值得注意的是，4月自主品牌在国内零售市场份额飙升了8个百分点。乘联会指出，自主品牌的全面遥遥 领先，反映出2025年自主品牌从产品力到渠道管理上的模式创新，继续得到用户支持和认可。 传统豪华车品牌遭遇冲击 | 自主品牌车零售份额 | | | | | --- | --- | --- | --- | | 月份 国内零售份额 同比 | | | | | 1月 61% | | | 6% | | 2月 65% | | | 11% | | 3月 63% | | | 7% | | 4月 65.5% | | | 8% | | 新能源乘用车零售量 | | | | | 月份 销量(万辆） 同比 | | | 渗透率 | | 1月 | 74.4 | 10.5% 41.4% | | | 79% 2月 | 68.3 | | 49.4% | | 3月 38% | 99.1 | | 51.1% | | 4月 33.9% | 90.5 | | 51.5% | | (数据来源:全国乘联分会) | | | | 广州日报讯（文/表全媒体记者邓莉）5月11日，全国乘联分会发布4月份全国乘用车市场分析。数据显 示，4月全国乘用车市场零售175.5万辆，同 ...

Core Viewpoint - Arrow Home's performance in 2024 showed a significant decline, with net profit falling below 100 million yuan for the first time since 2018, attributed to intensified industry competition and increased depreciation expenses [1][2] Financial Performance - In 2024, Arrow Home reported operating revenue of 7.131 billion yuan and a net profit of 66.77 million yuan, representing year-on-year declines of 6.76% and 84.28% respectively [2] - The company's gross margin decreased by 3.24 percentage points in 2024 due to price declines and increased expenses [2] - The net cash flow from operating activities for 2024 was 514 million yuan, with distributable profits amounting to 733 million yuan by the end of 2024 [6] Dividend Policy - Despite the poor performance in 2024, Arrow Home proposed a cash dividend of 1.32 yuan per 10 shares, totaling approximately 126 million yuan, which is 1.88 times the net profit for the year [4][5] - The dividend payout ratio for 2024 is notably higher than the 30% ratio seen in 2022 and 2023 [4] Business Strategy - Arrow Home plans to focus on retail channels in 2025, aiming for a 10% year-on-year revenue growth and a net profit target of 400 million yuan [1] - The company is leveraging the "old-for-new" subsidy policy to stimulate home consumption, which has positively impacted its home decoration channel sales [3][7] Market Trends - The home decoration channel has become a key area for revenue growth, with a 3.25% year-on-year increase in sales for this segment in 2024 [3] - The company is adapting to market changes and consumer behavior shifts, particularly in the context of the real estate market transitioning to a stock housing era [3][8] Product Performance - In Q1 2025, Arrow Home's revenue was 1.05 billion yuan, down 7.46% year-on-year, but the net loss narrowed significantly [7] - The company reported a 4.62 percentage point increase in gross margin in Q1 2025, indicating improved product profitability [7] - The demand for smart bathroom products, particularly smart toilets, is expected to grow, with the company focusing on enhancing product competitiveness [8]

行 华福证券 家用电器 2025 年 05 月 11 日 业 研 究 行 业 定 期 报 家用电器 美的集团与海信集团达成合作；Q2 内销排产空调 高增——25W19 周观点 投资要点： 美的集团与海信集团达成合作；Q2 内销排产空调高增，出口端白电排 产略显承压 美的与海信海信就 AI 应用，工业互联等层面展开合作：5 月 7 日， 美的集团与海信集团签订战略合作协议，双方将围绕 AI 应用、全球先 进制造、智慧物流等多领域开展全面战略合作。 告 Q2 内销排产空调高增，出口端白电排产略显承压：产业在线数据 显示 2025 年 5 月空冰洗排产合计总量 3821 万台，同比+5.9%。其中空 调 5-7 月排产同比分别为+9.9%/+14.1%/+14.3%，冰箱 5-7 月排产同比 分 别 为 -4.9%/+0.4%/-3.1% ， 洗 衣 机 5-7 月 排 产 同 比 分 别 为 6.5%/2.2%/2.4%。 行情数据 本周纺织服装板块涨跌幅+3.47%，其中纺织制造涨跌幅+5.39%， 服装家纺涨跌幅+2.72%。本周 328 级棉现货 14122 元/吨（-0.43%）， 美棉 CotlookA ...

你家旧房位于河西新城片区(北起三汊河，南接秦淮新河，西临长江，东至外秦淮河、南河)吗？如果是，想置换新房就可以将旧房直接交给开发企业。5 月9日，南京奥体建设开发有限责任公司(以下简称"奥体建设")发布公告称，10日起至今年底，将推行新一轮"收旧卖新"活动。 "公告"还明确，《收旧卖新协议》由换购人、奥兴公司、新建商品住房项目开发公司签订，同步签订《商品房认购协议》，15个工作日内签订《存量房买 卖合同》《存量房交易资金监管协议》《商品房买卖合同》，明确"收旧卖新"交易的相关步骤，以及各方在交易全过程中的权责等内容。换购人签订《收 旧卖新协议》后，奥兴公司将除伍万元尾款外的存量住房房款转入市房地产市场交易中心存量住房监管账户。如果换购人选购的新建商品住房为期房，待 存量住房转移登记和新建商品住房买卖合同签订完成后，存量房交易资金监管机构将存量住房监管资金转入新购商品住房的预售资金监管账户。如果换购 人选购的新建商品住房为现房，则在完成存量住房转移登记，并在办理新建商品住房首次转移登记前，存量房交易资金监管机构将存量住房监管资金转入 新建商品住房开发公司。 "以旧换新"活动是南京今年3月31日发布的"房七条"新 ...

2025 年零售行业分析 联合资信 工商评级二部 2024 年，社零增速放缓，在储蓄意愿增强以及外部宏观环境影响下，零售市场消费需求不 足，消费信心仍有待提振。其中，网络零售仍为消费增长的主要驱动力，但增速有所放缓；百 货业态增长乏力，提升改造与投入产出匹配存在难度；连锁业态展现出一定发展韧性，但回暖 趋势不明显，行业内资本事件重启，整合后规模效应和协同效应有待进一步观察。 展望 2025 年，全球经济格局深度调整，地缘政治局势复杂多变，国内对外贸易正面临着 前所未有的挑战，不确定性显著加大，扩大内需成为稳定经济增长的"压舱石"。预计，2025 年政府针对消费领域的政策支持将延续并有望加大力度，但政策落地效果取决于居民消费能力 和消费意愿的提升；网络零售仍将是消费增长的主要驱动力，实体零售企业经营持续承压，具 备贴近消费者需求的经营策略、全渠道服务能力与良好经营效率的企业有望实现结构性增长。 www.lhratings.com 研究报告 1 一、行业运行情况 （一）行业概况 2024 年，消费支出对拉动 GDP 增长起到重要作用，但消费增速放缓，百货业态 经营压力较大；居民收入增速放缓、储蓄意愿增强以及在外部 ...

刚刚过去的五一假期，全国多地还在持续加大力度推行消费品"以旧换新"政策，"假日经济"与"以旧换 新"共振，假期消费市场迎来新一轮增长。 作为国内领先的综合支付及信息服务运营商，银联商务一直以来积极响应政策号召，围绕主责主业做 好"支付+"服务，充分发挥自身在实体服务网络、技术应用和项目实施等方面优势，陆续助力全国31个 省(自治区、直辖市)的"以旧换新"活动的落地上线，打通 "以旧换新"活动全链路，助力国内消费潜力加 速释放，以实际行动切实落实金融"五篇大文章"的重要部署，不断提高服务实体经济的质效。 第一时间响应，因地制宜保障政策高效落地 为助力实体经济发展，银联商务第一时间在公司内部成立"促消费高质量发展"工作小组，通过统筹业 务、技术、运营、商户服务等相关条线的优势资源，为全国多地"以旧换新"项目的快速落地和高效实施 夯实组织基础。与此同时，银联商务遍布全国的三十多家分支机构因地制宜、因地施策，快速完成本地 版"以旧换新"方案的制定以及配套定制化系统的上线。 2024年8月26日，全国消费品"以旧换新"活动"链千企 惠万家"好物焕新活动在湖北首次启动。银联商务 湖北分公司作为活动平台建设方，接到活动需求 ...

Core Insights - The recent "Liveable Wuhan, Happy Shopping in Jiangcheng" housing promotion and the 2025 Wuhan Spring Home Buying Festival significantly boosted the real estate market, with new residential property sales in Wuhan reaching 66,800 square meters from May 1 to May 5, a year-on-year increase of 296% [1][2] Group 1: Policy Impact - The Wuhan Municipal Housing and Urban Renewal Bureau introduced nine key housing policies aimed at stabilizing the real estate market, including optimizing housing loan services for young people and expanding support for families with multiple children [2] - The combination of pre-holiday policies and the Spring Home Buying Festival led to a noticeable recovery in the real estate market, with over 20,000 visitors and 3,600 consultations during the event [2] Group 2: Market Activity - Multiple real estate projects experienced a surge in visitor numbers during the festival, with some projects reporting over 1 billion yuan in sales, indicating strong buyer interest [8][12] - The event also attracted significant foot traffic to various sectors, including home appliances and furniture, with the home appliance market seeing double-digit growth compared to the previous year [12] Group 3: Consumer Behavior - The festival's innovative model integrated various industries, allowing consumers to experience a one-stop shopping experience for housing, home decoration, and smart home products, which stimulated consumer demand [13] - The marketing strategies employed during the festival effectively matched diverse consumer needs, contributing to the overall revitalization of the real estate market in Hubei [16]

与此同时，以旧换新的热度也居高不下，成交笔数领跑全市。随着宝安区"欢购爱车"活动的持续发力， 本次假期期间宝安全区汽车置换更新申请数量为411辆，销售金额为9163万元，在全市各行政区中排名 第一；家电、数码产品以旧换新共核销13243笔，补贴金额超600万元，销售总额超4500万元，均排名全 市前列。 这个假期，宝安各商圈利用户外疗愈、首发经济、非遗、电竞等消费热点，策划多种特色主题活动，不 断丰富消费场景，吸引大量游客和消费者。在欢乐港湾，"深圳西引力——宝安五一国际艺术开放 周"与"公园文化季——五一专场"相继举办，世界小姐、国际艺术家、宝安本土艺术团、乐队在这里为 消费者送上沉浸式的艺术体验；满京华·满纷天地以王者荣耀全国大赛·海选赛的举办为契机，策划了一 系列电竞主题节日活动；随着好利来西部首店在大仟里的开业，大仟里也主动策划"有限面包公社 5.0"面包快闪活动，吸引全城的烘焙爱好者前来打卡……据统计，宝安全区本次假期实现消费笔数超 300万笔，同比上升7.67%，占全市消费比重近20%。 线上消费方面，美团大数据显示，5月1日至4日宝安区数字消费交易规模同比增速为18.74%，整体交易 规模在全国 ...

李梦瑶济南报道 每逢节假日,济南市民对于"焕新"补贴就有了别样的期待。这个假期,济南两类消费补贴齐发,除了家具家 装焕新补贴,还在全省首发的"新车首保消费券",最高3000元的叠加优惠。"原本计划年底换车,现在提前 享受双重补贴。"市民赵先生在社交平台分享了领取车保的攻略。 目前,济南市消费品以旧换新政策已发布了家电、3C产品和汽车、电动自行车、家具家居类等以旧换新 政策。其中,家电以旧换新补贴方面,由原来的8类扩至12类,像洗碗机、集成灶、扫地机等家电的销量也 有了大幅增长。 政策叠加效应在这个假期充分显现。5月3日,济南启动的新一轮家装、家具消费券发放,覆盖四大类18种 产品,单件最高补贴1500元。叠加企业促销后,市民张女士以8500元购得原价9999元的全屋定制柜。"相当 于政府和企业各承担一部分优惠,这种真金白银的补贴看得见摸得着。"正在签单的张女士难掩欣喜。 据门店统计,5月1日至5日,苏宁易购门店客流同比增长110%,家电以旧换新订单增长57%,万元以上家电销 量增长79%。 黄台环球家居博览中心内,消费升级趋势更为明显。在一门店前,工作人员边调试智能马桶边介绍其功 能。正在选购智能马桶的市民李 ...

Summary of Electric Two-Wheeler Industry Conference Call Industry Overview - The electric two-wheeler market is expected to grow by 10%-20% in 2025, driven by replacement demand and the implementation of new national standards, with Q2 and Q3 anticipated to be peak seasons, potentially leading to early consumption [1][4][24] - The high-end market remains stable, accounting for about 10% of total sales, and is less affected by consumer downgrading trends [1][21][22] Brand Performance and Growth Expectations - Aima and Niu are expected to grow by approximately 20%, while Ninebot is projected to grow by up to 80% due to product line expansion and channel development [1][6] - Ninebot's strategy of introducing products in the 2000-3000 yuan price range has successfully catered to the trend of consumer downgrading, resulting in significant sales growth [1][16] - In 2024, Ninebot sold 80,000 units, Niu sold 60,000 units, and Aima reached 180,000 units [3] Consumer Preferences and Market Dynamics - Key factors influencing consumer purchasing decisions include range, brand, appearance, and price, with range anxiety being a primary concern [1][11] - The cost of electric vehicles is significantly impacted by battery capacity, with approximately half of the cost attributed to batteries [1][12] - The Shanghai trade-in policy offers a 500 yuan subsidy, but its complexity and limited funding have resulted in low participation from stores [1][17][18] Channel Development and Store Expansion - Aima has around 500 stores, Niu has 160, and Ninebot has 200, totaling approximately 900 stores in Shanghai [2][9] - All three brands are actively expanding their market share and have clear channel development targets for 2025 [8] - Aima's store count is stable, while Niu aims to increase its stores by 30% and Ninebot also plans for a 30% increase [9] Impact of New National Standards - The new national standards are expected to enhance the quality of electric two-wheelers, extending their lifespan from 3-4 years to 5-6 years [1][21][33] - The implementation of these standards has led to improved materials and overall vehicle quality [21] Competitive Landscape and Pricing Strategies - The market is experiencing intensified price wars, with manufacturers lowering prices to clear inventory [28] - The exit of small and medium-sized enterprises from the market is expected to ease price competition, but this may take time [25][29] - Aima's single-vehicle profit margin is around 5%-8%, while Ninebot and Niu achieve margins of 10%-15% [35] Consumer Behavior and Market Trends - Current consumer willingness to purchase electric bicycles remains strong, with existing models meeting commuting needs in terms of aesthetics, price, and practicality [26] - The market is witnessing a clear trend of consumer downgrading, particularly in mid-range products, while high-end segments remain stable [34] Conclusion - The electric two-wheeler industry is poised for growth in 2025, driven by new policies and consumer trends, with significant differences in brand performance and consumer preferences shaping the competitive landscape [1][4][24]