金星啤酒，这家成立于1982年的河南啤酒品牌，凭借中式精酿系列成功实现了品牌年轻化转型，一系列产品带动金星啤酒整体毛利率大幅提升。截至2025 年6月，其中式精酿产品线已扩展至12个SKU，累计产销突破10万吨。 在传统啤酒市场已经进入存量竞争时代的背景下，金星中式精酿的异军突起究竟是如何做到的？这个传统区域啤酒品牌的逆袭之路又为整个行业提供了哪 些转型升级的新思路？ 行业变局下的破茧重生 中国啤酒行业正在经历前所未有的转型阵痛。 2024年8月3日，一个普通的周六上午，金星啤酒的官方抖音直播间里，品牌推广总监王文艺正在推介一款名为"金星信阳毛尖中式精酿"（原名）的新产 品。没有明星代言，没有铺天盖地的广告，这款啤酒新秀却在上市首日三次补货仍被抢购一空。在随后的180天内创下销售60万单的纪录。 一个看似偶然的爆款现象，实则折射出中国啤酒行业正在经历的一场深刻变革。 正是在这样的背景下，金星啤酒找到了破局的关键——中式精酿。 与传统啤酒不同，中式精酿抓住了两个核心消费趋势：文化认同与体验消费。《2025年酒类行业发展趋势分析报告》指出，品牌方通过艺术化包装设计， 植入文化符号，可借文化势能，引发目标客群情感共 ...

近日，第二届中国（沈阳）喜剧电影周落下帷幕，丰富多彩的活动让沈阳成为一座充满笑声的城市。沈 阳以"笑"为媒，充分联动主题活动与本地文旅资源、商业场景，不仅赚足了人气，更将"喜剧之城"打造 为富有生命力与可持续性的城市文化IP。 提起沈阳，幽默是外界对这座城市的印象之一。无论是出租车司机还是早市炸油条的摊贩，开口句句 是"包袱"。沈阳人天然的幽默与沈阳的二人转、相声、评书等地方曲艺一起，为喜剧创作提供了丰富的 素材和灵感。 "东北话是很有感染力的，让人听起来很亲近。沈阳这片土地上很多文艺工作者都有喜剧天赋，这来源 于他们对生活的乐观态度。"第二届中国（沈阳）喜剧电影周推广人、辽宁籍青年演员于适说。 近年来，沈阳不断提炼城市内在的"喜剧基因"。通过连续举办喜剧电影周，沈阳用主题活动将跨界消费 场所、文旅场景串联，在"笑声"中厚植行业沃土，城市的品牌价值、审美体验与文旅活力不断提升。 "第一次看这个电影我还是小孩，现在已经是孩子爸爸了，来沈阳旅游找到了回忆里的影像，不虚此 行。"在沈阳市大东区时代文仓城市书房，一位外地游客在《瞧这一家子》海报前驻足良久、拍照留 念。 在这里举办的喜剧电影海报鉴赏主题活动中，参观者可 ...

Group 1: Urban Development Strategy - The central urban work conference emphasizes "in-depth development" as a key strategy for urban growth, transitioning from expansion to quality enhancement[1] - Urbanization rate in China is approaching 70%, indicating a shift from rapid growth to stable development[1] - The focus is on improving urban comprehensive carrying capacity and creating modern cities that are innovative, livable, beautiful, resilient, civilized, and smart[1] Group 2: Housing and Urban Renewal - The conference highlights the need for a new model of real estate development under the principle of "housing is for living, not for speculation," contrasting with previous emphasis on rapid urban housing projects[1] - The goal is to steadily advance the renovation of urban villages and dilapidated housing, moving away from large-scale expansion to quality improvement[1] Group 3: Innovation and Economic Growth - Innovation is positioned as the primary goal for building modern cities, with urban areas identified as the core of innovation rather than rural areas[2] - The construction of major international innovation centers in cities like Beijing, Shanghai, and the Guangdong-Hong Kong-Macau Greater Bay Area is underway[2] - The report suggests three key approaches to foster urban innovation: deepening reform and opening up, high-quality urban renewal, and leveraging cities as hubs in the dual circulation economic model[2] Group 4: Enhancing Livability and Resilience - The conference calls for the development of comfortable and convenient livable cities, emphasizing the importance of public services and life service industries[2] - Urban resilience is to be strengthened through infrastructure upgrades, including flood control systems and public safety measures[2] - The growth of life service industries is seen as a means to enhance urban livability and stimulate economic growth through increased consumer spending[2] Group 5: Cultural and Environmental Development - The conference stresses the importance of building green, low-carbon cities and enhancing cultural soft power[2] - There is a focus on improving environmental governance and maintaining the aesthetic appeal of cities while integrating cultural heritage into urban development[2] - The aim is to create a harmonious balance between physical construction and cultural enrichment, expanding the boundaries of urban development[2]

医师资格考试是中国从医者是否具备执业所必需的专业知识与技能的考试，分为实践技能考试和医学综 合考试两个环节。 图为无名在河南郑州金庚中医康复医院查看药材情况。王佳宁 摄 中新网郑州7月15日电 题：德国青年"十年磨一证"：愿成中医药文化的国际传播者 "这意味着要承担更多责任，我会用效果说话、对患者负责。"本月，在河南求学十年的"95后"德国青年 无名收获医师资格证书，拿下在中国的行医资格。 位于河南郑州的金庚中医康复医院诊区内，无名手持银针快速且精准地扎入患者身体穴位，一边施针， 一边轻声安抚患者的紧张情绪，还不忘叮嘱诊后注意事项，娴熟度跟身边其他中医大夫并无二致。 中医药大省河南是"医圣"张仲景故里，中医文化浓厚。2015年，无名在河南中医"学海"开始十年苦读， 2021年本科毕业后，又开始攻读针灸专业的硕士研究生。 无名受访时说，为了学好中医，他苦练中文，特别是古医书中常出现的繁体字、文言文，还通过阅读大 量中国经典古籍领悟中国传统哲学思想。 为提升自身医学实践经验，2023年，无名拜中国国家级非物质文化遗产宋氏中医外科疗法代表性传承人 宋兆普为师。他说："师父是我的领路人，他始终把患者当亲人，让我在医德 ...

Core Viewpoint - The decline of instant noodles is not due to the product itself but rather the outdated marketing strategies that fail to resonate with modern consumers [3][4] Group 1: Brand Strategy - The traditional marketing methods based on large advertising and exposure are ineffective; consumers now prioritize product culture and innovative consumption scenarios [3][4] - Master Kong is identified as a brand successfully reconstructing the foundational aspects of instant noodles, focusing on taste culture, behavioral anchors in consumption scenarios, and a health-oriented framework [4][5] Group 2: Taste and Cultural Integration - The exploration of flavors in the industry has often been superficial, focusing on novelty rather than familiarity [5][6] - Master Kong integrates Chinese culinary culture into its product offerings, emphasizing traditional flavors, regional tastes, and popular trends to create a cultural asset [6][7] - The brand has launched over 300 flavors, creating a "Chinese taste map" that resonates with consumers' cultural backgrounds [8] Group 3: Scene Innovation - The fast-paced lifestyle has fragmented meal occasions, leading to a decline in instant noodle consumption; finding new consumption scenarios is crucial for growth [13][14] - Master Kong has re-entered daily eating scenarios through product diversification, targeting different consumer needs with offerings like "Speedy Noodle Restaurant" and "Self-Heating Noodles" [14][16] - The brand effectively engages with younger consumers through collaborations with popular IPs and interactive content, enhancing emotional connections [16][17] Group 4: Quality and Technological Advancement - Quality is the foundation of brand trust, and health trends are prevalent in the fast-food industry; however, many brands lack genuine investment in product quality [19][20] - Master Kong has made significant investments in technology and innovation, holding over 600 patents and collaborating with the aerospace industry to enhance product quality [19][20] - The brand's new product, Fresh Q Noodles, showcases its comprehensive supply chain capabilities and commitment to quality through advanced cooking techniques and high-quality ingredients [20][22]

Group 1 - The event was organized by Wukuang Securities to celebrate the 104th anniversary of the founding of the Communist Party of China, aiming to create a strong atmosphere of "learning culture, speaking culture, and practicing culture" [1] - The competition involved 36 representatives from 12 party branches of Wukuang Securities, attracting participants from various business lines including investment banking, wealth management, and asset management [1] - The first prize was awarded to the Financial Pioneer Team from the eighth party branch and the Wealth Pioneer Team from the tenth party branch, while the second prize went to the Wealth Trio (605168) from the fourth party branch and the Asset Management Pioneer Team from the ninth party branch [1] Group 2 - A video presentation by the "Corporate Culture Ambassador" was shown during the competition, which illustrated the essence of China Minmetals' corporate culture through vivid grassroots practices and frontline stories [2] - Wukuang Securities plans to leverage this competition as an opportunity to focus on its transformation goal of becoming an "industry-featured investment bank," aiming for high-quality development with renewed enthusiasm and determination [2]

Core Insights - The article highlights the importance of cultural confidence and its role in promoting economic and social development in rural areas, particularly in Guizhou province [3][5][6] Group 1: Economic Development - The tourism industry in Zhaoxing Dong Village has seen significant growth, with 1.027 million visitors in 2024, representing a 63.4% increase year-on-year [5] - The total tourism revenue reached 1.02 billion yuan, marking a 63.8% increase compared to the previous year [5] - The collective economic income of the village was 2.45 million yuan, with per capita disposable income around 41,600 yuan, reflecting a 12.3% year-on-year growth [5] Group 2: Cultural Heritage and Industry - The local wax dyeing cooperative achieved an order volume exceeding 8 million yuan last year, with a noticeable increase in offline orders and study groups since March [6] - Over the past decade, the cooperative has trained more than 3,000 artisans, positively impacting over 1,200 artisans from 123 villages [6] - The village has established over 400 specialty hotels, guesthouses, and restaurants, and nurtured more than 60 traditional handicraft enterprises, creating employment for over 2,000 villagers [7] Group 3: Government Support and Community Engagement - President Xi Jinping's visit and encouragement have motivated the local community to enhance their cultural confidence and strive for rural revitalization [5][7] - The community is actively engaging in various initiatives, including live-streaming teaching by elderly artisans and the establishment of professional cooperatives [7] - The emphasis on integrating cultural tourism is seen as a pathway to increase income and improve living standards for the villagers [7]

转自：北京日报客户端 7月15日，阅文集团发布2025年度"白金大神"作家名单，榴弹怕水、王梓钧、阎ZK、油爆香菇、最白的 乌鸦5名作者获"白金作家"称号，城城与蝉、董无渊、非10、孤独麦客、古羲、误道者6名作者获"大神 作家"称号。其中，多位95后年轻创作者跻身顶尖作家序列，一书封"神"，持续彰显阅文作为网络文学 创作高地的蓬勃活力。 精品化凸显，创作深度显著增强 纵览本届"白金""大神"名单，多位作家深耕历史、玄幻、仙侠及古言题材，将家国情怀与中华优秀传统 文化融入作品内核，创作深度显著增强。榴弹怕水的《绍宋》以南宋复兴为主线，将民族气节融入热血 叙事，掀起历史传奇的创作热潮；王梓钧的《北宋穿越指南》凭借严谨考据再现汴梁风华，被读者誉 为"行走的北宋百科全书"；阎ZK的《太平令》巧妙融合江湖、朝堂、名将、民生等内容，以"横渠四 句"为精神内核，传递家国天下的人生理想；孤独麦客的《晋末长剑》细致书写了乱世百姓众生相，展 现出充满温情的人文关怀；董无渊、非10等作家则积极参与"风起国潮""阅见非遗"等主题征文，借《墨 燃丹青》《长安好》等作品将传统技艺融入现代叙事，拓展了文化传承新路径。 其中，由榴弹怕水作品 ...

Core Insights - The National Internet Information Office has approved the launch of the Qilu Cultural Model developed by Shandong Digital Culture Group, marking it as the first cultural model in Shandong to receive dual registration for generative AI services and deep synthesis service algorithms [1][4] - The Qilu Cultural Model serves as a technological and data foundation for cultural digitization and data commercialization in Shandong, featuring a comprehensive architecture that includes eight key functions and various experiential ecosystems [1][4] Company Overview - Shandong Digital Culture Group is a state-owned large cultural enterprise established by Dazhong Media Group, responsible for implementing national cultural digitization strategies and promoting Shandong's cultural and digital strength [1][4] - The company has developed several key products and platforms, including the "Yidian Tianyuan" metaverse activity platform and the "Yidian Tianji" media model, while also applying for 50 national patents and obtaining over 130 software copyrights [4] Project Details - The Qilu Cultural Model is part of a major project for cultural new infrastructure in Shandong, relying on the Shandong cultural database and structured around a framework of "one base, three layers, and four libraries" [1] - The project has been included in the 2025 Shandong Provincial Government Work Report and is recognized as a significant technological innovation project in the province [1]

Core Insights - The "BilibiliWorld2025" event showcased significant growth in attendance and international participation, with 400,000 attendees, a 60% increase from the previous year, and 167 global exhibitors [1][2] - The event highlighted the internationalization of both exhibitors and attendees, attracting fans from over 20 countries, including Japan, South Korea, Russia, Brazil, Saudi Arabia, and Egypt [1] - The event's success positively impacted Shanghai's economy, with a 50% increase in flight bookings to Shanghai and a nearly 5-fold increase in hotel reservations near the venue [2] Group 1 - The BW exhibition spanned all 8 halls of the National Exhibition and Convention Center in Shanghai, featuring nearly 800 "pain cars" and over 30,000 cosplayers [1] - The event trended on Japanese Twitter, reaching the 6th position, indicating its global recognition and appeal [1] - Notable game developers and manga artists participated in the event, enhancing its profile and engagement with fans [1] Group 2 - The influx of young attendees contributed to a significant boost in related industries such as transportation, accommodation, and dining in Shanghai [2] - The number of attendees has grown from 210,000 in 2023 to 250,000 in 2024, and is projected to reach 400,000 in 2025, reflecting the increasing influence and cultural output of Bilibili [2] - Bilibili aims to showcase the creativity and cultural inclusivity of China's Generation Z through immersive offline experiences [2]