一、去年复盘得出的结论 去年5月份，用李想本人的思维框架复盘过一次MEGA，总结有这么几点问题： 1、违背了安全感底线原则 面对民间广泛传播的1500+1500、大螺栓等安全质疑，理想从始至终都没做过正面回应。而彼时，华为 正用主动安全能力拿下了小鹏经营多年的国内智驾第一心智，并将"安全就是最大的豪华"这一理念唱响 全国、深入人心。 2、违背了旗舰产品价值感、向往感原则 MEGA作为旗舰产品，相对自家的L系列，优势极其有限！同款小电视、二排左侧没有小桌板、没有电 吸/电动门、城市几乎没有超充站…… L9有的配置旗舰产品MEGA不一定有，MEGA有的L9基本都有，给不到新的情绪价值、拉不起更高的 向往感。 当时不少能接受外观的人看了实车后，普遍得出一个结论：这个价不值。 3、全行业树敌、急于求成 当时李想本人、理想的几个KOL，输出了大量的暴论，跟踪过理想的都知道。李想本人、理想公司以 及理想的KOL，包括相信李想的人，都陷入了颅内狂热高潮的状态。 4、节奏全乱套、销售脱离一线。 题外话：本人早前对OKR、矩阵组织就有一定了解，所以当李想在2023年初的汽车百人大会大谈理想 组织架构心得时，本人一度以为理想内部 ...

事件：万华化学发布2024 年年报和2025 年一季报，24FY 公司实现营业收入1820.69 亿元，同比+4%， 实现归母净利润130.33 亿元，同比-22%，公司每股派发现金红利人民币0.73 元（含税）。25Q1 公司实 现营业收入430.68 亿元，同比-7%，实现归母净利润30.82 亿元，同比-26%。 万华化学于2025 年4 月10 日成功收购法国康睿（Vencorex）的特种异氰酸酯业务。 25Q1 总体量增价减，价差走弱业绩承压，出口MDI 转弱，TDI 以价换量。 据公告，25Q1 聚氨酯、石化、新材料板块销量同比+11%/-1%/+23%，均价同比-5%/-11%/-2%，一季度 公司主要产品销量同比增长，但受产品价格下跌影响业绩承压。价差方面，25Q1 公司MDI/TDI/硬泡聚 醚价差同比+10%/-25%/-10%，环比-1%/持平/+2%，其中MDI/TDI 25Q1 价差时间百分比分位为 56%/11%，同比+17pct/-22pct，环比-2pct/持平，MDI 盈利维持相对高位；石化C3&C4/C2 平台综合价差 同比-8%/+10%，环比+8%/-17%，新材料板块 ...

Group 1 - The core viewpoint emphasizes that group standards are becoming a strategic tool for companies to enhance their core competitiveness and seize market opportunities by 2025 [1][7] - Group standards are seen as a means to build technical barriers and industry authority, surpassing individual technical documents in terms of credibility and practicality [1][5] Group 2 - Companies can establish unique core competitiveness through group standards, which serve as a foundation for innovation and market positioning [3][5] - The collaborative nature of group standards allows for resource sharing and cost optimization, leading to long-term returns on initial investments [3][4] Group 3 - Effective implementation of group standards requires scientific planning and precise layout, including technology upgrades and brand endorsement [5][6] - Participating in the formulation of group standards enhances market authority and positions companies as industry benchmarks [5][7] Group 4 - Collaborative research reduces innovation risks by allowing companies to share technological achievements and market data [5][6] - Establishing standards ahead of competitors enables companies to capture market opportunities and expand market share [5][7] Group 5 - Government support and market recognition for companies that develop group standards are increasing, providing additional incentives such as subsidies and tax benefits [5][7] - Thorough market research is essential before standard formulation to ensure relevance and foresight [5][6] Group 6 - Engaging professional institutions in the standard documentation process enhances the authority and technical quality of the standards [6] - The conclusion highlights that adopting group standards is a strategic investment for companies to thrive in competitive markets by 2025 [7]