清凉经济

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高温催热“清凉经济”
Jing Ji Ri Bao· 2025-07-13 22:04
Group 1: Cooling Economy Trends - The "cooling economy" is gaining momentum as high temperatures drive demand for cooling products and services, including air conditioning and summer tourism [1][5] - Consumer preferences are shifting towards innovative cooling products, such as new tea drinks and breathable outdoor clothing, reflecting a growing demand for refreshing experiences [2][3] Group 2: Appliance Market Dynamics - The demand for cooling appliances has surged, with significant increases in sales for AI energy-saving air conditioners, central air conditioning systems, and portable fans, with some categories seeing over 220% growth [3][4] - Companies like Haier are focusing on energy efficiency and health features in their products, with sales of energy-efficient air conditioners increasing by 82% in certain regions [3][4] Group 3: Tourism and Summer Activities - Summer tourism is thriving, with various activities being organized to attract visitors, such as camping and music events, enhancing the appeal of summer destinations [5][6] - The government is promoting diverse summer activities and events to stimulate consumption, with initiatives like the "Shanghai Summer" international consumption season and various local tourism campaigns [6]
“清凉经济”撬动文旅消费新场景 防晒向“新”向“智”加速产业链升级
Yang Shi Wang· 2025-07-13 12:07
央视网消息:炎炎夏日,热浪袭来。7月13日,多地持续高温,下周初,炎热程度将达鼎盛,部分地区将出现40℃以上酷热天气。有人 说,这种温度下,冰箱以外都是远方,空调之外都是他乡。日子过得滚烫明亮,开窗阵阵热浪,关窗闷得够呛,出门免费烫个大波浪,陌生人 见面都是熟人模样,热得我都有点膨胀,是不是太阳专门针对我加大了投放。 经济学上有个词叫一度效应,就是说气温每波动一度,产品销量和市场活动也会跟着变化。首先来看旅游方面,随着气温居高不下,避暑 旅游、夜间经济等新场景迅速升温。下面,我们就去看看湖北神农架打造的清凉秘境。 湖北神农架:夏日避暑 沉浸式文旅打造清凉秘境 盛夏时节,烈日带来阵阵热浪,让人无处躲藏,此刻,湖北神农架以平均22摄氏度的温度造就了一处清凉秘境,让市民游客在这个夏日有 了避暑好去处。在这里,我们可以探秘原始森林,也可以纵览华中屋脊的云海奇观,又或者是在丝丝凉风中体验大九湖湿地夜游、星空露营等 沉浸式文旅项目。 除了欣赏这壮阔美景,游客还可以在山水相伴间品尝特色美食,让假期生活更显多姿多彩。 品尝美食的同时,游客还可以欣赏民俗表演以及参与篝火晚会等互动项目,通过避暑季系列暑期特色活动,让"神秘"的神 ...
假日经济乘“热”而上 “凉资源”点燃消费增长新引擎
Yang Shi Wang· 2025-07-13 11:22
Group 1 - The ongoing high temperatures have stimulated the "cooling economy," leading to the development of new summer consumption models and experiences in various regions such as Hangzhou, Shijiazhuang, and Yichang [1] - In Yichang, the scenic area features a 6.5-kilometer drifting river, attracting visitors seeking summer water activities [3] - The Wind Valley scenic area in Hangzhou has introduced new attractions like water play areas and forest slides, enhancing the tourist experience with improved service facilities [5] Group 2 - Indoor skiing facilities in Shijiazhuang are popular among visitors, offering various ice games and activities to meet diverse entertainment needs [8] - In Xinyang, water sports and interactive performances at the South Bay Island Water Park have drawn many tourists, showcasing the region's ecological resources [12] - The Long River drifting experience, spanning 8 kilometers with a drop of 126 meters, has become a favored summer activity [10] Group 3 - Jiangsu has seen a sustained interest in "cool" cultural tourism destinations during the summer, with beach activities being a top choice for many tourists [13] - In Lianyungang, beach resorts have implemented cooling measures and extended evening hours to enhance visitor comfort [15] - The Xuzhou Ocean Polar World has attracted families with children, offering interactive activities that blend sports and marine experiences [19]
炎炎夏日催热清凉经济
He Nan Ri Bao· 2025-07-12 23:23
Group 1 - The core idea of the article revolves around the emergence of a "cooling economy" in Zhengzhou, driven by rising temperatures and consumer demand for cooling products and experiences [2][7] - Various cooling products, such as air conditioners and sun protection items, have seen a significant increase in sales, indicating a shift in consumer behavior towards essential cooling goods during the summer [5][6] - The article highlights the development of innovative leisure and tourism experiences, such as water parks and mountain retreats, which cater to the public's desire for cooling and relaxation [3][4] Group 2 - The Zhengzhou government is actively promoting consumption through initiatives like "Enjoying Zhengzhou" and "Vibrant Zhengzhou," aiming to enhance consumer experiences and stimulate economic growth [7] - The demand for ice products has surged, with local ice factories reporting daily sales of 300 tons, primarily serving supermarkets and hotels, reflecting the high consumer demand for cooling solutions [6] - The article emphasizes the importance of diversifying consumption scenarios and products to invigorate the local economy, showcasing how the "cooling economy" can drive summer consumer activity and economic vitality [7]
阿尔山“清凉经济”吸引中外游客
Zhong Guo Xin Wen Wang· 2025-07-12 05:53
进入7月,中国多地迎来高温天气,而位于内蒙古东北部的阿尔山市却以22℃的盛夏均温,吸引各地游 客。 阿尔山位于兴安盟西北部,绿色植被覆盖率达95%,大气环境质量优良天数比例高达99%,是中国气候 生态市,被誉为"中国天然氧吧"。 近日,2025避暑气候旅游发展大会发布阿尔山温泉度假指数:2024年阿尔山温泉度假指数达154.93点, 较2023年增长7.20%,较2020年增长54.93%。 兴安盟气象局通过精细化气候资源评估,确定阿尔山为"夏季舒适天数超90天"的优质避暑带。 7月6日,内蒙古阿尔山市,阿尔山国家森林公园内风景如画。毕力格摄 从鹿角湾营地赏星空,到哈拉哈河畔激情漂流,再到白狼镇体验非遗手作,阿尔山多元化的生态旅游产 品,为游客带来丰富的体验。 "这里没有黏腻的暑气。山间徐徐吹来的清爽微风,裹着花草的清香,特别舒服。"来自上海的游客李欣 躺在林间的帐篷里说,"我想住一整个夏天"。 近年来,阿尔山依托得天独厚的气候资源发展"清凉经济"。2025年上半年,该市共计接待游客213.51万 人次,同比增长11.6%;实现旅游收入26.87亿元人民币,同比增长18.47%。 7月6日,内蒙古阿尔山市,游 ...
酷暑催热多元清凉消费,分期乐商城助力激活夏日经济潜力
Xin Lang Zheng Quan· 2025-07-11 08:53
Group 1 - The extreme heat wave across various regions in China has led to a surge in demand for cooling appliances such as air conditioners and refrigerators, driving a "cooling economy" that boosts consumer spending [1][2] - Xiaomi reported a dramatic increase in air conditioner sales, with peak sales reaching 20 times that of the same period last year in Northeast and Inner Mongolia, highlighting the significant impact of high temperatures on the cooling appliance market [2] - The sales of alternative cooling products like evaporative coolers and electric fans have also surged, with cooler sales increasing by 3.5 times and fan sales by 54% [3] Group 2 - The demand for sun protection products and beauty care items has also seen explosive growth, with sunglasses sales doubling and women's purchases of sun protection products outpacing men's by more than four times [3] - The "Zhenpin Hui" and "Factory Store" retail models of Fenqile Mall have effectively catered to the diverse consumption needs of young consumers, providing a "light consumption" shopping experience through interest-free installments and discount coupons [3] - Fenqile Mall aims to continuously innovate consumption scenarios and deepen collaborations with brands and platforms to stimulate consumer spending and enhance the multi-category shopping experience for young consumers [3]
酷暑热浪中,“清凉经济”释放暑期消费强劲动能
Xin Hua Wang· 2025-07-11 08:35
Core Viewpoint - The "cooling economy" in Tianjin is thriving due to the ongoing high temperatures, driving strong consumer demand across various sectors, including cooling products, leisure activities, and night economy experiences [1] Group 1: Cooling Products - Sales of cooling appliances, such as air conditioners and smart fans, have surged, with daily foot traffic in stores exceeding 10,000 visitors [2] - Popular cooling accessories like portable fans and sun protection clothing are trending, with some items achieving monthly sales of over 10,000 units on e-commerce platforms [2] - Local delicacies like Tianjin shaved ice have become summer staples, with events like outdoor shaved ice festivals attracting significant customer turnout, selling over 400 servings in a single day [2] Group 2: Leisure Activities - Indoor water activities, such as those offered at the National Ocean Museum's diving center, have seen increased patronage, particularly from families, since its opening on July 6 [3] - Tourist attractions are adapting to the summer heat by introducing new projects, with daily visitor numbers increasing by 30% to 40% compared to regular days [3][4] - The Tianjin Jizhou Cave has become a popular cool retreat, maintaining a temperature around 18 degrees Celsius, attracting visitors seeking relief from the heat [3] Group 3: Night Economy - The night economy in Tianjin is revitalized with new offerings like riverboat cruises featuring live performances, catering to diverse tourist preferences [5] - Newly opened pedestrian streets in the cultural tourism district enhance the night life experience, providing a vibrant atmosphere for visitors [6]
青岛空调安装量或破五年峰值
Qi Lu Wan Bao· 2025-07-10 21:22
Core Insights - The air conditioning market in Qingdao is experiencing a surge in demand due to high temperatures and the implementation of national subsidy policies for replacing old units with new ones [2][3][4] Group 1: Consumer Demand - Two main consumer demands are driving sales: replacing old units and purchasing new ones for newly decorated homes [3][4] - Many consumers are taking advantage of the national subsidy policy to replace old air conditioners, with a significant number opting for energy-efficient models [5][6] - There is a notable preference for wall-mounted and cabinet air conditioners among new home buyers, with a focus on energy-saving products [4][6] Group 2: Sales Performance - Air conditioning sales have increased significantly, with a reported 60% rise in sales volume and an 80% increase in installation requests over the past week [5] - The sales volume in Qingdao is at a five-year high, attributed to both rising temperatures and the impact of subsidy policies [5][6] - Retailers are experiencing a dramatic increase in daily sales, with some stores selling 300-350 units over weekends compared to the usual 100-150 units [5] Group 3: Installation Services - The surge in sales has led to increased pressure on installation services, with installers working at full capacity [7] - Companies are ensuring that installation is completed within 48 hours of purchase, with additional workers brought in from other regions to meet demand [7] - The expected duration of high sales activity is projected to last for about 45 days, with a shift in demand anticipated towards newlyweds and new homes in August and September [7]
清凉经济乘“热”而上 苏宁易购制冷家电旺销
Zhong Jin Zai Xian· 2025-07-10 09:34
Core Insights - The demand for cooling appliances in China has surged due to high temperatures, with air conditioners, fans, and ice-making products seeing significant sales increases [1][3][5] Group 1: Sales Growth - New energy-efficient air conditioners have seen a year-on-year sales increase of 82%, while fresh air conditioners have grown by 116% since late June [1] - Sales of fans with humidifying and air circulation functions have increased by 62% and 89% respectively during the same period [3] - The market for ice-making products is also thriving, with consumers opting for refrigerators with ice-making capabilities for convenience [5] Group 2: Consumer Preferences - Consumers are shifting their preferences from basic cooling to health and energy-saving features in air conditioners [1] - Smart features are becoming a key consideration, with 62% of air conditioners priced above 5000 yuan incorporating AI and smart functionalities [3] - The trend towards multifunctional cooling devices is evident, as consumers are attracted to products that offer various features such as air purification and humidity control [3][5] Group 3: Service Enhancements - Suining Yigou is enhancing customer service with personalized support through their "Blue Friends" service, providing assistance from product selection to installation [5] - The company has implemented rapid delivery services, promising air conditioners to be installed within 24 hours and fans delivered within 30 minutes in over 300 key cities [5] Group 4: Future Strategy - The company aims to continue innovating in product launches and enhancing customer experience to create a new shopping environment for summer appliances [7]
新华视点|消费热潮奔涌 创新动能澎湃——夏日经济新观察
Xin Hua She· 2025-07-10 07:04
Group 1: Agricultural Economic Development - The diverse utilization of land is transforming agriculture from a "food security" role to a "value-added" role, showcasing the economic vitality of various regions [2] - In Xinjiang, goji berries are creating economic value while improving soil quality in saline-alkali land, demonstrating the potential of desert agriculture [2] - In Hunan, mechanized harvesting of early rice on 422,000 acres, supported by policy subsidies, has led to increased yields and reduced costs, contributing to stable economic growth [2] Group 2: Industrial Transformation - The hardware and electrical industry in Hebei's Nanpi County is experiencing a significant transformation, with an annual output value exceeding 34 billion yuan [3] - The investment of 200 million yuan in technological upgrades at Huibang Electromechanical is enabling the production of key components for wind power equipment and entry into the new energy vehicle sector [3] - By 2024, the export value of this industry is projected to reach 70 million yuan, highlighting its growing importance in the global supply chain [3] Group 3: Cultural and Tourism Economy - Summer cultural tourism is emerging as a new engine for consumption growth, with events like the Qinhuangdao International Fireworks Festival attracting international teams and boosting related sectors such as dining and accommodation [5] - Activities like water rafting in Anhui are converting seasonal popularity into tangible tourism revenue, showcasing the economic impact of differentiated experiences [6] - The integration of cultural and tourism activities is creating new growth points in local economies, emphasizing the role of consumption in driving economic development [6]