不久前，中国汽车工业协会发布《关于维护公平竞争秩序促进行业健康发展的倡议》，明确反对车企之间无序"价格战"，让持续三年的价格战再次成为行业 热题。工信部日前也已明确表示，"价格战"没有赢家，更没有未来，将加大汽车行业"内卷式"竞争整治力度。推动产业结构优化调整，加强产品一致性抽 查，配合相关部门开展反不正当竞争执法。 6月9日，工信部官方政务新媒体账号"工信微报"再次发文提及，将扎实推进集中整治新能源汽车行业内卷问题。同日，工信部装备工业一司发布通知宣布， 将加大对舆论关注度高、存在较大质量安全隐患等车型的抽查力度，并对不符合相关要求的企业进行暂停新品申报等处罚。随着工信部装备工业一司一纸通 知发布，官方正式出手整治汽车行业内卷。 | | | 6月10日，中国钢铁工业协会也发文指出，汽车企业"卷"价格，已严重冲击了钢企稳健经营，甚至不少钢企的拳头产品"汽车板"已没有毛利还被要求降价。 中钢协对此呼吁，钢铁、汽车产业应凝聚共识、苦练内功、加强自律、共破"内卷"，以科技创新推动产业链健康可持续发展，以实际行动维护公平有序的市 场秩序。 工信部正式出手 汽车业内人士：以质检治价格乱象 | 发文机关:工业和信息化部装 ...

Core Viewpoint - The automotive industry is experiencing a fierce "price war" that has raised concerns among industry stakeholders, including organizations, government departments, and experts, who oppose the unrestrained nature of this competition [2][8]. Price War Dynamics - A new wave of price cuts began in late May 2023, with major companies like BYD, Geely, and Chery announcing significant discounts on multiple models, with reductions reaching up to 53,000 yuan [3][4]. - The price cuts are primarily focused on economic vehicles priced between 100,000 to 200,000 yuan, affecting both fuel and new energy vehicles [4][11]. Industry Impact - The automotive industry's profit margin has dropped to 4.1%, which is below the average profit margin of 5.6% for downstream industrial enterprises [5][6]. - The ongoing price war has led to reduced R&D budgets for some companies, with NIO planning a 15% cut in R&D expenses for the second quarter [6][12]. Consumer Behavior - While some consumers are taking advantage of the discounts, others are hesitant to make purchases, anticipating further price reductions in the future [5][11]. - The increase in inventory levels, reaching 3.5 million vehicles by the end of April 2023, has pressured companies to lower prices to clear stock [11][12]. Regulatory Response - The China Automobile Industry Association has issued an initiative to oppose bottomless price wars, with support from the Ministry of Industry and Information Technology [14][15]. - Experts emphasize the need for legal frameworks to regulate the industry and prevent irrational competition [14][15]. Future Outlook - Industry leaders suggest a shift from price competition to value competition, focusing on innovation and differentiation to enhance market positioning [18][19]. - The automotive sector is urged to adapt marketing strategies to reflect the evolving nature of vehicles as smart mobility tools rather than mere transportation means [19][20].

近日，全国工商联汽车经销商商会发布《关于反对"内卷式"竞争 促进汽车经销行业高质量发展的倡议》，呼吁全行业严格遵守公平竞争原则，坚决抵制 以"价格战"为主要形式的"内卷式"竞争行为。 近年来，国内汽车市场"价格战"愈演愈烈，汽车经销们普遍到了生死存亡的时刻。数据显示，2024年汽车行业利润率仅为4.3%，低于整个下游工业利润率及 2023年水平。因价格战，汽车行业新车市场整体零售累计损失接近2000亿元。2025年一季度，中国汽车行业利润率进一步下滑至3.9%，远低于下游工业企 业5.6%的平均利润率。 在这样的背景之下，汽车经销商的生存状况越来越艰难。中国汽车流通协会数据显示，部分品牌经销商库存超过2个月，整体库存处于高位。2024年度经销 商盈利比例仅为39.3%，持平比例为19%，亏损比例高达41.7%。新车业务亏损是经销商陷入困境的重要原因，84.4%的经销商存在不同程度的价格倒挂， 60.4%的经销商价格倒挂幅度在15%以上。利润被蚕食，不少经销商都被迫退网。数据显示，截至2024年年底，全国汽车4S店网络规模同比缩减约2.7%，退 网数量为4419家。 为应对这一困境，全国工商联汽车经销商商会提出 ...

似乎 ， 小鹏已经成功地 从生存危机里 存活了下来 。之所以用"似乎"，是因为新能源汽车行业已经进入残酷的淘汰赛，市场竞争变得更为白热化。 面对 广泛的低价内卷，在信心还未落地成为现实之前，一切长远的 目标都还需要谨慎期待。 从深渊中爬出来的小鹏 小鹏汽车最新发布的那期业绩报告 ，在很多方面确实都能 令人刮目相看。 小鹏要翻身了。 今年 5 月 21 日晚间，小鹏汽车发布的 2025 年第一季度 业绩报告显示，总收入 和 交付量等 多项核心数据 均 涨幅惊人 ， 毛利率 则同比上升 2.7% ，达到 15.6% 。 在强劲的销量带动下， 小鹏 净亏损大幅收窄至 6.6 亿元，同比减少 51.5% 。无怪乎， 小鹏汽车董事长兼 CEO 何小鹏在之后的业绩电话会上 表示， 有信 心在今年 实现 年总销量 翻倍以上的增长，"今年四季度有望实现盈利"。 一周之后，小鹏旗下最热销的 MONA M03 推出了 Max 版车型，低至 12.98 万元的正式售价官宣之后迅速引发订购热潮，" 1 小时订单突破 1.2 万"的战绩 ， 也 让 何小鹏的信心来得更加坚实。 比如， 倘若将收入数字筛选掉，不少人发现小鹏一季度共交付了 ...

单靠品牌力的"星巴克"，撬不动千亿茶饮市场？ 据悉，从今日（6月10日）起，星巴克数十款产品将集体"降价"。 此次调价主要围绕三大王牌品类——星冰乐、冰摇茶、茶拿铁，都是"非咖"产品。 平均价格降幅在2～6元左右，顾客最低23元就可以买一杯。 曾一度抵制"价格战"的星巴克，为何这次开启大幅降价？ 而此次降价，似乎也在表明，光靠品牌力，似乎已经很难让年轻人为40元一杯的星巴克非咖饮品买单了。 一、星巴克降价！数十款产品均价降幅约5元 昨天星巴克降价的消息，迅速引爆餐饮圈。 今天起，星巴克中国7685家门店的数十款非咖啡饮品，都将换上新的价格标签。 1、"非咖"产品集体降价，最高降6元 此次调价中，星巴克非咖品类的单品，率先打破 "30元价格带"。 在调价前，星巴克非咖饮品价格带集中在 30～40 元区间，仅少数单品如冰摇柠檬茶触及 29 元。 | ( | | (0) 专星送 | < | 专星送 | | --- | --- | --- | --- | --- | | | 选择更换配送门店 | × | 选择更换配送门店 | × | | ●管庄: | | | ● 管庄: | | | | 北京常通路第一咖啡店 = 立即 ...

Core Viewpoint - Volvo emphasizes that safety is a comprehensive and systematic engineering process, requiring real-world scenario adjustments and optimization of all variable parameters [1][2] Group 1: Safety and Technology - Volvo's new S90 represents a significant step in the globalization of the Chinese automotive industry, being the first luxury flagship sedan manufactured in China for global export [2] - The company advocates for a systematic approach to safety, integrating various technologies based on real traffic safety needs and long-term validation [2][4] - Volvo's safety technology development is rooted in real-world accident analysis, aiming to protect all road users, both inside and outside the vehicle [1][2] Group 2: Market Positioning and Brand Philosophy - The company refuses to compromise on quality and safety in response to industry price wars, asserting that such compromises would undermine the brand's integrity [4][5] - Volvo's brand strength lies in its ability to integrate technology from suppliers while maintaining a clear value proposition and historical depth [2][4] - The company believes that a successful brand must balance product quality, brand reliability, and consumer trust, which are essential for navigating market cycles [3][4] Group 3: Industry Challenges and Opportunities - The automotive industry is currently facing a resurgence of price wars, prompting calls for fair competition and high-quality development [3][4] - Volvo recognizes the potential of the Chinese automotive market, particularly in the context of digitalization and electrification, presenting opportunities for companies with strong systemic capabilities [5]

实际上，就在这场论坛开幕前的一周内，中国汽车工业协会（以下简称"中汽协"）、工业和信息化部、 全国工商联汽车经销商商会、商务部等部门和行业商协会也曾先后就"反对汽车行业'内卷式'竞争"发表 倡议或发声。同时，过去的这一周，不少车企负责人也纷纷在各种场合表态要抵制"内卷式"竞争。 当下，"反内卷"已经成为我国汽车行业发展面临的一个关键命题。 —————————— 6月8日，不少市民在重庆国际博览中心逛车展，选购汽车。2025（第二十七届）重庆国际汽车展览会6 月7日-15日在重庆国际博览中心举行。中新社记者 陈超/摄 "面对产业发展新趋势和面临的新形势，汽车行业企业应该抛弃低水平、低效率的'内卷式'竞争，将企 业发展理念转到创新驱动、价值驱动、效率驱动上来，实现向价值竞争转变。"追求高质量、高水平的 价值竞争才是汽车产业发展的根本出路。 我国汽车行业从上到下正齐声喊出三个字："反内卷"。 在6月6日开幕的"2025中国汽车重庆论坛"上，包括中国贸促会汽车行业委员会会长王侠，商务部原副部 长陈健，长安汽车董事长、党委书记朱华荣在内的多位产业界人士和专家围绕整治汽车行业"内卷式"竞 争频频发声，他们明确反对"无序内 ...

Core Viewpoint - Starbucks has announced a significant price reduction on its non-coffee beverages, aiming to enhance its market competitiveness in response to aggressive pricing strategies from competitors like Luckin Coffee and Kudi [2][15][32] Group 1: Price Reduction Details - Starting June 10, Starbucks will reduce prices on several non-coffee products, including Frappuccinos, iced teas, and tea lattes, with an average price drop of 5 yuan [2][3] - For example, the price of a large Matcha Frappuccino will decrease from 33 yuan to 28 yuan, iced raspberry blackcurrant tea from 31 yuan to 26 yuan, and red tea latte from 35 yuan to 30 yuan [10][11] - This marks Starbucks' first large-scale direct price adjustment for non-coffee categories in recent years [3][9] Group 2: Strategic Intent - The price reduction is part of Starbucks' strategy to create an "all-day service scenario" with a focus on "morning coffee, afternoon non-coffee" offerings [4][28] - Starbucks aims to meet diverse customer needs across different times and scenarios by enhancing its product matrix in the non-coffee segment [6][7] - The company will evaluate customer feedback to determine future promotional activities, indicating a flexible approach to pricing based on market response [12] Group 3: Market Context - The coffee and tea market in China has become increasingly competitive, with brands like Luckin Coffee and Kudi employing aggressive low-price strategies [15][17] - Historical data shows that Starbucks' average transaction value has declined for eight consecutive quarters, prompting the need for a price adjustment [18][19] - The introduction of low-priced products by competitors has pressured Starbucks to respond with its own pricing strategies to maintain market share [15][30] Group 4: Financial Performance - In its Q2 2025 financial results, Starbucks China reported approximately $740 million in revenue, a 5% year-over-year increase, with comparable store transactions rising by 4% [22][23] - As of the end of Q2, Starbucks had 7,758 stores in China, covering over 1,000 county-level markets, indicating a strong market presence [25]

Group 1 - Starbucks China is entering a summer price war by reducing prices on non-coffee beverages, with an average price drop of around 5 yuan, bringing some products down to approximately 23 yuan [2][3] - The company has been facing growth challenges in the Chinese market, with a reported revenue of $2.958 billion (approximately 21 billion yuan) for fiscal year 2024, a year-on-year decline of 1.4% [3] - Same-store sales have decreased for eight consecutive quarters, with a reported decline of 8% year-on-year for fiscal year 2024 [3] Group 2 - The coffee industry in China is growing, with a market size of 313.3 billion yuan in 2024, reflecting an 18.1% increase from the previous year [3] - Starbucks has appointed a Chief Growth Officer, Yang Zhen, to address the declining market share and enhance growth strategies [3] - The company is focusing on diversifying its product offerings beyond coffee to stabilize its market position [4][5] Group 3 - Starbucks has been employing indirect price reductions through promotions on third-party platforms, with some drinks priced as low as 19.9 yuan [4] - The company reported a revenue of approximately $740 million for the second fiscal quarter of 2025, a 5% year-on-year increase, with same-store comparable transactions rising by 4% [4] - Starbucks aims to encourage customer exploration of customized drinks, enhancing the brand experience through personalization [4][5] Group 4 - The coffee market is experiencing intense competition, with brands like Luckin and Kudi offering prices as low as 9.9 yuan, leading to operational challenges for coffee shops [8][9] - Some coffee brands are facing issues such as product shortages and service quality declines due to the high volume of orders driven by price wars [9] - The ongoing price competition is expected to reshape the competitive landscape of the ready-to-drink beverage industry, impacting consumers, brands, and platforms alike [9]

多位行业专家表示，要杜绝内卷，也要警惕"内卷外溢" 这一轮讨论和5月下旬头部车企进行的新一轮大规模降价有关。当时该公司对旗下共计22款智驾版车型 进行降价，降幅高达34%。 这也引起了行业内其他车企的跟进效仿。中国国际贸易促进委员会汽车行业分会会长王侠在论坛上公布 了一组令人忧心的数据：2024年国内车市降价车型超过200款，2025年前4个月已有60多款车型降价，而 5月份在头部车企的带动下，降价车型激增至百余款，部分车型降幅甚至超过5万元，3万元级别的低价 车重现市场。 降价虽然短期内刺激了销量，但行业整体利润却持续下滑，目前已降至4%以下的极低水平。全国政协 参政议政人才库特聘专家、商务部原副部长陈健直言，"核心技术创新不足，却大搞内耗，这是慢性自 杀。" 赛力斯（601127）集团创始人兼董事长张兴海，同样关注到了价格战背后的隐患。他认为行业内卷式的 竞争，尤其是低价竞争，会导致整车企业自身盈利能力减弱。企业没钱，就会减少创新投入，进而损害 产品质量和安全。当前的车市竞争，还影响到了产业链的协同，削弱了产业韧性和内生动力，不利于产 业的可持续发展。 以价格战为主要体现方式的行业内卷牵动着全行业的神经。 ...