引入城市首店、区域首店及特色旗舰店,集合了450多个品牌。 另外,莲花荟开业在即,它由原本的大卖场变身为"邻里生活空间"。据悉,该项目引入华为、小米等科 技零售,开设肯德基、星巴克及众多餐饮店。莲花荟部分临街门店已营业。 上述三家商业项目区位各异,但不约而同地选择在年末入市。抢占元旦、春节双节消费档期,利用节日 氛围和消费意愿高涨的时机,是为商业项目快速聚集人气、打响知名度的方法。中国城市发展研究院投 资部副主任袁帅表示,节假日是全年消费目标实现的重要节点,年末假日消费潜力不容小觑。新 ...
北京多家商业项目年末冲刺开业
Bei Jing Shang Bao· 2025-12-21 15:55
从科技创新核心区到北京城市副中心,2025年末的北京商业市场迎来一波开业潮。其中,中关村大融城 东区近日正式开业,此前该项目西区已开业,以餐饮消费品牌为主,东区开业后,补齐了区域内的品牌 商品消费供给。同时,位于通州区的莲花荟、湾里将于年内正式开业运营,发力年末消费旺季。值得关 注的是,新开、将开业项目在为区域消费精准补位。新项目的"组团"入市也是对消费韧性的集中呈现。 密集亮相 12月的北京,商业零售市场愈发热闹。在元旦、春节"双节"消费旺季前夕,多个商业项目密集开业或试 营业,试图抓住全年最具消费潜力的时间窗口,为年度业绩冲刺注入强心剂。 位于海淀区核心地带的中关村大融城东区已正式开业。该项目东区引入超过60家首店。此外,项目东区 还引入COACH概念店、gaga旗舰店、西西弗城市定制店等。据了解,中关村大融城注重场景营造,东 区开业当天布置"线条小狗"主题美陈布置,接下来还将开展户外灯光展、戏剧节等活动,增加项目的社 交属性。 不仅海淀区,北京商报记者了解到,通州区莲花荟、湾里也将于年底前开业,其中湾里已开始试营业, 将于12月26日正式开业。湾里主力业态项目——王府井WellTown聚焦文化艺术、运动 ...
德百集团张月娟谈商业新生态:从购物场所到城市会客厅
Sou Hu Cai Jing· 2025-12-19 09:11
Core Viewpoint - Traditional retail enterprises are facing a profound transformation in consumer behavior, shifting from mere purchasing to seeking emotional value, cultural identity, and immersive experiences, prompting a redefinition of the marketplace's role [1]. Group 1: Consumer Behavior Changes - Consumers are no longer satisfied with just shopping; they seek social connections, emotional links, and cultural resonance in retail spaces [4]. - The real challenge for offline retail is not a decrease in foot traffic, but a fundamental change in consumer behavior, where consumers "vote with their feet" towards places that offer unique experiences and emotional value [4]. Group 2: Business Strategy and Transformation - 德百集团 is transforming its commercial spaces from "transaction venues" to "city living rooms" and "cultural experience sites," which is both a strategy to address challenges and a key to seizing new opportunities [4]. - The company has launched the "德州589街区," which leverages historical context to enhance commercial space, achieving significant results in foot traffic and consumption levels since its opening [4]. Group 3: Market Positioning and Future Directions - 德百集团 aims to serve a diverse customer base while maintaining a clear core positioning as a "quality consumption leader" and "provider of a better life" [5]. - The company is pursuing a diversified strategy guided by the principles of "development, consolidation, breakthrough, and combination," which includes upgrading traditional retail, enhancing online-offline integration, and expanding into health and cultural tourism sectors [5]. - These initiatives reflect the company's commitment to social responsibility, integrating local cultural heritage and regional economic development into its business model [5].
万宁究竟做错了什么?
3 6 Ke· 2025-12-18 07:54
Core Insights - Mannings has officially announced its exit from the mainland China market, with all offline stores set to close by January 15, 2026, and online sales ceasing by December 26, 2025, transitioning to cross-border e-commerce thereafter [2][4][10] Company Overview - Mannings, a well-known retail brand in beauty and health, has been in the mainland market since 2004, reaching a peak of over 240 stores by 2018, primarily concentrated in Southern China [4][12] - The brand's decline is attributed to a series of strategic missteps, including frequent changes in leadership and failure to resonate with the local market [6][10] Market Context - The beauty retail sector has undergone significant restructuring, with competitors like Sephora and Watsons adapting through digital transformation and unique product offerings, while Mannings struggled to keep pace [2][15] - The overall sales in the cosmetics specialty store channel saw a total of 1,030 billion yuan in the first three quarters, with a year-on-year decline of 2.8% and 46,900 stores shutting down [3][15] Strategic Failures - Mannings faced challenges in its operational strategy, including a lack of effective execution in its membership program and slow product selection, which hindered its competitiveness [7][10] - The brand's attempt to replicate its Hong Kong success in mainland China did not materialize, leading to a loss of its core "pharmaceutical cosmetics" identity [10][12] Consumer Perception - Social media feedback indicates that consumers found Mannings' offerings to be less appealing compared to competitors, with comments highlighting a lack of unique advantages and product diversity [11][12] - The brand's failure to establish a strong emotional connection with consumers contributed to its decline, as it could not differentiate itself in a crowded market [15][20] Industry Implications - Mannings' exit serves as a cautionary tale for traditional retail models facing the pressures of e-commerce and changing consumer preferences, emphasizing the need for agility and innovation in the retail space [15][24] - The shift in consumer expectations towards personalized experiences and emotional connections highlights the evolving landscape of beauty retail, where brands must adapt to survive [20][24]
四川移动:数智力量让服务更透明更温暖更安全
Si Chuan Ri Bao· 2025-12-15 22:10
Core Viewpoint - Sichuan Mobile is transforming its service model from passive response to proactive protection, focusing on transparency, safety, and care for special groups, thereby enhancing customer experience and satisfaction [4][9]. Group 1: Service Transparency and Safety - Sichuan Mobile has implemented a "service account" system that provides customers with clear details on fees and consumption, ensuring they have control over their expenses [5]. - The company has launched a "harassment and fraud prevention" service that has protected over 41 million customers by effectively blocking unwanted calls [6]. - Advanced technology is utilized to enhance security, including AI monitoring systems during major examinations to ensure fairness and integrity [6]. Group 2: Online and Offline Service Integration - Sichuan Mobile is promoting a seamless integration of online and offline services, allowing customers to access services proactively rather than having to seek them out [7]. - The "video customer service" feature enables remote assistance for troubleshooting, making complex processes simpler for users [7]. - The "online appointment" feature in the mobile app allows users to reserve service times and check queue statuses, significantly improving convenience [8]. Group 3: Special Group Care - The company has established a "special group response mechanism" to assist elderly and rural customers, providing services such as door-to-door SIM card replacement and fraud prevention education [9]. - Sichuan Mobile has initiated programs to protect vulnerable populations, including the installation of fire alarms for elderly individuals and distributing safety wristbands for children [10][11]. - The company is committed to bridging the digital divide for the elderly by offering tailored services and support, ensuring they can enjoy a secure and connected life [10]. Group 4: Community Engagement and Social Responsibility - Sichuan Mobile has engaged in community initiatives, such as providing technology education to rural schools, thereby fostering a sense of security and opportunity for children [11]. - The company emphasizes the importance of safety for both the elderly and children, creating a multi-layered protective network through community collaboration [10][11]. - Sichuan Mobile aims to enhance the overall sense of security and well-being for all customers, regardless of age or location, through its comprehensive service offerings [11].
广博股份(002103) - 002103广博股份投资者关系管理信息20251215
2025-12-15 08:26
Group 1: Company Overview and Activities - Guangbo Group Co., Ltd. held an investor activity on December 15, 2025, at their company location, attended by representatives from Huayuan Securities, Xibu Lide, and Ningyin Wealth Management [2]. - The company launched its brand experience store, "潮玩先锋," in Shanghai on November 28, 2025, featuring various interactive areas and products, marking a significant upgrade in brand experience and operational depth [3]. Group 2: Marketing Strategies - The company organized a "Christmas-themed pop-up event" starting December 12, 2025, at Shanghai Jing'an Joy City, showcasing new products from popular IPs such as "Persona," "Hunter x Hunter," and others [4]. - Guangbo's marketing strategy includes leveraging social media platforms like Xiaohongshu to continuously release product information and brand activities, creating an integrated online and offline marketing matrix [4]. Group 3: Product Development and Future Plans - The company is developing an "IP Fun Food" series in collaboration with the popular IP "Detective Conan," which has received positive market feedback due to its innovative combination of food and collectibles [5]. - Future plans involve focusing on Gen Z consumer demands, optimizing the food supply chain, and enhancing product design and interactive features to create immersive consumption experiences [6]. - In 2025, Guangbo is prioritizing the development of new categories, including cards, plush toys, and food products, with successful launches of collectible cards based on the "Zhu Xian" IP [6].
直播电商变局,东方甄选要从“线上山姆”变成“线下盒马”?
Xin Lang Cai Jing· 2025-12-15 05:59
文 | C2CC新传媒 日前,《北京商报》报道的一则招聘信息引发行业关注。东方甄选正在为北京首家旗舰店招聘店长,优先锁定"餐饮+零售"复合业态管理人才。虽然该信 息目前已经更新为"旗舰店门店储备店长"招聘,但俞敏洪的东方甄选"全国线下百家门店"构想正式迈出了实质性的一步。 俞敏洪对东方甄选线下门店布局的构思由来已久。早在去年7月,俞敏洪就明确表示,希望依托新东方全国800个地面教学点,探索线上线下相结合的模 式,开设会员店、旗舰店等等。 近期,东方甄选前CEO孙东旭离职,公司也进行了工商变更,其经营范围新增了餐饮管理、餐饮服务及外卖递送服务等业务。 根据此前透露的信息,东方甄选首家旗舰店位于北京中关村,面积约400平方米,门店将融合生鲜、零食、日用百货等类目,同时,还有简餐与咖啡饮品 区。从业务组合上,东方甄选线下店融合了山姆会员店、盒马鲜生等会员制超市业态,小象超市、京东便利店等即时零售业态,以及便利蜂、罗森、7- ELEVEn等便利店业态。 俞敏洪意图是将东方甄选线下店打造成为一个更具沉浸式体验的消费空间,而非传统的零售门店。 2025年上半年,抖音平台直播带货GMV同比下降41%。冰冷的数据,撕开了直播 ...