Core Viewpoint - The trend of "deposit migration" among residents is increasing, with a notable decline in bank deposit products and a slight rise in wealth management and stock investments [1][5] Group 1: Deposit Trends - Resident deposits have decreased for two consecutive months, with an addition of 110 billion yuan in August, down 60 billion yuan year-on-year [1] - Non-bank deposits increased by 1.18 trillion yuan in August, showing significant growth compared to the same period last year [1] - The proportion of deposit products among listed companies has declined, with a shift towards wealth management and stock investments [2][3] Group 2: Wealth Management and Investment Shifts - Listed companies have announced a total of 373.4 billion yuan in wealth management investments over the past year, with a notable increase in the proportion of wealth management products [2] - The amount allocated to wealth management products reached approximately 589.94 million yuan, accounting for 28% of total investment, compared to 15.16% in the previous period [3] - Some companies are extending their investment targets to the primary market, indicating a diversification in investment strategies [4] Group 3: Market Conditions and Institutional Response - The continuous decline in corporate deposit rates and the recovery of the equity market are driving companies to reduce deposit sizes and increase wealth management and stock investments [5][6] - Recent adjustments in deposit rates have seen significant reductions, with major banks lowering rates across various terms [6] - The average annualized yield for bank wealth management products is now higher than that of deposit products, prompting a shift in investment strategies among companies [7][8] Group 4: Future Outlook - Companies are expected to continue reallocating funds from deposits to wealth management, with estimates suggesting a potential migration of several hundred billion yuan in the coming year [8] - The interest in overseas wealth management products is also growing, indicating a broader diversification in asset allocation strategies [8]

Group 1: New Economic Dynamics - The high-tech manufacturing sector continues to show strong growth, indicating a new acceleration in economic dynamics [9][10] - Recent financial data shows a decline in credit balance and social financing, with M1 increasing slightly [17] - The impact of "anti-involution" is beginning to manifest in mid-to-lower production and investment sectors [21] Group 2: Gold Price Concerns - Recent trends indicate that gold price increases are primarily concentrated during U.S. trading hours, raising concerns about future price stability [12][11] - The differentiation in investment allocation among different regions may influence future gold price movements [12] Group 3: Fiscal Policy Insights - Broad fiscal spending is slowing down, prompting the need for potential countermeasures to address downward pressure on the economy [21][23] - The upcoming fiscal "second half" may focus on risk prevention, transformation promotion, and consumer protection [16] Group 4: Real Estate Market Trends - There is an improvement in new home transactions in first-tier cities, supported by industrial production recovery and high infrastructure investment [24] Group 5: International Cooperation - The BRICS summit emphasized the importance of multilateralism and international cooperation to address global challenges and promote economic development [29] Group 6: Monetary Policy Outlook - The recent FOMC meeting resulted in a 25 basis point rate cut, with increased expectations for further rate cuts in 2025 [30]

以下文章来源于大胡子财研社 ，作者湾区区长 大胡子财研社 . 独到的财经观点，深度的金融分析，助你抓住最新财富机会，实现资产稳步增长！ 前几天，最新的社融数据出炉了，其中一个最值得大家留意的数据是存款数据。 最新8月份的数据显示： 8月份东大新增企业存 款2997亿元，同比少增503亿元； 新增的居民存款1100亿元，同比去年少增6000 亿 元。 而在此之前的 7月， 居民存款存量大概是 1.11万亿元 ，同比多减7800亿元。 在银行存款不断下跌、资金显著流出的同时，非银行业金融机构，比如券商、基金、保险公司这 些机构的存款，则在显著增长。 8月份， 非银存款增加了 1.18万亿元 ，同比多增5500亿元。 7月份非银机构的存款增加额更是高达 2.14万亿元 。 今年前8个月，非银存款累计新增达到了 5.87万亿元 ，创下了历史同期的新高。 大量存款离开银行存款，流向券商、基金这些机构，说明什么？ 其中许多产品通过少量配置权益资产，吸引力远超传统存款和纯债产品 。 数据显示，截至2025年6月末，银行理财市场存续规模已经超过 30万亿元，说明现在有大量的存 款，是从银行流向了这些有稳定收益的理财产品，并非 ...

关注、加星，第一时间接收推送！ 文 |申万宏源·宏观团队 联系人| 浦聚颖 9 . 1 3 - 9 . 1 9 周度研究成果 2 0 2 5 申 万 宏 源 宏 观 研 究 团 队 电话会议 1、 "周见系列" 第49期："降息交易"的反转 2、"洞见系列" 目录 热点思考 1、 热点思考 | 新动能的"新变化 " 2、 热点思考 | 金价，新高之后的"隐忧" 3、 热点思考 | 财政"下半场"，可能的"后手"？ 高频跟踪 第93期: 《金价，新高之后的"隐忧" 》 第94期: 《财政"下半场"，可能的"后手"》 3、"速见系列" 第5期： 《9月FOMC例会：解读与展望》 热点思考 1 热点思考 | 新动能的"新变化" 点击看全文 热点思考 2025.9.16 高技术制造业延续高景气下，经济新动能跑出"加速度"。新动能有何"新变化"，潜在影响几何？ 1、 数据点评 | "存款搬家"提速 2、 数据点评 | "反内卷"影响开始显现 3、 数据点评 | 财政支出趋弱，关注加码可能 4、 国内高频 | 一线城市新房成交改善 5、 海外高频 | 市场消化年内三次降息预期，贵金属价格持续上涨 6、 政策高频 | 金砖 ...

Group 1 - The Securities ETF (159841) has seen significant trading activity, with a single-day transaction volume reaching 1.04 billion yuan and a total volume of 10.48 billion yuan on September 18 [2] - The latest scale of the Securities ETF has surpassed 9 billion yuan, reaching 9.021 billion yuan, with the latest share count at 8.084 billion, both marking new highs since inception [2] - The Securities ETF has experienced continuous net inflows over the past 19 days, accumulating a total of 3.29 billion yuan [2] Group 2 - The A-share market has shown increased activity, with total trading volume exceeding 3 trillion yuan, reaching 3.17 trillion yuan on September 18 [3] - There is a noticeable "see-saw" effect between resident deposits and non-bank deposits, indicating a shift in asset allocation among residents, with a trend towards investing in the equity market [3] - The brokerage industry is expected to see a recovery in valuation and performance, supported by increased market activity and favorable regulatory conditions [3]

记者丨 吴霜 编辑丨方海平 8月份央行金融数据中，"8月新增居民存款1100亿元，同比大降6000亿元；新增非银存款 11800亿元，同比多增5500亿元"的数据使得居民"存款搬家"成为了市场热议的话题。 尽管对于存款是否真的"搬家"还存在分歧，但由于存款利率的下降，以及权益市场的回暖等因 素，资管产品以其相对存款较高的收益，吸引力逐渐上升是不争的事实。 而这一资产配置的趋势则更为明显的体现在了上市公司的理财偏好上。 近日，记者统计了连续5年上市公司理财数据发现，从整体规模来看，上市公司理财规模（包 括购买存款以及各类理财产品在内）呈现下降趋势，截至9月17日，最近一年的认购金额合计 1.10万亿元，较高点，也就是2022年的1.49万亿元下降了26.17%，降幅超过四分之一。 中信证券首席经济学家明明认为，上市公司理财规模自2022年高点持续回落，主要源于对资金 空转的严控，由此银行结构性存款额度存在管控要求。 但是从近三年的数据来看，现金类占比尽管最大，在70%以上，但呈现明显的下滑趋势；而银 行理财、券商资管、信托等产品占比则是在不断上涨，最近一年占比分别为9.93%，仅次于现 金，6.87%和2.07 ...

Core Viewpoint - The phenomenon of "deposit migration" among residents in China continues, with a notable decrease in household deposits and an increase in non-bank deposits, indicating a shift in asset allocation towards capital markets [1][2][6]. Group 1: Deposit Trends - In August, household deposits increased by 110 billion yuan, significantly lower than the 710 billion yuan increase in the same month last year [1]. - Non-bank deposits rose by 1.18 trillion yuan in August, surpassing the 630 billion yuan increase from the previous year, marking a new high for the same period since data collection began [1][2]. - The continuous decline in household deposits over the past two months reflects a shift in asset allocation, with a close relationship to capital market performance [1][6]. Group 2: Drivers of Deposit Migration - The sustained decline in deposit interest rates and the attractive returns from the capital markets are identified as primary drivers of the current deposit migration [2][6]. - The A-share market has shown significant profitability this year, further enhancing its appeal to depositors seeking higher returns [2][6]. Group 3: Asset Reallocation - The current trend of deposit migration is primarily towards asset reallocation, with a significant portion of funds likely flowing into the stock market [6][7]. - In August, over 2.65 million new A-share accounts were opened, representing a 48% increase compared to the same period last year, indicating strong investor interest [6][7]. - The margin trading balance in the A-share market reached a historical high of 2.3256 trillion yuan as of September 10, reflecting an increasing risk appetite among investors [6][7]. Group 4: Future Outlook - The deposit migration phenomenon is still in its early stages, with household deposit growth rates declining for two consecutive months [8]. - The ratio of household deposits to the total market capitalization of stocks continues to decrease but remains at historically high levels, suggesting that the impact of deposit migration on equity markets is just beginning [8]. - The low interest rate environment and various positive factors are expected to sustain the trend of deposit migration in the near future [8].

尽管对于存款是否真的"搬家"还存在分歧，但由于存款利率的下降，以及权益市场的回暖等因素，资管产品以其相对存款较高的收益，吸引力逐渐上升是不 争的事实。 而这一资产配置的趋势则更为明显的体现在了上市公司的理财偏好上。 近日，记者统计了连续5年上市公司理财数据发现，从整体规模来看，上市公司理财规模（包括购买存款以及各类理财产品在内）呈现下降趋势，截至9月17 日，最近一年的认购金额合计1.10万亿元，较高点，也就是2022年的1.49万亿元下降了26.17%，降幅超过四分之一。 中信证券首席经济学家明明认为，上市公司理财规模自2022年高点持续回落，主要源于对资金空转的严控，由此银行结构性存款额度存在管控要求。 但是从近三年的数据来看，现金类占比尽管最大，在70%以上，但呈现明显的下滑趋势；而银行理财、券商资管、信托等产品占比则是在不断上涨，最近一 年占比分别为9.93%，仅次于现金，6.87%和2.07%。 8月份央行金融数据中，"8月新增居民存款1100亿元，同比大降6000亿元；新增非银存款11800亿元，同比多增5500亿元"的数据使得居民"存款搬家"成为了 市场热议的话题。 上市公司理财"转轨" 近期， ...

Core Viewpoint - The article highlights a significant shift in deposit trends, indicating a movement of funds from traditional bank deposits to non-bank financial institutions, driven by the rising interest in the capital market and a more rational approach to investment by residents and enterprises [2][9][10]. Summary by Sections Deposit Data - In August, new corporate deposits increased by 299.7 billion yuan, a year-on-year decrease of 50.3 billion yuan [3]. - New household deposits were 110 billion yuan, down 600 billion yuan compared to last year [3]. - In July, the stock of household deposits was approximately 1.11 trillion yuan, reflecting a year-on-year reduction of 780 billion yuan [4]. Non-Bank Financial Institutions - Non-bank financial institutions, such as brokerages, funds, and insurance companies, saw a significant increase in deposits, with an addition of 1.18 trillion yuan in August, a year-on-year increase of 550 billion yuan [6]. - In July, the increase in non-bank deposits was even higher at 2.14 trillion yuan [7]. - Cumulatively, non-bank deposits increased by 5.87 trillion yuan in the first eight months of the year, marking a historical high for the same period [8]. Fund Movement and Market Sentiment - The outflow of deposits from banks to non-bank institutions suggests a growing interest in the capital market, indicating a large-scale "deposit migration" [9]. - This migration is characterized by a more rational approach, with funds moving towards stable financial products rather than high-risk investments [12]. - Popular products include those with relatively fixed returns, which have attracted significant interest compared to traditional deposits [14]. Market Dynamics - The article notes that the current deposit migration is still in its early stages, with a substantial amount of funds yet to enter the market [16]. - The speed of deposit migration is closely linked to the performance of stock indices, with a notable increase in new account openings in August, reaching approximately 2.65 million, a 35.1% month-on-month increase and a 165% year-on-year increase [19][20]. - The article emphasizes that the attitude of the public towards the capital market is directly correlated with the market's performance [23]. Future Outlook - The potential acceleration of deposit migration will depend on the speed of index increases, with rapid gains likely to encourage more retail investors to enter the market [22][24]. - The article concludes that the current wave of deposit migration is expected to surpass previous instances, driven by a collective effort to restore asset prices and ensure widespread participation in market gains [26][28].

就说 20 万存 3 年，以前年利率2.45%，到期能拿 14700 元利息。 现在利率降到 1.55%，利息直接少了 5400 元，够大半个月生活费。 总觉得把钱存定期，有银行兜底最安心。 可最近算的一笔账，彻底改了这想法。 更揪心的是，活期利率才 0.05%-0.2%，钱放着跟 "睡大觉" 似的。 但有人换了思路，像把钱拆成两份，一半买银行理财（预期利率 3%），一半买金条（年初 660 元 / 克，现在涨到 830 元 / 克）。 既没冒大风险，收益还比定期高，这 "稳当货" 到底咋选？ 一、工资到账时，突然犯了难 发工资那天，我像往常一样点开银行 APP，看着活期账户里的数字，瞬间没了往日的踏实。 以前工资一到账，不用多想就直接转定期，可现在一年期定存利率才 1.1%，5 万块存一年利息就 550 块，够买几杯奶茶？ 够给手机充几个月话费？ 这场景，身边的朋友几乎都遇见过，曾经那笔 "稳稳的幸福"，怎么突然就不香了？ 二、身边人的 "存钱新思路" 小区里的刘阿姨，前阵子揣着 20 万到期存单去银行，回来时手里多了两份东西：一份银行理财合同， 还有一小盒沉甸甸的金条。 她逢人便念叨："往昔存 20 万 ...