有数DataVision . 以下文章来源于有数DataVision ，作者黄茜琳 数据表象与商业真相 在龙头"你一刀我一刀"的朴素商战下，无数玩家惨遭出清。最典型的是星巴克，一边违背祖训在部分门 店搞起了"无消费不落座"，一边大力卷上新和联名速度。尽管如此，近期也传出了轰轰烈烈"卖身高 瓴"的传闻，在其高管对业绩的反思中，话里话外全怨中国人。 然而再深的红海也有隐形冠军，行业里率先扛起反内卷大旗的，是挪瓦咖啡。 其产品单价集中在9.9-12元，略高于价格战的狙击范围，并在线上线下掀起购买狂潮，单店日销高峰破 千杯，打单机干到冒烟。这是让行业感到久违而陌生的一个剧本。 截至目前，挪瓦咖啡全球门店超3000家，甚至开到了澳门金银岛和澳大利亚墨尔本。 挪瓦到底做对了什么？ 读懂年轻人 很长时间里，咖啡行业的信条和茶饮别无二致： 爆款出奇迹 ，即用海量新品博概率，再用新品去拉 新，从而带动门店销售。 然而这存在两个问题： 如果有什么东西比麻花还卷，那可能是中国的咖啡赛道。 郭星君曾明确表示，团队在小红书等内容平台发现，搜索量最多的除了美，就是健康。因此2023年底， 挪瓦咖啡进行"品牌升级"，成为第一家启动"营养选 ...

Core Insights - Tims China reported a total revenue of 300.7 million yuan and a system sales of 376.3 million yuan for Q1 2025, with self-operated stores contributing 17.15 million yuan, representing a contribution rate of 6.7%, a year-on-year increase of 5.9% [1][2] - The total number of Tims China stores reached 1,024, including 569 self-operated and 455 franchised stores, covering 84 cities nationwide [1] - The brand's registered membership reached 25.15 million, a year-on-year growth of 25.7%, with an average of over 24,500 members per store [1] Financial Performance - The costs and expenses for self-operated stores decreased by 19% compared to Q1 2024, with food and packaging costs down by 24.6%, rent and property management fees reduced by 12.9%, and other operating expenses decreased by 25.6% [2] - Marketing expenses at the headquarters level decreased by 11.8% due to the expanding brand influence [2] - The adjusted EBITDA loss was significantly reduced by nearly 50%, indicating improved profitability [2] Strategic Initiatives - The introduction of the "Light Lunch Box" product line aims to strengthen the "Coffee + Warm Food" differentiation advantage, driving system sales growth and enhancing store efficiency [2] - The company is focusing on franchise strategies to consolidate scale advantages while achieving organic growth in profitability [2] - Tims China plans to leverage the recovery in consumer spending to further advance its franchise strategy and ensure sustainable growth [2]

Market Overview - The coffee market in Jinan is experiencing rapid expansion with numerous brands entering the scene, including Starbucks, Luckin Coffee, and local brands like PD and Fangsou [1][2] - The number of new coffee-related enterprises in Jinan reached 317 in 2024, with a 51.3% increase in new businesses by June 23, 2025 [3][4] Consumer Behavior - The customer base for coffee shops is expanding, with a significant portion of patrons being young people aged 20-35 [1][2] - Consumers are increasingly drawn to the coffee experience, with some seeking high-quality coffee while others prioritize ambiance and aesthetics [2][7] Competitive Landscape - The coffee market is highly competitive, with over 50 coffee shops within a one-kilometer radius of certain locations, leading to a "war" among brands [2] - Despite the competition, the presence of multiple brands is seen as beneficial for market maturity, attracting new consumers [2][7] Cost Structure - The operational costs for coffee shops are rising, with average survival periods for some cafes potentially decreasing from 2-3 years to 1.5 years due to high costs and competitive pricing [4][5] - The cost of raw materials varies significantly, with chain brands like Luckin and Kudi having lower costs per cup (1-2 RMB) compared to boutique cafes (5-6 RMB) [4][5] Profitability - Chain coffee shops in Jinan report daily sales of 400-800 cups, with monthly profits ranging from 60,000 to 80,000 RMB after deducting costs [6] - Jinan's coffee market is ranked among the top ten in sales in northern China, indicating strong profitability potential [6] Industry Development - Jinan has become a significant hub for coffee equipment and material trading, with a complete industry chain from roasting to consumer experience [6] - The coffee market in Jinan is growing at an annual rate of 15%, driven by increasing brand presence and consumer interest [6][7] Future Outlook - The market is expected to evolve into a diverse landscape with a mix of chain brands, boutique shops, and high-end custom offerings to cater to various consumer needs [7] - The local coffee association plans to support new brands with operational and technical assistance, aiming to enhance Jinan's coffee industry profile [7]

Group 1: Coffee Price Trends - The International Coffee Price Index (I-CIP) fell to a four-month low in May, averaging 334.41 cents per pound, the lowest since January 2025 [1] - The increase in global certified coffee stocks by 28.1% month-on-month in May, reaching 9.27 million tons, indicates a boost in market liquidity as producers and traders accelerate shipments [3] - Coffee exports showed a positive trend, with April 2025 green coffee exports totaling 10.2 million bags, despite a 6.8% month-on-month decrease [4] Group 2: Supply and Demand Dynamics - Multiple factors are influencing coffee price trends, including improved supply from major producers like Brazil and Colombia, better climate conditions, and eased global logistics pressures [5] - Consumer confidence remains strong despite high debt levels, with households showing a willingness to spend, which supports stable demand for coffee [5] - The USDA projects a slight increase in Brazil's coffee production by 0.2% for the 2024/25 season, while Peru is expected to see an 8% rise in production for 2025/26 [5] Group 3: Export Performance - Colombia's washed coffee exports reached 896,000 bags in April 2025, a 1.1% year-on-year increase, while Brazil's natural green bean exports fell by 14.4% [11] - The overall export volume of all forms of coffee in April 2025 was 11.43 million bags, a 5.5% year-on-year decline, primarily due to weak performance from South America [12] - The share of Arabica beans in total global exports increased from 59.9% to 63.3% year-on-year, reflecting a structural preference for higher-quality beans [11] Group 4: Market Structure and Pricing - The price gap between Colombian washed coffee and other washed coffees widened from 1.30 cents per pound to 2.25 cents per pound, indicating a recovery in quality premiums [6] - The arbitrage spread between London and New York futures markets increased by 6.6% to 143.58 cents per pound in May [8] - The price difference between Milds-Brazilian Naturals and Milds-Robustas expanded to 17.83 cents per pound, reflecting a structural preference for quality supply [7]

Core Viewpoint - The article highlights the emergence of Yunnan coffee on the international stage, particularly through the "Excellence Cup" competition, which marks a significant recognition of Yunnan as a coffee origin region and its transition from raw material output to standard output [1][2]. Group 1: Competition and Recognition - The "Excellence Cup" competition recently held in Yunnan saw 144 coffee beans competing, with 19 achieving scores above 87, indicating high quality [1]. - The champion coffee from Lincang, Yunnan, sold for 13,000 yuan per kilogram, setting a new record for domestic coffee bean auctions [1]. - This event is the first of its kind in Yunnan, integrating the region into the authoritative evaluation system of the international coffee community [1]. Group 2: Quality Improvement and Production - Yunnan has over 100 years of coffee cultivation history, producing 98% of China's coffee [2]. - The quality of Yunnan's small coffee beans has significantly improved, with the rate of specialty coffee increasing from 40% in 2022 to 70% in 2024, and deep processing rates rising from 60% to 85% [2]. - The region's geographical advantages and improved cultivation techniques contribute to the enhancement of coffee quality and yield [2]. Group 3: Cultural Impact and Market Development - Coffee culture in China is evolving, with cities like Shanghai surpassing New York and London in the number of coffee shops, indicating a growing acceptance and integration of coffee into daily life [3]. - Yunnan coffee's international presence allows for a unique expression of Chinese culture and diversity, promoting a narrative of quality improvement and revenue growth [3]. - The article emphasizes the importance of establishing a positive cycle of quality enhancement and market cultivation for Yunnan coffee to tell its story globally [3].

Core Insights - Tims China reported a total revenue of 300.7 million RMB for Q1 2025, with system sales reaching 376.3 million RMB, indicating a strong performance in the market [1] - The company launched a strategic new product line, the "Light Lunch Box" series, which includes various food items aimed at enhancing its "coffee + warm food" differentiation advantage [1] - Tims China has expanded its franchise network significantly, increasing the total number of franchise stores to 455, a growth of 153 stores compared to the previous year [1][2] Financial Performance - The self-operated stores contributed 17.15 million RMB, with a contribution rate of 6.7%, reflecting a year-on-year increase of 5.9% [1] - The adjusted EBITDA loss has been significantly reduced by nearly half, indicating improved operational efficiency [1] Market Expansion - As of March 31, 2025, Tims China has expanded its business presence to 27 out of 34 provincial regions in China, with a notable opening of a franchise store in Nanchang, Jiangxi province [1] - The company has successfully launched 25 new products in Q1 2025, including 12 beverages and 13 food items, aligning with consumer demand and product differentiation strategies [2] Customer Growth - Tims China registered a total of 25.15 million members by March 31, 2025, marking a year-on-year growth of 25.7% [2]

中新社昆明6月24日电题：从南博会到原产地多国客商"上山寻咖"下单忙 作者罗婕 记者走访发现，咖啡产业馆近一半面积展出咖啡包装、烘豆等机械设备，来自广东、浙江、福建等地的 多家企业有设备出海经验，有意向的客户或在展会后实地考察，或现场下单。由此可见，南博会等展会 已成咖啡设备商连接海外客户的重要窗口，"中国制造+中国咖啡"越来越受外国客商关注。 与此同时，非洲、巴拿马等世界知名产区的咖啡为南博会"咖味"添香，海外参展商亦借此平台拓展市场 与合作链条。非洲布隆迪ALARME组织中国区代表周丹表示，作为新品牌，此次参展希望将布隆迪咖 啡豆带入中国市场，目前已达成近40吨咖啡豆采购意向。"我们还在南博会找到挂耳咖啡包装供应商， 买与卖皆有收获。" 不仅"引客入馆"，南博会还"送客上山"。参会期间，12国采购商走进云南保山，实地参观咖啡种植与加 工情况，体验咖啡文化，开展商贸对接。活动现场达成咖啡采购意向20宗，涉及约700吨咖啡豆，预计 交易额达4000万元人民币。 "云南咖啡味道独特，咖啡豆品质很好，是我从没尝过的味道。"近日，巴基斯坦采购商阿米尔(Aamir Mustafa Abro)"三顾"第9届中国—南亚博 ...

Core Viewpoint - Coffee is increasingly viewed as a "necessity" in daily life, with both stimulating effects and health benefits, but improper consumption can lead to adverse health outcomes [1][3] Group 1: Health Benefits of Coffee - Research indicates that drinking more than 2 cups of unsweetened coffee daily can reduce cancer risk by 5% and mortality risk by 11%, while sweetened coffee increases cancer risk by 6% and mortality risk by 25% [3][5] - Unsweetened coffee is rich in polyphenols and antioxidants, which help reduce chronic inflammation and cell damage, thereby lowering cancer risk [5][12] - Drinking more than 2 cups of unsweetened coffee daily can lower lung cancer incidence by 22% and mortality by 21% [5] Group 2: Optimal Consumption Timing - A study found that consuming coffee in the morning reduces cardiovascular disease mortality risk by 31% and overall mortality risk by 16% compared to those who drink coffee throughout the day [7][9] - The concept of a "coffee drinking time window" suggests that timing is crucial for maximizing health benefits [9] Group 3: Recommended Practices for Coffee Consumption - It is advised to prefer black coffee or Americano, avoiding added sugars or syrups to maximize health benefits [12] - The recommended daily intake is 2-3 cups (approximately 400-500 milliliters), depending on coffee strength [14] - Coffee should not be consumed at excessively high temperatures, as drinks above 65°C are classified as possibly carcinogenic [15] - Coffee should be viewed as a supplement to a healthy lifestyle rather than a cure-all for unhealthy habits [16][18]

Group 1 - The core viewpoint of the news is that Algebraist Coffee, a prominent brand in the specialty coffee sector, has completed a new round of financing amounting to several tens of millions, bringing its total financing to over 200 million yuan [2] - The recent financing will primarily be used for product research and development, brand promotion, and store expansion, with plans to increase the total number of stores to around 300 in the next 1-2 years [2] - Algebraist Coffee was founded in 2015 by Dai Yi, who has a unique passion for coffee and aims to provide high-quality, aesthetically pleasing, and cost-effective coffee products [3] Group 2 - Algebraist Coffee, previously known as Matrix Coffee, rebranded in 2019 and positions itself as a "trendy specialty coffee" brand, promoting the concept of "high quality at mid-range prices" to break the high-price barrier of specialty coffee [3] - As of 2024, Algebraist Coffee has opened 110 stores, primarily located in the Jiangsu, Zhejiang, and Shanghai regions, with a focus on high-traffic areas such as business districts and office buildings [3] - Since the third quarter of 2024, Algebraist Coffee has achieved positive monthly financial profits and cash flow, with performance showing consistent month-over-month growth [3]