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国庆文旅消费月期间,各地将发放超3.3亿元消费补贴
Xin Jing Bao· 2025-09-17 10:13
新京报讯(记者姜慧梓)"在这里提醒大家,今年国庆假期叠加了中秋节,放假时间是8天,希望大家能够 早做出行规划,因为旅游势必火爆。"在9月17日举行的国新办新闻发布会上,文化和旅游部有关负责人 表示,国庆文旅消费月期间,各地将发放超过3.3亿元消费补贴。 文化和旅游部产业发展司司长缪沐阳表示,下周将启动全国国庆文旅消费月,会同全国总工会支持扩大 职工文旅消费,推出应季应景的"文旅大餐"。消费月期间,各地将开展超过25000场的文旅消费活动, 演唱会、音乐节、非遗展销、国潮市集、游园会等将陆续上演。 值得注意的是,消费月期间将正式启动"百城百区"文化和旅游消费三年行动计划,协调中国银联、金融 机构、平台企业推出消费券、支付满减等优惠以及入境旅游消费便利措施。 缪沐阳表示,各地将在消费月期间发放超过3.3亿元的消费补贴。山东将推出"好客山东"文旅优惠大礼 包;河南推出"全省一码通"年票产品;浙江发放文旅惠民卡,开展"机票门票即消费券"等活动;广东将 发放2000万元消费券;青海将发放"山宗水源大美青海"文旅消费券。 各地将打造各具特色的文旅场景。比如,京津冀等地将推出区域联动的文旅消费活动,川渝将推出"跟 着演出去 ...
文旅部:消费月期间,各地将发放超过3.3亿元的消费补贴
Bei Jing Shang Bao· 2025-09-17 09:48
Group 1 - The Ministry of Culture and Tourism has launched quality products, special activities, and discount measures to meet the tourism consumption demand during the Mid-Autumn Festival and National Day holidays [1] - A nationwide cultural and tourism consumption month will be initiated, featuring over 25,000 cultural and tourism consumption activities [1] - The "Hundred Cities, Hundred Districts" cultural and tourism consumption three-year action plan will be officially launched, with over 330 million yuan in consumption subsidies to be distributed during the consumption month [1] Group 2 - The Ministry will enhance tourism market supervision to maintain market order and create a safe and reassuring cultural tourism consumption environment [2]
“黄金周”打满11天?中小学春秋假来了,家长休假制度也要跟上
Core Viewpoint - The adjustment of school holiday schedules, particularly the introduction of extended autumn and spring breaks, is aimed at promoting cultural and tourism consumption while addressing the well-being of students [1][2][3]. Group 1: Holiday Adjustments - The 2025-2026 academic year will see significant variations in school holiday lengths across different regions, with Beijing having a 145-day autumn semester followed by a 37-day winter break, while Hangzhou will have a 159-day autumn semester, the longest in a decade, followed by a 25-day winter break [1][8]. - The introduction of a 3-day autumn break in Hangzhou, aligning with the National Day holiday, allows students to enjoy an 11-day continuous holiday, which is expected to boost tourism and consumption [2][3]. Group 2: Policy Initiatives - The Ministry of Commerce and other departments have issued policies to optimize student holiday arrangements, encouraging local governments to explore the implementation of spring and autumn breaks while maintaining the total number of school days [2][3][10]. - The 2013 National Tourism and Leisure Outline and subsequent policies have repeatedly emphasized the need for flexible holiday arrangements to enhance service consumption and family travel opportunities [3][4]. Group 3: Regional Differences - The disparity in holiday lengths between regions, such as the shorter winter break in Hangzhou compared to Beijing, highlights the need for tailored holiday arrangements based on local climate and socio-economic conditions [8][10]. - The historical context of holiday arrangements in Hangzhou, which has implemented spring and autumn breaks since 2004, reflects local demand and economic conditions, suggesting that holiday policies should be adapted to regional needs [10][14]. Group 4: Educational Considerations - The extended autumn semester in 2025 emphasizes the importance of breaks for students' mental and physical well-being, with experts advocating for a balanced approach to holiday scheduling that considers both educational and developmental needs [1][9][15]. - The "double reduction" policy initiated in 2021 aims to alleviate academic pressure on students, further supporting the rationale for incorporating spring and autumn breaks into the academic calendar [14][15].
关于扩大服务消费的若干政策措施的学习体会
CAITONG SECURITIES· 2025-09-17 05:59
Policy Measures - On September 16, nine departments jointly issued policies to expand service consumption, focusing on five key areas: cultivating service consumption platforms, enriching high-quality service supply, stimulating new consumption, enhancing financial support, and improving statistical monitoring systems[2] - The report outlines 19 specific measures aimed at promoting the quality and expansion of service consumption, thereby unleashing domestic demand potential[2] Industry Insights - In the cultural and tourism sector, the added value of cultural and related industries reached CNY 5.95 trillion in 2023, while tourism and related industries added value was CNY 5.48 trillion[2] - Domestic travel is projected to reach 5.615 billion trips in 2024, with total consumption expected to hit CNY 5.75 trillion[2] - The sports industry is anticipated to grow significantly, with a focus on introducing high-quality international sports events and fostering grassroots sports events like "Village Super" and "Su Super" to create new consumption growth points[2] Investment Recommendations - Service retail sales are expected to grow by 6.2% year-on-year in 2024, outpacing goods retail sales by 3 percentage points[2] - Per capita service consumption expenditure is projected to increase by 7.4%, contributing 63% to overall per capita consumption growth[2] - Investment focus areas include "new" cultural tourism projects, quality sports event IPs, and long-term care insurance-related enterprises in the elder care sector[2] Risk Factors - Potential risks include slower-than-expected policy progress, lower-than-expected economic growth, and weaker-than-expected consumer sentiment recovery[2]
主题公园如何“常玩常新”
Jing Ji Ri Bao· 2025-09-17 00:02
Core Insights - The opening of the Fantawild Colorful Spring and Autumn Theme Park in Ziyang, Sichuan, provides a new entertainment experience for tourists in the Sichuan-Chongqing region, contributing to the growing theme park market in China [1] - As of October 2024, there are 385 theme parks in mainland China, including 87 large and extra-large parks, and 298 small and medium-sized parks, indicating a significant expansion in this sector [1] - The rise of theme parks is linked to the "happy consumption" and "self-pleasure economy," catering to young people's need for leisure and emotional relief, thus driving the growth of the emotional economy and cultural tourism consumption [1] Industry Development - The emergence of local theme parks is crucial for cultural transmission and economic development, as they resonate with consumers and promote Chinese culture both domestically and internationally [2] - Theme parks create job opportunities and economic growth through construction and operational activities, with a consumption pull effect estimated at 1:18.8 [2] - Despite rapid growth, the industry faces challenges such as unclear themes, insufficient product offerings, and low secondary consumption contributions, with some parks still operating at a loss [2] Strategic Recommendations - To ensure long-term success, theme parks must maintain a sense of novelty for visitors by integrating local cultural resources and creating differentiated park IPs that resonate emotionally with guests [3] - The incorporation of advanced technologies like virtual reality and augmented reality can enhance visitor immersion and engagement [3] - Expanding the range of activities within parks, such as live performances and interactive experiences, can increase visitor participation and extend the economic impact beyond ticket sales to a broader "tourism economy" [3]
农业银行信用卡参加文旅部产业博览会,助力文旅消费焕新
Hua Xia Shi Bao· 2025-09-16 06:34
Core Viewpoint - Agricultural Bank of China (ABC) actively participates in promoting cultural and tourism consumption through various initiatives, aligning with national strategies to enhance consumer engagement in these sectors [1][4]. Group 1: Cultural and Tourism Initiatives - ABC showcased its efforts in cultural and tourism consumption at the 2025 China Cultural Tourism Industry Expo, emphasizing the theme "Cultural Tourism Consumption, Beautiful Life" [1]. - The bank has launched 12 themed cultural and tourism activities, including "Free County Tours" and "Spring Tea Tasting," to stimulate consumer spending [1][2]. Group 2: Rural Revitalization and County Tourism - ABC is focusing on rural revitalization by exploring the potential of county-level tourism consumption, organizing "County Tourism Festivals" across over 1,100 counties [2]. - The bank aims to enhance local economies by providing discounts on tickets, food, and local specialties, thereby activating new spaces for homestays and ecological wellness [2]. Group 3: Diverse Product Offerings - ABC is committed to meeting diverse customer needs by expanding its product offerings, including the promotion of various credit cards with benefits such as airport lounge access and cashback [3]. - The bank integrates online and offline service channels to enhance customer experience and support consumption growth [3]. Group 4: Payment Solutions and Service Optimization - ABC focuses on improving payment convenience for both domestic and international tourists by providing comprehensive financial solutions for over 97,000 tourism-related businesses [4]. - The bank supports multiple payment channels, including card swipes and QR code scanning, to enhance the payment experience for tourists and merchants alike [4].
各地“花式揽客”打造消费新场景 特色化“文旅+”吸引国内外游客
Yang Shi Wang· 2025-09-15 06:48
Group 1 - The upcoming National Day and Mid-Autumn Festival holidays have prompted various regions to launch high-quality cultural tourism products and activities to attract domestic and international tourists [1] - The 2025 Shanghai Tourism Festival has commenced with a grand parade featuring 25 floats and 24 performance teams, showcasing cultural events across multiple city districts from September 14 to October 6 [4] - A half-price ticket promotion for popular attractions such as Disneyland, Oriental Pearl Tower, and Lego Land is being offered from September 13 to 19, aimed at boosting visitor numbers [7] Group 2 - The 2025 Global Travel Trade Conference held in Yichang, Hubei, attracted over 220 international travel agents and influencers from 41 countries, focusing on premium tourism routes like Shennongjia and the Three Gorges [9] - Hubei's inbound tourism has seen a significant increase, with a 54.89% year-on-year growth in visitors, driven by policies such as visa-free transit and mobile payment optimization [9] - The 2025 China Cultural Tourism Industry Expo has successfully signed contracts worth 240.921 billion yuan, covering areas like cross-border tourism and digital performances, with participation from 31 provinces and 16 countries [11]
2025广东旅博会开幕 首次设立入境旅游展区
Zhong Guo Xin Wen Wang· 2025-09-13 19:54
Group 1 - The 2025 Guangdong International Tourism Industry Expo (Guangdong Travel Expo) opened in Guangzhou, covering an exhibition area of 40,000 square meters with four main themed pavilions [1] - The expo attracted participation from nearly 50 countries and regions, over 100 quality tourist destinations, and more than 500 cultural and tourism enterprises [1] Group 2 - To stimulate cultural and tourism consumption, the Guangdong Provincial Department of Culture and Tourism launched a "Golden Autumn Cultural and Tourism Consumption Season" with a special fund of 20 million yuan for issuing consumption vouchers [2] - Several participating travel agencies, including Guangzhilv under Lingnan Group, offered various discounted travel products covering outbound, inter-provincial, and Guangdong-Hong Kong-Macao tourism [2] - The expo introduced an inbound tourism exhibition area for the first time, featuring organizations like Ctrip and Guangzhou Baiyun International Airport, aimed at providing comprehensive inbound tourism service solutions [2] Group 3 - Official delegations from 28 countries and regions, including Thailand, Japan, South Korea, and Russia, participated in the expo, along with over 20 international airlines and cruise companies [2]
手信+文旅完美邂逅!广东三宝亮相广东旅博会
Nan Fang Nong Cun Bao· 2025-09-13 12:00
Core Viewpoint - The Guangdong Three Treasures, featuring traditional health products, showcased their offerings at the Guangdong International Tourism Industry Expo, emphasizing the integration of cultural tourism and local specialties [1][3][25]. Group 1: Event Overview - The Guangdong International Tourism Industry Expo took place from September 12-14, 2025, at the Canton Fair Exhibition Center [2][3]. - The Guangdong Three Treasures participated in the event, highlighting their products in the cultural tourism integration pavilion [6][13]. Group 2: Product Highlights - The Guangdong Three Treasures include three major geographical indication products: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, all selected for their health benefits and authenticity [7][9][30]. - Xinhui Chenpi is renowned for its traditional production methods and is often referred to as "one tael of Chenpi is worth one tael of gold" [9][10]. - Huaju Hong, known as "Southern Ginseng," is produced in the unique soil of Maoming [10][11]. - Chunsan Ren is recognized for its digestive benefits and is sourced from the premium production area of Panlong [11]. Group 3: Marketing and Engagement - The Guangdong Three Treasures utilized various promotional methods, including live streaming, product tasting, and interactive engagement to enhance visitor experience [14][18][20]. - The live streaming sessions featured detailed explanations of the products' origins and health benefits, generating significant audience interaction [16][18]. - The event attracted many visitors who were eager to sample the products, particularly the Xinhui Chenpi water, which received positive feedback [21][23]. Group 4: Economic Impact - The collaboration with the "True Village" platform aims to create a "homestay + handcraft" model, enhancing the appeal of rural tourism and local products [24][25]. - The True Village platform has developed a service system that integrates online and offline resources, connecting over 300,000 registered users and more than 1,000 businesses [27][29]. - This initiative is expected to inject new vitality into rural economic development while promoting Guangdong's agricultural quality [26][30][31].
“渝超”雄起!今晚开战 场内外已经燃起来了
Yang Shi Xin Wen· 2025-09-13 10:30
今天(13日)19:30,2025重庆城市足球超级联赛将正式开赛,首场比赛在大田湾足球场举行。这项赛 事被重庆人亲切地称作"渝超"。 票价5.6元 近2万张门票瞬间售罄 41支队伍参赛 重庆大田湾体育场是中华人民共和国成立后的首个甲级体育场。9月9日开票当天,近2万张门票瞬间售 罄。票价非常亲民,5.6元一张。组委会介绍,大田湾体育场1956年举办了首场比赛。 没买到票的球迷,可以在场外逛集市、吃美食、看比赛,感受现场的热闹氛围。 两大强区对战 球迷陆续到场 今天每个座位上都放有一件T恤,分成红蓝两种颜色,还有加油助威的道具。 首场比赛的两支队伍分别来自重庆的两个主城区: 一支队伍来自大田湾体育场所在的渝中区,解放碑、洪崖洞、朝天门都在这个区。 另一支队伍来自九龙坡区,是重庆的工业大区。全国拥有大熊猫数量最多的城市动物园——重庆动物园 也在这里。 这两支队伍的球员年龄最大53岁,最小17岁。他们来自各行各业,有大学老师、货车司机、公务员、学 生,也有退役的职业运动员。 队名各具特色 今年"渝超"总共组了41支队伍,近5000名球员参与报名选拔。队名都很有意思,比如: 大家都希望通过这样一场赛事,展现自己的区县 ...