"关于智能辅助驾驶，不要把厂家的思维强加给用户。今年每个厂家都说标配智能辅助驾驶，好像不标配，消费者就不认可一样。吉利有能力全系标配千里 浩瀚安全智能辅助驾驶系统，但不是100%的用户都需要，所有的配置都是有成本的，要考虑用户真实需求，把选择权交给用户。"范峻毅表示。 每经记者｜孙桐桐 每经编辑｜孙磊 日前，吉利银河品牌首款中高级电混轿车星耀8正式上市，新车共提供7个版本，售价为11.58万~15.58万元。其中，雷神EM-P（性能版）和雷神EM-i（节能 版）共有五个版本，标配千里浩瀚智能安全辅助驾驶；此外，雷神EM-i 2个版型车型标配基础辅助驾驶，进一步拉低新车起步售价。 在中高级电混轿车市场，星耀8的定价可谓"火药味"十足，不仅将压力传给比亚迪汉等自主品牌的竞争对手，同时也有意抢夺凯美瑞等合资品牌燃油车的市 场份额。 "价格不是市场定，而是由用户决定。中高级轿车怎么才能满足用户需求，其实就是'起步即旗舰'，这是用户想要的。我们在用户调研时，用户说'触不可及 的豪华，不是真豪华'。"吉利汽车销售公司总经理范峻毅在接受《每日经济新闻》记者采访时表示。 将辅助驾驶选择权交给用户 值得注意的是，在"全民智驾" ...

Group 1: Financial Performance - The company expects a loss of 216 to 264 million yuan for 2024, a year-on-year decline of 500% to 589% [6] - The company's revenue for the first three quarters of 2024 is 232 million yuan, with military procurement contributing 1.2265 million yuan, accounting for 0.53% of total revenue [1] - The company signed new contracts worth 559 million yuan in 2024 [5] Group 2: Order Status - As of March 31, 2025, the company has an order backlog of 340 million yuan [4] - The company has formed approximately 26 million yuan in orders related to inertial navigation products [2] - The company has received some sales orders in the international market for certain products [2] Group 3: Impact of Military Procurement Ban - The company has been banned from participating in military procurement activities since October 14, 2024, for a period of one year [4] - The ban has led to a significant reduction in order volume, impacting 2024 revenue [4] - The company is actively expanding into civilian markets to mitigate the impact of the military procurement ban [9] Group 4: Strategic Initiatives - The company is focusing on developing civilian market products such as emergency drones and low-orbit satellite terminals [7] - The company is optimizing its organizational structure and reducing personnel by approximately 20% to improve operational efficiency [6] - The company is exploring external cooperation opportunities to enhance competitiveness [6] Group 5: Market Outlook - The company is optimistic about the growth potential in the unmanned systems, satellite communication, and radar detection industries [3] - The company aims to leverage emerging industries like low-altitude economy and intelligent driving for future growth [6] - The company is committed to continuous innovation and product development to maintain market competitiveness [6]

Core Insights - Li Auto has launched the upgraded L series models, featuring significant enhancements in appearance, chassis, assisted driving, and intelligent cockpit [1][3][17] Pricing and Model Details - The pricing for the upgraded models is as follows: L6 priced at 249,800 to 279,800 CNY; L7 priced at 301,800 to 359,800 CNY; L8 priced at 321,800 to 379,800 CNY; L9 priced at 409,800 to 439,800 CNY [1][9][16] Technological Upgrades - All models have received an upgrade in assisted driving chips, with standard ATL all-weather LiDAR. The AD Pro features the Horizon Journey® 6M chip, while the AD Max is equipped with the NVIDIA Thor-U chip, boasting 700 TOPS computing power [1][3] - The new generation VLA driver model will be introduced for the AD Max platform, enabling advanced features such as voice command execution and parking space identification [3] Interior and User Experience Enhancements - The intelligent cockpit has been upgraded with a new version of "Li Xiang Classmate," which includes customizable avatars and improved memory capabilities for family members' preferences [3] - The L9 model features an 86% larger rear entertainment screen and a high-quality sound system with 21 speakers, enhancing the overall user experience [14] Model Performance and Features - The L6 model has achieved over 250,000 deliveries since its launch in April 2024, showcasing its popularity [4] - The L7 and L8 models have collectively delivered over 500,000 units, emphasizing their appeal to families [7] - The L7 Max and L8 Max have seen significant improvements in electric range, with L7 Max's pure electric range increasing from 225 km to 286 km, and L8 Max's from 225 km to 280 km [8] Special Offers and Promotions - Customers who place orders for the L6 model by May 31 can benefit from a 3-year interest-free financing plan and various promotional offers [6][9] - Similar promotional offers are available for the L7 and L8 models, including financing options and special color schemes [9][16] Delivery Timeline - The upgraded L series models are set to begin formal deliveries on May 9, 2025, allowing customers to experience the new features firsthand [17]

Group 1 - Xiaomi's CEO Lei Jun expressed that the past month has been the most challenging period since the company's founding, leading to a temporary pause in meetings and social media interactions [1] - Lei Jun reflected on the support from friends and the community, which has helped him regain confidence and motivation [1] Group 2 - A tragic traffic accident involving a Xiaomi SU7 vehicle occurred on March 29, 2025, resulting in the deaths of three female university students [3] - The accident took place while the vehicle was in NOA (Navigation on Autopilot) mode, traveling at a speed of 116 km/h before the collision [3] - The vehicle collided with a concrete barrier after the driver took control, with the last confirmed speed before impact being approximately 97 km/h [3] - Witnesses reported that the vehicle caught fire rapidly after the collision, complicating rescue efforts [3] Group 3 - Following the accident, Xiaomi established a special task force to cooperate with police investigations and provided vehicle data and system information [4] - The company contacted the vehicle owner immediately after the incident to understand the circumstances and initiated emergency rescue calls [4] - As of May 12, the investigation into the accident is ongoing, with no final results released yet [4]

Core Viewpoint - The autonomous driving industry is experiencing strong regulatory oversight, yet companies are actively developing and promoting high-level autonomous vehicles, indicating a commitment to innovation and safety [2][3][4]. Regulatory Environment - The Ministry of Industry and Information Technology has mandated that automotive manufacturers conduct comprehensive testing for driving assistance systems, ensuring clear definitions of system capabilities and safety measures [2]. - Strong regulations are seen as beneficial for the healthy development of the autonomous driving industry, promoting market order and enhancing consumer trust in product safety [5]. Market Dynamics - The demand for high-level autonomous driving is driven by market competition, with companies needing to innovate to stay relevant [4]. - The shift from B2B to B2C markets is anticipated, with increasing acceptance of autonomous driving technology among consumers [4][6]. Technological Advancements - Significant advancements in AI, sensors, and communication technologies are providing a solid foundation for the development of high-level autonomous vehicles [5]. - Companies like Huawei are leveraging their expertise in communication and AI to enhance autonomous driving solutions [5]. Consumer Sentiment - Consumers show high interest in L4 autonomous vehicles, particularly in China and India, with younger generations expressing a strong desire for advanced driving technologies [9][10]. - Despite enthusiasm, safety concerns remain paramount, with over 70% of consumers citing safety and stability as potential barriers to adoption [10]. Commercialization Challenges - The B2B market for high-level autonomous driving is beginning to open, particularly in sectors like mining and logistics, where the technology can significantly enhance efficiency [12][13]. - Cost reduction and improved value propositions are critical for the profitability of high-level autonomous vehicles, with companies focusing on optimizing production and supply chain management [13][20]. Company Accountability - Companies like GAC have committed to taking responsibility for the safety of their L4 autonomous vehicles, which is expected to boost consumer confidence [18]. - The commitment to accountability may drive companies to enhance their technological capabilities and safety measures [19]. Future Outlook - The industry is expected to see a gradual shift towards more comprehensive regulations and insurance frameworks to support the deployment of high-level autonomous vehicles [20]. - The integration of autonomous driving technology into everyday scenarios is anticipated to evolve, with a focus on enhancing operational efficiency and user experience [17].

New Car Launches - BYD Sea Lion 07DM-i launched with a price range of 169,800 to 205,800 yuan, featuring a 1.5T engine and a 26.6kWh battery pack with a pure electric range of 150/135 km [3][9] - Li Auto L series smart refresh version launched, maintaining original prices with upgraded configurations; prices range from 241,800 to 439,800 yuan [10][19] - Geely Galaxy Star 8 launched with a limited-time price of 115,800 to 155,800 yuan, featuring a family-style design and advanced driver assistance systems [20][30] - Jiayuan AIR launched with two versions priced at 147,800 to 159,800 yuan, targeting family users with high configurations [31][37] - New Audi A6 plug-in hybrid version revealed, featuring a 2.0T engine and a 25.9kWh battery pack with a WLTC pure electric range of 111 km [39][42] - Beijing Hyundai ELEXIO global debut, based on the E-GMP platform with a CLTC range exceeding 700 km [45][46] - New Volvo XC70 unveiled, set to launch in September, based on the new SMA hybrid architecture [49][51] Company Dynamics - SAIC Group achieved a record high of 128,000 new energy vehicle sales in April [55][58] - Changan Automobile reported 71,349 new energy vehicle sales in April, indicating steady growth [59][61] - Extreme Stone Automobile delivered 1,128 units in April, surpassing a cumulative delivery of 10,000 units [62][63] - BMW's Q1 financial report showed a significant decline in net profit by 26.4% to 2.173 billion euros, with a revenue drop of 7.8% [82][84] Industry News - The Ministry of Industry and Information Technology proposed a mandatory national standard for automotive door handle safety to address potential risks [85][89] - The People's Bank of China announced a reduction in the reserve requirement ratio for automotive finance companies to 0%, aimed at stimulating consumption in the automotive sector [91][92]

出品丨虎嗅汽车组 作者丨肖漫 头图丨视觉中国 尽管账上有千亿现金，但理想还没有迎来躺着数钱的时候。 理想今年的销量目标是70万辆，比去年多了20万，而理想规划的新车型仅有理想i8和理想i6两款，且都在下半年发布，其他均为改款焕新。销量的重 担，依然落在L系列上。然而，L系列的销量疲势已经出现，近4个月都未能突破月销4万辆的瓶颈，不及去年下半年的表现。 一季度承压明显，进入四月，理想逐渐出牌。先是在上海车展发布MEGA家庭版车型，并在 5 月 8 日发布了 L 系列的智能焕新版（即L系列的2025 款）。 理想的打法是"加量不加价"，除了全系升级智能辅助驾驶硬件，L7/8 是全系标配魔毯双腔空悬、新增 52.3kWh 大电池，L9 则是用上了双枪双阀魔毯空 气悬架、十八点热石按摩等配置。 理想的刀法落得很精确，增配的目的显然是保量。理想手上的牌仅剩理想i8和理想i6，接下来的战，理想要怎么打？ 理想L系列，尚能战否？ 理想的第一道难关，是要守住增程车型的基本盘。 今年以来，理想L系列车型经历了不同程度的下滑，销量扛把子L6升至回到了去年刚上市的水平，L7的单月销量也都在一万以下。 数据来源： 车主之家 理想L系 ...

Investment Rating - The report maintains a "Recommended" investment rating for the company, indicating an expectation that the stock will outperform the market by 10% to 20% over the next six months [15]. Core Views - The launch of the L series smart upgraded models (L6, L7, L8, L9) is expected to enhance the company's market position, with stable pricing and attractive sales incentives during the initial sales period [4][6]. - The company is focusing on significant upgrades in smart driving hardware and comfort features across its new models, which include advanced laser radar and enhanced battery capacities [6][10]. - The competitive landscape for the L6 model remains favorable, while the L7, L8, and L9 models are set to face increased competition in 2025, prompting proactive product upgrades [6][9]. - The company is accelerating its overseas market expansion, targeting regions such as Latin America, Central Asia, the Middle East, and Europe, which is anticipated to become a new growth engine [9]. Financial Summary - Projected revenue growth shows a significant increase from 123.85 billion CNY in 2023 to 271.34 billion CNY by 2027, with a year-over-year growth rate peaking at 173.5% in 2023 and stabilizing around 18.6% by 2027 [5]. - Net profit is expected to rise from 11.70 billion CNY in 2023 to 23.21 billion CNY in 2027, with a notable increase of 681.7% in 2023, followed by fluctuations in subsequent years [5]. - The company's gross margin is projected to remain stable, with slight improvements from 22.2% in 2023 to 21.5% in 2027, while net margin is expected to increase from 9.5% to 8.6% over the same period [5][13]. - The report anticipates a gradual recovery in sales for the upgraded models following their launch, despite initial declines in sales volume due to competitive pressures [6][9].

Core Viewpoint - Despite having over 100 billion in cash, Li Auto has not yet reached a point of effortless profitability, facing significant challenges in achieving its sales targets for the year [1]. Group 1: Sales Performance and Targets - Li Auto's sales target for the year is set at 700,000 units, an increase of 200,000 units from the previous year, but the new models, Li i8 and Li i6, are only set to launch in the second half of the year, placing the sales burden primarily on the L series [1][2]. - The L series has shown signs of sales fatigue, failing to exceed 40,000 units per month for the past four months, which is below the performance of the second half of last year [1][3]. - The L series' market share for range-extended products is projected to decline by 2.1% in Q4 2024, indicating increasing competition [6]. Group 2: Competitive Landscape - Li Auto faces growing competition from various manufacturers, including Huawei, which has launched multiple models that directly compete with the L series [6][7]. - The introduction of over 10 new mid-to-large SUVs this year, such as the AITO M8 and Lynk & Co 900, is intensifying competition in the market [7]. - The AITO M8 has already accumulated over 70,000 pre-orders, positioning it as a strong competitor against the L8 and L9 models [7]. Group 3: Product Strategy and Innovations - Li Auto's strategy includes enhancing the L series with new features while maintaining price stability, aiming to preserve sales volume [2][8]. - The L series is undergoing significant upgrades in intelligent driving capabilities, with the introduction of the new Thor-U chip and advanced laser radar systems [8][9]. - The new VLA (Vision Language Action) model aims to differentiate Li Auto's intelligent driving technology from competitors, focusing on advanced capabilities that mimic human-like understanding and reasoning [9][11]. Group 4: Electric Vehicle Strategy - Li Auto's upcoming pure electric models, the i8 and i6, are seen as critical variables for the company's performance this year, with conservative internal sales expectations of 50,000 units for both [15][16]. - The company is exploring new growth avenues through channel transformations and expanding into overseas markets, although the complexity of international markets poses challenges [16][17]. - The domestic market remains the primary focus, but increasing competition and uncertainties in the electric vehicle segment make achieving sales targets difficult [17].

Investment Rating - The report maintains a "Recommended" investment rating for the company [1]. Core Views - The launch of the L series smart upgraded models (L6, L7, L8, L9) is expected to enhance the company's market position, with stable pricing and attractive sales incentives [4][6]. - The company is focusing on upgrading its intelligent driving systems and comfort features to remain competitive in the market, particularly against new entrants in 2025 [6][9]. - The company is also accelerating its overseas market expansion, targeting regions such as Latin America, Central Asia, the Middle East, and Europe, which could become new growth engines [9]. Financial Projections - Revenue is projected to grow from 123.85 billion CNY in 2023 to 271.34 billion CNY by 2027, with a compound annual growth rate (CAGR) of approximately 30.7% in 2026 [5]. - Net profit is expected to fluctuate, peaking at 23.21 billion CNY in 2027 after a dip in 2024 [5]. - The gross margin is anticipated to stabilize around 21.5% by 2027, while the net margin is expected to improve to 8.6% [5][13]. Product Strategy - The L series models will feature significant upgrades in intelligent driving hardware, including the introduction of advanced laser radar and enhanced chip capabilities [6][7]. - The company aims to maintain a competitive edge by offering higher initial sales incentives compared to competitors, such as three years of zero interest financing and discounts on deposits [6][9]. - The MEGA model will continue to focus on its flagship positioning, with the introduction of the MEGA Home version targeting family users [9]. Market Positioning - The L6 model is expected to face less direct competition in its price range, while the L7, L8, and L9 models will see increased competition in 2025 [6][9]. - The company is strategically enhancing its product offerings to address the anticipated competitive pressures from new models entering the market [6][9].