河南日报客户端记者 孟向东 郭亚楠 通讯员 耿融阳 仲夏时节，走进方城县七峰山景区，山峰层峦叠翠，清凉的山风裹挟着草木清香拂过游人面颊，云顶之心人影攒动， 云顶音乐广场歌声飞扬，玻璃滑漂处橡皮艇顺流俯冲，飞溅的溪水裹挟着游客的欢笑扑面而来……这个夏天，七峰山 日均接待游客超3000人次，周末峰值突破7000人次，带动全县文旅消费链式升温。 "我们是刷到七峰山的抖音视频后慕名而来，这里很凉快，风景很美，拍照出片，自驾过来也很方便！"7月24日，来 自漯河的游客刘洋一家进入景区后，就被眼前的十里花溪吸引。蜿蜒溪流映照林间花海，溪间方桌星罗棋布，浅水处 游客戏水捉鱼，林深处呦呦鹿鸣声不绝于耳，定时开启的雾森系统更添缥缈仙韵。这处将溪畔亲水步道、半山观景廊 桥、山顶赏花平台融为一体的景点，暑期以来，抖音曝光量超2亿次，获《人民日报》等50余家官方媒体转载报道。 从"清凉资源"到"热经济"，从自然山水到沉浸式夜游，方城县正通过深挖特色资源，打造更具吸引力的消费新场景， 以场景创新点燃清凉经济，推动"清凉资源"持续释放"热经济"，激活文旅消费新动能。 "景区距离方城城区仅15公里，夏季平均温度为21°，配套有农家乐和餐饮 ...

Core Insights - The "cooling economy" is emerging as a new consumer necessity in Europe due to record high temperatures, with Chinese-made cooling products seeing significant sales growth [1] - Air conditioning is becoming more prevalent in European households, with projections indicating a substantial increase in air conditioning units by 2050 [2] - Chinese manufacturers are capitalizing on the demand for cooling products in Europe, with innovative offerings like portable air conditioners gaining popularity [3] Group 1: Market Trends - In July, temperatures in Europe exceeded 40 degrees Celsius, leading to a 77% year-on-year increase in GMV for cooling products from China [1] - The percentage of German households with air conditioning is expected to rise from 3% in 2021 to 19% by 2024, with the EU potentially having 275 million air conditioning units by 2050 [2] - The demand for portable and easy-to-install air conditioning solutions is increasing, with products like Midea's PortaSplit air conditioner seeing a 20-fold increase in Google search volume in Germany [3] Group 2: Product Innovations - Chinese cooling products, including air conditioners, fans, and innovative cooling clothing, are gaining traction in the European market due to their affordability and variety [4] - The semiconductor cooling handheld fan has emerged as a best-seller, with monthly sales reaching approximately 200,000 units, showcasing the ability of Chinese companies to quickly adapt to market trends [5] - Companies are focusing on niche markets, such as portable fans for specific scenarios, to meet diverse consumer needs [6] Group 3: Competitive Landscape - Chinese manufacturers are emphasizing the importance of intellectual property (IP) protection for their products in international markets [7] - The demand for multifunctional products, such as umbrellas with built-in fans, is increasing, reflecting the adaptability of Chinese companies to local market needs [8] - Companies are encouraged to continuously innovate and improve customer service to maintain competitiveness in challenging market conditions [8]

Core Viewpoint - The ice cream and popsicle market is experiencing a significant shift, with traditional products losing appeal in favor of healthier and more affordable options, leading to a decline in sales and a re-evaluation of consumer preferences [4][13][30]. Group 1: Market Trends - The popularity of traditional ice creams and popsicles is waning, with consumers increasingly opting for low-cost options like 0.5 yuan popsicles, which have become bestsellers [4][10]. - The market is entering a "quality-price ratio" era, with new products generally priced below 5 yuan, contrasting with previous years when new products were priced between 5 to 8 yuan [13][27]. - The ice cream market in China is showing signs of slowdown, with major brands like Mengniu and Yili reporting significant revenue declines in their ice cream segments [27]. Group 2: Consumer Behavior - Consumers are becoming more health-conscious, leading to a preference for low-sugar and low-calorie ice cream options, with many seeking products with reduced sugar content [12][17]. - The perception of ice cream as a nostalgic treat is changing, with younger consumers prioritizing health and affordability over indulgence [15][22]. - The demand for ice cream decreases as temperatures rise, as consumers prefer beverages like water and soft drinks for hydration [17][19]. Group 3: Competitive Landscape - The emergence of Gelato as a popular alternative is noted, with brands like "Mr. Wildman" experiencing rapid growth, indicating a shift towards premium, artisanal ice cream options [32][34]. - Traditional ice cream brands are struggling to maintain their market share, with some resorting to collaborations and sponsorships to attract consumers [29][30]. - The competitive pricing strategy is becoming essential, with many retailers focusing on sourcing cheaper products to remain viable in a price-sensitive market [26][42].

Group 1 - The takeaway from the news is that the food delivery market in China has experienced rapid growth, with daily order volume increasing from 100 million to 250 million, indicating a new competitive landscape and vibrant local business ecosystem [1] - The summer consumption surge has led to significant increases in night orders, with over 640,000 stores seeing a more than 100% increase in night orders compared to previous months [1] - Various brands, including "外婆家" and "米国煲仔饭," have reported substantial growth in orders, with "外婆家" achieving a 230% increase and "米国煲仔饭" seeing a 1.5 times increase in orders since joining the platform [1] Group 2 - The demand for labor in the restaurant industry has surged, with tens of thousands of new jobs created since the launch of the platform's consumption vouchers in July [2] - The restaurant "鸡鸣汤包" has seen its daily orders nearly triple, prompting the owner to hire additional staff to manage the increased volume [3] - The tea brand "李山山茶事" reported over a 200% increase in orders since joining the platform, leading to an increase in workforce to handle the demand [3] Group 3 - The food delivery market is expected to create approximately 1.5 million jobs for delivery riders, with the growth in consumption also benefiting the entire supply chain and creating a chain reaction of job opportunities [4] - Economists suggest that boosting service consumption can revitalize small businesses and enhance employment, leading to stronger consumer spending power [4]

创维电器股份有限公司是一家主要从事智能冰箱、冷柜、商用柜等智能白色家电产品和数码智控终 端产品研发、生产、销售的大型民营家电企业，其产品已在欧洲、中东、亚太及南美市场建立起稳定的 业务网络。"进入6月以来，全球多地高温天气持续，我们公司的冷柜等产品外销发货量同比飙升90%。 客户订单需求急，我们的产品批次多、数量大，对我们来说物流高效、通关顺畅非常重要。"该公司海 外营销品牌策划师胡正尧表示。 近日，在南京海关所属新生圩海关监管下，创维电器股份有限公司生产的92台冷柜完成验放，搭 乘"南京—上海"的外贸内支线驳船到达上海洋山港后，换乘国际航行船舶出口海外。 "南京港是外贸企业江海中转的重要物流节点，我们通过推进转关全流程无纸化模式100%覆盖，实 现转关单申报后自动审放，提高'水水联运'衔接效率，保障'江海联运'通道顺畅，帮助企业解决赶船期、 抢交货的难题，助力'清凉商品'高效'出海'。"新生圩海关副关长侯玉峰介绍。 为了助力企业抢抓"清凉经济"窗口期，新生圩海关不断完善"关—港—企"联系协调机制，协助港口 进行泊位定制化安排、优化接卸流程，确保船舶到港及时停靠，货物及时装船出运，加快物流运转效 率。同时，该 ...

Group 1: Company Developments - Meiyijia has opened its 40,000th store in Nanning, Guangxi, marking a significant milestone in its national expansion, with coverage in 22 provinces and over 240 cities, serving more than 250 million customers monthly [6] - ALDI has expanded its presence in China, reaching a total of 76 stores nationwide, with new openings in Wuxi and Suzhou [14] - JD.com has launched a new business called "JD Fresh Discount Store," focusing on online discounts for fresh products, although it is still in the testing phase with limited product availability [8] Group 2: Market Trends and Consumer Behavior - Taobao Flash Sale reported a significant increase in night-time orders, with a more than 100% month-on-month growth in 127 cities since July, particularly in central and western regions [10] - The Chinese express delivery industry continues to lead globally, with an average of over 500 million packages collected daily, reflecting efficient resource allocation [15] - The retail sales of consumer goods in China are expected to exceed 50 trillion yuan this year, maintaining the country's position as the second-largest consumer market globally [22] Group 3: Regulatory and Industry Standards - The State Administration for Market Regulation has held discussions with major food delivery platforms, emphasizing compliance with e-commerce laws and promoting fair competition [9] - The first industry standard for fresh tea beverages has been officially released, which will take effect in January 2026, setting quality requirements for ingredients and packaging [14] - A new digital tool called "Food Safety Nail" has been launched by Ele.me to enhance food safety monitoring across the supply chain [18]

Group 1 - The demand for cooling appliances such as air conditioners and fans has surged due to ongoing high temperatures across the country, leading to a boost in the "cooling economy" [1][2] - Sales of energy-efficient air conditioners increased by 82% year-on-year, while overall orders for air conditioning cleaning services rose by 188% since late June [1] - The sales of ice-making machines grew by 20% year-on-year from April to June, with significant increases in other cooling products as well [1] Group 2 - The consumption of cooling appliances is shifting from "necessity" to "improvement" driven by national subsidy policies, with energy-saving, health-oriented, and smart products gaining popularity [2] - New wind air conditioners with ventilation and oxygen-increasing functions saw a 116% year-on-year sales increase, while air circulation fans with purification features experienced over 89% growth [2] - Major appliance companies are accelerating the integration of energy-saving technologies and AI applications to capture market share, with brands like Midea and Xiaomi launching AI-enabled cooling products [2] Group 3 - Analysts predict that the performance of air conditioning companies in the third quarter is likely to exceed expectations due to high temperatures and policy support, benefiting leading companies with technological advantages [2] - The current market for cooling-related products and services is witnessing innovative highlights that align with consumer stimulation policies, with a focus on AI energy-saving, health management, and interconnected scenarios as core growth points for the industry [2]

Group 1 - The tourism peak season has led to significant increases in orders for various cities and attractions, with Hangzhou ranking second among the top ten cities for orders, and West Lake and Zhoushan Shengsi Islands ranking third and ninth in order growth respectively [1] - Young consumers are increasingly opting for convenience, with a notable rise in hotel delivery orders for essential items such as disposable towels, underwear, and toiletries, with disposable toilet seat covers seeing a 68% increase and travel shampoo and shower sets up by 78% [1] - The night economy, cool economy, and home economy are driving growth for small businesses, with night orders for food items in cities like Kunming, Changsha, Wuhan, Nanjing, Qingdao, and Chengdu exceeding 100% growth [1] Group 2 - The "Su Super" sports event has spurred a doubling of night orders in over ten cities in Jiangsu, while the "Zhe BA" event has led to a similar increase in outdoor sports goods orders in eleven cities in Zhejiang [4] - Significant growth in specific product categories has been observed, with pet supplies in Panzhihua increasing by 358%, trendy toys in Turpan by 450%, and outdoor sports goods in Luohe skyrocketing by 613% [2][4] - The restaurant industry has seen a surge in employment, with tens of thousands of new jobs created, and nearly 160,000 non-restaurant small shops achieving record order peaks, while over 640,000 small shops have reported night order growth exceeding 100% [4]

Core Viewpoint - The "cooling economy" is emerging as a significant consumer trend driven by high temperatures, leading to increased demand for cooling products and experiences in various sectors [2][4]. Group 1: Cooling Economy Overview - The cooling economy is a unique business model that arises from climate and temperature changes, becoming a key support in various consumer sectors [2]. - In Qingzhou, the demand for cooling products such as fans, air conditioners, and sun-protective clothing is surging, alongside activities like outdoor excursions and night market visits [2][4]. Group 2: Tourism Sector - Qingzhou's tourism market is experiencing a surge, with daily visitor numbers expected to rise from 500-1,000 to 7,000-9,000 during peak summer months [4]. - The city offers diverse cultural and natural attractions, enhancing the summer tourism experience and converting consumer demand into economic growth [4][5]. Group 3: Sports and Recreation - Indoor swimming pools have become popular destinations for consumers seeking relief from the heat, with a notable increase in visitor numbers [6][8]. - The trend of children learning to swim during summer is contributing to the growth of this sector, with swimming facilities reporting higher foot traffic [6][8]. Group 4: Night Economy - The night market is becoming a favored spot for residents to enjoy food and entertainment, with local businesses seeing increased sales due to enhanced night-time offerings [9][11]. - Qingzhou is developing unique night economy zones focusing on night tours, entertainment, shopping, and accommodation, enriching the night-time consumer experience [13]. Group 5: Economic Implications - The "cooling economy" presents significant business opportunities, with temperature changes directly impacting product sales, as illustrated by the "one-degree effect" concept [13]. - Qingzhou is actively leveraging its cooling resources by integrating natural landscapes and cultural features to stimulate diverse economic activities [13].

Core Insights - The summer consumption trend in China has significantly increased since July, with a notable rise in spending across major cities and popular tourist destinations [1][2] - Various consumption patterns such as night economy, cooling economy, and home economy have emerged, contributing to the growth of small and medium-sized businesses [1] Group 1: Consumption Trends - The order volume on Taobao Flash has surged, particularly in cities like Wuhan, Changsha, and Xi'an, with a strong performance in events related to local sports [1][2] - Night economy has shown remarkable growth, with over 100% month-on-month increase in night orders across 127 cities, predominantly in the central and western regions [2] - Popular food items during the summer include barbecues, local snacks, and desserts, with significant order increases in cities like Kunming and Changsha [2] Group 2: Product Categories - Sales of cooling products such as ice cream machines and air conditioning fans have risen over 200%, while air conditioning units have seen a 150% increase [3] - Ice cream consumption has surged, with ice slush orders increasing by 98% and ice cream machine orders skyrocketing by 879% [3] - The demand for pet supplies and outdoor sports equipment has also seen substantial growth, with orders in certain categories increasing by over 600% [2]