旅游市场亮点纷呈，演唱会、音乐节广受欢迎，"苏超""村BA"等群众赛事"火爆出圈"……近年来，服 务消费已成为推动我国消费市场增长的重要力量。 9月16日，商务部、国家发展改革委等9部门联合印发《关于扩大服务消费的若干政策措施》，提出5方 面19项主要举措，将为当前火热的服务消费"再添一把火"。 在9月17日国新办举行的新闻发布会上，商务部、国家发展改革委、人民银行、文化和旅游部相关负责 人对扩大服务消费的政策亮点进行了深入解读。 商务部副部长盛秋平介绍，在培育服务消费促进平台方面，将持续实施服务消费提质惠民行动，开 展"服务消费季"等活动，培育服务消费品牌；支持首发经济，创新多元化服务消费场景，推进优质消费 资源与知名IP跨界合作，促进商旅文体健融合发展。 值得关注的是，我国首次提出建设消费新业态、新模式、新场景试点城市。 商务部服务贸易和商贸服务业司司长孔德军表示，下一步商务部将通过竞争性评审方式，在全国选择约 50个人口基数大、带动作用强、发展潜力好的城市，打造消费新业态、新模式、新场景，增加优质消费 供给，创新多元化消费场景，推动新业态不断涌现、消费活力持续提升，更好满足人民群众多样化、差 异化的需求 ...

Group 1: Core Insights - The innovation and development in the consumption sector have become a focal point, with service consumption emerging as a key driver for market growth and a crucial tool for expanding domestic demand [1][2] - The Ministry of Commerce and nine other departments released a policy document on September 16, outlining 19 specific measures to promote service consumption, focusing on five areas including nurturing platforms and enhancing service supply [1][2] - The document emphasizes three main principles: combining benefits for people's livelihoods with consumption promotion, optimizing supply while stimulating demand, and balancing domestic and foreign openness [1] Group 2: Pilot Cities and New Consumption Models - The policy measures propose the establishment of pilot cities for new consumption formats, aiming to develop innovative service consumption scenarios and support cross-industry collaborations [2] - Approximately 50 pilot cities will be selected based on population size, potential for impact, and development prospects to enhance quality consumption supply and stimulate diverse consumption scenarios [2] Group 3: Quality Service Supply Enhancement - Expanding service consumption requires not only stimulating demand but also providing high-quality service supply, with initiatives aimed at upgrading service quality across various sectors [3] - The government plans to implement actions to enhance service quality, including promoting AI applications in service sectors and fostering a good environment for market activity [3] Group 4: Cultural and Tourism Product Development - The policy measures highlight the need to cultivate cultural activities and events, optimize cultural product supply, and leverage traditional cultural IP for new service consumption scenarios [4][5] - The Ministry of Culture and Tourism aims to improve tourism services and experiences, with significant financial commitments made during recent industry expos [5] Group 5: Financial Support for Service Consumption - The policy document outlines the use of monetary and credit policies to support financial institutions in expanding credit for service consumption, with a focus on innovative financial products tailored to the sector [7][8] - As of July, the loan balance in key service consumption areas reached 2.79 trillion yuan, reflecting a year-on-year growth of 5.3%, indicating strong financial backing for the sector [7][8]

Core Insights - The People's Bank of China (PBOC) has reported that financial institutions have applied for nearly 60 billion yuan in service consumption and elderly care re-loans, involving around 4,000 business entities and over 5,700 loans [1][3]. Financial Support Policies - In 2023, the PBOC, in collaboration with multiple departments, has introduced a series of financial support policies aimed at boosting service consumption, including a dedicated 500 billion yuan for service consumption and elderly care re-loans [2][3]. - As of the end of July, the balance of household consumption loans (excluding personal housing loans) reached 21.04 trillion yuan, with a year-to-date increase of 346 billion yuan, reflecting a year-on-year growth of 5.34% [2]. Credit and Loan Dynamics - The balance of loans in key service consumption areas reached 2.79 trillion yuan by the end of July, showing a year-on-year increase of 5.3% and a net increase of 164.2 billion yuan since the beginning of the year [3][4]. - The PBOC has emphasized the importance of credit product and service innovation, focusing on key consumption areas such as food, housing, transportation, tourism, and entertainment [4]. Fiscal and Financial Coordination - A joint policy issued by nine departments, including the Ministry of Commerce and the PBOC, aims to enhance fiscal and financial collaboration to stimulate service consumption, addressing both supply and demand sides [5][6]. - The policy outlines various funding support directions, including investment in service facilities and encouraging financial institutions to provide loans with interest subsidies for service consumption entities [5][6]. Future Directions - The PBOC plans to work with various departments to ensure the effective implementation of these policies, aiming to enhance the benefits for service consumption entities and consumers [7].

Core Viewpoint - The article discusses the Chinese government's efforts to boost service consumption and support the elderly care sector through various financial policies and initiatives, highlighting significant loan approvals and the impact on the economy [3][4][5]. Financial Support for Service Consumption - As of now, financial institutions have reported nearly 60 billion yuan in service consumption and elderly care re-loans, involving around 4,000 entities and over 5,700 loans [6]. - The People's Bank of China (PBOC) has introduced multiple policies to stimulate service consumption, including a dedicated 500 billion yuan re-loan for service consumption and elderly care, aimed at increasing credit in key sectors such as accommodation, dining, and tourism [5][6]. - By the end of July, the balance of household consumption loans (excluding personal housing loans) reached 21.04 trillion yuan, with a year-to-date increase of 346 billion yuan, reflecting a year-on-year growth of 5.34% [5]. Credit Product and Service Innovation - The PBOC is guiding financial institutions to enhance their internal processes and innovate products to support consumption, focusing on key areas such as food, housing, travel, and entertainment [7]. - From January to July, automotive finance companies issued 21.5 billion yuan in financial bonds and 48.4 billion yuan in asset-backed securities, effectively revitalizing credit supply and reducing financing costs [7]. Fiscal and Financial Coordination - A joint policy issued by nine departments, including the Ministry of Commerce and the PBOC, aims to address service consumption challenges by providing multi-dimensional financial support, including investment in service facilities and credit for service enterprises [9]. - The policy encourages local governments to establish risk compensation funds to mitigate consumption credit risks and promote a combination of government subsidies, financial support, and merchant discounts [9]. Impact on Service Consumption Development - The initiatives are expected to lower credit costs, stimulate effective demand in sectors like culture, education, and healthcare, and optimize the structure of service consumption by directing funds to underdeveloped areas such as elderly care and digital consumption [10]. - The PBOC plans to collaborate with various departments to ensure the effective implementation of these policies, enhancing the overall consumer experience and satisfaction [10].

央视网消息（新闻联播）：国务院新闻办公室9月17日举行新闻发布会，商务部、国家发展改革委、文化和旅游部、中国人民银行有关负责人介绍《关于扩 大服务消费的若干政策措施》（以下简称《政策措施》）主要内容。 随着消费结构转型升级，文娱旅游、交通出行、体育健康、养老托育等服务消费将逐步成为主导型消费。《政策措施》从培育服务消费促进平台、丰富高品 质服务供给、激发服务消费新增量、加强财政金融支持等五方面提出19项举措。 下一步，我国将推动人工智能在服务消费等领域加快应用；在托育、养老、家政、旅游等重点领域健全守信激励和失信惩戒机制；增强消费领域资金供给能 力；开展消费新业态新模式新场景试点城市建设，进一步增加优质消费供给，创新和丰富多元化消费场景，推动新的消费业态不断涌现。 ...

Core Insights - The People's Bank of China (PBOC) has implemented various financial support policies to boost service consumption and the elderly care sector, with nearly 600 billion yuan in loans reported by financial institutions as of now [1][2][3] Group 1: Financial Support Policies - As of the end of July, the balance of household consumption loans, excluding personal housing loans, reached 21.04 trillion yuan, with an increase of 346 billion yuan since the beginning of the year, reflecting a year-on-year growth of 5.34% [2][3] - The PBOC has established a 500 billion yuan service consumption and elderly care re-lending program to encourage financial institutions to increase credit in key service sectors such as accommodation, catering, and tourism [2][3] - A joint policy issued by nine departments, including the Ministry of Commerce, aims to enhance financial and fiscal collaboration to promote high-quality development in service consumption [1][5] Group 2: Credit Innovation and Support - The PBOC is guiding financial institutions to innovate credit products and services, focusing on key consumption areas such as food, housing, travel, and entertainment, to enhance credit supply [4][5] - From January to July, financial institutions issued 215 billion yuan in financial bonds and 484 billion yuan in asset-backed securities, which helps to activate credit supply and reduce financing costs [4][5] - The balance of loans in key service consumption sectors reached 2.79 trillion yuan by the end of July, with a year-on-year increase of 5.3% and a net increase of 1,642 billion yuan since the beginning of the year [3][4] Group 3: Fiscal and Financial Coordination - Recent measures include multi-dimensional funding support for service consumption, focusing on sectors like culture, tourism, and elderly care, to stimulate market vitality [5][6] - The government aims to lower credit costs through a dual interest subsidy policy, which could potentially lead to 1 trillion yuan in loans directed towards consumption [6] - The PBOC plans to work with various departments to ensure that policies effectively reach service consumption entities and consumers, enhancing public satisfaction [7]

Production - In August 2025, the industrial added value of enterprises above designated size grew by 5.2% year-on-year, a decrease of 0.5 percentage points from the previous month[11] - The manufacturing sector remains the main driver of industrial growth, with a year-on-year increase of 5.7%, down from 6.2%[11] - High-tech manufacturing added value increased by 9.3% year-on-year, contributing 28.5% to the overall industrial growth[11] Consumption - The total retail sales of consumer goods in August 2025 increased by 3.4% year-on-year, a decline of 0.3 percentage points from July[2] - Rural consumption grew by 4.6%, outpacing urban consumption growth of 3.2%, indicating significant potential in the rural market[14] - Over 80% of product categories saw retail sales growth, with more than 30% achieving double-digit growth[15] Investment - From January to August 2025, fixed asset investment (excluding rural households) increased by 0.5%, continuing a downward trend[24] - Excluding real estate development investment, fixed asset investment grew by 4.2%, indicating resilience in manufacturing and some infrastructure sectors[24] - Real estate development investment fell by 12.9% year-on-year, with new construction, completion, and construction area all showing declines[25]

商务部等9部门16日对外发布《关于扩大服务消费的若干政策措施》，提出五方面19条举措进一步扩大服务消费。 9月17日，商务部副部长盛秋平、国家发展改革委就业收入分配和消费司司长吴越涛、商务部服贸司司长孔德军、文化和旅游部产业发展司司长缪沐阳、中国 人民银行信贷市场司负责人杨虹出席国新办新闻发布会，介绍已于9月16日发布的《关于扩大服务消费的若干政策措施》（下称《措施》）有关情况。 来看 会上重点内容： 1.将通过竞争性评审方式在全国选择50个左右人口基数大、带动作用强、发展潜力好的消费新业态新模式新场景试点城市； 2.截至7月末，全国服务消费重点领域贷款余额2.79万亿元，同比增长5.3%，比年初新增1642亿元，前7个月新增贷款比去年全年新增贷款多630亿元； 3.截至7月末，不含个人住房贷款的全国住户消费贷款余额21.04万亿元，比年初新增346亿元，同比增长5.34%； 4.中国人民银行积极支持符合条件的金融机构发行金融债券、信贷资产支持证券，拓宽资金来源，提升消费信贷供给能力； 5.初步统计，围绕建立服务消费"1+N"政策体系，相关部门目前已经出台了30多项政策文件； 6.接下来，商务部还将出台住宿业 ...

9月17日，在国新办举行的新闻发布会上，商务部副部长盛秋平、国家发展改革委就业收入分配和消费 司司长吴越涛、商务部服务贸易和商贸服务业司司长孔德军、文化和旅游部产业发展司司长缪沐阳、中 国人民银行信贷市场司负责人杨虹介绍扩大服务消费有关政策措施。 商务部：将出台住宿业高质量发展、 铁路与旅游融合发展等系列政策文件 此外，孔德军透露，商务部还会出台住宿业高质量发展、铁路与旅游融合发展等一系列的政策文件，形 成政策"组合拳"。初步统计，围绕建立服务消费"1+N"政策体系，相关部门目前已经出台了30多项政策 文件。 国家发展改革委： 推动人工智能在服务消费等领域加快应用 吴越涛表示，国家发展改革委将重点从三方面促进服务供给提质扩容。 推动企业向"新"，激发创新动能。深入实施"人工智能+"行动，推动人工智能在服务消费等领域加快应 用，赋能大中小各类服务企业。深化线上线下（300959）、商旅文体健多业态消费融合，鼓励企业打造 消费新场景、拓展消费新体验、挖掘消费新需求。 推动市场向"活"，营造良好环境。扎实推进统一大市场建设，清理整治市场准入壁垒，为各类企业特别 是中小企业营造公平的市场准入环境。发挥好与民营企业常态 ...

Core Points - The Ministry of Commerce and nine other departments jointly issued policies to expand service consumption, outlining 19 specific measures across five areas [1][2] Group 1: Policy Measures - The policies include pilot city construction for new consumption formats and models, support for innovative service consumption scenarios, and collaboration between quality consumption resources and well-known IPs [2] - Measures to extend operating hours for popular cultural and tourism venues and encourage the introduction of high-level international sports events are also included [2][3] - The policies aim to enhance training for personnel in elderly care, domestic services, and long-term care, while also supporting the construction of inclusive childcare institutions [2][3] Group 2: Supply and Demand - The policies emphasize a dual approach of optimizing supply and stimulating demand, proposing to increase the supply of quality cultural, tourism, and sports consumption resources [4] - Support measures from the demand side include enhancing consumer credit support and organizing promotional activities to increase service consumption time [4] Group 3: Opening Up - The policies advocate for both external opening and internal deregulation, proposing to expand pilot openings in telecommunications, healthcare, and education sectors [5][6] - Measures to attract foreign investment and private capital by relaxing market restrictions in high-end medical and leisure sectors are also highlighted [6] Group 4: Technological Integration - The National Development and Reform Commission plans to promote the application of artificial intelligence in service consumption, encouraging innovation and the creation of new consumption scenarios [7] - The focus will also be on enhancing service quality through vocational training and establishing a credit-based incentive and penalty system in key sectors [7] Group 5: Financial Support - The Ministry of Finance announced a plan to distribute over 330 million yuan in consumption subsidies during the upcoming National Day cultural tourism consumption month [8] - The People's Bank of China has implemented various financial support policies to boost service consumption supply and meet residents' service consumption needs [9]